They say the journey of a thousand miles begins with a single step. I say the journey of a thousand miles begins with an open hand. Whether that hand is open to provide help or taken to receive it, it is important to understand that a journey is never completed alone. Nor is it completed without the thought that others might follow your path. It's all about "lifting as you climb."
Lifting as you climb is the idea that ascending to success should not be a lone undertaking, but rather a group effort in which everyone must lend support to those attempting to follow in the footsteps of others. This mentality sets the great apart from the good. It separates those who will be remembered in history from those who will be remembered for now.
During the 2024 Paris Olympics, many have exemplified the "lift as you climb" spirit as retired Olympians returned to support those in their sports. However, none have shown it with the grace and ease Simone Biles had. When returning to the games, Biles was seen as a fan favorite and a possible contender for gold. However, many were skeptical if she would have the appropriate mentality to be able to finish the games or if she would withdraw as she had done before.
Nevertheless, many hadn't realized that if Biles had left with ten medals or no medal, she would have still been successful in the Olympic games. Biles sparked an empowering movement that extended well beyond her personal achievements by imparting her wisdom, connections, and Olympic experiences. She kindled a flame in others, inspiring rivals and allies to reach heights they never thought imaginable. And in doing so, she not only made her own life better but also gave others a strong sense of fulfillment and purpose. As she embarked on her Olympic journey, the world watched in awe as she did so while shouting, "Mental health matters."
In her collective ascent, and possibly her final Olympic games, Biles' comeback allowed spectators to walk with her, hand in hand, while she showed us how to create a world where dreams take flight and potential knows no bounds. Here's how she did it:
Tokyo 2020
Simone Biles of the United States during the Artistic Gymnastics Podium Training at the Ariake Gymnastics Centre in preparation for the Tokyo 2020 Olympic Games on July 22, 2021 in Tokyo, Japan.
Tim Clayton/Corbis via Getty Images
In the summer of 2021, to the shock of the athletic world, Simone Biles withdrew from the Tokoyo Olympic competition shortly after uncharacteristically balking mid-air while completing twists on the Amantar vault, and nearly falling over when landing.
Known as the "twisties," this dangerous phenomenon causes gymnasts like Biles to lose their perception of their body while in the air. This can result in serious injury because, without awareness, the gymnast can lose their sense of where they are and how they will land. Despite knowing this, Biles decided to compete in the Olympics for the sake of her teammates, even though she was aware of the hazards involved, her mental anguish, and she had been telling people that she was "fighting [her] demons" during her training.
When she competed, she debated her routine at the last minute and changed parts of it to make it safer. Though, in the air, she continued to experience the twisties, which resulted in her completing fewer turns than expected, and landing by chance on her feet. Nevertheless, instead of being thankful that she was uninjured, or concerned that she has developed the "twisties," Biles' first thought was of everyone else.
During an interview with Call Her Daddy podcast, she recalled what she was thinking at the time: "America hates me. The world is going to hate me, and I can only see what they're saying on Twitter now." She added, "Holy shit, what are they going to say about me... If I could've gotten on a plane and flown home, I would've done it. I thought I was going to be banned from America 'cause that's what they tell you: 'Don't come back if not gold. Gold or bust. Don't come back.'"
Immediately after she left the mat, Biles walked up to her coach and stated she had been done for the competition. Not wanting to take any chances, Biles made the bravest choice any competitor could make: she chose herself.
Centering Mental Health
In certain respects, Biles believed that by leaving the vaulting podium, she was letting her supporters and country down. Nevertheless, she understood that she needed to take care of herself in choosing to be the best version of herself.
In choosing herself, Biles centered her mental health.
“I just felt like it would be a little bit better to take a back seat to work on my mindfulness, and I knew that the girls would do an absolutely great job,” Biles explained in the press conference following her withdrawal in 2021. "And I didn't want to risk the team a medal for kind of my screwups, because they've worked way too hard for that. So I just decided that those girls need to go and do the rest of our competition."
After her withdrawal, Biles was met with some backlash, but overall she found solidarity. Many fans, athletes, and celebrities, even the president, commended the act from the gymnast and applauded her stepping aside for the sake of her mental health. Considering the act braver than the Olympic competition, Biles was applauded for mentioning mental health and the importance of maintaining mental wellness as an athlete, where outside pressure is endless.
In her two-year hiatus, the athlete addressed her anxiety, depression, and panic attacks, and advocated for mental health and wellness supports while also participating in therapy.
When she returned to the sport, many were happy the star had done so on her own terms. Simone Biles stated, “The Olympics was not how I expected it to go, but putting my mental and my physical health first will probably be one of my greatest accomplishments.”
At a 2023 event in Illinois, Biles opened up to CNBC about her mental health break, “I worked on myself a lot, I still do therapy weekly, and it’s just been so exciting to come out here and have the confidence I had before."
The World Champions Centre Gymnastics Academy
In 2014, Biles and her family created a gym for gymnasts to feel safe and train safely. Known as the World Champions Centre, the gym has become one of the nation's largest places to train top-level gymnasts. So much so, that five out of the fifteen women who competed in the Olympic trials this year came from the Houston gym.
Originally starting as a "construction project," WCC was created by Biles' parents after she had won her first world all-around title in 2013. However, after five years into their "project," the family realized quickly what they had when their gymnasts started to show continuous improvement.
By that time, Biles had won greatly in the 2016 Olympics, and the concept of training with elite groups instead of individually proved to be fruitful. Biles' form improved as the competition continued, and she displayed skills that no other woman had attempted. This would lead to more gymnasts and competitors seeking the gym to build and maintain their elite skills.
One of those gymnasts was Jordan Chiles.
Jordan Chiles
After being passed over for international meets, Jordan Chiles had grown weary of the sport and felt that she had been "stalled out" of the competition. By 2018, Chiles had been ready to quit, however, Biles changed her mind. She encouraged the gymnast to join her at the WCC and to train with her coaches Cecile and Laurent Landi. Once she finished high school, Chiles accepted Biles' invitation and moved from Vancouver, Washington to Houston, Texas in hopes of revitalizing her career and training with Biles.
"We have such an amazing bond. I wish I can explain it to you, but I don’t even know how our bond is so strong," Chiles has said of her and Biles' friendship. "I think we bring different things out of each other. I bring the young self out of her. I bring that, ‘Ooh, let’s vibe and go have fun.’ And then she brings out the motivation, and the encouragement, and the support."
As a result of the WCC and Biles' "lift as your climb" mentality, Chiles transformed into a consistent competitor and eventually found herself heading to the 2021 Tokyo Olympics. There, the then-20-year-old Chiles was slated to compete in two events but had to compete in two additional events in Biles' place following her controversial decision to pull out of the Tokyo Games. In the end, Chiles helped the USA Team win silver and attributed the medal's attainment to the influence of Biles.
Later, due to the WCC, Chiles would win gold and silver in the World Championship 2022 competition and gold in the 2024 Paris Olympics. Over the weekend, Chiles had to return the bronze medal she won in the floor exercise. As of August 12, the US is working to appeal that ruling made by the Court of Arbitration for Sport (CAS) on Saturday.
Simone Biles' Comeback Season
During her two-year hiatus, Biles spent time trying to distance herself from the pressure of Tokyo, and the doubters who discouraged her return. She contemplated whether she would return to compete, and still considered whether she would be up for her third Olympics.
However, Biles decided she was ready to commit to serious training and committed to the 2023 U.S. Classics, also known as the Core Hydration Classic. In her return to gymnastics following the Tokyo Games, Biles found herself back in front of a crowd, but this time, she was in control. Now older, wiser, and more confident, Biles soared to victory in her first meet in years. Winning her sixth-career U.S. Classics all-around title (she has since won her seventh), the gymnast dominated receiving a gold medal performance on floor exercise, and a silver medal on uneven bars and balance beam routines.
"I feel really good about where I am right now, mentally and physically," Biles revealed in an interview post-meet. "I still think there are some things to work on in my routines, but for the first meet back, I would say it went pretty well. I'm very shocked. Surprised."
She would later go to the World Championships in October and win gold and silver there. After two years, Biles had secured multiple medals and accolades at national and international competitions and returned as a singular, monumental force in her sport.
Breaking More Records: Making Team USA
In preparing for her third Olympics, Biles surprisingly became even better. When creating her routines, she didn't repeat the same routines from her 2023 comeback season. Instead, she added more difficult skills. On the floor, she added a triple-twisting double tuck, which was named after Biles. She also included a new dismount combination on the bars. By the end of the 2024 U.S. Classics, Biles received yet another victory and was guaranteed a spot on the USA Team.
Known as a favorite, Biles was predicted to take medals home during the Paris 2024 Olympics. However, it was clear that though Simone was there to compete, winning wouldn't be her main priority. Instead, she would go out and support her teammates and have a little fun with her routine, now that she had gained her confidence back. Winning was a goal, but it had no longer become a necessity.
Regardless, the legendary medalist showed up and showed out, and broke records while doing so.
At the age of 27, Biles became the oldest gymnast to compete in the Olympics and win individual all-around gold. She led the USA Team to a gold team medal and acquired silver for her floor exercise. At the end of the 2024 Olympics, she had become an 11-time Olympian medalist. In doing so, Biles became the most decorated gymnast in history, displaying a comeback like no other.
Setting the Standards for Gymnastics: 'F.A.A.F.O.'
Before the start of the 2024 Olympic Games, beef broke out between Biles and gymnast MyKayla Skinner, who competed on the 2020 Olympic team together. This drama began after Skinner posted an unflattering video where she explained why she believed the current U.S. team was unsatisfactory.
“Besides Simone (Biles), I feel like the talent and the depth just isn’t what it used to be,” she said in a since-deleted YouTube video. “Obviously, a lot of girls don’t work as hard ... The girls just don’t have the work ethic.” Later on, after receiving backlash for her comments, Skinner attempted to retract her statement by offering a formal apology and clarifying statements to media outlets. However, the damage had already been done, and no amount of backpedaling could stop the current team from their feelings of resentment, especially Biles. As a result, the team embraced the motto of "Fuck Around and Find Out," or what Biles would later call "F.A.A.F.O."
In the process of "finding out," Skinner quickly ate her words when Team USA won the women's gymnastics team event during the Olympics' first week. After the win, Biles posted a photo of the team clutching their gold medals as she captioned the photo "lack of talent, lazy, Olympic champions." The caption provided another nod to Skinner, who has now blocked the gymnasts since she openly called her negative comments.
'Find Out': Simone Biles Claiming Silver and Gold
Simone Biles of Team United States poses with her Paris 2024 Olympic medals following the Artistic Gymnastics Women's Floor Exercise Final on day ten of the Olympic Games Paris 2024 at Bercy Arena on August 05, 2024, in Paris, France.
Naomi Baker/Getty Images
In the 2024 Paris Games, Biles only missed one podium event. After winning four medals, the gymnast rose to prominence as a formidable example of what a "Greatest of All Time" contender should look like. She demonstrated to the world what it meant to be a strong competitor--someone who is prepared to take a step back and reevaluate their goals and reasons for competing. She showed that a fierce competitor was someone who was prepared to treat everyone and anyone in their vicinity as equals and promote those who deserved praise.
Biles showed that a great competitor was prepared to look back and lift those behind them as they climbed.
It is Biles' ability to identify the preeminence of her competition and congratulate their excellence that sets her aside from the rest. The gymnast won silver and gold at the Paris Olympics, but she also won the admiration of many viewers who had the pleasure of watching her break barriers that many would have let topple them.
Whether she was bowing for the Brazilian gymnast Rebecca Andrade, planning TikToks with Suni Lee, or encouraging Jordan Chiles relentlessly from the sidelines. Biles showed that to be a true Olympic hero and considered the greatest of all time, you'd have to have resilience, bravery, and confidence.
Even when the world is telling you all of the reasons why you shouldn't.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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