Designer Nichole Lynel Went From Broke To Certified Boss Status In A Year
People often talk about how lonely it is at the top, but what they rarely talk about is how quiet it can be during the climb. For Nichole Lynel however, it's a feeling she knows all too well. As we chat, the quietness that surrounds her while sitting on the floor awaiting movers to arrive at her old showroom serves only as a reminder of her own entrepreneurial journey. "Everybody is willing to help you when you're the underdog but when you have a chance of really succeeding, it gets a lot quieter," she revealed.
It was a little over a year ago that she took the last that she had, quit her job and decided to go full fledge in the direction of her dreams. And as with most people who go against the status quo and quit their unfulfilling 9 to 5, she encountered those who were apprehensive. She explained that while she had encouraging friends and family, in the beginning, they were more vocal about their concerns than supportive. "I've always wanted to be a fashion designer, so I went through a lot. I had a support system but they wanted me to play it safe. I had always been told 'no' or pushed in a different way or told how hard it would be. But I realized the only thing that was really hard was going to work every day and hating it. If it's going to be hard, it might as well be hard while doing something I love."
And what is that something, you ask? These days, Nichole Lynel is the owner of an online store filled with designs aptly named after herself. You see, fashion, as she explains it, is the one thing that came easily and naturally to her. From her younger days when she would sketch her original designs and play dress-up, Nichole always knew she was a fashion girl. It was a way for women and people in general to become whoever they wanted to be.
Fast forward to now though, and "fashion it girl" feels like a more appropriate title for the bonafide boss woman. Recently, xoNecole got the chance to chat with her and we found out exactly how she manages to slay and stay focused on her entrepreneurial journey.
Courtesy of Nichole Lynel
How did you get your start with your online boutique and how did you conceptualize the idea for your business?
I had an online store but then I left that store and launched Nichole Lynel last year and I just kind of went for it. I always wanted to be a fashion designer but I've always been told "no", or pushed in a different way or told how hard it would be. I was always told how hard it was, but I realized the only thing that was really hard was going to work every day and hating it. If it's going to be hard, it might as well be something hard that I actually love.
I started at the top floor and knocked on every door until someone told me "yes". It took months between the initial idea and the actual launch date. Stepping out on your own is a whole 'nother thing… It took a while, but what really happened was I got broke. Then I had to do something because I ran out of money. So I put my website together myself, the one I still use today and when I really made the decision to really go for it. It took me a week to get everything up and running.
Courtesy of Nichole Lynel
"If it's going to be hard, it might as well be something hard that I actually love."
What were some of your major setbacks when owning/running your business? How did you overcome them?
In the beginning, I was going through a lot. I really took a big risk, I used my last to launch my business. Even now, growing my business, I feel like the higher you climb, the quieter it gets. Everybody is willing to help you when you're the underdog but when you have the chance of really succeeding, it gets a lot quieter, especially when you're shaking it up. And you don't have a guide to this. Nothing can prepare you for solely profiting off your creativity. That in and of itself is a struggle every day.
Courtesy of Nichole Lynel
"Nothing can prepare you for solely profiting off your creativity. That in and of itself is a struggle every day."
So how did you go about scaling your business and growing it to what it is today?
I'm still doing it now, I've been doing my brand for a little over a year now. So I'm still in the beginning stages. But as much as I make, I put it right back; I invest it right back in. I don't believe in taking a large salary too soon and from day one I've had my accountant, so I'm all about doing revenue-generating activities. I want to invest in things that are going to produce results or growth. It has to be growing my business or has to be profitable enough for me to be putting my energy into it in it. And I am serious about my goals, I seriously put in the work overtime.
Speaking of putting in the work, your grind and hustle seems to light a fire under a lot of women to go after their dreams. What’s something you wish more people understood about the grind of entrepreneurship?
I wish more people understood what it takes to be an entrepreneur. It's so much that goes into creating something and you can't beat yourself up for it. It takes time, you can't expect things to just happen overnight. It's crazy what it takes mentally [and] financially. I wish people really understood what it takes to produce something great and then to produce something great consistently.
Courtesy of Nichole Lynel
"I want to invest in things that are going to produce results or growth. It has to be growing my business or has to be profitable enough for me to be putting my energy into it in it."
What advice would you give to someone looking to start their own fashion label?
Number one, trust your gut. I wish I had listened to myself so many times because I always knew. Every time something blew up in my face, I always had this gut feeling in the pit of my stomach. Number two, get your paperwork right. People are all interested in the creative part of it but, fashion is a business and you really need to do your research. Get your paperwork right, talk to an accountant, talk to an attorney -- make sure that you are structured properly. Not making money is one thing but making money and not being structured properly will take you out quickly.
Number three is do the work. It's the most important thing but it's the most rewarding thing you can do for yourself. I didn't really find confidence in myself until I completed this and I always felt like there was a hole in my heart and something missing. And now I'm so full of because I found my purpose and what I'm here to do.
Courtesy of Nichole Lynel
"Not making money is one thing but making money and not being structured properly will take you out quickly."
What are some major lessons you’ve learned thus far on your journey?
Don't be cheap when it comes to your business because you'll end up paying twice. Appreciate people. No one works harder than when they feel appreciated. You're on God's time not yours. I talk about the waiting room all the time; we're always waiting, we're always thinking that someone should tag us in the game. But we're on God's time and I never got a seat at the table until I had something to say.
What can we expect next from your brand?
I have new denim coming and I have NL the Label coming! I'm also moving into an amazing showroom downtown LA and I cannot be more excited to just show the world what I really can do.
For more of Nichole Lynel, follow her on Instagram. Check out her boutique here.
Originally published on April 22, 2019
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Writer. Empath. Escapist. Young, gifted, and Black. Shanelle Genai is a proud Southern girl in a serious relationship with celebrity interviews, The Fresh Prince of Bel-Air, and long walks down Sephora aisles. Keep up with her on IG @shanellegenai.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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After Solo Travel Burnout, A Group Retreat In Luxury Was The Return To Sisterhood I Needed
Solo travel has been gaining in popularity among Black women for years, with many choosing to do adventures alone for various reasons. In fact, 70 percent of women, overall, enjoy solo trips. We've even shifted the landscape of travel trends and offerings, with hotels, resorts, and travel agents offering the "perfect" solo travel packages or lists of the "best places for solo travel."
I've been in a solo travel season for about seven years now, venturing out alone to see the world. I'd welcomed the solitude after years of family members flaking, showing disinterest, or simply not being able to afford to travel. It was also just what I needed after a few rough and utterly traumatic years of toxic relationships, major betrayals, and lackluster reciprocity from so-called friends.
I also fell in love during that period and was in a long-distance relationship, so I'd often solo travel to meet up with bae.
But like anything you go hard at for a long period of time, burnout soon comes knocking, and I'd recently been yearning to finally get back into connection with other women, sharing memories and experiences in a group versus just by myself.
There's something very isolating and lonely in solo traveling, and as much as I love my man, I began craving sisterhood and friendship with other women.
When I got the opportunity to experience the Fab Body Retreat—an experience for women, by women—hosted at the luxurious all-inclusive Sonesta Ocean Point Resort in St. Maarten, I more than jumped. The fitness and wellness retreat, launched by Deanna Robinson, a health and wellness advocate and entrepreneur, turned out to be just what I needed. I not only got the chance to visit an island I'd never been to but I had fun with a great group of Black women professionals and entrepreneurs.
I was able to process through the trauma, bitterness, and hurt I'd felt and get past the long-standing apprehensions I'd had about connecting personally with other women.
Janell Hazelwood for xoNecole
A 'Royal' Introduction And Networking
The first night, we enjoyed a "Royal Dinner" where we all wore blue under the night stars and with the ocean as our backdrop. We all got a chance to introduce ourselves and enjoy Caribbean dishes including marinated snapper, rice and peas, stewed meats, and other assorted side dishes.
Mia Benjamin/@socialbymjh
Janell Hazelwood for xoNecole
Fitness And Fun
Initially, I was a bit apprehensive about the fitness part, as I'd been struggling to lose the same 20 lbs for the last two years. To be honest, I wasn't excited about wearing a bikini around other women, nor was I looking forward to working out at the wee hours of the morning. But I'd made a pact with myself to open up and show up. And that, I did.
The whole theme of the retreat was "Elevation," so it was important for me to look past my hangups and stretch myself to get back on track with connection, timeliness, and openness.
Bright and early on the resort's beach, we had morning workouts, strengthening our core and incorporating cardio. These workouts were scheduled into almost every day of the 4-day retreat, and it was surprisingly fun. Some of the activities were perfect for team-building and competition, reviving my love of sport and recreation. Deanna, Sihnuu Hetep, yoga practitioner and educator, Rachel Martin, co-founder of Morph Transformation Center, and M'Balia Rucker led the retreat fitness activities, adding dance and other interactive elements and making working out more enjoyable. And, of course, getting the energy from the sun and sea was a plus.
It was energizing. To see women of all shapes, ages, sizes, and levels of fitness, and to be affirmed in that diversity of capabilities was empowering and renewed my sense of optimism about restarting my wellness journey to get back into more healthy eating and exercise habits.
We also enjoyed a luxe yacht party, where we cruised the beautiful waters of St. Maarten, enjoying a special Caribbean meal of curry chicken, rice, salad, assorted juices, and unlimited mimosas. The vibes were chill, and many of us enjoyed a dip in the water or snorkeling, while others preferred chatting while sunbathing and reflecting.
I met sisters who'd traveled from Bowie, Maryland who reminded me of my own beloved aunts: one, a vibrant and accomplished saxophonist named Sharon Thomas, and another, Iris Lattimore, founder of Lattimore's Funnel Cakes. They each told me of their own experiences of traveling the world together, visiting every Caribbean island, and holding dear their sister bond, spread between their extended family in the Washington D.C.-Maryland-Virginia (DMV) area.
Janell Hazelwood for xoNecole
Slumber And Pool Parties
The itinerary also included a slumber party, where we all wore our pajamas and sat on pillows and lounge chairs amid soothing blue tones. There were small bites available, and panelists, including licensed clinical psychologist Dr. Alicia Hodge and entrepreneurs Zakia Blain (CEO of apparel line FBF Body), Brittney Carter (founder, B. Carter Solutions), and Natalie Nicole Smith (founder, the NNAgency Inc., and NNBody), sharing their phenomenal personal experiences with loss, renewal, and growth, very fitting for the theme of the night.
I was able to open up and safely release my trauma of feeling hurt by past misunderstandings. I truly gained a sense of support from the women in the room who could relate. The environment was very respectful, and the vibes made me feel like I was among family. One common theme among all of us, from diverse industries, life experiences, and parts of the U.S., was resilience and a belief in the dynamic power of women supporting women. It was refreshing to connect with like-minded, down-to-earth individuals who are all about pouring into other women.
We also shared small Caribbean bites, coffee, and tea to complement the night's questions and confessions. Deanna urged us all to tap into how we might be elevating beyond our fears, past traumas, and even a few current challenges, which women openly shared as well in the safe space.
Janell Hazelwood for xoNecole
The final night was all about pool fun, where we played volleyball, enjoyed a DJ spinning Caribbean and Top 100 hits and live entertainment by carnival-inspired performers, and got to enjoy the night air. We all were able to simply enjoy one another's company and get one last dance and dip in the pool in before it would be time to wake up early for a final morning workout and the transportation (also included with the retreat's amenities) to catch our flights back home.
While this was a wellness retreat, there was a special mix of enjoyment where you could partake in the open bar if you wanted to or drink fresh juices and water. It didn't feel like I was forced into an extreme version of "wellness" or "fitness" and I could pace myself in order to find the right sort of balance for me.
Backdrop Of All-Inclusive Luxury
One huge part about the trip that I loved was, after years of attending conferences in the backdrop of paradise and feeling like I never got a chance to actually enjoy the environment, there was a great balance between scheduled activities and free time to develop deeper, more personal connections with self and members of the group, an intergenerational community of women ages 30 to 65.
The 130-suite adults-only “resort within a resort” has four pools (including a Seascape pool with a swim-up bar), four bars, and three restaurants, including the signature Azul restaurant, which was my favorite. It had its own private beach and a fresh-water pool that afforded me cliff-side views of the ocean.
The 24-hour room service was divine, and you could work out on your own with a view of the grounds from the state-of-the-art fitness center, open-air well-being area, and private cabanas. The resort also offered nightly entertainment to enjoy with the group and a gaming emporium, Casino Royale.
I was also able to enjoy a meal (from a local spot within walking distance outside of the resort) of curry goat and roti, one of my favorite dishes reflective of my love of Trinidadian food. The community there, from the hospitality professionals at the resort to the vacationers, was diverse. I met people from Guyana, Trinidad, Jamaica, and Europe in the short time I was there.
Sonesta Ocean Point Resort, St. Maarten
Sonesta Ocean Point Resort, St. Maarten
This retreat not only reminded me that sister bonds are necessary, but it allowed me to see that the past can be left there and that the present is full of opportunities to meet new, amazing women. The Fab Body Retreat was a manifestation of the founder's commitment to women's empowerment and love and was reflected in her efforts to include Black- and women-owned businesses in everything, including her gift bags (featuring items from brands Mela Vitamins, Mischo Beauty, and Vigor Roots) and contract women-owned vendors (IV Event Rentals).
It was the perfect boost of positivity and affirmation I needed to continue in my journey to heal and reconnect with the beauty of Black women's kinship and connective force.
For more information on the next Fab Body Retreat, visit their website or follow them on Instagram @fabbodyretreat.
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