Dorion Renaud was first introduced to us in 2008 on BET’s College Hill: Atlanta. Soon after, the Beaumont, Texas native saw great success as a model, gracing the pages of Vogue magazine, and as an actor, starring in Bounce TV’s hit sitcom, In The Cut. Recently, Dorion has added the title of 'entrepreneur' to his ever-growing list of accomplishments and successes over his decade-plus-long career. With the launch of his skincare line, Buttah, he has taken the beauty and skincare industry by storm, providing Black men and women with attainable solutions to their pressing skincare concerns and resulting in an all-around even skin tone.
From embarking on a quest to address his own skincare challenges to being a successful Black skincare founder with products in Macy’s, it’s safe to say that Dorion Renaud’s foray into the beauty space has left and will continue to leave a lasting legacy.
The Buttah founder sat down with xoNecole to discuss what made him go into the beauty industry, common challenges Black people have with skincare, and what inspired him to pivot from the entertainment industry into the entrepreneurial realm.
xoNecole: When did you realize that you wanted to create a skincare line?
Dorion Renaud: In high school. For one, I suffered from hyperpigmentation. I would pick at my skin if I had a pimple or something. But it wasn't the pimple so much that bothered me, it was the dark spots that it left. So I began looking for resources in my small town of Beaumont, TX and getting procedures in places where I shouldn’t have gone to get these dark spots off of my skin.
I realized there were many young people around me with those same issues. And when I got in front of the camera at about 18 or 19, I realized how much makeup was needed to cover the dark spots. It was an insecurity that I had. When they took the makeup off me, whether it be for TV or modeling, I wished that I either had makeup to cover the spots or a skincare solution.
When I was in Harlem, I found some shea butter and I started using it all over my body and my face and saw that my skin was clearing up. I thought it would have broken me out due to the fats in it, but it actually worked with my skin. And so as I started matriculating in Hollywood and doing more work on camera, it had always been a goal of mine to perfect my skin or try to keep it as clear as possible.
Soon after, everybody started asking what I was doing, and it was really just a gentle cleanser, a vitamin C serum, and the shea butter from Harlem. When I learned that there were so many people who were embarrassed to ask–especially men–what I was doing for my skin, I realized that skincare in our community wasn’t something that we were educated on properly. We were somewhat ashamed to ask for help in that area. So I wanted to create a line that was easy and efficient and that people could feel proud of. And at the top of 2018, the idea for Buttah came to me, with it launching later that year.
Buttah Skin
xoN: What was the process like creating the products?
DR: It was pretty strenuous, but for a very short amount of time. I had to learn a lot and educate myself on different ingredients. So I worked with a chemist and we got our shea butter directly from Ghana. There was a lot of trying the products and testing them to make sure they had a shelf life. Just so many things that I had no idea about before getting into beauty and skincare because I never thought I would have my own skincare line.
I always knew that I was going to be an entrepreneur. But I never thought I'd have to focus on formulas and ingredients and what they could do to your skin. So I had to dive deep into the problems that we as Black people had with our skin and the most common problems. As I learned more, I began addressing them first so that we could be a solution-based brand. Then we added other things that people can use to enhance their skincare routine.
xoN: What are some common issues that you found when it came to Black people and skincare?
DR: Hyperpigmentation is definitely one of them. The dark spots and unevenness on the skin as well as sun damage. I think a lot of Black people overlook what sun damage can do to your skin, so we developed a Mineral Tinted Sunscreen for that. But in general, breakouts and cystic acne, and discoloration were what most people complained about.
We're not an acne-based company. I was an adult dealing with adult acne and the after-effects of it. I [also] had a hard time finding products that kept me moisturized all day and used shea butter on my body because lotions were drying out 30 minutes after applying it. So I think finding moisture and ingredients that give us that even tone was important because that's where a lot of people were struggling.
They say, “Black don't crack,” but we can crack if we don’t take care of our skin.
xoN: So, what is your current skincare routine?
DR: I love to use our Tea Tree and Aloe Scrub. It's both a mask and a foam cleanser. I like to use that because I like to work out and I'm active during the day. A lot of times, you think you can’t scrub your face every day, but ours is so gentle, I tend to use that most of the time. Then I follow it up with the Vitamin C Serum which regenerates the skin and helps with fine lines and wrinkles, and my CoCoShea Revitalizing Cream. At night, I'll put the toner on just to get my face clean and fresh, and let my skin breathe.
But all of our products are used differently, depending on the climate, where I'm going, and what my skincare needs are. Every part of our system at Buttah is for something. So I even use our Charcoal Mask at least once a week to get all that gunk out of my skin and renew it.
xoN: Your line is in Macy's, JCPenney, and Ulta. How was the process of getting into retail?
DR: We're also in Bloomingdale’s and Nordstrom, and we're getting ready to launch in Saks Fifth Avenue, which I'm very excited about. It was a process. Fortunately for me, it started taking off during the pandemic. I was at home with a lot of time on my hands to think about the creativity of it, how to make it look and feel a certain way, and be specific to certain retailers. Once we got on HSN and QVC–which was amazing–it allowed me to not only talk about the products but educate people on how to use them. Then retailers started reaching out to us.
Getting into retail is a bit of a process. You have to first have to have the finances to get into these stores. I know a lot of people have dreams of being in retail but they often don't have the money to fulfill their orders. So we had to dive in and restructure as a company because it was costing a lot to go into these retailers. And also make sure that each retailer had the right products and campaigns because every retailer had separate campaigns. Along with going in and training the employees in each store, which is something that I do, I go in and educate them so that they give people the proper education when they come into the stores.
Retail was a totally different game. Once I got the art of direct-to-consumer down, then we went into retail. But I tell people all the time that I'm learning as I go. Because this has been such a fast process, I'm learning the dos and don'ts. A lot of times, a brand will be successful online but won’t do as well in retail, so you have to transition how you promote it and transition how you market it specifically for retailers.
xoN: You said that you always wanted to be an entrepreneur. Did being in the spotlight after 'College Hill' inspire you to pivot from TV to business?
DR: I think it inspired me to understand that I could use my TV presence as a way to grow an audience in different arenas. I was also tired of relying on the entertainment industry to pay my bills. I was looking for something that was for me. In doing television shows and acting, I was always waiting for a “yes” from someone, or always waiting for somebody to tell me what lines to say and what to do. I mean, I'm 34 now and shot College Hill at 20, so I kind of felt like a puppet. I was just doing whatever the industry told me to do to stay successful.
I wanted something that I was in control of and how successful it was, and that it wasn't in somebody else's hands. I think having fame at a young age allowed me to see it and not get too excited about it because I've had it, I've lost it, and I've had it again. And you tend to place value on things that are more purposeful outside of just being in front of the camera. I realized after every season of In The Cut ended, I felt empty. I felt like I needed to find another gig or was hoping that we would get picked up again, and I didn't want to put all my value into that anymore.
Now I still do it. But I'm able to do it through Buttah. I’m able to model through Buttah, act through Buttah, and host through Buttah. And it's so much more fulfilling to not have to have someone telling you what you're doing wrong, or what you can do better to make a show better. It feels more organic this way.
I felt like some of the things that I had done, although they were entertaining, weren't reflective of who I was as a man, as a human, and as a businessman. And I wanted to do something that really showed the world that I mean business. I'm not just here to make people laugh or go on a reality show or take good pictures, but I have purpose behind my name.
"I wanted something that I was in control of and how successful it was, and that it wasn't in somebody else's hands. I think having fame at a young age allowed me to see it and not get too excited about it because I've had it, I've lost it, and I've had it again... I wanted to do something that really showed the world that I mean business. I'm not just here to make people laugh or go on a reality show or take good pictures, but I have purpose behind my name."
Courtesy of Dorion Renaud
xoN: Looking back over your career, what have been some of your greatest lessons?
DR: Wow. You know, stay patient, stay in it. You have to have perseverance and really know what you want out of this. And also listen to the audience. Don't focus so much on your peers and the people around you because the audience will stand by you and support you. They will also let you know when they don't like something. Sometimes your peers can give you a false identity of who you are because they see you as somebody that they're in proximity with. So listen to the supporters, listen to those people out there, and do your education.
Do your research and get educated on whatever field that you're going into and really know your stuff. Because when it starts to happen for you and you’re successful, if you don't know what you're talking about, you're going to instantly be exed out.
For more of Dorion, follow him on Instagram.
Featured image by Manuel Hernandez
RELATED
One day, I might really get into just how actually evil that is (because sex is never supposed to be a bribe in a relationship). For now, though, I want to talk about how motives reveal oh so very much when it comes to physical (and even emotional) intimacy. Hmph. It reminds me of one of my favorite quotes on the topic of motives: “People’s behavior makes sense when you think about it in terms of goals, needs, and motives.” An author by the name of Thomas Mann said that, and indeed it does because, when you are doing something merely to get your way, that is a form of manipulation or control.
On the other hand, when you’re doing it merely for the holistic pleasure of doing so — that is when you are experiencing intimacy in the way that it was intended to be.
So, when it comes to your personal motive for sex, what is it really all about?
What Are You Really Hoping to Get Out of Sex?
When It Comes to Your ‘What’, You Always Need to Know Your WHY
GiphyOh, I’ve got some more motives quotes for you. Psychologist Albert Ellis once said, “People have motives and thoughts of which they are unaware.” Author Paul David Trip once said, “We rarely do anything with one single motive.” It’s pretty ironic that actor Chris Noth (because if you know, you know) once said, “Since women ask me about male motives all the time, I can offer a bit of advice. If you feel like you're going to get hurt, then you shouldn't be there in the first place. That's the way I look at relationships.”
Now, before I attempt to build on these quotes, let’s first look at a very basic definition of motive:
Motive: a reason for doing something, especially one that is hidden or not obvious
Did you catch that? Oftentimes, when someone is moving based on a motive, the reason is hidden. Is it just me or does that sound semi-sneaky or opportunistic, right off the bat? Interestingly enough, some synonyms for motive include grounds, basis and root. All of those words make me think of the foundation of something. So, since we are talking about sex, specifically, today — before you decide to sleep with someone, you really should ask yourself what your foundational reason is and, if you’re choosing not to share it with said-partner…why is that?
Pick Your Top 3 Motives, Then Reflect
Let’s keep going. Some other synonyms for motive include aim; emotion; idea; impulse; intent; motivation; passion; rationale; occasion; incentive; consideration, and inspiration. Aight, so here’s another thing to ponder — out of these 12 words, select your top three that “connect the dots” as it relates to your motive (or motives). It could be that you feel passion for him, your intent is to show him that and, since you’ve been dating for a hot minute, you think that it’s the right occasion. In this case, what’s shady or opportunistic about that?
If that is indeed your motive, it would fall less into the “hidden” category and more in the “not obvious” once you really thought it through. On the other hand, if it’s more like you aim to have sex, because your rationale is to get some sort of incentive out of it — do you see how that’s totally different? And if indeed that is the case, WHY do you think that is okay?
Sex Is Not A Transaction — It’s An Exchange
I’m telling you, if there is one thing that I damn near loathe is how transactional sex sounds these days: “Unless you’re going to pay my bills, I’m not going to give you any.” What in the world? Listen, I don’t care how unpopular the opinion may be, sometimes — hell, oftentimes — the truth isn’t popular and the truth about copulation is IT IS AN EVEN EXCHANGE. No one should be paying you for it. He got pleasure, you got pleasure. Over and out. And if that isn’t happening, either there is more communication that needs to be going on (which is just one of the reasons why I’m not a fan of faking orgasms) or there is something “off” when it comes to you and your partner.
Whatever the case may be, before engaging in physical intimacy with someone, it’s beyond wise to spend some time getting really honest with yourself about what your motives truly are — because how we start something oftentimes sets the tone for the experience overall. Indeed, motives are a lot like cause and effect — they play a significantly profound role in determining the outcome of matters.
Real Compatibility Includes Mutual Motives
Sexual Compatibility Includes Having Mutual Motives
GiphyOkay, so now that we’ve discussed motives, in general — say that your motives are pure (and you are being really honest with yourself about that). You’re not hiding anything because there is nothing to hide. You simply feel so connected to someone that you are motivated and inspired to take things to another level.
Well, that’s where author Lebo Grand and something that he once said comes in: “Sensuality is the purest motive that exists on earth.” When something is sensual, it gratifies the senses. When something is sensual, it arouses the appetite — and yes, when you want to be intimate with someone, simply because you want to get closer to them, there is something that is very sweet, very sincere and even pure — in the sense of being authentic and real — about that.
If that is your motive, share that with your partner. If that is also his motive, then it’s time to get into what the mutual motives of what a healthy sexual relationship should be: pleasure, joy and satisfaction. Y’all, something else that messes many couples up is there is so much focus on what they want to get out of sex that they fail to fully tune in and tap into their partner — and that is unfortunate. You know why? Because it has been both my experience as well as my observation that when both people are totally invested in making sure that their partner is sexually satisfied both individuals end up feeling gratified and quenched. Yeah, a selfish motive rarely brings contentment like a selfless one does — and you can take that to the bank!
And that is why, although I think that sexual compatibility is important, you’d be amazed how much clear communication, patience and selflessness can “get you there” if sex seems awkward at first. Again, if the motives are right, goodness can come from it, even if it takes a bit of time and effort to get there.
When Your Sexual Motives Shift, Say Something
If Your Motives Shift, You Need to Speak Up
GiphyFinal point. It is the Greek philosopher Heraclitus who once said, “Change is the only constant in life” and this applies to every aspect of it — including sex. That said, some of you may recall back when I wrote an article entitled, “BDE: Please Let The 'It Needs To Be Huge' Myth Go.” The wife who I featured in that piece, we were recently talking about it and how she remains 10 toes down about the fact that a “big one” ain’t all it’s cracked up to be if the man who owns it is attached to a huge ego and not much else.
When I asked her to reflect on how much of her dissatisfaction was — and kinda still is — about him vs. who she now is as a person, she admitted that so much of who she is has changed from when they first got together. She’s older and so her hormones have shifted. She has spiritually evolved and so a profound emotional connection is more desired. She knows herself better and so she has some sexual needs that she never had before. And so, her motives have shifted from pretty much just having a good time (only) to longing for something…deeper.
This isn’t abnormal; many people go through this. Thing is, instead of being forthcoming with their partner, they would rather have them pick up on hints or, even worse, attempt to read their mind. Yeah, that’s not how effective communication works, y’all — if your motives for sex have changed, you’ve got to say something. Otherwise, you’re going to end up frustrated or unfulfilled…and honestly, your partner probably will too because if you are different and you don’t share it, eventually there will be a “disconnect” (and not just in the bedroom).
____
As I bring this to a close, take a moment to circle back to the first motive quote that I shared in the intro (“People’s behavior makes sense when you think about it in terms of goals, needs and motives.”). Whatever your sex life is like right now, what are your goals, needs and motives? What are his?
Figure that out and you’ll better understand where you’re at and, if you don’t like it, how to get to where you want to be.
It all begins with the right motives, sis. It really and truly does.
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Featured image by Giphy