It's that time of year again! xoNecole’s It Girl Class of 2025 has officially landed, and this year’s class is a stunning mosaic of brilliance, confidence, and creativity. From entrepreneurs and cultural disruptors to beauty visionaries and boundary-pushing creatives, these women embody the spirit of SheaMoisture’s “Yes, And”—embracing the fullness of who they are and the infinite possibilities ahead.

This is more than a list. It's an annual celebration that honors the 100 Black women who are redefining what it means to lead and thrive. They show up, stand out, and embody their power.

Last year, our inaugural It Girl 100 list featured the best of the best in their regions. This year, we are highlighting women from each field. Their impact can be felt across multiple industries as they continue to use their voices to uplift those around them.

The Category Is... Culture & Entertainment: 

Culture and entertainment continues to be one of the most popular industries for creative women. Whether it's comedy or singing, these ladies keep the culture buzzing and timelines lit.

The Category Is... Sports & Wellness:

With the renewed interest in the WNBA, women are showing we can dominate in any field. Women are making waves in sports and wellness due to their strength, innovation, and determination.

The Category Is... Style Innovators: 

From Instagram to Pinterest, these women are on our mood boards. Their love for beauty, hair, and fashion translates in their work and inspires others to be their best selves.

The Category Is... Business: 

There's nothing like a woman about her business. From signing checks to closing deals, women are taking ambition to a new level.

The Category Is... Viral Voices: 

Whenever they speak, people listen proving they can move mountains with their voices alone. You can find these women on the internet keeping us entertained and/or informed.

Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.

Featured image by xoStaff

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