
There's almost nothing more frustrating, heartbreaking, and totally devastating for a travel lover than a totally horrible lodging experience. Let's paint a picture here: You've been saving up for that anniversary trip with your bae for the past six months. You've finally got your coins together and booked your flight. Now, all that's left is to find a place to lay your heads. You and your boo prefer to steer clear of traditional resorts or hotels—they're just not your vibe—so you go to one of the top online platforms for booking cool, short-term vacation rentals.
You see the perfect spot: close to the beach, great views, chic decor, and within budget. The property even boasts a high rating and self-check-in. You take out your card, choose your dates, and seal the deal with no problems, until you finally reach your destination.
Though the listing looks somewhat like the photos, the toilets and showers don't work properly, and there are seedy characters posted up around the property. When you contact the host, they top it all off with insensitivity and apathy, so you and bae thug it out for a night and leave in the morning.
Well, this happened to me.

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It Was All Good... Until It Wasn't
My man and I were catfished. Bamboozled. Hoodwinked. And we had to shell out more money or even risk finding no replacement lodging at all due to the efforts of a dubious host.
On top of that, said host was also rated very highly and decided to send a nasty message about how I was jeopardizing the rating when I told the truth about my experience in my final review. And this isn't my only horror story. In the second of my top five worst lodging experiences, I had a host cancel my booking just a few days before I was set to travel, claiming that the rate I'd gotten when I booked the home was "out of date" and snarkily wishing me "luck" in finding a budget-friendly replacement during "high season."
Hundreds of dollars for the booking had already been debited from my account, and it would have taken up to 15 days to get the funds back had I not contacted the platform's customer service reps multiple times via multiple channels and advocated for myself. I got my funds back within 48 hours, but only after a lot of stress, dozens of emails, numerous chat messages, and back-to-back phone calls.
Needless to say, I had to give privately owned spaces a break for a while, and for the past few years, I've mostly stayed at traditional hotels, booking them through the usual channels (either the brand's website or the tried-and-true third-party sites.) But what did I learn? Always contact the host before booking, even if they're rated highly. (It's a great opportunity to find out more about the property, get a sense of what type of host you're dealing with, and gauge whether something could be fishy or too good to be true.) Keep those emergency funds on deck. Have a plan B, C, and D. And last, but certainly, not least, trust my gut.
If you can relate to any of this, just know we're not alone. (And when you check out Consumer Affairs and the Better Business Bureau, there's some interesting information, to say the least.)
While there can be amazing experiences offered by hosts on popular vacation rental sites, there are also cautionary tales that we all can learn from. Check out a few more vacation rental horror stories from travelers and how you can avoid a totally horrible experience.
Chanice took her love for travel to the next level, starting an online travel platform, Fly with Queenie, and hosting experiences in the U.S. and abroad. She's traveled to Mexico, Jamaica, and Tanzania, to name a few, and has booked lodgings and experiences via popular online sites like many other travelers. She's definitely had her fair share of both amazing and not-so-amazing experiences while globetrotting.
"I had a client who wanted me to plan a birthday trip for her and her friends to Jamaica. I wanted to give her multiple options instead of just hotels, so I checked on Airbnb as well," she recalled. "I saw a property that was in a good area, had a 4.5 rating, the photos looked good, and it had a local owner which was great because I'm an advocate of supporting locally owned properties."
Adding Insult to Injury...
Things took a turn when she contacted the host about details that she said weren't listed via the online post. "I had specific questions regarding whether it was possible to pay to have someone make an authentic Jamaican meal, as well as specific questions pertaining to transportation options the host mentioned, were available."
"The host wrote back almost immediately and basically told me I could not book the property, accused me of not reading the ad clearly, and even threatened that if I were to book, my reservation would be canceled. The tone of the correspondence was so rude and it was a complete turn-off."
Chanice said the exchange made her feel "insulted," as if she'd done something wrong by simply asking questions about the property and its offerings. She added that the host even blocked her. "The customer service was horrible, especially from one Black person to another. As someone who has a business, even if a customer asks a question that is already answered in your ad, you should be nice and courteous to them. Your tone should always be kind and friendly to retain the customer."
Airbnb has "host reliability standards" listed on its site, and they include an expectation that hosts or co-hosts "are available to respond to guest inquiries or unexpected issues that may arise during stays," and that they "should be responsive and willing to answer questions."
While Charmin never got a chance to be an official "guest," (and dodged a bullet in terms of a potential problem for her clients) she said she reported the host's behavior via the appropriate channels. "I'm not sure what the resolution was but I hope that he was talked to about the feedback I gave."
The Advice
For travelers using online booking sites to book private homes and experiences, Charmin recommends reading beyond the first few reviews of a place or experience. After using her own online platform to share what happened to her, she found out that other travelers who'd actually stayed at the host's listing had issues including water pressure outages, rude exchanges, and unanswered questions. Also, upon looking further into reviews about the property on multiple sites, there were several that went into detail about issues with the host and property.
"Had I read more reviews despite the host having a 4.5 rating out of 5, I would have seen the many comments about the host being rude in person," she added.
"My advice is to also check to see if the property is listed on social media websites or other property booking websites and read those reviews as well. Even if the host has a good rating, there may be a bad review in the middle of a decent review or constructive criticism that you may be overlooking."
It's also a good idea to ask other travelers and locals via forums like Trip Advisor or Facebook groups, and see if they've ever either stayed at the property, are familiar with the host, or live near the area. While you want to be fair and make the best decision for your travel needs, it's always good to be armed with the information in order to do so.
Latrice Darlene, Educator & Travel Entrepreneur
Latrice, a Paris-based educator and founder of lifestyle platform Paris Chic Code, took a trip to Curacao a few years ago and was expecting the best at a luxurious property where she and her friend would be staying in separate but nearby rooms. "We rented this gorgeous apartment in Curacao and it had a beautiful view," she said. They'd enjoyed lounging at the beach, visiting historic sites, taking a trip on a yacht, and vibing with salsa dancing.
When Luxe Goes Left...
"After a night staying there, my friend kept complaining about itching and, after about the fifth day of our eight-day trip, we decided to lift the sheets on her mattress," she recalled. "It was bed bugs. My friend was hysterical." She added that they got in touch with the Airbnb customer service line based overseas. "We were arguing back and forth. They wanted us to take pictures of the bed. We sent them the photos and the woman said, 'That's not bed bugs.' Unfortunately, there's nothing we can do. If you want to check into another hotel, Airbnb will not be responsible for it.'"
They were devastated but wouldn't take no for an answer, so Latrice continued calling and asked for Airbnb's U.S.-based customer service. She also contacted the management for the building. "They were Dutch, and they were saying, 'Look we've never had a problem like this before. If we order a mattress, it's going to take another day to arrive. We can put you in another apartment,'" Latrice recalled. "My friend was enraged, and she didn't want to stay at that property. Then, because there was a dispute going back and forth, the management said, 'We've never had this problem. How do we know that it wasn't you who brought the bed bugs?'"
Latrice was sure that neither she nor her friend could've brought the bugs because they'd only been there for a few days and the mattress was stained as though there was an infestation way before they'd arrived. She ended up sending photos to the U.S-based customer service representative and a rep ended up offering to cover the cost of the remainder of their stay. Since her friend didn't want to stay at the same property and it would take a while for them to find another Airbnb, they decided to just book a hotel room.
She eventually got a full refund for the stay but it took months to get her money back and she had to use her credit card to book another hotel in the meanwhile.
"I didn't get my money back immediately. I'd already paid for the hotel. They credited me for the two nights that I didn't stay, for a new Airbnb," she said. "When I got back home, I got credited for the stay and the inconvenience but it took about two months for them to reimburse me for the full stay."
Despite the horrible experience, she and her friend were able to complete their trip. "In the second hotel, we had a beautiful view but we had to share a room. That was a bit of a bummer. We were annoyed by the situation and totally inconvenienced because we had to run around trying to find a hotel comparable to the original lodging we had. For the most part, it was fine. We had two days left, we had a pool and we made the best of it. If I were in a situation where I didn't have extra money or credit cards, I would've been up a creek."
Lessons Learned
Latrice's advice to other travelers who come across issues during their stay at a vacation rental is to document and report the issues immediately. "What I learned was that we waited too long to say something. We were there five days before reporting it, so it was almost like, 'Why didn't you say anything from the beginning?'" she said. "It's a very valid argument. We should have said something. She should have pulled the sheets back the first day."
She also added that though she had that experience, it doesn't stop her from booking vacation rentals nor has it added extra anxiety to her trips since. "I can't go into a hotel or lodging thinking something will be wrong. I trust that my trip will be amazing and deal with anything that might be to the contrary in that moment."
The travel tribe is sure to come through in times of need, so just know that if you've been through a horrible or uneasy experience at a vacation rental, they've got your back. Get some comfort and take heed from these stories. Be sure to be careful, diligent, and mindful when booking lodging or experiences online for your next travel adventure.
Featured image by
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
One thing that will never go out of style is the pride Black women take in showcasing and adorning our crowns. From sculpting braids to sleek bobs and curls for days, the girls are always playing with texture, color, and undeniable creativity—switching up our hairstyles like we do our moods. This season, hair is less about what's trending and more about expression. We're experimenting, evolving, and embodying every version of ourselves.
In partnership with SheaMoisture, this year's It Girl 100 celebrates the beauty of "Yes, And," an ode to the women who wear every side of themselves with confidence. These innovators remind us power and softness, heritage and reinvention, can beautifully co-exist. It's a call to own every layer of who we are. Because being an It Girl isn’t about choosing one version of yourself. It’s about saying yes to all of them.
Below, the women featured in xoNecole's It Girl 100 Class of 2025 are doing that—and then some—eloquently showing us how to say "Yes, And," to hair looks that always serve.
Luxe Layers x Serena Page
From braids and twists to platinum wigs, Love Island season six winner Serena Page continues to prove she can do it all, and do it all flawlessly. No matter the style, her hair game is undefeated. The softly layered middle-part with just the right amount of bounce is a classic Black girl hairstyle that gives inches without sacrificing body. It's a style that gives soft glam with a finish so seamless it could pass as a silk press—the kind of just-left-the-salon ease we all crave.
The Remix Cut x Ruesworld
When it comes to a short cut with attitude, Ruthann Palacios does not come to play. Known on social media by the moniker @ruesworldd, the content creator keeps her foot on our necks with the way she remixes her short cuts time and time again. Her recent sculpted, asymmetrical style is less of the "pixie" we're used to and more of a power move as she channels the bold innovation of '90s icons like Missy Elliott. This time, with extra length through her crown and right side, a sharp shorn left etched with box designs, and added length in the back, the hairstyle is equal parts edgy and architectural while being a look that's completely her own.
"I just told my stylist I wanted something cool and let them have full creative control with it," Ruthann told us of the hairstyle. "It channels my It Girl energy because I’m not afraid to take risks and show up boldly as myself, no matter the look." As a resident It Girl, it's clearly Rue's world—we're just living in it.
Fulani Flow x Kayla Nicole
Founder and podcast host Kayla Nicole's face card never declines, and neither do her statement hairstyles. One such look was her Fulani braids, a style that looked like it was made to be her signature. Originating from the Fulani people of West Africa, this traditional style features cornrows braided down the center of the head, with smaller plaits framing the face and beads or accessories woven throughout. Kayla's take on the tradition complete with center cornrows once again proved what we all know to be true: when it comes to heritage and repping for the culture, an It Girl never has to choose.
Top Tier Knot x Yana C.
Known to her followers online as @goldynaps, Yana C. is the queen of turning hair into her favorite art form. One of her latest looks feels like a love letter to '90s Black hair creativity. With Fulani-inspired cornrows braided flat and finished into bantu knots that line the center of her head like a crown, paired with a sleek straight sew-in flowing in the back, the style is equal parts nostalgic and next-level. And, of course, her signature ash blonde locks takes it all up a notch.
"This style was inspired by the ’90s—my favorite era for artistry in Black hair!” Yana shared with xoNecole. “My hair has always been such a notable part of who I am, and I love to express myself through it and make it an extension of my personal style. This style channels my It Girl energy because it’s a reminder that Black hair isn’t just hair—it’s art."
The look, which racked up major views on TikTok, is giving everything it needs to give. Because for Yana, self-expression will always make her the main character.
Sculpted Braids x Shema Love
Let Black girls be whimsical.
For content creator and creative visionary Shema Love, this hairstyle encapsulates that mood perfectly. The intricate, symmetrical design captures both the power and the playfulness defining this season's resident Black girl hair renaissance for It Girls everywhere. "I loved the whimsy of this hairstyle. I want to see Black women be allowed to experiment more with whimsy with our hair," Shema shares with xoNecole. "I love the symmetry of it and a look that shines from every angle. And of course, no style ever feels complete to me without my baby hairs laid."
Boho Boss Braids x Toni Bravo
Toni Bravo may be the "CEO of Blush," but she is also a resident slayer of hair looks. Whether she's rocking a custom install or a silk press, the content creator is making a hair moment just as often as she's putting us on to the latest beauty finds. But when she debuted her boho box braids earlier this year, she reminded us that every new hair alert hits just a little different.
Loose, free-flowing curls woven through intricate box braids add movement and softness to the tried-and-true style, creating a look that’s equal parts effortless and elevated. "I wanted something a little messy but just as intentional, and it was perfect. It channels the part of me that loves to have fun and switch it up while trying something new," Toni tells us about her look. "An It Girl knows that the best things are right outside of your comfort zone."
The low-maintenance meets high-impact style is one that channels Toni's booked, busy, and bossy era to a T.
Black Girl Bob x Maya Allen
Whether asymmetrical, curly, or blunt, there's something irrefutably It Girl about rocking a bob. With quiet confidence, it's a cut that commands attention. Beauty editor and expert Maya Allen has worn different iterations of the bob throughout the years, but this one—styled with a deep side part and cut just below her jawline—frames her face and enviable bone structure to perfection. In an interview with Cosmopolitan, Maya dubbed her signature bob "a power cut." "It’s like a power suit for my hair," she added. "It makes me feel fierce and effortlessly chic without ever having to try too hard."
Fro The Culture x Zaynah
The afro will forever be a cultural statement. It's a style that represents the most natural state of our hair, a crown that often defies gravity whenever we choose to wear it. Content creator Zaynah understands the fro's power as a symbol of Black beauty and can be seen wearing her type 4 hair unapologetically in much of her viral social media content. Whether achieved through twist-outs, braid outs, wash n' gos, or perfectly picked, Zaynah's take on the afro hairstyle is full, stretched, and beautifully shaped. With it, she embodies not just It Girl energy with pride and confidence, but the freedom to take up space.
Pony Up x Kirah Ominique
As far as we're concerned, nobody does a ponytail quite like Kirah Ominique. The It Girl's It Girl has made the sleek, added-hair ponytail as signature of hers when she's not sporting braids or a slick-back bun. With her baby hairs laid, and every strand of her hair smoothed and locked into place, the hairstyle is a clean, sculpted serve that's as chic as it is fierce. The content creator and beauty influencer's ponytails are the perfect blend of playfulness and precision, a put-together staple in every It Girl's hairstyle arsenal.
In Her Copper Era x Keke Palmer
If "blondes have more fun," then the ladies deciding to rock copper are rewriting the rules. In recent years, copper has had a bit of a resurgence as a warmer, richer take on going lighter, and nobody's been owning that energy lately quite like Keke Palmer. This year, the host and actress debuted her now-signature hue in its boldest form yet: a tousled face-framing pixie that gives the timeless allure we've come to associate with '90s icons like Nia Long and Halle Berry.
As Byrdie put it best, "We've seen the shade at every length and in every style, but this one is truly something special."
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image courtesy of Ruthann Palacios









