Tyla is having one helluva moment. She won her first Grammy for the inaugural African Music Performance category, dropped her self-titled debut album to rave reviews, and is featured in campaigns for major brands like Gap. While her career is on a high, in her downtime, she likes to participate in self-care. The “Truth or Dare” artist shared her beauty and skincare routine with Vogue and revealed some of the wellness practices she uses, such as listening to music, lighting candles, and sound healing.
Check it out below:
Singing Bowl
Before Tyla starts her skincare routine, she likes to light a candle and use her singing bowl, which she was introduced to during a trip to Thailand. “I like doing this in the morning and praying. Starting my day, clear.”
Skincare
Youth to the People Superfood Gentle Antioxidant Cleanser
Tyla’s go-to cleanser is Youth to the People Superfood Gentle Antioxidant Cleanser, but she hasn't always took care of her skin. “I was really not a skincare girl. I used to watch YouTube videos and everything of people having skincare routines and everything, but we didn’t really have all those products in South Africa, so I was just using a baby soap and any lotion kinda girl,” she explains.
However, that all changed once she began performing more. “I started being more careful with my skin and making sure that I take care of it because I have to wear makeup and everything when I perform.” She then followed up her cleanser with Caudalie Beauty Elixir Face Mist.
Weleda Skin Food Original Ultra-Rich Body Cream
“Literally, all of my face moisturizers have to be thick. I can’t have a thin lotion because I always end up feeling dry.”
Razor Blade
Next, Tyla shares this hack for managing her eyebrows. “Usually, when I do my eyebrows, I use this. So, this is like blades. I’ve been using this for years to do my eyebrows. Please don’t try this at home,” she urges.
Black Girl Sunscreen
“I really like this one because it doesn’t leave a white cast after.”
Eye Cream
While she didn’t reveal which eye cream she uses, she did share how it’s been a game-changer in her skincare routine. “I didn’t think eye cream worked, but I actually saw a difference, and it makes me feel bougie when I put on eye cream," she shares. "I don’t know why.”
Vaseline
Vaseline gave the “ART” singer a custom blinged-out container, and she likes to use the product as a lip balm.
Makeup
Path McGrath and Too Faced Concealers
Tyla mixes both Path McGrath Labs Sublime Perfection and Too Faced Born This Way Multi-Use Sculpting concealers. “When I went on tour, it was gonna be way too expensive to have like a makeup artist or whatever, so literally I had to learn, and I started getting good, and now I can do my own makeup,” she says.
The South African beauty also uses Too Faced concealer for bronzer, but in a darker color. She brushes the concealer on the sides of her cheeks, on her nose, and on her cupid’s bow.
Eyeliner
She didn't share the name of the eyeliner she uses. However, she's a big fan of this product. “I love a liquid wing," she says. "Usually, if I’m not doing too much, I like to use a brown one ‘cause I feel like it’s not as harsh.”
BLK/OPL Soft Velvet Finishing Color
“My eyes always crease no matter what I do. I’ve searched TikTok left, right, and center. There’s no hack that works for me," she reveals. "Before I powder, I have to get rid of it again. I have to try to keep my eyes open for as long as possible so it doesn’t crease as much.”
She then contours with Charlotte Tilbury Beautiful Skin Sun-Kissed Glow Bronzer, followed by Pat McGrath Labs Skin Fetish: Divine Blush.
L'Oréal Telescopic Mascara
Tyla calls mascara her “favorite thing ever” and shares how she would wear her mom's makeup growing up. “I remember being young and I was never allowed to put on any makeup. I would steal my mother’s mascara. I would carry it with me and then I would go put it on in the bathroom at school.”
MAC Cosmetics Lip Liner and Laneige Lip Sleeping Mask
“When it comes to lip products, I really like neutrals like nudes or browns.”
Body Shimmer
“People know I have to be literally glistening whenever on stage, whenever I’m being seen," she says. "I like to mix a lotion and a highlighter.”
Hair
Mielle Organics Rosemary Mint Strengthening Edge Gel
“I’ve always loved braids not only for style but also convenience," she shares. "I’m traveling so much, I have to do so much, and curly hair is so difficult to manage.”
Last but not least, she finishes her routine with a hair perfume. "I use the same fragrance as my perfume, and I feel like it enhances the fragrance when you walk past.”
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Feature image by Momodu Mansaray/WireImage
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
"They asked for body products and we wanted to make sure we listened. But also layering fragrance begins with the body routine." The body wash is $33, and the body lotion is $35. Keep reading below to hear more about Tabitha and Chance's new collection, their body rituals, and what makes their partnership successful.
Fridays with Tab and Chance body collection
Marcus Owens
xoNecole: How did you come up with the scents for the collection?
Tabitha Brown: We love warm scents that make you feel sexy and loved. [We’re] both fans of gourmand [scents], including bergamot, vanilla, tonka and chocolate.
xoN: If you could describe your working relationship in one word, what would it be and why?
Tabitha: It's our first time building a product line together and our first time working with fragrance. So having patience with the process and each other has been the best way to build.
xoN: What is your body care ritual?
Tabitha: Exfoliate with a scrub a few times a week, but using a moisturizing body wash daily. After a shower, I spray a body mist that compliments what scent I am choosing for the day. Most times vanilla mist wins because it’s a perfect base for layering. I then hydrate [my] skin with lotion. Then, once dressed, I layer my favorite fragrance, Her Business, first and then His Business on top.
Chance: [I’m] way more simple. Just body wash and lotion and then my cologne and I’m good to go.
xoN: We enjoy watching you two together online, whose idea was it to start 'Fridays with Tab & Chance'?
Tabitha: It actually happened by accident. Back in 2018, my fans had just been asking about how we met, so we did a video answering questions one Friday and people in the comments [asked], will y’all do it again next Friday? And so we did and the next thing you know Fridays with Tab & Chance was born.
xoN: In what other ways do you plan to expand Fridays? Restart the podcast? TV show?
Tabitha: We are working on a lifestyle content show vs the traditional Fridays podcast. More to come soon.
xoN: You do many things together, but what would you say is your favorite quality time activity and why?
Tabitha: We are really simple. We love watching movies or TV series together on the couch or in bed. It’s really one of our favorite things to do together.
xoN: What is your favorite thing about the other person?
Tabitha: I love that he makes me feel safe and how hard he works to be an amazing father.
Chance: I love that she is crazy enough to pursue her wildest dreams.
xoN: What is the key to a successful partnership in business and personal?
Tabitha: The key is knowing that you both are going to change, and giving each other grace, patience, and understanding during those changes.
See more on tabandchance.com.
Feature image Marcus Owens