People often talk about how lonely it is at the top, but what they rarely talk about is how quiet it can be during the climb. For Nichole Lynel however, it's a feeling she knows all too well. As we chat, the quietness that surrounds her while sitting on the floor awaiting movers to arrive at her old showroom serves only as a reminder of her own entrepreneurial journey. "Everybody is willing to help you when you're the underdog but when you have a chance of really succeeding, it gets a lot quieter," she revealed.
It was a little over a year ago that she took the last that she had, quit her job and decided to go full fledge in the direction of her dreams. And as with most people who go against the status quo and quit their unfulfilling 9 to 5, she encountered those who were apprehensive. She explained that while she had encouraging friends and family, in the beginning, they were more vocal about their concerns than supportive. "I've always wanted to be a fashion designer, so I went through a lot. I had a support system but they wanted me to play it safe. I had always been told 'no' or pushed in a different way or told how hard it would be. But I realized the only thing that was really hard was going to work every day and hating it. If it's going to be hard, it might as well be hard while doing something I love."
And what is that something, you ask? These days, Nichole Lynel is the owner of an online store filled with designs aptly named after herself. You see, fashion, as she explains it, is the one thing that came easily and naturally to her. From her younger days when she would sketch her original designs and play dress-up, Nichole always knew she was a fashion girl. It was a way for women and people in general to become whoever they wanted to be.
Fast forward to now though, and "fashion it girl" feels like a more appropriate title for the bonafide boss woman. Recently, xoNecole got the chance to chat with her and we found out exactly how she manages to slay and stay focused on her entrepreneurial journey.
Courtesy of Nichole Lynel
How did you get your start with your online boutique and how did you conceptualize the idea for your business?
I had an online store but then I left that store and launched Nichole Lynel last year and I just kind of went for it. I always wanted to be a fashion designer but I've always been told "no", or pushed in a different way or told how hard it would be. I was always told how hard it was, but I realized the only thing that was really hard was going to work every day and hating it. If it's going to be hard, it might as well be something hard that I actually love.
I started at the top floor and knocked on every door until someone told me "yes". It took months between the initial idea and the actual launch date. Stepping out on your own is a whole 'nother thing… It took a while, but what really happened was I got broke. Then I had to do something because I ran out of money. So I put my website together myself, the one I still use today and when I really made the decision to really go for it. It took me a week to get everything up and running.
Courtesy of Nichole Lynel
"If it's going to be hard, it might as well be something hard that I actually love."
What were some of your major setbacks when owning/running your business? How did you overcome them?
In the beginning, I was going through a lot. I really took a big risk, I used my last to launch my business. Even now, growing my business, I feel like the higher you climb, the quieter it gets. Everybody is willing to help you when you're the underdog but when you have the chance of really succeeding, it gets a lot quieter, especially when you're shaking it up. And you don't have a guide to this. Nothing can prepare you for solely profiting off your creativity. That in and of itself is a struggle every day.
Courtesy of Nichole Lynel
"Nothing can prepare you for solely profiting off your creativity. That in and of itself is a struggle every day."
So how did you go about scaling your business and growing it to what it is today?
I'm still doing it now, I've been doing my brand for a little over a year now. So I'm still in the beginning stages. But as much as I make, I put it right back; I invest it right back in. I don't believe in taking a large salary too soon and from day one I've had my accountant, so I'm all about doing revenue-generating activities. I want to invest in things that are going to produce results or growth. It has to be growing my business or has to be profitable enough for me to be putting my energy into it in it. And I am serious about my goals, I seriously put in the work overtime.
Speaking of putting in the work, your grind and hustle seems to light a fire under a lot of women to go after their dreams. What’s something you wish more people understood about the grind of entrepreneurship?
I wish more people understood what it takes to be an entrepreneur. It's so much that goes into creating something and you can't beat yourself up for it. It takes time, you can't expect things to just happen overnight. It's crazy what it takes mentally [and] financially. I wish people really understood what it takes to produce something great and then to produce something great consistently.
Courtesy of Nichole Lynel
"I want to invest in things that are going to produce results or growth. It has to be growing my business or has to be profitable enough for me to be putting my energy into it in it."
What advice would you give to someone looking to start their own fashion label?
Number one, trust your gut. I wish I had listened to myself so many times because I always knew. Every time something blew up in my face, I always had this gut feeling in the pit of my stomach. Number two, get your paperwork right. People are all interested in the creative part of it but, fashion is a business and you really need to do your research. Get your paperwork right, talk to an accountant, talk to an attorney -- make sure that you are structured properly. Not making money is one thing but making money and not being structured properly will take you out quickly.
Number three is do the work. It's the most important thing but it's the most rewarding thing you can do for yourself. I didn't really find confidence in myself until I completed this and I always felt like there was a hole in my heart and something missing. And now I'm so full of because I found my purpose and what I'm here to do.
Courtesy of Nichole Lynel
"Not making money is one thing but making money and not being structured properly will take you out quickly."
What are some major lessons you’ve learned thus far on your journey?
Don't be cheap when it comes to your business because you'll end up paying twice. Appreciate people. No one works harder than when they feel appreciated. You're on God's time not yours. I talk about the waiting room all the time; we're always waiting, we're always thinking that someone should tag us in the game. But we're on God's time and I never got a seat at the table until I had something to say.
What can we expect next from your brand?
I have new denim coming and I have NL the Label coming! I'm also moving into an amazing showroom downtown LA and I cannot be more excited to just show the world what I really can do.
For more of Nichole Lynel, follow her on Instagram. Check out her boutique here.
Originally published on April 22, 2019
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Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
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Unmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
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Okay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
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If off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
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A friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
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It’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
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I once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
___
Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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1. Go All Out with the Christmas Décor
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There is someone I know who is so obsessed with Christmas, she’s damn near annoying-borderline-terrifying. I’m. Not. Kidding. Yet hey, if you’re going to do a holiday-themed staycation (emphasis on “holiday-themed”), that’s kind of how you’ve got to be. Some décor ideas include:
- A fresh Christmas tree (is the most ideal) that is ultimately decorated
- Wreaths on outside and inside doors
- Garland (with twinkle lights) in predictable and unpredictable places
- Poinsettias
- Mistletoes
- Snow globes
- A stocking (with some of your favorite things in it)
- Fake snow
- Stars
- Angels
- Candy canes
- A BLACK Santa (LOL)
I mean, since you are going to be spending a lot of time at home, it can feel like a mini-winter wonderland if you are intentional about doing more decorating to your living space than you ever have before!
2. Buy a Couple of Christmas-Themed PJs
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While I was doing some research on a totally different topic, I happened upon an article that talked about the psychology behind why we should be intentional about what we wear to bed. When you stop to think about the fact that (hopefully) you are sleeping somewhere between 6-8 hours every night, it would make sense that things like the color and fabric of your sleepwear would have a real impact on you — even subconsciously.
Well, when it comes to Christmas décor, specifically, not only does it take you back to nostalgic memories, it can also boost your moods. So, aside from being on-10 with your Christmas décor, also invest in some Christmas-themed PJs. Since you’re going to be doing a lot of lounging around (RIGHT?), do it in something that makes you think about all of your favorite things about this time of year.
3. Cop Some Christmas-Scented Candles
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There really is no telling how many articles that I’ve written where I am singing the praises of scented soy candles. Candles are soothing, comforting and a very easy way to reduce stress. Also, since it gets darker quicker and for a longer period of time around this time of the year, candles provide a relaxing vibe to your home. Since it is Christmastime, go with scents that are reminiscent of the season:
- Cinnamon
- Vanilla
- Cranberry
- Apple
- Pine
- Frankincense and Myrrh
- Peppermint
- Cashmere
- Ginger(bread)
- Orange
- Sugar Cookies
- Sandalwood
- Cloves
- Cedarwood
- (Hot) Chocolate
Personally, one of my favorite candle companies is Goose Creek. Their signature collections will have your entire house smelling like a high-end bakery. No exaggeration.
4. Play Some Winter-Themed ASMR Sounds
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I’m from Nebraska and my mother was a New Yorker. So, if there is one thing that I like, it’s seasons and that includes snow during wintertime. Unfortunately, Nashville is cray-cray when it comes to that. If, where you live, the weather is all over the place too (which is why I think it’s insane that some people still give pushback to global warming) and you would like for it to at least seem like you are in your own winter wonderland — invest in some fake snow to strategically place around your home.
Oh, and don’t forget to turn on some winter-themed ASMR sounds too. YouTube has videos that run for hours on end that feature blizzards and howling winds that really can make you feel like you are in the midst of an ice storm.
5. Host a Holiday Movie Marathon
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One thing to remember about a staycation is it doesn’t mean that you have to be alone or that the only people who can participate are the ones who live with you. Since a staycation is simply about staying close to home instead of traveling afar — absolutely consider having some of your favorite people over for a holiday-themed movie marathon. Shoot, Black America Web even did you a solid by publishing “25 Best Black Christmas Movies Of All Time;” plus, Tubi has a Black holiday hits section of indie films too.
Oh, and make sure to get creative with the Christmas-themed snacks. Some ideas? Some Kentucky-fried turkey tenders with cranberry hot sauce (recipe here), some Holiday Hot Spinach Dip (recipe here), some Grinch Kabobs (recipe here), some roasted pecans (recipe here) and some Pomegranate Guacamole (recipe here).
6. Spend a Night (or Two) at a Hotel or Vacation House
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Just like you don’t have to be alone during a staycation, you also don’t have to be cooped up in your house the entire time. Get a change of scenery in your own city by spending the night in a hotel that you’ve always wanted to try out or renting a vacation house for you and some of your folks to hang out in during the time between Christmas and New Year’s Day. I have a “love little sister” who does this randomly when she needs a break from her work as a therapist. She says that it’s damn near like taking a trip (and she has PLENTY of passport stamps; trust me).
7. Have Brunch or Dinner at a Christmas-Themed Restaurant
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If nothing puts a bigger smile on your face than the thought of DoorDashing meals and barely even touching your stove during your staycation — hey, I am right there with you. Do consider going out to brunch or dinner during your chill time, though. It’s another way to bond with people and create some current holiday memories. And if you’ve got a bae and you opt for dinner, it can be a wonderful type of Christmas-themed date.
8. Go to a Holiday-Themed Concert
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Being that I got my start as an entertainment writer, hear me when I say that I’m not someone who just has to go to a live concert every chance that I get. Oh, but baby, when I saw that El DeBarge was doing a City Winery tour and he was going to be here right before Christmas — I booked myself a ticket quick, fast and in a super-duper hurry! Shoot, I didn’t even want to go with someone because I plan to give him and that falsetto voice of his my complete and undivided attention. LOL.
I don’t know what it is about the holiday season that makes live music that much more enjoyable — but if there is a concert that features one of your favorite artists happening right through here, consider that to be a cool way to “tour your city” while cultivating a really awesome memory at the same time.
9. Also, Go Ice Skating
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One of my fondest memories of time with my father is going ice skating. We actually would do it in the summer (because that is when I would visit him) and, every year, he would get me a new ice skating outfit. Even now, when I watch someone ice skate (even in movies; like in the classic movie Garden State), I will have warm fuzzies.
Anyway, if you’ve never been before, go. If it’s been forever since you have, also go. There is something that is very sweet and so signature Christmas about it. Plus, it’s a top-tier form of exercise.
10. Take a Christmas Lights Tour
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Another one of my favorite Christmas memories is driving through neighborhoods and looking at the Christmas lights. And just like a Christmas concert can be a form of hometown touring, so can doing this if you decide to choose a couple of areas where you’ve never really been or rarely frequent.
Now are you excited about the thought of experiencing a holiday-themed staycation?
I thought you would be. ENJOY!
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