Money Talks is an xoNecole series where we talk candidly to real women about how they spend money, their relationship with money, and how they get it.
Dora Belle is more than your average pretty girl from Long Island, New York - she's an entrepreneur, accountant, and the founder of The Tax Collective. The Brooklyn-based beauty successfully runs a tax firm that focuses on small- and mid-size businesses, startups, and tax audits while keeping her personal finances in check. As a licensed enrolled agent who possesses the ability to represent her clients in tax court, she has proven that being a beautiful woman can include brilliance and crunching numbers.
Courtesy of Dora Belle
When the St. John's University honors graduate was asked by xoNecole about the worst money or business-related decision she's ever made, Dora responded, "I didn't trust my gut." Clearly as someone who has worked for New York State Department of Taxation and Finance, Morgan Stanley, and Ernst & Young in the Private Client Services group where she specialized in high-net worth individuals with assets in management of over $2 million, her intuition hasn't steered her too far in the wrong direction.
xoNecole had the chance to catch up with The Tax Collective founder for the latest installment of "Money Talks" about traveling through Europe, the importance of investing, and leaving corporate America:
On how much she tries to save per month:
"It depends on the month. My income is not received evenly throughout the year. I have high seasons and low [seasons]. Like during tax season when I'm the busiest, I save over 50% of my income. In the low season, when I'm just managing audits and notices, I try to put away at least 20% of my earnings every month."
"I have high seasons and low [seasons]. Like during tax season when I'm the busiest, I save over 50% of my income. In the low season, when I'm just managing audits and notices, I try to put away at least 20% of my earnings every month."
On whether her savings are in a high-yield savings or a Roth IRA:
"I don't believe the high-yield savings accounts are worth it. On average, you make around $300 a year for every $10,000 you deposit. I tend to recommend Roth IRAs more to my clients. It's especially great for first-time investors. It's a retirement account that you can play with where your money is invested and it grows tax free."
Courtesy of Dora Belle
On defining wealth and success:
"Before I give my opinion on this, I encourage everyone to really think about what these words mean to them individually. It's a large sliding scale when we start to ask the question, 'Am I successful and/or wealthy?', and you should not think about anyone but yourself. You're on your own pace. Be kind to yourself but also be realistic.
"Wealth to me is financial freedom. Financial freedom for me is when all of my student loans are paid off, no credit card debt, and I'm paying a mortgage and not rent. Success and wealth are two different ideas for me. I define success as happiness and being grounded in what I do for a living."
On the lowest she’s ever felt when it came to her finances:
"Now looking back, the lowest was [when I was] living check to check. Not having a savings account and waiting on clients to pay me in order to pay my bills for the month. But while it was happening, I was in the midst of the hustle. I never felt any pain. I never felt low. You have to build brick by brick and just keep going."
On how she overcame it:
"By making more money! (Laughs) I work a lot, sometimes from 8am til 11pm every day, but every hour is worth it when I look at my growth as a business owner from Year 1 to now Year 3. I had to take more risks and put myself and my business out there. I now have multiple streams of income and I don't depend on any one client to make ends meet."
On her biggest splurge so far and why she purchased it:
"My biggest splurge since being an entrepreneur was in 2018 when I traveled to 11 cities in Europe over eight weeks. It was my first year as an entrepreneur and I did it only because I could [and] I finally owned all of my time. Looking back, I could have reinvested that money into my business. But then again, the memories I have are irreplaceable."
On whether she’s a spender versus a saver and how she trains herself to save money:
"I'm somewhere in between, but I'm disciplined when I want something. Saving can actually become addicting. Saving my first $1,000 as a self-employed person was one of the hardest things I ever did. I reinvest my earnings as much as possible, but once I saved the first $1,000 dollars, it became addicting to keep seeing the number increase."
"I believe your 30s are for setting up your 40s. Your 40s are for setting up your 50s. You have to invest in yourself first. I think about the type of life I want to live when I'm 40. Or when I have children. So, I'm actively trying to set myself up with residual income."
Courtesy of Dora Belle
On the importance of investing:
"Investing is extremely important. I invest in real estate, art, and stocks. I believe your 30s are for setting up your 40s. Your 40s are for setting up your 50s. You have to invest in yourself first. I think about the type of life I want to live when I'm 40. Or when I have children. So, I'm actively trying to set myself up with residual income.
"I'm in the stage right now ready to purchase my first piece of property and I'm looking for multi-family homes so I can collect rent. The ultimate goal is to make money while I'm sleeping.
"Investing in art is something I highly recommend. You don't need a large budget to start. Start with your local gallery. Go there and jot down some artist names. Go home and research them. Look at their followers and who they're following. You're looking for other artists that they follow, who are just beginning their career. You can buy a piece for $800 sometimes that could be worth thousands of dollars.
"Stocks are the riskiest of the bunch but can turn into a fun hobby for you. It's all based on your taste. Where do you think the economy is moving to? What industry do you think will be next after the economy recovers from the COVID-19 pandemic? You should read articles to research the company and review their financial statements before investing anything. Look at how much debt is sitting on their books. Look at how liquid they are (cash readily available). Research indicators that experts use to determine a company's short-term and long-term growth. But ultimately, it is based on your taste for the company, your preference. It's your money, don't let any one article or anyone tell you how to spend it."
On establishing streams of revenue and her intentions behind it:
"I went to school for accounting. I have my Bachelor's Degree in Accounting and my Master's Degree in Taxation, so my revenue streams range from accounting, tax preparation, tax strategy, and tax audits. I work with companies with $2 million plus in assets and companies who are just beginning with just their savings account and a dream. The intention is to never be broke! (Laughs) I don't ask anyone for anything and I want to keep it that way."
On unhealthy money habits and mindsets:
"When I had a 9-5, I would go out on the weekends and not check my bank account til Monday or worse when I was forced to because I received an alert. I absolutely cannot run my business like that. I have a spreadsheet for my recurring monthly expenses and automated systems that calculate my income for the month. Knowing where you stand as far as your bank account balance and credit score is the most important money lesson I've ever learned. It starts there."
"Knowing where you stand as far as your bank account balance and credit score is the most important money lesson I've ever learned. It starts there."
Courtesy of Dora Belle
On the change she saw once she changed her mindset:
"A savings account was birthed from it. Not living check to check was [also] birthed, and the ability to hire my first employee who works with me all year."
On the craziest thing she’s ever done for money:
"I've never done anything crazy for money. All money is not good money. I left Corporate America because my peace and sanity is more important to me than making money. I decline new clients if my gut tells me my peace is going to be interrupted."
On the money mantra she swears by:
"You can be intimidated to do the work or you can be broke. The work is the research for the things you are curious about that you believe can make you money. We are all intimidated at one time or another when it comes to a new venture. But you have to take risks. You have to execute. You can't want a thing and be afraid of that same thing."
For more of Dora, follow her on Instagram.
Featured image courtesy of Dora Belle
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."
Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson