Jade Kendle Is A New Mom & Veteran Hustler Who Puts Self-Care First

In xoNecole's series Mother/Hustler, we sit down with influential mom bosses who open up about the ups and downs of motherhood, as well as how they kill it in their respective industries, all while keeping their sanity and being intentional about self-care.
Between creating content for her audience of more than 290K followers, planning a wedding, traveling the world, and breastfeeding a five-month-old baby at the same damn time, there is no doubt that Jade Kendle is a whole superhero in these streets. For this new mom and veteran hustler, her only kryptonite is self-neglect, a nemesis that she's battled with since giving birth to her daughter Sarai in July.
In an exclusive interview with xoNecole, Jade shared, "I know it's especially tough to take care of ourselves as moms but I truly believe that my daughter requires the best me. I'm not my best [if I'm] super tired or without having 10 minutes in the morning and night to tend to my skin or brush my hair." She explained, "Believe me, those newborn days had me skipping my wellness routines and it was not cute."
Despite the whirlwind chaos of being a full-time mother/hustler, Jade has one helluva support system that helps her keep her eye on the bag, even in her worst moments. The content creator shared that having an accountability partner, her twin, fellow mogul mommy and business partner, Simone Kendle has been key in helping her find and keep her balance as a mompreneur.
She told xoNecole, "I called her mid-breakdown the other day, [and] she said, 'This the shit they talk about, Jade. Being a working mom is hard! It's easy to be proud of yourself when everything is going right. It's these moments where things are out of whack that really shows how hard this mompreneur life is. But guess what? You can do this and It's going to be OK.'"
Along with prioritizing her self-care and saying 'no' to things that don't bring her joy, this is how Jade Kendle manages running a business while figuring out motherhood at the same damn time:
How do you handle moments when you feel overwhelmed?
I have to walk away and find a quiet spot to breathe! Sometimes feeling overwhelmed is just in our heads and, for me, changing my environment, even if it's a bathroom (laughs), makes a world of difference!
What’s the hardest part of your day?
The moments where I have to hop on a call or film and Sarai just won't comply. Whether that's her being super fussy because she's tired or wanting to take for-ev-er to nurse. Those moments I feel my anxiety build and are the moments where being a working new mom is a challenge. But short-lived, thankfully!
When do you feel most productive?
First thing in the morning, Sarai and I will wake up, play, and nurse. Once she's down for her first nap, my workday begins! I take full advantage of her nap times to do all work-related things so when she is awake, I can give her my attention. She's actually napping right now [as we speak]!
"First thing in the morning, Sarai and I will wake up, play, and nurse. Once she's down for her first nap, my workday begins! I take full advantage of her nap times to do all work-related things so when she is awake, I can give her my attention."
What is your favorite way to spend “me time”?
I love going to the spa! Getting a facial or massage is my jam. I force myself to go at least once a month since even getting to the nail salon regularly is a stretch. For me, that massage or moment in the steam room gives me that hard reset my body and mind need.
What is your advice for dealing with mom guilt?
Whew, that's a tough one. Honestly, I don't have that figured out. My best bet is that I'll always have it in some capacity because I'm a working woman. I just know that I do it all for her. I want my daughter to see me living a life I love and one where I can be passionate about my work and be there for her, too.
What’s the most important lesson you’ve learned as an entrepreneur?
You NEED a team!
What is the most important lesson you want your kid(s) to learn from you?
You decide. You decide who you are, you decide what you do. You decide when to go right or left. Life is about choices–don't let ANYONE or anything convince you that your instinct or innate desire/passion is wrong.
Why was it important to you to be an entrepreneur even though some people may think that a 9-5 offers more stability?
I had to recognize that what I want my life to look like didn't match what many 9-5ers lives look like. I felt so many conflicts–even in school–with strict routines and expectations. I knew I would either struggle to get up every day, which at times, I did. Or, I would have to walk a very different path. I'm so glad I chose a different path!
"I had to recognize that what I want my life to look like didn't match what many 9-5ers lives look like. I felt so many conflicts–even in school–with strict routines and expectations. I knew I would either struggle to get up every day, which at times, I did. Or, I would have to walk a very different path."
How has being a mother helped you become a better entrepreneur (or vice versa)?
Motherhood has taught me such a great lesson in prioritizing. From work to personal. Who do I really want to surround myself with? What projects do I really want to do? My life revolves around my family now, not work. That was a huge shift for me!
What advice do you have for moms who are looking to start their business but haven’t taken a step out on faith yet?
If you don't do it for you, do it for your baby. Do you want them to grow up seeing you work a job you hate or what dedication to your passion looks like?
Do you think it’s important to keep your personal and professional life separate? Why or why not?
For me, the personal and professional life is so intertwined! It works for me and what I do. I think everyone has to make that decision for themselves.
What advice do you have when it comes to time management as a mogul mommy?
Take advantage of a sleep schedule (laughs). That's all I got, so far!
What tips do you have for financial planning, both professionally and for your family?
Whew, that's a whole convo in itself! I would say in very general terms, PLAN PLAN PLAN!
To learn more about Jade, follow her on Instagram @lipstickncurls!
Featured image by Instagram/@lipstickncurls.
Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
Jon B. Talks New Album, 18-Year Marriage & Being A Girl Dad
Since 1995, Jon B. has been entertaining us with his soulful voice, belting out R&B classics like “They Don’t Know” and “Someone to Love.” Despite his immense success, Jon decided to prioritize his family and take a step back from the music scene. He got married, and together, he and his wife had daughters. While he didn’t release any new music during this period, Jon remained dedicated to his fans by touring and maintaining his connection with them.
"I'm raising two daughters," he tells xoNecole exclusively. "One is 11 now, and one is 18, and both need their dad. Besides being a father, a rock star on the weekends, and a husband of 18 years, the real thing that kept me the busiest over the last 10 years was the road, keeping the bread on the table, and staying with my fans. Nevertheless, connecting with the fans and keeping that relationship alive. Regardless of whether I was on the radio every five minutes or whatnot. I just wanted to keep that relationship alive, and the best way to do that is just go and perform."
A decade later, Jon B. dropped a new album, WAITING on YOU. The album title alone is a nod to fans who have been waiting on him to release new music. The "Are You Still Down" singer collaborated with Rick Ross, Alex Isley, Tank, and Donell Jones on the album, giving fans a little bit of everything.
"Compiling this album was a labor of love because it was me sort of picking the gems. I wrote so many songs over the last 30 years. I wanted to go back and dust some old gems off and see if I can rework these records," he says. "Some of them are kind of reworks from back in the day, from back in the late '90s. I just kind of love the beat. One of the songs on my album is a vintage cut. I'll call it a vintage cut because I did it in '98. It's a song called "Pick Me Up."
"There's a little bit of the old and a little bit of the new, but WAITING on YOU, I felt was an appropriate name for the album, being that it was 10 years and it's really about my relationship that I have with my fans. Not only is it the relationship I have with my wife and my children, it's the extended relationship I have with with you guys, the listeners."
"There's a little bit of the old and a little bit of the new, but WAITING on YOU, I felt was an appropriate name for the album, being that it was 10 years and it's really about my relationship that I have with my fans."
His wife and kids are his biggest supporters and he shared that they sometimes give their opinion on his music. When it comes to his relationship with his wife, he says communication and patience are the keys to lasting. "I don't mean to sound like Dr. Phil up in here, but 18 years, going on 19, and it's like, I'm not counting, but I guess we're doing something right because we're very happy people," he says.
"I'm making music that reflects what I feel in my heart, which is pretty cool to share with the world now as a grown ass man instead of a guy who was growing up and had an old soul and I was figuring stuff out. I'm grateful for those records, but I really feel like these records are like a guy celebrating everything that I've been blessed to experience so far."
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