
Dove's Project #SHOWUS Wants To Shatter Beauty Stereotypes One Photo At A Time

At some point in your life, you've probably encountered media or advertising imagery where you felt left out, unheard, or unseen. It's common to flip through popular platforms and never see someone that you connect with - or even someone that seems real. When are key players in beauty going to take notice and really do something about it?
In their new campaign, Project #ShowUs, Dove, in partnership with Girlgaze, a platform for female and nonbinary creatives, and stock image conglomerate Getty Images, is on a mission to change that reality and help women define beauty on their own terms. Project #ShowUs is the world's largest photo library created by self-identifying female and non-binary individuals to shatter beauty stereotypes. With over 5,000 (and counting) images, the collection offers a more inclusive vision of beauty to media and advertisers to use in content that reaches women globally.
With over 70% of women feeling like they aren't represented in media and advertising, this work couldn't be more necessary. Could you imagine a world where advertising genuinely touched who it was trying to reach?
On April 4, 2019, Dove gathered a room of New York City media professionals to introduce Project #ShowUs and facilitate an intimate conversation: Taking Stock: A Discussion on Media, Representation, and Women's Self-Esteem. The panel included founder and CEO of Girlgaze, Amanda de Cadenet; senior creative director at Getty Images, Dr. Rebecca Swift; Marie Claire digital beauty editor, Maya Allen; a Project #ShowUs participant, Anna Sophia; and Dove's self-esteem educator, Dre Brown. Together, they discussed the power of inclusivity of experience and how Project #ShowUs will revolutionize the media industry and how women relate to themselves and one another.
For Maya Allen, the campaign is both nostalgic and revolutonationary. After recounting her early days as a Black woman in journalism and how she often struggled to find representation of beauty that looked at her, she strongly said, "I'm thinking about every woman I am doing this for." Having the ability to show more depictions of beauty in her stories will be life-changing for the women who never saw themselves in platforms such as Marie Claire before.
More importantly, the onus of providing representation shouldn't always be on the marginalized audience, according to Amanda de Cadenet. Those in positions of privilege, like herself as a self-identified White woman, shouldn't shy away from speaking up and helping to provide seats at the table for other underrepresented groups. Dr. Swift added something that made the room quiet for a moment:
"Do you want to use your power to maintain the status quo or your power to change the status quo?"
Here are some quick facts about Project #ShowUs that you should know:
Peyton Fulford/Getty Images
Anna Sophia for #ShowUs
1. The campaign is 100% powered by 116 women from 39 countries, both in front of and behind the camera. With photography usually being male-dominated and often shot from the male gaze, these images are truly female-identifying centered.
Anna Sophia, a Project #ShowUs participant, told xoNecole, "This has been such an amazing experience. I've had a voice throughout the entire process. I've been able to define myself and just be fully vulnerable and share that vulnerability with people who feel similarly. I felt like it just wasnt only an opporunity to feel powerful but an amazing opporutnity to represent my community of Queer, Black people."
Our hope for this project is that it not only sheds light on women whose voices we never get to see and hear, but that it also truly serves as a tool of empowerment. The biggest act of upliftment often first comes from representative inspiration. Seeing someone that looks like you doing something or being someone you've always dreamed of being is true power. That's showing us so we can show them in its best form.
As Dre Brown proudly urged the room in summary, "When we're allowed to be our authentic selves, that's where the magic happens."
Watch the Project #ShowUs launch video here:
To learn more about the Project #ShowUs campaign, visit: https://www.dove.com/showus.
Featured image by Jabulile Nadia Newman/Getty Images
Rana Campbell is a Princeton University graduate, storyteller, content marketing strategist, and the founder and host of Dreams In Drive - a weekly podcast that teaches you how to take your dreams from PARK to DRIVE. She loves teaching others how to use their life stories to inspire action within oneself and others. Connect with her on Instagram @rainshineluv or @dreamsindrive.
Luxury Hairstylist On Viral 'Hey Boo' Texts & Professionalism In The Hair Industry
As Black women, our hair is our crowning glory - whether we paid for it or not. We take pride in how we wear and take care of our hair. As with everything, hair care and hair styling have evolved over the years. Long gone are the days of Blue Magic (although I hear it’s making a comeback).
Now, we have a plethora of creams, oils, conditioners, shampoos, and stylists to choose from. Beyond wearing our natural curls, we have a range of options, from wigs and sew-ins to tape-ins, I-tips, and K-tips. So much choice! But you know what they say about too much of a good thing...
The Black hair industry has definitely blossomed in the last decade with a wave of new stylists and salons popping up all over the place. As much as I love that for us, many of these stylists have become the subjects of viral TikTok and Instagram tirades because of their alleged questionable behavior and bizarre rules.
Excessive policies, strange fees, long wait times, poor performance, and the infamous “Hey boo” texts. Beauty is pain, they say… xoNecole got to the root of these issues with luxury hair extensionist Dee Michelle, who’s been in the hair game for 20 years and runs a seven-figure business - all while being a mom of four.
Antonio Livingston
“I started my business with my career in the hair industry [at] very, very young age when I was maybe like eight...So, over the years, I've just built a very successful seven-figure business very quickly just by offering high-end services and creating great experiences for my clients, many of whom are high-profile professionals,” she said. “I'm also a mother of four, including a set of triplets, which inspires me daily to show what's possible with my hard work and focus.”
Dee’s business has gone viral on social media because of what many call outrageous prices for her invisible K-Tip installs.
“When I developed my invisible K-tip extensions technique, I made sure that it wasn't just about the hair or the style, but about providing a high-end experience from start to finish. So, my clients just aren't paying for the extensions or just the style itself, but they're investing into my meticulous, seamless craft and premium hair sourced from the best suppliers…I've spent so many hours mastering my craft, creating this seamless method that gives my clients long-lasting natural results, and my pricing just reflects that - the value of my expertise and the exclusivity of the service.”
The K-tip specialist stands on business when it comes to catering to her clients and giving them an experience worth the cost.
“And it's just important for me to also say that my clients are high-profile individuals who value quality, their privacy, and their time. They want a service that fits into their lifestyle and their time. They want things that deliver perfection. And I deliver that every single time.”
I’m sure we’ve all seen the various TikTok rants about people’s nightmare experiences with stylists and uttered a silent “FELT!” We asked Dee her opinion on a few nightmare scenarios that beg the response, “please be so forreal."
On stylists charging extra to wash clients’ hair:
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
On ‘deposits’ that don’t go towards the cost of the service:
“I think that's kind of weird, too, for deposits to not be like a part of the service. I've seen people have booking fees and I just don't understand it, to be honest. I disagree with that kind of policy…By all means, people should do what works for them, but to me, it doesn't make sense. Why does somebody have to pay a fee just to book an appointment with you? I don't get it. It feels like exploitation.”
On stylists charging extra to style (straighten/curl) wigs, sew-ins etc., after installing:
“I don't get it. Clients come to us to get their hair done, to get it styled. So why is it extra for you to style it? If you're going to charge extra, just increase your price. I feel like it could be just a lack of confidence in those stylists, feeling like people won't pay a certain price for certain things, or just their lack of professionalism as well, because people are coming to us to get styled.”
On the infamous “Hey boo” text stylists send to clients when they need to cancel/reschedule:
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
We know all too well what kinds of things will keep us from ever gracing certain hairstylists’ chairs with our butts again. So, what should hairstylists do to provide a good service to their clients? What is good hairstylist etiquette?
“For one, being on time is an important rule for stylist etiquette. It's just not okay to require your clients to be on time, and you're not on time. Also, communication. Being able to communicate clearly, respectfully, and professionally, whether that's in person, via text, or on social media. Style is etiquette. Appearance matters. So just maintaining a clean, polished, and professional look. Clients respect you more whenever your appearance reflects your work. There's just so many things, but another thing I would say is active listening. So, being able to pay close attention to what your client wants and also clarifying any questions that they might have. Just to ensure that they feel heard and to minimize any misunderstandings.”
Dee also shared some red flags to look out for when considering a new stylist.
“Even me as a client, if I'm booking somebody and they have a long list of rules, I don't even book with them. That's, for one, just such a huge turn-off. Also, stylists who have inconsistent or unclear pricing, that's a red flag. People who change their rates too much without an explanation. Poor communication. So, if a stylist is responding very slow or responding unprofessionally, or giving vague answers to questions, that can make clients question whether or not they are respecting their time and their needs.
Another red flag - an inconsistent or low quality portfolio. And I feel like, I see this a lot with stylists stealing other people's work, and their portfolio on social media is just very inconsistent.”
We couldn’t let Dee go without getting the tea on what styles she predicts will trend in 2025.
“I feel like people are going back to natural-looking styles. So, a lot of people are ditching the wigs, the lace fronts, things like that. People are still wearing them, of course, but it is becoming more of a trend to embrace your natural hair and something that's not looking too fake. That’s one thing that we're going to be seeing a lot. I would say a lot of layers are coming back, heavy layers. Those are becoming really, really trendy. And people are leaning more towards platinum-colored hair. I've been seeing lots of like blondes coming out. Also, jet black is always going to be a trend. But I would say more like natural colors, but natural colors that are still making a statement.”
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Antonio Livingston.
Dry January may be over for some, but for others, sobriety is a lifestyle. Non-alcoholic spirits like Ritual and Free AF are becoming more popular and even temperance bars (dry bars, sober bars) are popping up around the world. Resorts are also taking note as many are putting wellness front and center by offering mocktails and incorporating yoga and other mindfulness practices.
The Expedia Group reported that more than 40% of travelers have said they're likely to book a detox trip within the next year. If you're one of the travelers looking for a wellness vacation, check out these 10 spots below.
Bimini, Bahamas
Courtesy
Resorts World Bimini recently introduced its Wellness Weekends with Shay Williams, a local Pilates Instructor, and Sound Healer. Guests can enjoy a private pilates class and sound healing session for $269 per person.
Aruba
Courtesy
Aruba Marriott Resort offers soothing aloe-based treatments at the island's largest spa. Their Lobby Bar also has a signature mocktail menu with options like the Strawberry Cooler.
Curaçao
Courtesy
Curaçao is located near Earth's main vortexes, which are considered the world's chakras and/or portals making the island a strong energetic hub. Speak with one of the local gurus or enjoy a blissful spa day, at the captivating 8, The Experience. The spa features services like chakra-balancing, stress-fixing massages, and more.
Bellevue, Washington
Courtesy
Bellevue is a quaint and charming city surrounded by nature's beauty. Travelers can kayak on Lake Washington or hike the snow-capped mountains of the North Cascades. It's also home to the iconic Bellevue Club Hotel, which features an athletic club and spa.
Adairsville, Georgia
Courtesy
Barnsley Resort is the perfect escape from city life. It's located at the foot of the Blue Ridge Mountains and guests can enjoy horseback riding, hiking trails, golfing, and canoeing with a mocktail in hand.
Cape Cod, MA
Courtesy
Holistic health lovers may want to visit Ocean Edge Resort & Golf Club, which introduced new year-round wellness retreats, helmed by wellness expert and Retreat Sales Manager Liza Bertini. The retreat offers a range of fitness classes like yoga and pilates as well as programs catered to sober-curious people, grief and other health issues.
Lake Atitlán, Guatemala
Courtesy
Lake Atitlán is recognized as one of the most spiritual places in the world and Casa Palopó is located right on the edge. The luxury boutique is one of the only two Relais & Chateaux hotels in Guatemala. With only 15 rooms and a 3-bedroom villa, guests can roam the lush grounds and take-in panoramic views of the lake and the surrounding three volcanoes. Some of the resorts' activities include a Maya blessing ceremony, yoga, or volunteering at nearby villages.
Puerto Vallarta, Mexico
Courtesy
The Westin Resort & Spa Puerto Vallarta recently underwent a huge renovation that includes a refreshed treatment menu and facilities like cold pools, steam room, and sauna. Guests can enjoy oceanfront yoga, running and walking paths, tennis, and a flora-inspired mocktail menu at Bar Flora.
Baja California, Mexico
Courtesy
At Kimpton Mas Olas Resort & Spa in Todos Santos, guests can create their own custom essential oils and scrubs at the resort's apothecary workshops or they can indulge in holistic treatments in the spa. Other wellness-focused activities include daily yoga, meditation, and fitness classes.
Punta Mina, Mexico
Courtesy
Detox and reset at W Punta de Mita, which is a located on Mexico's most iconic surf breaks. There's holistic remedy-inspired mocktails, ice bath therapy, and spiritual Cacao Ceremonies designed to reconnect mind, body, and spirit. And, of course, surfing is a must.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Thomas Barwick/ Getty Images