Ryan Coogler Talks 'Sinners,' Black Ownership & The Deal That Has Hollywood Shook

“It’s ironic because what my grandmother and her mom before her and my mom are known for is their gumbo,” Ryan shared with the outlet. “They cook a style of gumbo that comes from Port Arthur, Texas... and this was my opportunity to make some cinematic gumbo. I took some things that might seem disparate in the description, but I think they go really well together.”

That gumbo? A moody, blood-soaked love letter to the blues, to his late uncle, and to the genre-bending power of Black art. After his uncle passed, Coogler turned to blues records for comfort, describing how it felt like conjuring his uncle’s spirit. That led him to Delta blues, and ultimately, to Sinners.

“Through my research into the music, I learned more about the music industry and how much the concept of genre is related to racism,” he said. “The classification of different types of music… even though it was the same song sung the same way, they were looking at the color of the skin of the person who was singing it and enforcing the apartheid even through the artistic business model.”

The film, in many ways, is his rebellion against that system. “I wanted to make a film that was kinda raging against the concept of genre,” Ryan explained. “Making the audience constantly question, even while they are watching it, whether genre is a music angle or a film angle.”

But Sinners is more than about transcending genres, it’s also a family affair. Ryan's wife and producing partner, Zinzi Coogler, helped bring the vision to life through their production company Proximity Media (founded in 2021 with producer Sev Ohanian). Currently pregnant with their third child, Zinzi remains an essential force behind Ryan’s work and his world. “Zinzi is my favorite person in the world,” he said tenderly.

“I’ve been around her a long time, and it still somehow feels like it’s not long enough. She knows me very well… We’re very different, which is very helpful. We got two different communication styles, two different ways of seeing the world. So in general, if I have an issue-situation that I can’t crack, because she comes at things with a different angle, normally she can crack it very easily.”

Their partnership is as spiritual as it is professional. When asked about how he got into filmmaking in the first place, Ryan reflected on Zinzi’s early support, calling her gift of Final Cut Pro the “kindest thing” anyone has ever given him.

And while Sinners is a love letter to the past, the business side of it is firmly about the future. His now widely discussed deal with Warner Bros. includes First Dollar Gross and IP ownership after 25 years, something that’s raised both eyebrows and excitement within Hollywood circles. “I’m not the first filmmaker to get any of these deals,” he told the host.

“And Warner Bros is not the first studio to provide these deals to a filmmaker. I think that a lot has been made of my deal in particular. I’m not totally sure why… I have my guesses, but I’ve been in the industry long enough to know what kind of deals are possible.”

When Democracy NOW! host Amy Goodman pressed further, referring to headlines like Vulture’s "Hollywood Execs Fear Ryan Coogler’s Sinners Deal Could End the Studio System," Ryan chuckled and offered a smooth but telling: “I’d rather not say.”

Still, he made it clear why securing that deal mattered:

“As a writer-director, I’ve made over $2 billion in the global box office, I’m not yet 40 years old. It’s taken a lot of time, commitment, energy, and I’ve missed out on a lot of things in my life on films that will always be owned by other people. For this one, because it’s so personal… I asked for a few things that were very important to me… Thankfully, I was able to get those things I was asking for.”

Sinners may be a film about blood, spirits, and survival, but more than anything, it’s a story of legacy.

For Ryan, it’s not just about the art or the accolades; it’s about reclaiming the stories, sounds, and soul of Black America and owning the narrative, both on-screen and off.

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