In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, their life, and most of all, what they do to find balance in their busy lives.
If I could sum 2020 up in one sentiment, it would be: 'life comes at you fast.' This year has been hitting hard and heavy on all fronts it seems and I know I'm not the only one who could use a reprieve from its rampage. (Really a cancellation, because Miss Rona has BEEN worn her welcome.)
And yet, despite its best (read: worst) efforts, many of us have continued to survive and even thrive during this chaotic time. Some of us have started businesses, met and succeeded goals, started a new life in a new city, and everything in between. Some of us have learned how to bottle all this chaotic energy and use it as fuel to power forward. And though it's always important to find a way to keep evolving no matter the circumstance, it's equally as important to know when to ease up and take your foot off the gas in the name of self-preservation. And that's a lesson dermatologist and Girl+Hair co-founder, Dr. Camille Verovic knows from both personal and professional experience. "You have to hit pause at some point––if you don't, your body and spirit will hit pause for you."
After doing the "big chop", Verovic found herself dismayed after noticing how hard it was to maintain and retain hair growth while wearing protective styles. And if she was frustrated, she knew many other women probably were too. Thus, Girl+Hair was born. Coupled with both her medical knowledge and personal quest for optimal hair health, the company is the first of its kind to offer a complete 'under-hair care' system designed to promote and protect natural hair.
For this installment of "Finding Balance", xoNecole got the chance to chat with Dr. Camille Verovic about all things self-care, here's what she had to say.
Courtesy of Derrick Davis
xoNecole: At what point in your life did you understand the importance of pressing pause and finding balance in both your personal and professional life?
Dr. Camille Verovic: I learned this very early––my mother passed away when I was 23. When I was cleaning our family home, I found her journal––she worked so hard but she had a lot of regrets. If you are a hard worker, you can really work yourself into the ground. It is important to you and everyone around you to try your best to find a good balance in your life.
What is a typical day in your life? If no day is quite the same, give me a rundown of a typical work week and what that might consist of.
5:15am, I wake up. It's a family affair to get our six-year-old ready for school. From 6am to 9am, it's emails and morning meetings with hubby. Between 10am to 1 pm, I'm sorting out manufacturing and logistics. And most afternoons and evenings, I have meetings. Days when I'm in the office as a practicing dermatologist, I'm in the office by 10am. When I am not in the office, I'm working on Girl+Hair. I typically work 2-3 days a week as a practicing dermatologist and 3-4 days a week on Girl+Hair.
What are your mornings like?
The mornings are all about getting my family ready for the day. We are actually a well-oiled machine in the morning.
How do you wind down at night?
There is never a true wind down when your spouse is your business partner (this isn't good, ladies). When I do get a moment to myself, I open my Bible app and try to work on a reading plan.
Courtesy of Derrick Davis
When you have a busy week, what’s the most hectic part of it?
Meetings, meetings, meetings! In my case, the busiest weeks are when I have a ton of meetings. I have to take care of my out of office duties as a physician––follow up on biopsies, coordinate care with my office manager, call patients, speak with pharmaceutical reps.
How do you find balance with:
Friends?
I keep the circle small and I try to call when I am commuting.
Love/Relationships?
You can't be happy with someone else if you are not happy with yourself. To find balance in any relationship, you must first find balance in your own life.
Exercise?
I am terrible at this but I just bought a bike so hopefully, I will be better.
What about health? Do you cook or find yourself eating out?
We cook 75 percent of our meals. Cooking is great because it makes you slow down.
Courtesy of Derrick Davis
When you are going through a bout of uncertainty, or feeling stuck, how do you handle it?
This sounds really old-fashioned, but I lean on the Word [of God].
And honestly, what does success mean to you? What does happiness mean to you?
Success and happiness to me is one day looking back at my life and knowing that I gave almost every day the best that I could. One of my life goals is to be a philanthropist. I don't think there are enough Black philanthropists.
To keep up with Dr. Camille, follow her on Instagram.
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Featured image courtesy of Derrick Davis.
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."
Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson