Meet The SHEeo
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
As an avid vacationer, Jo Neishia Johnson loved shopping her favorite stores for swimsuits and vacation wear. But when many of the stores began to only sell their products online, she found the quality and the aesthetic no longer appealed to her tastes or her budget. She launched Beulah Swim as a solution to a growing need for high-quality swimwear, resort wear and fashion options at low to mid-prices for the confident woman who is ready to slay her vacation. Beulah Swim has been a featured vendor in large-scale events such as ESSENCE Festival and continues to expand its product offering for the fearless and fly traveler.
In this week's feature, meet Jo Neishia Johnson of Beulah Swim.
Courtesy of Jo Neisha Johnson
The Stats
Title: CEO of Beulah Swim
Location: Jacksonville, Florida
Year Founded: 2016
# of Employee(s): 1
30-Second Pitch: "Iconic moments aren't created, they're curated; and many people, from those with very little social media presence, to influencers and celebrities, strive to capture 'Instagrammable' content. Studies show, 40% of millennials prioritize their travel based on their ability to capture great pictures; and commonly, fashionable millennials pre-plan curated looks, inspired by pre-determined destinations they will visit. Beulah Swim is an emerging brand that offers exclusive swimwear and statement fashion for the fearless and confident woman who is ready to slay her vacation!"
The Details
What inspired you to start your brand?
My style preference has always been more than Forever 21, but a lot less than Gucci; BCBG was always my first stop to shop. After a lot of these well-known labels started to phase out their brick and mortar locations, I was forced to do more online shopping. In looking, I was so uninspired by a lot of the fashion that I found available in most online boutiques. In my opinion, I felt that the quality of the products was not what I wanted or the offerings lacked originality. If I did like something, I could find that specific look in multiple boutiques, and that was a turn-off as well. I did find some more custom brands, and then the dilemma became, I didn't want to pay upwards of $300 for more exclusive, designer looks offered by smaller brands.
Because I love to vacation near water, and because I saw a need for high-quality, low to mid-price swimwear, resort wear and fashion options in the smaller brand sector, I moved forward with Beulah Swim.
What was your “a-ha!” moment that brought your idea into reality?
Statistics revealed that Black millennial women spend more than any other demographic on travel and they have one of the highest purchasing powers in retail. Again, when I discovered that there was a need for selective, high-quality, mid-priced poolside and fashion looks, I knew that Beulah Swim would be successful.
Who is your ideal customer?
Women between the ages of 25 and 44. They are likely educated professionals who live in metro areas with a decent discretionary income. Our customer is social, a consistent online shopper and a "cultural traveler". She averages three trips a year and spends about $2,078 on each vacation.
What makes your business different?
What differentiates Beulah Swim from other online boutiques is service, selection (product offerings), and sustainability (quality).
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
Two major obstacles that I constantly face while growing my brand are effective social media engagement and consistently meeting my sales goal. Initially, I did not want to serve as the face of Beulah Swim. So, I would hire models and photographers once a month to shoot content. However, I have realized that the resources I was spending on photoshoots would give a greater ROI if I spent it on inventory. So, going forward, I will be my own muse and I am expanding our product line beyond swimwear and resort wear. This way, I can shoot content more frequently and invest more in products to sell.
Also, IG analytics showed that I always have a lot of clicks to the website, but the sales did not reflect the activity. Several people have told me that my price point is too high for them, which I'm okay with. I do understand that everyone is not my target customer, but I also understand that people may also question the quality of my pieces, being that Beulah Swim is an online boutique. To remedy this issue, I have signed up to vend at numerous pop-up shops in different cities so potential customers can see and feel the quality of my piece and this has proven successful. The most common compliment I receive at pop-up shops is always in reference to the quality of my collection.
What was the defining moment in your entrepreneurial journey?
Vending in New Orleans during ESSENCE Festival weekend this year has been the most defining moment in my entrepreneurial journey thus far. I have wanted to give up on so many occasions but the love and support Beulah Swim received was overwhelming and I was reassured that there was a space, a need for us.
Where do you see your company in 5-10 years?
Beulah Swim will be the preferred brand for fearless and confident women who are looking for fly pieces to vacation in. By then, we would have expanded our product line to include countless travel-based products.
Where have you seen the biggest return on investment?
My biggest ROI has been vending. I get to introduce my label to and connect with potential customers, as well as gain new customers.
Do you have a mentor? If so, who?
I have two mentors. One of my mentors owns a Human Resources consulting firm; she is one of the most resourceful people I've ever met. I also recently connected with a more seasoned boutique owner who has offered to mentor me.
Biggest lesson you’ve learned in business?
Be grateful for loss; grow from it and appreciate that it wasn't a greater loss. Also, whenever you have the greatest feeling of opposition to attending a networking event or training workshop that you had planned to attend, push through and go! Without fail, that's when I've always benefited the most from connections.
Anything else you would like for people to know, or take away from your entrepreneurial story?
Never, ever give up. It's okay to take a break or even alter your course, but never give up!
For more Beulah Swim, follow them on social media @beulahswim.
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
Dionna Collins originally launched ComfiArt in 2016 as a way to combine her graphic design and digital marketing skills into unique home goods pieces for herself. But a year later, a job layoff led the entrepreneur to rebrand ComfiArt to cater to consumers who want affordable art and home decor and expanded her product offerings to include apparel and accessories. Partnering with local artists and brands in the Atlanta community, ComfiArt services e-commerce, events, and business-to-business clients wishing to take their space up a notch without sacrificing quality or style.
In this week's feature, meet Dionna Collins of ComfiArt.
Courtesy of Dionna Collins
The Stats
Title: Founder/CEO of ComfiArt
Location: Atlanta
Year Founded: 2016
# of Employee(s): 2
30-Second Pitch: "ComfiArt was founded in 2016 as an affordable way to buy unique art that you can wear and also decorate your space. We create exclusive pieces while collaborating with artists and brands around the community."
The Details
What inspired you to start your brand?
I've always loved graphic design. I have 14 years in the graphic design and digital marketing world, but I didn't want to deal with freelance market. I started ComfiArt for myself. Originally, it was only pillows and home goods. Creating ComfiArt has allowed me to be able to create for the consumer while feeding my soul with the love and passion of creativity without the pressure.
What was your "A-ha!" moment that brought your idea into reality?
My "A-ha!" moment was in 2017 when I got laid off from my job. While trying to generate an income, that pushed me to rebrand ComfiArt. I expanded the products I was selling online to include more apparel and accessories, which led to the three tiers that make up ComfiArt: e-commerce, events, and business-to-business.
Courtesy of Dionna Collins
Who is your ideal customer?
Being that my main focus is on art, we at ComfiArt like to collaborate with artists in their area, Atlanta, Georgia. With that, we ensure that people are able to afford beautiful artwork in the small pieces we offer online. Our goal is to make sure that if you aren't able to afford a $5,000 and upward original piece, you can afford original artwork with ComfiArt. Our ideal customers are art enthusiasts, people that love unique items, creatives, home decorators and people who like to stand out from the crowd.
What makes your business different?
ComfiArt is an affordable way to bring unique art that you can wear and also decorate your space. We create exclusive pieces while collaborating with artists and brands around the Atlanta area. The collaborations we have with Atlanta artists help them find other alternatives in creating financial wealth for themselves. Some ways that we help are by curating events, connecting them with brands, and sharing profit opportunities with ComfiArt through our website e-commerce.
What obstacles did you have to overcome while launching and growing your brand?
Like everyone, I'm still going through obstacles. Finances are one struggle as a small business. It can be hard finding funding to help grow and expand the business. Self-doubt, confidence, and depending on others to make my dreams come true are some of the obstacles I've overcome so far and I depend more on myself now. This entrepreneurial life is more personal. It has forced me to depend on myself, not doubt my own ideas and how to follow through. Now when I hear a "no" or a door closes, I don't get as upset anymore. I just realize that it's not the time or that God is telling me that I'm not quite ready and that opportunity will come back when the time is right.
What was the defining moment in your entrepreneurial journey?
For me, I don't think I have one yet. In this past year, I have reached some major milestones in regards to helping artists sell their artwork and expanding my brand identity, as well as collaborating with other major brands such as WeWork and Whole Foods while still being such a young company. As a brand, what sets me apart is being able to bring artists to platforms and environments that they're not typically used to being in. In the upcoming years, I'd like to expand more on that. The NBA, Hawks, Nike, Amazon, and Coca-Cola are a few of the brands that I'd like to collaborate with.
Where do you see your company in 5-10 years?
To be a global brand. In the next 5-10 years, I want to be the company that brands call to find artists while being the brand that artists come to find contracts for work. Our main purpose at ComfiArt is to help artists find alternatives to building financial wealth while merging the gap between brands and artists and assisting with government contracts. My goal is to also expand the e-commerce aspect of ComfiArt and collaborate with more artists while being the brand that hosts major art events throughout the country and simultaneously expands the experiential realm for artists.
Where have you seen the biggest return on investment?
Social media has been our biggest ROI. We get a lot of traffic via Instagram and influencer marketing through our events with other artists. This has helped to grow my email marketing list and expand the brand to other artists.
Do you have a mentor?
No mentors, hoping to find one soon to assist with questions that I have on building and expanding the company and learning more about investments and finances.
Biggest lesson you’ve learned in business?
Not everyone will believe in your dreams at first, you just have to trust and believe in yourself and take risks. It takes a lot of hard work, dedication, blood, sweat, and tears. It won't happen overnight, you just have to be consistent.
For more ComfiArt, follow them on social media @ComfiArt.
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
Growing up as a Liberian immigrant, Charlene Dunbar struggled to find clothing that celebrated her African identity and culture. Inspired by the stylish garments of her mom and Liberian church ladies, Dunbar decided to put a contemporary spin on traditional pieces, and in 2010 launched her brand, suakoko betty to give women a way to express themselves through unique African designs, prints and color combinations. suakoko betty was selected as a 2014 Belk Southern Designer Showcase winner and was sold in select Belk stores, and has since been featured in ESSENCE and made available at boutiques online and in cities across the Southeastern region.
In this week's feature, meet Charlene Dunbar of suakoko betty.
Courtesy of Charlene Dunbar
The Stats
Title: Founder/CEO of suakoko betty
Location: Atlanta, GA
Year started: 2010
# of employee(s): 2
30-Second Pitch: "Hate dressing like everyone else? Express your style and creativity with modern, African-inspired print dresses and separates by suakoko betty."
The Details
What inspired you to start your brand?
I was inspired by my experience as a young immigrant and really struggling to celebrate my identity and culture as an African at a time where being African wasn't cool. I started suakoko betty as a way to celebrate African design and color and give women a way to express themselves.
What was your a-ha moment that brought your idea into reality?
My husband was taking his music artist to perform at an African Arts festival in Memphis and I feel like God spoke and let me know it was time to start working on this vision for the "modern, everyday African-inspired clothing" I'd had in my heart for a long time.
Courtesy of Charlene Dunbar/suakoko betty
Who is your ideal customer?
My ideal customer is minimalist meets artistic rebel. She wears bold colored or printed pieces and needs style that moves easily between work and play. She is always seeking new experiences and creative inspiration.
What makes your business different?
We're fantastic about customer service and like to help our customers with styling and lifestyle inspiration.
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
One key obstacle was me understanding the importance of marketing my brand. I spent a lot of time on design, which is a strength for us, but wasn't always intentional about marketing and reaching new customers. I've overcome that by learning as much as I can, seeking out the expertise of others and making investments in marketing.
What was the defining moment in your entrepreneurial journey?
A defining moment for us was being selected as a Belk Southern Designer Showcase winner. There was a grueling interview process and we were selected out of 300 applicants. When we won, we had to figure out how to make 10 times more volume than we were accustomed to and it really validated the need for our brand and what we were capable of.
Where do you see your company in 5-10 years?
I see suakoko betty as a household name known for stunning African-inspired design and for showcasing African artists.
Where have you seen the biggest return on investment?
I've seen the biggest return on my marketing investment, as it relates to content and optimizing our website.
Do you have a mentor? If so, who?
I have a few informal mentors; including trusted customers and store owners.
Biggest lesson you’ve learned in business?
The biggest lesson learned is the importance of staying focused and not dividing myself across too many initiatives. I worked full-time while growing my business and had to learn to pick battles and be strategic in how I spent my limited time.
For more suakoko betty, follow them on social media @suakoko betty.
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
As a vegan, Dymetra Pernell was tired of not being able to find quality desserts that looked and tasted like what her grandma used to make, so she got to work on creating an ice cream that was both dairy-free and delicious.
She nailed the recipe on the first try, which sparked the name for her company First Batch Artisan Foods, a vegan ice cream and pastry company focused on introducing better choices without sacrificing quality or taste. The homemade desserts and hand-packed ice cream have resonated with vegans and non-vegans alike, selling over 3,000 pints in the first three months of its launch in 2018. In 2019, First Batch earned the Critic's Choice for "Best Ice Cream" by Creative Loafing, and continues to be a hit at local food festivals throughout the Atlanta region.
In this week's feature, meet Dymetra Pernell, ND of First Batch Artisan Foods.
The Stats
Courtesy of Dymetra Pernell
Name: Dymetra Pernell, ND
Brand: First Batch Artisan Foods, LLC
Location: Atlanta, GA
Year Founded: 2018
# of Employees: 3
30-Second Pitch: "We are a dairy ice cream and pastry company that focuses on introducing better choices without sacrificing quality or taste. Our homemade desserts and hand-packed ice cream can be enjoyed without consequence by the 50,000,000+ Americans who suffer from lactose intolerance."
The Details
What inspired you to start your brand?
As a vegan, I was tired of not being able to find quality desserts that looked and tasted like what grandma used to make, so I decided to create them myself.
What was your a-ha moment that brought your idea into reality?
I met a friend for lunch and brought her some of my ice cream to sample. The restaurant staff happened to see it and asked to try it. When they all started dancing, I knew I had something special that resonated with both vegans and non-vegans alike.
Who is your ideal customer?
Anyone who is looking to make better choices regarding their heart health (our treats are absent of cholesterol, a major contributing factor in strokes, heart attacks, and type 2 diabetes), individuals who suffer from lactose intolerance, and the vegan population.
What makes your business different?
We are the only exclusively vegan ice cream and pastry shop in all of Atlanta. We've been able to start and grow our business on sales alone. We started in the black and remain in the black. Finally, we were voted Best Ice Cream (Critic's Choice) by Creative Loafing 2019; in other words, we beat out all local competitors in the dairy ice cream category.
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
Finding work/life balance in the constant ever-increasing grind that comes with launching and growing a brand with a one-woman team. I'm still working through them, but for starters, I have set a start and stop time for work; I leave the kitchen each day at my scheduled time and I find that I'm much less stressed.
What was the defining moment in your entrepreneurial journey?
I first began selling my pints out of a small gym called E.F.F.E.C.T. FITNESS every Saturday. After three months, I'd sold over 3,000 pints to non-vegans; that's when I knew I had something special.
Where do you see your company in 5-10 years?
To have my products in stores and homes all across the U.S. and expanding into Canada and beyond.
Where have you seen the biggest return on investment?
My biggest ROI has been word of mouth, vending at places like The Village Market ATL, the Atlanta Ice Cream Festival, and VegFest, and promoting through social media.
Do you have a mentor? If so, who?
Yes, Dr. Michael Imani, PhD, ND.
Biggest lesson you’ve learned in business?
KNOW YOUR NUMBERS, or you risk losing it all, or risk running an insolvent business.
Anything else you would like for people to know, or take away from your entrepreneurial story?
On the surface, running your own business sounds sexy, fun, and exciting, but you'd better love what you do because the mental, physical, emotional, and financial toll can be overwhelming. And last but not least, stepping out on faith SHOULD include having a financial safety net. Faith is a beautiful thing, but it won't pay ONE bill.
For more First Batch Artisan, follow them on social media @firstbatchaf.
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
D'Cher Whitaker has always been known for her unique statement pieces that are both inspiring and empowering, so when the opportunity arose, she launched Love Peridot—a collection of accessories and gifts curated with the ambitious woman in mind. Inspired by her grandmother's distinctive style, Love Peridot pairs unique designs with accessories that caters to the working woman. After three years of selling her goods online, the Chicago native expanded her business to include her first brick and mortar store in 2019.
In this week's feature, meet D'Cher Whitaker of Love Peridot.
The Stats
Title: CEO of Love Peridot
Location: Chicago, Illinois
Year Founded: 2016
# of Employee(s): 1
30-Second Pitch: Love Peridot is a collection of accessories and gifts curated with the ambitious woman in mind. We add every product with the intent to motivate, inspire and propel our customer's hustle.
The Details
What inspired you to start your brand?
My love for accessories was inspired by my grandmother. I am always asked where I got this piece and that piece and desired to open a shop with similar, distinctive statement accessories.
What was your a-ha moment that brought your idea into reality?
The a-ha moment was when "life is short" hit my home, literally. The loss of my mother-in-law and aunt within the same year really pushed me to make my daydream a reality.
Who is your ideal customer?
My ideal customer is a career woman, side hustler and entrepreneur. She wears many hats and sometimes needs a push to get her back on track. She loves to stand out but knows when to act up. She's a goal-getter. She's a BOSS.
What makes your business different?
We are different in that we are a gift shop that puts women first. Our customer is the ambitious woman and our mission is to empower, motivate and inspire her. A customer once said, "You have the most unique things. It's more than that though. I feel empowered." That's what makes us different!
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
There were quite a few obstacles while launching and growing Love Peridot; the loss of loved ones, completing my MBA degree, working full-time and more. Of course, my circle is always there with an ear, a shoulder or help with whatever but more than anything, my faith helps me overcome it all. I believe what's for me is for me and I know where my help and strength come from.
What was the defining moment in your entrepreneurial journey?
The decision to enter our own brick and mortar was the defining moment in my journey. I was feeling really "meh" and struggling with online sales not knowing if I would even continue in 2019. At the very end of 2018, God said, "Faint not!" And an opportunity to have a physical space in one of the most popping areas of my city opened up for me. Since opening, I've been able to collaborate and build amazing community around us.
Where do you see your company in 5-10 years?
In 5-10 years, Love Peridot will be your black Anthropologie or Bando with a few more locations in your favorite cities. I want to be a gift and accessory hub for the ambitious woman where she can get ALL THE THINGS for herself and girlfriends; especially the motivation that she needs to keep going and make it happen.
Where have you seen the biggest return on investment?
Our biggest return on investment at this point is from our physical location. We do get conversions from Instagram as well.
Do you have a mentor? If so, who?
I do not have an actual mentor. However, so many women inspire me to be my best daily. Charis Jones (Sassy Jones), Melissa Butler (The Lip Bar), and Morgan DeBaun (Blavity) have all shown me that I can make my dream happen MY WAY. Sarah Jakes Roberts shows me that I can believe in God and still evolve.
Biggest lesson you’ve learned in business?
The biggest lesson I've learned thus far is to always believe in myself and bet on myself. I'm learning that I am not an impostor! I'm making ish happen and it is 100% okay to tell the world all about it. I went from being shy about my accomplishments to owning and celebrating them. A bonus lesson is there is no need to compare; my way is perfect.
Anything else you would like for people to know, or take away from
Girl, do you!
NEVER settle. You deserve God's best.
It's okay to feel fear for the moment but don't let it take over your story.
Everything will fall into place as it should.
Keep going.
For more Love Peridot, follow them on social media @shoploveperidot.
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
After working several corporate buying jobs, Jasmene Bowdry was tired of going to an unfulfilling 9-5 job, so she stepped out on faith and in 2016 launched SHIFT StyleHouse— a fashion brand offering versatile looks for the modern day Renaissance woman on the go. Using her background as a retail buyer and fashion stylist, Bowdry has built a platform that's empowering women through style. She recently launched her collection inside The Market at Macy's in Atlanta's Lenox Mall.
In this week's feature, meet Jasmene Bowdry of SHIFT StyleHouse.
Courtesy of Jasmene Bowdry
The Stats
Title: CEO & Founder of SHIFT StyleHouse
Location: Atlanta, Georgia
Year Founded: 2016
# of Employees: 1
30-Second Pitch: SHIFT StyleHouse is a fashion platform offering versatile fashion for the modern day renaissance woman. SHIFT is powered by love and determination to empower women through style.
The Details
What inspired you to start your brand?
After working several corporate buying jobs, I still felt unfulfilled and like I wasn't walking in my purpose. I didn't know how things would turn out after launching. I simply knew I was a lover of fashion and loved seeing the confidence women exuded when they got dressed up, so I stepped out on faith and made my fashion dreams come to life.
What was your a-ha moment that brought your idea into reality?
I always assumed starting a business was an excessive amount of money, but once I began to research I realized it wasn't and since I had a background of being a retail buyer and fashion stylist, I was like, 'Oh I can totally do this!'
Who is your ideal customer?
Her name is Jurnee. She is a modern day renaissance woman on the go. She's shifting throughout the day and night and she needs versatile fashion pieces that move with her. From kids' soccer games, to brunch with the girls to date night, she's got style, class, a schedule, and NO TIME to change in between it all.
What makes your business different?
My business is different because I really keep my customer (Jurnee) top of mind. Everything is focused on her lifestyle and what she needs. From assortment decisions, to pricing, etc, she is top of mind. So I would say my business is different because it is customer-focused versus focusing on the latest trends.
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
Lots of obstacles will come when growing your brand. My biggest was resources. When I first launched I used my salary from my 9-5 to fund my business. But then I was let go and had to still make it happen without that additional income. You get real creative (laughs).
What was the defining moment in your entrepreneurial journey?
The defining moment was my brand launching in Macy's new pop-up format, The Market @ Macy's in Lenox Mall (in Atlanta). Just to have that presence and awareness speaks volumes.
Where do you see your company in 5-10 years?
The ultimate goal is for SHIFT StyleHouse to be a global fashion empire that allows customers to shop online and in-store for black owned brands.
Where have you seen the biggest return on investment?
My biggest ROI is vending and ads. Vending is great because it allows for you to engage and interact directly with your consumers and potential consumers. They can hear your story and touch and feel the products. I love vending! Facebook and Instagram ads generate approximately 30% of my revenue. It allows you to increase your brand awareness as well as retarget customers who visited your website but did not purchase.
Courtesy of Jasmene Bowdry
Do you have a mentor? If so, who?
Sort of! Although we haven't started our one on one meetings yet (laughs) but Necole Kane which stemmed from our Path To Greater Than experience.
Biggest lesson you've learned in business?
Biggest lesson was to be okay with being uncomfortable. My comfort zone was a six-figure salary at a job I dreaded going to daily. Getting let go was a blessing but I was scared. I had plans to transition to full-time and move to Atlanta. Well, getting let go didn't stop no show. I still moved. I have been going strong for over 8 months as a full-time entrepreneur. I got my brand in Macys. And have amazing opportunities presented to me since moving here that never would've happened had I stayed in my comfort zone.
To keep up with Jasmene, follow her on social media: @jasmenemache and @shiftstylehouse.
Featured image courtesy of Jasmene Bowdry
