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When it comes to building a personal brand on top of your 9-5, it's hard AF. How do I find time? How do I spend my money on resources? Will people support my vision? Well, the truth is that all of these questions, plus probably about 10 million more, will pop up in your head at least once every day. That's just the life of being an entrepreneur.

"When I first started my blog, I was working on it after hours," said Jamé Jackson, a style and beauty influencer based in NYC. "It takes time to build your side hustle, and oftentimes you'll feel like you can't do it because of whatever. It doesn't matter if you don't have the resources, that's when you have to keep pressing. It all started with just one hour a day, and then you really start to see significant differences as long as you stay dedicated."

I wanted to see if I could do the same thing — if I could dedicate one hour a day to my side hustle, and more importantly, if I noticed a difference afterward. For one month, I spent time actually working on journaling and building as a blogger. Here are some life lessons I learned in that month:

You Make Time For What You Want To Make Time For.

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The first thing you'll notice when starting out with your side hustle is just how important every hour is in a day. Whether you're accounting for sleep, transportation, or even the time we just spend on social media, every hour counts while trying to plan.

One of the first things I had to learn was how to budget my time for the things that are actually important to me. I started off giving myself an hour a day to focus on my side hustle and would set up any and all parameters to ensure that I didn't get distracted or thrown off focus during the hour. I had to ask myself, Is seeing what everyone else is doing on Instagram more important than the one hour I've promised to give myself? Am I not worth the one hour?

While it's hard, you make time for what you want to make time for, and you can get a LOT done in under an hour. So cut back the distractions and get focused!

Even Baby Steps Are Progress.

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Entrepreneurship is hard, and beating yourself up in the process happens to everyone. I had to learn how to not get caught up in the "glass half empty" mindset, or the comparison game while looking at other people doing what I was doing.

The easiest way to combat that is by celebrating the wins and the baby steps, no matter how small you think they are. I didn't have a budget in place for my side hustle, and it immediately showed when I would look at my credit card statement and see just how much I had spent.

I started off by writing out my goals and then writing out quantifiable goals that centered around money, dates, or anything with figures. Starting off with the baby steps in my finances not only helped me be able to really put a budget in place, but it left me significantly less stressed because I knew that I was doing things the right way for long-term success. Oh, and the more you do the baby steps, the better you get and soon you graduate to big girl steps and that's when the fun comes. Whatever it is, stay focused and break down your goals into smaller, actionable steps.

You Need Accountability Partners Who Support The Vision.

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Okay once you believe in yourself, it's time to find others who believe in you, too! I know y'all have heard about accountability partners, but they are SO important for your personal and spiritual growth because we all need cheerleaders in our life. Once I got into a good rhythm for my work and being strong with my one hour, I was able to extend my time and activities to build up my brand and name.

So what can you do if you don't think there's anyone around you to help you? Well, first of all, you gotta find a new tribe, honey! But also, do your research.

Find Facebook groups, IG handles, and interact with people you see doing their thing! At the end of the day, what you do is unlike anyone else, and I had to learn to see people as a support system, NOT as competition. Remember, accountability won't always feel right — when my accountability partners started actually being accountable, I was mad! But those are the people you need in your life who will help keep you motivated and going strong.

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Originally published on January 10, 2019

Featured image by Shutterstock

 

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