Style
Mommy and Me collections are on the rise this year, with fast fashion brands buying into the major potential of style conscious new wave millennial moms making matching outfits more sought after than ever before. Global womenswear brand Naked Wardrobe is the latest clothing company to take advantage of this market by providing its first-ever affordable luxury Mommy and Me basics featuring jumpsuits, bodysuits, rompers, and shorts, available in three different colorways with sizes ranging from six months to five-years-old, as well as women's sizes ranging from small to x-large.
Partnering with television personality and entrepreneur Malika Haqq, this collaboration is a match made in heaven as Haqq states:
"It was very important for me to collaborate with a brand that I trust and choose to authentically wear on my own. I felt that it was a good starting place to build out a line for mothers and babies."
So far, the "Mommy and Me" collection has been a success and Haqq recently announced on Instagram that the collection is now available online and in select Nordstrom stores! As the company's first-ever children's collection, founders of Naked Wardrobe Shideh Kaviani, Shirin Kaviani and Shida Kaviani said in a statement:
"We worked hard to produce and offer these styles at an accessible price point without compromising quality and we hope moms everywhere will love it as much as we do!"
Not only is the new collection a huge accomplishment for the Los Angeles-based fashion brand, as part of the Mama Malika collaboration, Naked Wardrobe and Haqq have partnered with the Made by DWC, the social enterprise arm of Downtown Women's Center, an organization dedicated to helping create jobs for women transitioning out of homelessness. A portion of the proceeds from this collection will be donated as well as to MADE by DWC Boutique which helps fund the DWC organization and promotes sustainability through its resale of gently-used clothing. It was extremely important to donate profits to such a groundbreaking entrepreneurial organization as Haqq says:
"I hope to be an inspiration to women, mothers and single mothers who want to carve out their own path. It's so important to do the things that you love and I want women to see that it's possible."
With her son being the source of inspiration for this collection, the Mama Malika collection ranges from $26 to $42 for babies and children while mama's matching pieces span from $38-$60 with a focus on affordability. As Haqq states:
"I know I'm not the only mom that's obsessed with dressing like their baby... but you don't have to break the bank to do it!"
Shop the Mama Malika collection now by clicking here.
Featured image courtesy of Mama Malika x Naked Wardrobe
ALSO ON XONECOLE