Get Into Zoe: The Black Doll Reminding All Of Us Of Our Magic
We've all been loving the extra love, attention, and support black culture has been getting lately. Who can be mad at more focus put on supporting racial equality, black inclusion, and black business? Some of us have been on the support train and are OGs at carrying that torch while others are just now pulling up a seat at the diversity table. Nevertheless, the ugly faces of police brutality and racism have sparked a movement where people of color are being applauded, loved on, and appreciated. Our voices, perspectives, businesses and brands are being amplified. (It's about time, don't you think?)
With the huge focus on racial injustice and black culture right now, we're all yearning for more and more black boy and girl joy, and doll-maker Yelitsa Jean-Charles, founder of Healthy Roots Dolls, has dropped more than her contribution in the bucket with Zoe, a doll she hopes will continue to inspire little girls to love themselves.
"The country is hurting and healing, and people are having really important conversations around race, representation, and what equity looks like," the 26-year-old entrepreneur told xoNecole in an exclusive interview. "As a black business owner, that means a lot of people are passing the mic and [talking about us] because they recognize how important it is to support not only black businesses but businesses that are doing the work in terms of creating moments to talk about identity and changing the narrative for the future."
Courtesy of Yelitsa Jean-Charles
It's been proven that our early interaction with dolls can have major effects on our self-perception, self-esteem, as well as our communications and socializing skills, and though we've come a long way in terms of brown dolls in rotation, there's always room for improvement in representing today's diversity. Jean-Charles had her own experience as a little girl who wanted dolls that looked more like her. She had to the opportunity to find a creative outlet in college for a project where she reimagined the popular folklore character Rapunzel as a brown girl with kinky curly hair.
"My classmates said, 'This looks so much like a doll.' I took the idea to Facebook and realized a lot of people have these experiences where we didn't have dolls that looked like us growing up," Jean-Charles recalled. "True, they had brown skin, but you have to do so much more than paint [a doll] brown to connect with children. Creating a doll with hair that children could wash and style to learn how to love themselves was the next step for us so we created Zoe."
Courtesy of Yelitsa Jean-Charles
"I had that conversation on social, realized there was a problem, and the next natural step was to do some research to find the solution. I applied for the Brown University Social Innovation Fellowship. I presented the problem and [expressed that] my doll was the solution to the fact that kids don't have products that represent them. They gave me $4,000 to work on the company that summer, which was enough capital to support ourselves---the small team we had---in addition to doing some guerilla marketing to find out whether there was a need for this product. Can we get people to buy it?"
Jean-Charles would then be accepted into an accelerator program where she and her team developed a Kickstarter campaign and attracted $50,000 in pre-sales for the first version of Zoe. They've since relaunched the doll, partnered with My Black Is Beautiful for a product line that children can use on both their hair and Zoe's, and the demand has grown even more from there.
As campaigns were sparked online to promote black-owned brands and businesses, Jean-Charles found herself right in the middle of it with a recent tweet about Zoe that went viral. It was retweeted more than 135,000 times and got more than 1 million likes.
"We've been building an audience for the past five years, so Healthy Roots Dolls isn't an overnight success, but now if you didn't know us, now you know!" she said with a laugh. "We had already sold out the week before the tweet went viral, and I had just worked with the team to transition the website for pre-orders. I wasn't sure if I wanted to do it or not, but I'm so glad I did not close the website before the tweet went up. Our Instagram following doubled, my own personal Instagram following tripled, the company's following tripled as well, and now we have thousands of new [supporters]."
Jean-Charles said she and her team have been discussing strategy for keeping up with the high demand, preparing for the upcoming winter holiday season, and remaining close to her customers---old and new.
"I think this was ideal timing so that we could properly prepare for the demand we can expect based on the popularity of our product. It's a great way for us to measure the impact and measure demand and show people, 'Hey, this is not just niche.' Our dolls are for children who love dolls. It's all about giving children options, and by doing that you're helping unpack the issues that we have in our culture and in our society about race and identity by exposing them the people they will interact with in the world. Healthy Roots is in a position, ideally, [to offer] products that can do that. That makes me happy because I know the long-term impact we will have in making sure that everyone is treated equally and fairly and everyone is loved."
For more of Yelitsa, follow her on Instagram.
Featured image courtesy of Yelitsa Jean-Charles
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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If you’re like many other people who are prioritizing wellness these days, then attending a wellness retreat might be something to consider. Wellness retreats are a cool way to get the relaxation you’ve been missing in a space with like-minded people who share a common goal. I descended upon my first wellness retreat, the Mind, Body, + Sol Retreat, a couple of weeks ago at the Zoëtry Agua Punta Cana Resort in Punta Cana, Dominican Republic.
Zoëtry Agua is part of the Inclusive Collection for the World of Hyatt. It is nestled on a secluded part of Uvero Alto beach, which has crystal blue waters. The resort itself is picturesque, with its thatched roofs and lazy rivers that make you feel like you’re in a cute little village.
Mindy, Body, + Sol Retreat was hosted by Koya Webb, holistic health and wellness coach and yoga instructor, and it also featured other wellness practitioners who combined provided the ultimate gift of relaxation and getting back to oneself.
The first night was a Welcome Dinner that featured a five-course meal and an opportunity to meet our companions for the next three days. The food was impeccable and the only downside was that I wasn’t able to finish it all. The next day, however, was the official start of the classes, and I was ready to dive in.
Aura and Chakra Reading
Aura and chakra reading
Photo courtesy
My first class was an aura and chakra reading led by Laura McCann and James Levinson, an Asheville, NC couple. I’ve had chakra readings before, but never like this. There was a computer, a camera, and a scanner, which I placed my hand on for the reading. After two minutes, I received a 15-page report explaining my aura and chakra reading.
It breaks down what the colors of your aura are and what your chakras say. My main colors were green and yellow, which were defined by a variety of things. The top of my aura was green, meaning I have a social mental state and I’m a natural healer. My aura on my left side was yellow meaning my energy flowing is optimistic and light and so on.
After James discussed the findings with me, I then met with Laura, who gave me aromatherapy oils from their ADORAtherapy line that represented each chakra. She further explained the results of my chakra reading and shared how each oil can assist. Chakras are the energy centers in our body, and there is a total of seven: root, sacral, solar plexus, heart, throat, third eye, and crown. All of my chakras were high except for my heart chakra, which I have since been working on. I may follow up about that in another article.
Sound Bath
Sound bath class
Photo courtesy
Next was the sound bath class. It was located in the spa, which was indoor/ outdoor and the perfect setting for this kind of experience. Andrew Francis and Carrie Bailey of Zenden Meditation were the co-pilots in transporting attendees into a place of tranquility. I laid down, closed my eyes, and allowed the sounds around me to bring me into a relaxing state. From the singing bowls to the wind chimes, I was in heaven. I even fell asleep and got some of the best rest I’ve had in a while. It was a beautiful experience. However, remember when I noted it was an indoor/ outdoor venue? I forgot to put on bug spray and woke up pretty itchy. But it didn’t stop me from enjoying the moment.
Tea Party
Art of Tea Ritual Tea Party
Photo courtesy
The last event of the day was the Art of Tea Ritual located in the resort’s tea garden. It was everything you could want in a tea party. Delectable treats such as cookies, cakes, and white chocolate-covered strawberries, which are my fave. And, of course, tea. While I got to sip tea, I also got to make my own tea blend. There were many different teas to choose from, like hibiscus to your regular black tea. I decided to mix rose and mint and I called it RoseMint. I didn’t get to try my tea blend until I got home, and I’ll be honest, it’s probably the best tea I ever had. The tea herbs taste so fresh, and I love how fragrant it smells.
Breathwork
Breathwork Class
Photo Courtesy
The next morning was all about breathwork. If you exercise regularly, then you probably know the importance of breathing. But there’s more to it besides remembering to breathe during your workout. Margaret Townsend is a breathwork facilitator who helps people achieve wellness by consciously changing their breathing patterns. In her class, I learned to change my breathing pattern for energy as well as for relaxation. While I know that breathing is a relaxation tool, I was blown away to learn that it can also energize you. Because it was a different breathing pattern, I was also able to stay present and keep a steady pace.
Yoga
Koya Webb's yoga class
Photo courtesy
The final class of the retreat was evening yoga with Koya Webb, who, as I mentioned earlier, was the host. Her class was held beside the beautiful Uvero Alto beach, which made for a stunning backdrop and the perfect way to end the retreat. It was important for me to get back into my body after not doing yoga for a few weeks, so I was really focused on nailing the moves. However, Koya kept the energy light and fun, evening cracking a few jokes throughout, which made it easy for me to relax and enjoy the moment. She ended the class with a dance break and hugs from our classmates.
The Mind, Body, + Sol Retreat reminded me how important it is to take time to love on myself. Each class was an opportunity to be present and get reacquainted with oneself in the most loving way. Being surrounded by individuals who encouraged my journey was what I needed, and I am so honored to have had this experience.
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Feature image by courtesy