

Transparent Black Girl Founder Yasmine Jameelah Is Redefining Wellness For Black Women
Black Woman Owned is a limited series highlighting black woman business owners who are change-makers and risk-takers in their respective realms. As founders, these women dare to be bold, have courage in being the change they wish to see in the world, and are unapologetic when it comes to their vision. These black women aren't waiting for a seat, they are owning the table.
In this life, there's work that we choose to pursue and work that chooses us. For Yasmine Jameelah, founder of Transparent Black Girl, this work was brought on by pain, growth, and healing that empowered her to take wellness into her own hands.
It was in the early stages of college that Yasmine experienced this shift. Pulled by the incarceration of her father while experiencing abuse in a relationship and deep depression, her world was flipped upside-down. Although Yasmine didn't have the language to self-declare these hurdles as the catalyst to her wellness journey, there was one thing she knew for certain, "I needed to get my sh*t together and I wanted better for myself," she says.
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
Better came wrapped in the form of therapy. She started documenting this journey on her personal blog, Meant to Be Yasmine, where she opened up about her experience in therapy and holistic weight loss with her community. Through this exchange, she noticed a common thread in how her readers would relate to her stories. "They'd always say, 'I love how you're so transparent.' It was just everyone's favorite word to describe me."
Once she noticed this communal response, it became clear that the work Yasmine was pursuing was beckoning her to expand. Soon, she realized that her lone place for healing was in purpose to honor Black women and their journey to become who they were meant to be. "I wanted to do something bigger for more than just myself." Funny how God interprets our plans.
When Yasmine started her digital community, Transparent Black Girl, the small but mighty tribe was made up of 300 followers. At the time, social media was in a shift where positive content was resonating more, and Yasmine took notice. "I just started to post these memes like, 'Me: alkaline water, my flourishing bank account, consistent men, my grandmother's prayers,'" and it caught fire. After a viral post, the platform skyrocketed in its following, and it was at that moment that Yasmine knew she had something special and timely on her hands.
Today, Yasmine is on a mission to empower Black women and men to define their wellness journey on their own terms via a wellness collective called Transparent + Black. The space is unique in that it offers an accessible and equitable ecosystem for Black people to heal. As Yasmine puts it, "With trauma, it's important to address that there's no collective healing unless we address the collective trauma that we all share as a people."
For decades, society has given Black folks molds to fit into in order to belong in certain spaces, but when it comes to mental health and intergenerational healing, Yasmine's purpose is clear, "Wellness is as multi-faceted as we are."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
xoNecole: You’ve mentioned that “you didn’t find wellness, wellness found you.” Take us back to that season. Where was Yasmine when wellness found her?
Yasmine Jameelah: The older I get, the more I realize that, in many ways, wellness was always inside of me. When I turned 18, I hit a really deep depression. My father went to prison, I gained over 100 pounds, and I was extremely depressed. And while most people spend their first few years of college having the time of their life and having all of this fun, I spent the first few years of college isolated. On the weekend when my friends would be going out to clubs, I was visiting my father in jail. While that was happening, I found myself in a really abusive relationship, and to say the least, my life was a hot mess.
What changed everything for me was therapy. I decided that I just wasn't happy anymore and at that point, I didn't really have the language to be like, 'This is a wellness journey.' I just felt like I needed to get my sh*t together and I wanted better for myself. I finally decided that I was going to leave the [abusive] relationship and go to therapy. I found a therapist and that opened up so many doors for me.
Why was it important for you to place an emphasis on transparency, not only for yourself but for the women who make up the Transparent Black Girl collective?
I'm like a real-life transparent Black girl, so if anything, I think that this space has allowed me to be comfortable in that. Since I was a kid, I always felt like I shared too much, so this has been a space where I have felt power in owning every part of who I am. While I am transparent, the older I've gotten, I have become more selective about who I share with and even how I share. The days of me being a blogger and talking about so much, I don't even share to that magnitude anymore. But there is still so much vulnerability that goes into what I share with our followers and with the women that we meet when we have events in real life.
How have you found power in your transparency?
I just feel like it's given me confirmation that God made me the way that I am for a reason. I used to feel embarrassed about being so transparent. I used to wish I could be like people who were super-selective and who didn't share their feelings and weren't open books. But I think redefining Black wellness and owning who you are is a part of wellness. I went from being really embarrassed about being such a sharer to finding a lot of strength in it. The goal is to remind yourself that being a Transparent Black Girl is to allow yourself not to shrink, own who you are as a woman, embrace your inner child, and know that there's a healer in all of us.
"For one Black woman, [wellness] can be you aligning your chakras and getting into tarot cards. For another, it may be you going to church, driving the boat occasionally, and going swimming—like myself. It's important that we honor all those experiences and not make it seem like one is better than the other."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
The work you do can be heavy at times. How have you been able to find joy while balancing what you do in this space?
Although these conversations can be heavy, there are so many beautiful opportunities that you can find to heal from trauma and there is so much joy that you can experience along the way. I have recently decided that I was going to own traumatic experiences, and while they are painful, there are so many happy moments that can occur because of them. For example, because of my weight fluctuating and having so many years where I did not feel comfortable in my body, I find so much joy in twerking, owning my sexuality, and having fun trying on different clothes. That is a joyful experience for me.
At TBG, we talk about all aspects of wellness and one of those things is Black joy. One day that can look like me going out with my friends to do yoga, but it can also look like driving the boat. So just understanding that this idea that wellness is always this meditative experience, it's just not true, at least not for me. I feel like we often believe that when we have lifestyle changes that everything has to change, and I'm just like Nah, I'm always going to have balance. I'm so grateful that our community has also leaned into that too, just understanding that this is not always going to be this super meditative experience all the time and that we're going to have fun and tend to ourselves. That might look like matcha in the morning and D'usse in the evening, and that's totally fine.
In the three years that you’ve been pursuing collective healing through Transparent Black Girl, how have you been able to redefine wellness for yourself?
I think duality is so important. When I first got into the wellness space, I was seeing women that were in the space, and, while they were doing beautiful work, all I saw them posting about was meditation, and I was like, 'I don't know if this speaks to me.' Even in terms of wellness, from the get-go, it's a very white-washed space. Because it is, we don't always feel seen and accepted. It felt like I was diminishing myself just to fit in, and I decided that I was going to have confidence and lean into owning all of the facets of who I am.
Even that was a healing experience within itself: to know that I am just as transparent as I am reserved. I find joy in the fact that I am just as confident as I am unsure about myself. That I am just as brave as I am afraid of things when times change. It's been such a beautiful journey to know that I don't have to filter any parts of my personality or how I show up in the world to receive God's best for me.
Last year was such a tumultuous one, one that served a great purpose, but left a lot of us fatigued socially, politically, and mentally. In that, how has your approach to Transparent Black Girl shifted?
It taught me two things and that was one, while I was building this space, I was not doing as good of a job taking care of myself in the process. While I thought I was doing a good job taking care of myself, being at home during the pandemic showed me that I really needed to double down on my self-care and be really unapologetic with it. I've been doing my best to pour into me first. It's a journey, but I'm definitely getting more confident in that.
I'd also say that in tandem, while I have learned to take care of myself more, I have also learned how to dream bigger. This last year was really difficult, and I felt at times, as a single woman and spending most of my time within the four walls of my room, I felt really isolated, but I also felt really affirmed. If I made it out of this year and made it out of all of the feelings that I was experiencing, it was for a reason. And once I collected myself, it was OK to dream more and that I could have clarity about what I was building.
"I am just as transparent as I am reserved. I find joy in the fact that I am just as confident as I am unsure about myself—that I am just as brave as I am afraid of things when times change."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
How has swimming played a role in your healing and self-care practices?
I have loved to swim ever since I was a kid. I started to swim when I was about six or seven years old. My dad was really adamant about me learning to swim and just doing stuff that they said Black people couldn't do. While that was happening, I actually had a cousin the same age as me who drowned and pass away at the Jersey shore. When I got older and started to feel self-conscious about my body, I stopped swimming for a long time. I didn't swim again for over a decade.
When I got to college, I gained weight and was trying to lose it, and I injured my knee, so I had no other choice but to swim. My physical therapist and personal trainer were like, "You should swim." I still had this fear of people judging me because of the trauma that I experienced as a kid. When I started to swim again, I fell in love with it all over again. And I swim now more than I ever have. Not only did it help me lose weight, it became this beautiful experience, like another form of therapy. It's my favorite thing to do for myself. When I'm not swimming, I don't feel like myself.
Your collective, Black + Transparent, looks to address the Black community’s needs to cope with intergenerational trauma. How were you able to tackle this fear in your own journey?
There are so many layers of the trauma that we have but there are three things that, in terms of intergenerational trauma, have kept us at risk of certain things. [One] is access to doulas, as a result of slavery. If you look back in terms of doula work, how Black women are treated in hospitals, and how midwifery is still illegal in certain states, Black women were no longer allowed to practice. Also, so many Black people still don't know how to swim, and in terms of mental health services, we are still at risk more than anyone else.
When it came to deciding what I wanted to build, looking at all three of those experiences, those are three things that we are still suffering from. So I wanted to make sure that in building a wellness space for Black people that it was rooted in the real work that we desired to address. Also, [it was important to] collaborate with intergenerational trauma therapists who are open to working with families and making sure that we're able to be just as transparent with our families as we are with ourselves and our own personal wellness journeys.
"Wellness is a very personal experience. Nobody can tell you how to be well for you, but you."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
What would you say to someone who is looking to create their own space of healing, whether through a collective or even therapy, but might be a little hesitant to start?
First, you need to know that you are worthy, even if you are in the lowest place in your life right now. I truly believe that I knew that I deserved wellness when I was deep into depression and contemplating suicide because I knew that I deserved better. That in itself is an act of wellness: knowing that you deserve better than your current circumstance. I would say that you're already on the journey if you know that whatever bottom you're in right now, you know that's not meant for you. Also, be patient with yourself. Know that while there are so many wonderful resources we can use, wellness is a very personal experience. Nobody can tell you how to be well for you, but you.
Join the Transparent Black Girl community by clicking here, and keep up with Yasmine Jameelah on Instagram.
Featured image by Camille Shaw
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
Unapologetically, Chlöe: The R&B Star On Finding Love, Self-Acceptance & Boldly Using Her Voice
On set inside of a mid-city Los Angeles studio, it’s all eyes on Chlöe. She slightly shifts her body against a dark backdrop amidst camera clicks and whirs, giving a seductive pout here, and piercing eye contact there. Her chocolate locs are adorned with a few jewels that she requested to spice up the look, and on her shoulders rests a jeweled piece that she asked to be turned around to better showcase her neck (“I feel a bit old,” she said of the original direction). Her shapely figure is tucked into a strapless bodysuit with a deep v-neck that complements her décolletage.
Though subtle, her quiet wardrobe directives give the air of a woman who’s been here before, and certainly knows what she’s doing. At 24 years young, she’s a “Bossy” chick in training— one who’s politely unapologetic and learning the power of her own voice.
“I'm hesitant sometimes to truly speak my mind and speak up for myself and what I believe,” she later confessed to me a couple of weeks after the photoshoot. “It's always scary for me, but now I'm realizing that I have to, in order to gain respect as a Black woman— a young Black woman— who's still navigating who she is. And you know, I'm realizing that closed mouths don't get fed. And if I keep my mouth shut just because I'm afraid of what people's opinions of me will be or turn into, then that's not any way to live.”
For Chlöe, the journey into womanhood is about embracing who she is, without succumbing to the perceptions of what others think of her. From the waist up she’s everything you’d imagine. A gorgeous goddess with the kind of sex appeal that some work hard to embrace but fail to exude. But unbeknownst to anyone not on set, her bottom half is covered by a white robe, surprising coming from the girl who boasts “'Cause my booty so big, Lord, have mercy” on her first hit single “Have Mercy.”
But that’s the beauty of Chlöe. There’s more to her than meets the eye. More than what a few sensual photos sprinkled throughout an Instagram feed could ever tell you. Just like the photo-framing illusion of her portrayed from the waist up, what we know about the songstress is just the tip of the iceberg. There’s so much more beneath the surface.
Some hours later Chlöe leans back in a high chair as her locs are transformed from a formal updo to a seemingly Basquiat-inspired one. It’s pure art, and at her request, no wigs are a part of the day’s ensemble. She’s fully embracing her natural hair, a decision that wasn’t always a socially accepted one.
In the suburbs of Atlanta, Georgia, (Mableton, to be exact) Chlöe began to explore the foundation of her self-image. At an early age she and her younger sister, Halle, demonstrated a vocal prowess and knack for being in front of the camera that caught their parents’ attention. Soon after, they were sent on a parade of local talent shows and auditions, and eventually broke into the digital space with song covers on YouTube.
It was during these early years that Chlöe first learned that the entertainment industry could be unforgiving to those who didn’t fit a particular beauty standard. Despite the then three-year-old snagging a role as the younger version of Beyoncé’s character, Lilly, in Fighting Temptations, casting agents requested that her natural locs be exchanged for more Eurocentric tresses. Ironic, considering that growing up Chlöe saw her hair as no different than that of her peers. “I remember specifically in pre-K we had to do self-portraits and I drew myself with a regular straight ponytail, like how I would put my locs in a ponytail,” she says. “I just never saw myself any different.”
Chlöe would also learn the true meaning of a phrase that would later become an affirmation posted on her bedroom mirror: “Don’t Let the World Dim Your Light.” After attempting to wear wigs to fit in, the Bailey sisters instead chose to rock their locs with pride, which undoubtedly cost them casting roles. Yet they would have the last laugh when making headlines as the “Teen Dreadlocked Duo” who landed a million-dollar contract with Parkwood Entertainment, and the coveted opportunity to be groomed under the tutelage of a world-renowned superstar.
Credit: Derek Blanks
While that could be the end of a beautiful fairytale of self-empowerment, the reality is that it’s just the beginning of the story of her evolution. For most girls, the transition into womanhood takes place in the comfort of their own worlds, often limited to the number of people they allow to have access to them. But for Chlöe, it’s happening in front of millions of critiquing eyes just waiting for an opportunity to either uplift or dissect her through unwarranted commentary.
Many in her position wouldn’t be able to take that kind of pressure. But Chlöe is handling it with grace. “I feel like all of us as humans, we have the right to interpret things how we want,” she says. “I put art out into the world and it's up for interpretation. I'm learning that not everyone is going to always like me and that it's okay.”
Chlöe isn’t the first artist to receive criticism for her carnal content, and she certainly won’t be the last. In 2010, Ciara writhed and rode her way to banishment on BET when the then 24-year-old released her video for “Ride.” In 2006, 25-year-old Beyoncé received backlash for “Déjà Vu."
"I put art out into the world and it's up for interpretation. I'm learning that not everyone is going to always like me and that it's okay.”
So much so that over 5,000 fans signed an online petition demanding that her label re-shoot the video because it was “too sexual.” Even 27-year-old Janet didn’t escape critical headlines when she shed her image of innocence for a more risqué appearance with the 1993 release of janet.
It’s almost as if public reproach is a rite of passage for young Black women R&B singers on the road to stardom. Good girls seemingly “go bad” whenever they embrace the depths of their femininity, and fans only like you on top figuratively. But Chlöe has learned not to bow down to other people’s opinions, but to boss up and control the narrative. As the saying goes, well-behaved women seldom make history. If sex appeal is her weapon, she wields it well.
On set, Chlöe exudes the energy of Aphrodite in an apple red, off-shoulder dress with a sexy high split. In between shots, she mouths the lyrics to Yebba’s “Boomerang” as it echoes throughout the space in steady repetition at my recommendation. The hour grows late, yet Chlöe is heating things up as eyes stare in deep mesmerization of the girl on fire.
Credit: Derek Blanks
Through music, she explores the depths of her being, a journey that seems to be, at its foundation, rooted in self-discovery. Whereas their debut album The Kids Are Alright (2018) boasts a young Chloe x Halle empowering their generation to embrace who they are while finding their place in the world, their second album Ungodly Hour (2020) shows the Bailey sisters shedding the veil of innocence for a more unapologetic bravado.
What fans looked forward to seeing is who Chlöe shows herself to be on her debut solo album In Pieces. In an interview with PEOPLE, she confesses that releasing her first project without her sister was “scary.” "It was a moment of self-doubt where I was like, 'Can I do this without my sister?’”
Chlöe has never been shy about sharing her insecurities or her vulnerabilities, all of which are laced throughout the 14-track album. “I want people to have fun when they listen to it and to just realize that they're not alone and it's okay to be vulnerable and raw and open because none of us are perfect; we're all far from it. And I think it's healing when we all admit to that instead of putting up a facade.”
The gift of time has given the self-professed “big lover girl” more encounters with romance and heartbreak. Love songs once sung for their beautiful riffs and melodies become more than just abstract lyrics and are replaced by real-life experiences, which she tells me is definitely in the music.
In her single “Pray It Away,” for example, she contemplates going to God for healing instead of going at her ex-lover for revenge for his infidelities. “With anything dealing with art, I am completely vulnerable,” she says. “I'm completely myself, I'm completely open and transparent. So it's pretty much all of me and who I am right now.”
Has Chlöe been in love? That still remains to be said. Of course, she’s been linked to a few potential baes, but dating in the digital age isn’t as easy as a double tap or drop of a heart-eyes emoji. It requires a level of trust and vulnerability that’s hard to earn, and easy to mishandle. To let her guard down means to potentially set herself up for disappointment. “It’s difficult dating right now, honestly, because you really have to kind of keep your guard up and pay attention to who's really there for you. And you know, I'm such an affectionate person and I love hard.
"So when I meet the one person that I really, really am into, it's hard for me to see any others and I get attached pretty easily. And you know, I don't know, it's…it's a scary thing.”
Credit: Derek Blanks
“With anything dealing with art, I am completely vulnerable. I'm completely myself, I'm completely open and transparent. So it's pretty much all of me and who I am right now.”
While broken hearts yield good music (queue Adele), what’s in Chlöe’s prayer is the desire to be happy. What does that look like? Well, she’s still figuring that out herself. “Honestly, I'm the type of person who I don't truly learn unless I experience it. So it's like I can view and watch my parents and watch the loving relationships that I see in my life and be like, ‘Oh, I want that. I would love to have that.’ But then I also have to experience [love] on my own and see what my flaws or my faults might be or see what my good things about myself are. I feel like it's really all about self-reflection. And even though our base is our family and that's our foundation, we are still our own individuals and we have to find out specifically the things about ourselves that may be different from what we saw from our parents when we were growing up.”
Her ideal beau, she tells me, is someone she can feel safe to be her fun, goofy self with, but who also gives her the space to be the boss chick chasing her dreams. A man who understands that just because the world compliments her doesn’t mean she doesn’t want to hear those words from his lips or feel it in his touch. A bonus if he shows up on set after a long hard day of work with vegan cinnamon rolls. You know, the basic necessities. “I like whoever I'm with to constantly tell me they love me and that I look beautiful because I do the same. I am a very mushy person, and if I see something or you look good, I will never shy away from saying it out loud. And I want whoever I'm with to do the same, be very vocal. Tell me that you love me. Tell me what you love about me because I'm doing the same for you because that's just the person I am.”
Noted.
Until she meets her match she’s married to the game, and for now, that seems to be perfect matrimony.
Credit: Derek Blanks
On stage at the 2021 American Music Awards, Chlöe solidified her position as a force to be reckoned with. It was a full-circle moment. In 2012, bright-eyed and baby-faced Chloe and Halle would walk onto the set of The Ellen Degeneres Show and blow the audience away as they bellowed out their future mentor’s song. Ellen would present the sisters with tickets to attend the AMAs, assuring them that they would be back and had a promising future. Nine years later, Chlöe descends from the sky cloaked in a snow-white cape and matching midriff-baring bodysuit for her debut performance. It’s the first time she’s graced the stage of the very award show that she was once an audience member of.
As she shakes and shimmies and boom kack kacks out her eight counts, it’s clear that she’s in her element. Just like her VMA performance a couple of months prior, and the many more stages she’ll continue to grace, she brings an energy that has earned her comparisons to the beloved Queen Bey herself. An honorable statement, considering few R&B songstresses are getting accolades for their entertainment capabilities. It’s on these very stages, in front of hundreds of astonished eyes and millions more glued to their televisions at home, that she tells me she feels most sexy. Powerful, even.
But off stage, it’s a different story.
It’s more than just the commentary about her image and media-flamed rumors that get to her. Mentally, she’s in competition with herself. The desire to be the best burns at the back of her mind with every performance, every production, and every time she steps into the booth. Before, she could share the weight of this burden with her sister. Being a part of a duo meant she could turn to Halle for quiet confirmation and encouragement without a word being exchanged. But lately stepping on the stage means stepping out on her own. And despite being a breathtaking, five-time Grammy-nominated star, Chlöe doesn’t escape the reality that sometimes we can be our own worst critics.
Over the last year, she’s been coming to terms with who she is on her own while overcoming the fear of failing to become who she’s destined to be. While the world waits to see how Chlöe wins, the real triumph is in every day that she chooses herself and continues to walk in her purpose. “I don't really have anything all figured out, honestly. But what I try to do, a lot of prayer. I talk to God more and I just try to do things that calm my mind down and just breathe.”
To whom much is given, much will be required. She’s been chosen to walk this path for a reason. Once she fully embraces that everything she’s meant to be is already inside of her, she’ll be an unstoppable force. “My grandma, Elizabeth, she just passed away and my middle name is her [first] name. So I feel like I truly have a responsibility to live up to her legacy that she's left on this earth. I hope I can do that.”
There’s no doubt that she will. With a role in The Fighting Temptations at three years old, a million-dollar record deal, a main role on five seasons of Grown-ish, five Grammy nominations, a number one solo record in Urban and Rhythmic Radio, a debut solo album, and starring roles in recently released movies Praise Thisand Swarm (just to name a few), Chlöe’s certainly already made her mark, and she’s just getting started.
No flex.
Credits
Photographer & Creative Director: Derek Blanks
Executive Producer: Necole Kane
Co-Executive Producer: EJ Jamele
Producer: Erica Turnbull
Digitech: Chris Keller
DP: Alex Nikishin
Gaffer: Simeon Mihaylov
Photo Assistant: Chris Paschal
2nd Photo Assistant: Tyler Umprey
Features Editor: Kiah McBride
Special Projects: Tyeal Howell
Hair: Malcolm Marquez
Makeup: Yolonda Frederick
Fashion Styling: Ashley Sean Thomas
For More: Cover Story: Issa Rae Comes Full Circle
Modest Fashion Is Having A Moment — And These Influencers Share Why It’s More Than A Trend
Growing up in the early 2000s, it was common to see our favorite music artists, high fashion models, and video vixens revealing plenty of skin with an emphasis on their favorite assets throughout many facets of mainstream media. While overtly convincing young women being sexy was determined by the least amount of clothing one could possibly wear, it caused many of us to become obsessed with our bodies believing that was the only way to be seen, feel beautiful, and most importantly gain the attention of the opposite sex.
Over 20 years later the fashion industry is beginning to shift in ways we haven't seen in decades. Throughout the spring 2023 runway collections, designers debuted enticing looks featuring long hemlines with emphasis on silhouettes and fully covered midriffs articulating sexiness with fashion-forward modesty.
A part of this modern culture shift can be attributed to the current state of our economy here in the United States. As we climb out the last three years of a worldwide pandemic there has been a decline in consumer confidence with predictions of a looming economic downturn. The hemline index theory is what's known in the fashion industry as the theory of recessions correlating to longer hemlines and less flashy clothing resulting in a more conservative way of life. To give a comparison, skirts tend to get shorter when the economy is doing well and people are feeling more confident financially and longer when there's less optimism and uncertainty.
While the theory is debatable in its factual nature, this can be seen throughout history with clothing being of neutral tones and less revealing following the Wall Street Crash leading to the Great Depression and World Wars in the most extreme cases, while bright and jubilant during the 1960s and early 2000s.
When it comes to fashion, less being more is truly subjective, especially to those that believe dressing conservatively to be the quintessential aspect of true elegance, style, and liberation. While seemingly another mainstream fashion trend on the rise here in the United States, for many women around the world modesty is not a trend but a lifestyle. More than maxi skirts, oversized blazers, and baggy trousers, modesty represents a mindset of sophistication while demanding respect for one's body, mind, and soul regardless of one's personal style or religious affiliation.
Even with a modern shift in the sartorial world, modesty has misconceptions of its own. While there’s still a long way to go with modest representation, these fashion influencers are sharing why they believe modesty makes women more attractive and how it’s more than clothes but a way to represent who they are from the inside out.
Aïssata Diallo
“Modesty is the core of my self-expression and there's a level of elegance to it that I always found endearing.” - Aïssata Diallo
Based in NYC, Aïssata is a fashion influencer whose style is based on who she is and where she’s from. When asked what inspired her style she shares, “My personal style comes from my inspirations of the inner-city girl mixed in with my faith and culture. I try to blend all of these different components of myself [in]to one aesthetic that screams modern Muslim woman from NYC.” Developing her personal style, Aissata says “modesty” was not in her vocabulary at a young age. “Being new to this, it took time figuring out my personal style, and to be honest the learning is still ongoing but it’s been empowering to keep pushing the envelope with my modest fashion.”
For many Muslim women, modesty can be seen as oppressive from the outside looking in, what many fail to see is that women of the faith have a choice in how they want to be perceived in the world and express beauty in their own way. “What most people don’t realize is that modesty is a personal journey and a decision you have to make for yourself otherwise you’d never stick through with it. Eventually, I got to a point where I wanted to submit to God.”
She continues, “Modesty is the core of my self-expression and there’s a level of elegance to it that I have always found endearing. In being modest you’re going against the societal norm to revel in the power of your choice. It’s also a spiritual thing for me and a way to please God. It’s more than just what you’re wearing on the outside, it’s a lifestyle. The way you carry yourself, the way you think, your heart, your morals, and values. There’s a lot of inner work that goes into it and the outer beauty just reflects it.”
"Dressing more modestly naturally elevated my style." - Aïssata Diallo
Another way modesty defines a woman's beauty is by elevating personal style, shifting from fast fashion to investing in quality items. “In my opinion, modesty enhances a woman’s beauty beyond the superficial and [adds] substance, depth and a level of mystery to one’s beauty.” Aïssata continues, “It also enhances the amount of respect I demand/receive from anyone who sees me. In terms of my personal style, dressing more modestly naturally elevated my style. I used to buy a lot of fast fashion before embarking on this journey and now I find myself only investing in high-quality pieces.”
Furthermore, Aissata explains, “Modesty is personal, and it does not have to be boring and you don’t have to look like an elderly. I’m learning that you can bring parts of yourself and your culture in your modest journey and continue to grow further as you learn more about yourself and your faith.”
Asma Shakar
“Modestly enhances my personal style because it forces me to pay more attention to the small details of my outfits.” - Asma Shakar
Fashion stylist and boutique owner Asma Shakar is a fashion influencer who describes her personal style as both modest and versatile. “Modesty to me not only means dressing in a way that my body is not shown. It also relates to how I carry and conduct myself as a woman and as a Muslim,” Asma shares. “I think modesty enhances a woman's beauty because it allows for people to look past their physical attributes and focus more on their heart and soul. Modesty enhances my personal style because it forces me to pay more attention to the small details of my outfits.”
Always feeling confident, she continues to elevate and develop her natural style. “I feel like I’ve always been confident in my personal style but it has been developing since I learned the true definition of style.” She continues, “I honestly feel like my personal style is developing every day and probably won’t stop anytime soon.”
As far as negative stereotypes for Muslim women, she states that “one of the biggest misconceptions is that dressing modestly as a Muslimah is oppressive. But when major fashion houses dress their models modestly, it’s fashion. I believe when I dress modestly it’s liberating as opposed to being oppressive.”
Anne
“It shows class and a sense of inner confidence.”- Anne
Conservative fashion doesn’t always have to be a religious decision. For Anne, it’s an expression of who she is and how she feels on the inside. “How I dress is a reflection of my mood and energy. I’m always intentional about the way I want to look.” She continues, “There’s an effortlessness and hints of androgyny that always remain as part of my signature style. I enjoy playing in clothes and reinventing myself.”
Her belief in modesty is simple, it’s a choice. “It shows class and a sense of inner confidence. It can also be seen as a reflection of one’s self-esteem. My personal style is predominantly modest because I enjoy the contrast of wearing something feminine with something masculine. I think there’s so much more to look at when you’re fully clothed and dressed well.”
“Modesty enhances a woman’s beauty by shifting the focus to the beauty of other attributes like her smile, behavior, her stance, and/or her words. Modesty isn’t a limitation, it’s the liberty to showcase other sides of you.” - Anne
As a child, Anne states she was always confident in her style which gave her the freedom to express herself and develop into the woman she was destined to become. “I was confident as a child with my style. I was given the space to express myself through clothes. I liked what I liked and there was always a freedom to choose how I wanted to present myself. My mom really nurtured that side of me.” Allowing her that freedom, she learned how to see herself in many forms and appreciate all attributes of herself which gave her the freedom to experiment with style. “I believe modesty enhances a woman’s beauty by shifting the focus to her smile, her behavior, her stance, and/or her words. Modesty isn’t a limitation, it’s the liberty to showcase other sides of you.”
Modesty enhances Anne’s personal style by inspiring her to experiment with layering, structure, and shape. She shares her number one style rule, “If I’m to wear something that shows a little more skin, everything else is to be covered. I think the overall look becomes that much more interesting and tasteful.”
Her overall thoughts on why she encourages modesty are that “it inspires transformation. There are so many ways to enhance your beauty and reinvent yourself whilst fully dressed. Modesty isn’t boring. It’s timeless and powerful.”
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Featured image by Aïssata Diallo/Instagram