Transparent Black Girl Founder Yasmine Jameelah Is Redefining Wellness For Black Women
Black Woman Owned is a limited series highlighting black woman business owners who are change-makers and risk-takers in their respective realms. As founders, these women dare to be bold, have courage in being the change they wish to see in the world, and are unapologetic when it comes to their vision. These black women aren't waiting for a seat, they are owning the table.
In this life, there's work that we choose to pursue and work that chooses us. For Yasmine Jameelah, founder of Transparent Black Girl, this work was brought on by pain, growth, and healing that empowered her to take wellness into her own hands.
It was in the early stages of college that Yasmine experienced this shift. Pulled by the incarceration of her father while experiencing abuse in a relationship and deep depression, her world was flipped upside-down. Although Yasmine didn't have the language to self-declare these hurdles as the catalyst to her wellness journey, there was one thing she knew for certain, "I needed to get my sh*t together and I wanted better for myself," she says.
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
Better came wrapped in the form of therapy. She started documenting this journey on her personal blog, Meant to Be Yasmine, where she opened up about her experience in therapy and holistic weight loss with her community. Through this exchange, she noticed a common thread in how her readers would relate to her stories. "They'd always say, 'I love how you're so transparent.' It was just everyone's favorite word to describe me."
Once she noticed this communal response, it became clear that the work Yasmine was pursuing was beckoning her to expand. Soon, she realized that her lone place for healing was in purpose to honor Black women and their journey to become who they were meant to be. "I wanted to do something bigger for more than just myself." Funny how God interprets our plans.
When Yasmine started her digital community, Transparent Black Girl, the small but mighty tribe was made up of 300 followers. At the time, social media was in a shift where positive content was resonating more, and Yasmine took notice. "I just started to post these memes like, 'Me: alkaline water, my flourishing bank account, consistent men, my grandmother's prayers,'" and it caught fire. After a viral post, the platform skyrocketed in its following, and it was at that moment that Yasmine knew she had something special and timely on her hands.
Today, Yasmine is on a mission to empower Black women and men to define their wellness journey on their own terms via a wellness collective called Transparent + Black. The space is unique in that it offers an accessible and equitable ecosystem for Black people to heal. As Yasmine puts it, "With trauma, it's important to address that there's no collective healing unless we address the collective trauma that we all share as a people."
For decades, society has given Black folks molds to fit into in order to belong in certain spaces, but when it comes to mental health and intergenerational healing, Yasmine's purpose is clear, "Wellness is as multi-faceted as we are."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
xoNecole: You’ve mentioned that “you didn’t find wellness, wellness found you.” Take us back to that season. Where was Yasmine when wellness found her?
Yasmine Jameelah: The older I get, the more I realize that, in many ways, wellness was always inside of me. When I turned 18, I hit a really deep depression. My father went to prison, I gained over 100 pounds, and I was extremely depressed. And while most people spend their first few years of college having the time of their life and having all of this fun, I spent the first few years of college isolated. On the weekend when my friends would be going out to clubs, I was visiting my father in jail. While that was happening, I found myself in a really abusive relationship, and to say the least, my life was a hot mess.
What changed everything for me was therapy. I decided that I just wasn't happy anymore and at that point, I didn't really have the language to be like, 'This is a wellness journey.' I just felt like I needed to get my sh*t together and I wanted better for myself. I finally decided that I was going to leave the [abusive] relationship and go to therapy. I found a therapist and that opened up so many doors for me.
Why was it important for you to place an emphasis on transparency, not only for yourself but for the women who make up the Transparent Black Girl collective?
I'm like a real-life transparent Black girl, so if anything, I think that this space has allowed me to be comfortable in that. Since I was a kid, I always felt like I shared too much, so this has been a space where I have felt power in owning every part of who I am. While I am transparent, the older I've gotten, I have become more selective about who I share with and even how I share. The days of me being a blogger and talking about so much, I don't even share to that magnitude anymore. But there is still so much vulnerability that goes into what I share with our followers and with the women that we meet when we have events in real life.
How have you found power in your transparency?
I just feel like it's given me confirmation that God made me the way that I am for a reason. I used to feel embarrassed about being so transparent. I used to wish I could be like people who were super-selective and who didn't share their feelings and weren't open books. But I think redefining Black wellness and owning who you are is a part of wellness. I went from being really embarrassed about being such a sharer to finding a lot of strength in it. The goal is to remind yourself that being a Transparent Black Girl is to allow yourself not to shrink, own who you are as a woman, embrace your inner child, and know that there's a healer in all of us.
"For one Black woman, [wellness] can be you aligning your chakras and getting into tarot cards. For another, it may be you going to church, driving the boat occasionally, and going swimming—like myself. It's important that we honor all those experiences and not make it seem like one is better than the other."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
The work you do can be heavy at times. How have you been able to find joy while balancing what you do in this space?
Although these conversations can be heavy, there are so many beautiful opportunities that you can find to heal from trauma and there is so much joy that you can experience along the way. I have recently decided that I was going to own traumatic experiences, and while they are painful, there are so many happy moments that can occur because of them. For example, because of my weight fluctuating and having so many years where I did not feel comfortable in my body, I find so much joy in twerking, owning my sexuality, and having fun trying on different clothes. That is a joyful experience for me.
At TBG, we talk about all aspects of wellness and one of those things is Black joy. One day that can look like me going out with my friends to do yoga, but it can also look like driving the boat. So just understanding that this idea that wellness is always this meditative experience, it's just not true, at least not for me. I feel like we often believe that when we have lifestyle changes that everything has to change, and I'm just like Nah, I'm always going to have balance. I'm so grateful that our community has also leaned into that too, just understanding that this is not always going to be this super meditative experience all the time and that we're going to have fun and tend to ourselves. That might look like matcha in the morning and D'usse in the evening, and that's totally fine.
In the three years that you’ve been pursuing collective healing through Transparent Black Girl, how have you been able to redefine wellness for yourself?
I think duality is so important. When I first got into the wellness space, I was seeing women that were in the space, and, while they were doing beautiful work, all I saw them posting about was meditation, and I was like, 'I don't know if this speaks to me.' Even in terms of wellness, from the get-go, it's a very white-washed space. Because it is, we don't always feel seen and accepted. It felt like I was diminishing myself just to fit in, and I decided that I was going to have confidence and lean into owning all of the facets of who I am.
Even that was a healing experience within itself: to know that I am just as transparent as I am reserved. I find joy in the fact that I am just as confident as I am unsure about myself. That I am just as brave as I am afraid of things when times change. It's been such a beautiful journey to know that I don't have to filter any parts of my personality or how I show up in the world to receive God's best for me.
Last year was such a tumultuous one, one that served a great purpose, but left a lot of us fatigued socially, politically, and mentally. In that, how has your approach to Transparent Black Girl shifted?
It taught me two things and that was one, while I was building this space, I was not doing as good of a job taking care of myself in the process. While I thought I was doing a good job taking care of myself, being at home during the pandemic showed me that I really needed to double down on my self-care and be really unapologetic with it. I've been doing my best to pour into me first. It's a journey, but I'm definitely getting more confident in that.
I'd also say that in tandem, while I have learned to take care of myself more, I have also learned how to dream bigger. This last year was really difficult, and I felt at times, as a single woman and spending most of my time within the four walls of my room, I felt really isolated, but I also felt really affirmed. If I made it out of this year and made it out of all of the feelings that I was experiencing, it was for a reason. And once I collected myself, it was OK to dream more and that I could have clarity about what I was building.
"I am just as transparent as I am reserved. I find joy in the fact that I am just as confident as I am unsure about myself—that I am just as brave as I am afraid of things when times change."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
How has swimming played a role in your healing and self-care practices?
I have loved to swim ever since I was a kid. I started to swim when I was about six or seven years old. My dad was really adamant about me learning to swim and just doing stuff that they said Black people couldn't do. While that was happening, I actually had a cousin the same age as me who drowned and pass away at the Jersey shore. When I got older and started to feel self-conscious about my body, I stopped swimming for a long time. I didn't swim again for over a decade.
When I got to college, I gained weight and was trying to lose it, and I injured my knee, so I had no other choice but to swim. My physical therapist and personal trainer were like, "You should swim." I still had this fear of people judging me because of the trauma that I experienced as a kid. When I started to swim again, I fell in love with it all over again. And I swim now more than I ever have. Not only did it help me lose weight, it became this beautiful experience, like another form of therapy. It's my favorite thing to do for myself. When I'm not swimming, I don't feel like myself.
Your collective, Black + Transparent, looks to address the Black community’s needs to cope with intergenerational trauma. How were you able to tackle this fear in your own journey?
There are so many layers of the trauma that we have but there are three things that, in terms of intergenerational trauma, have kept us at risk of certain things. [One] is access to doulas, as a result of slavery. If you look back in terms of doula work, how Black women are treated in hospitals, and how midwifery is still illegal in certain states, Black women were no longer allowed to practice. Also, so many Black people still don't know how to swim, and in terms of mental health services, we are still at risk more than anyone else.
When it came to deciding what I wanted to build, looking at all three of those experiences, those are three things that we are still suffering from. So I wanted to make sure that in building a wellness space for Black people that it was rooted in the real work that we desired to address. Also, [it was important to] collaborate with intergenerational trauma therapists who are open to working with families and making sure that we're able to be just as transparent with our families as we are with ourselves and our own personal wellness journeys.
"Wellness is a very personal experience. Nobody can tell you how to be well for you, but you."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
What would you say to someone who is looking to create their own space of healing, whether through a collective or even therapy, but might be a little hesitant to start?
First, you need to know that you are worthy, even if you are in the lowest place in your life right now. I truly believe that I knew that I deserved wellness when I was deep into depression and contemplating suicide because I knew that I deserved better. That in itself is an act of wellness: knowing that you deserve better than your current circumstance. I would say that you're already on the journey if you know that whatever bottom you're in right now, you know that's not meant for you. Also, be patient with yourself. Know that while there are so many wonderful resources we can use, wellness is a very personal experience. Nobody can tell you how to be well for you, but you.
Join the Transparent Black Girl community by clicking here, and keep up with Yasmine Jameelah on Instagram.
Featured image by Camille Shaw
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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A Therapist Breaks Down The Internet's Fixation On The Black Cat-Golden Retriever Dynamic
In the realm of love and relationships, there's a growing interest in the idea of opposites attracting. This concept is gaining traction on platforms like TikTok, where users explore how different personality types interact in romantic partnerships. One popular comparison is between the "golden retriever" and "black cat" archetypes.
According to Urban Dictionary, the golden retriever, typically portrayed by men, embodies a relaxed and friendly demeanor, making relationship maintenance seem effortless. These individuals are described as easygoing, patient, loyal, socially adept, and optimistic. On TikTok, many women are intrigued by the prospect of finding partners with these qualities.
In contrast, the black cat, often represented by women, leans towards introversion and independence. They're mysterious, quiet, and introspective, preferring to be pursued rather than doing "the chasing" in relationships.
@annakrstna Replying to @BeckyAmi part II coming soon❤️ #femmefatale #blackcat #blackcatenergy #dating #marriage #datingadvice #princesstreatment #feminine #feminineenergy #relationship #sprinklesprinkle #celebrity #femininenergy #love
This dichotomy reflects the anxious-avoidant attachment dynamics in psychology (pursuer-distancer cycle), where one partner seeks closeness (golden retriever) while the other values autonomy (black cat).
The Black Cat Golden Retriever Archetypes & Attachment Styles
Attachment theory suggests that early caregiving experiences shape our attachment styles, influencing how we relate to others. Anxious individuals seek reassurance, while avoidant individuals prioritize independence. However, not every instance of the black cat/golden retriever dynamic indicates underlying insecurities. Individuals can embody these personas without necessarily being insecure or exhibiting unhealthy attachment patterns.
For instance, a golden retriever's desire for closeness may come from a secure attachment style, rooted in self-worth and trust in others. Conversely, a black cat's preference for autonomy doesn't always indicate avoidance; they may simply value their independence, and it's relatively easy for them to connect and disconnect when needed. Understanding these dynamics requires personalized individual/couples assessment, ideally with a licensed therapist.
The Black Cat Golden Retriever Roles in Relationship Success
A prevailing notion in this discussion that's sparked a lot of conversation is the idea that when a woman takes on the role of the golden retriever in a relationship with a black cat partner, the dynamic is more likely to fail. (I've experienced this firsthand, even in my own past relationships, and I've seen it play out in my own life.) Conversely, when the roles are reversed, the relationship tends to thrive. But why does this happen?
Historically, men have been socialized to take on the role of the pursuer, while women are expected to be more passive recipients of romantic advances. From a biological standpoint, some researchers argue that evolutionary instincts may play a role in shaping mating behaviors. Evolutionary psychology suggests that men may be inclined to pursue potential mates to maximize their reproductive success. This perspective suggests that men may have evolved to seek out partners and compete for their attention and affection.
@annakrstna Replying to @Tina Kaur #love #dreamgirl #beauty #relationship #dating #datingadvice #femmefatale #feminineenergy #desire #obsession #darkpsychology #sprinklesprinkle #femininity #psychology #selflove
Additionally, societal expectations and cultural norms can heavily influence gender roles and relationship dynamics. From a young age, boys may be socialized to take initiative, assert themselves, and pursue their romantic interests actively. On the other hand, girls may be encouraged to adopt more passive roles, waiting for suitors to express interest or make romantic gestures.
As much as there's a lot of conversation about gendered expectations and societal norms, it's crucial to recognize that these expectations aren't universally applicable. Not all individuals adhere to traditional gender norms, and people express a wide array of behaviors and preferences in romantic relationships. Research indicates that attitudes towards pursuit and courtship have evolved over time and differ across cultures.
In today's society, there's a growing recognition of the significance of mutual consent, communication, and reciprocity in romantic relationships. Many individuals, irrespective of gender, prioritize egalitarian principles and seek partnerships founded on mutual respect, understanding, and collaborative decision-making.
The Black Cat & The Problem With 'Acting' Secure in Dating
Delving deeper, there's a growing conversation surrounding the distinction between acting secure and authentically embodying security in relationships. True security stems from a deep-rooted sense of self-assurance and a healthy understanding of one's needs and boundaries. Secure individuals don't feel compelled to mask their vulnerabilities or play games to attract a partner; they attract healthy relationships by being genuine and self-assured.
Contrastingly, attempting to mimic secure behavior without addressing underlying insecurities can lead to relational pitfalls. Pretending to be nonchalant or aloof may initially attract a partner, but it ultimately creates a façade that crumbles under the weight of emotional triggers and unresolved attachment wounds.
Authenticity and vulnerability form the bedrock of secure relationships, fostering trust and mutual understanding.
Most importantly, whether you identify as a black cat or a golden retriever in relationships, it's best to find someone who genuinely loves you for who you are. Connect with people who appreciate you instead of engaging in games or "acting secure," because even secure individuals have vulnerabilities and weaknesses. People need to see the real you to truly connect with you.
Transitioning from acting secure to being secure requires introspection and self-awareness. Here are some tangible tips to cultivate genuine security in relationships:
1. Reframe Your Beliefs About Love and Relationships:
Challenge any negative beliefs or misconceptions you may hold about love and relationships. Recognize that healthy relationships are built on mutual respect, trust, and compatibility, rather than scarcity or desperation.
Cultivate a mindset of abundance, believing that there are plenty of opportunities for meaningful connections and fulfilling partnerships; you just have to be the person you want to attract and refrain from entertaining anything less.
2. Develop Self-Confidence:
Invest in building your self-confidence and self-worth independent of external validation or romantic relationships. Foster a sense of independence and autonomy in your life. Develop interests, goals, and aspirations that are separate from your romantic relationships, and invest in your personal growth and development. Engage in activities and hobbies that bring you joy and fulfillment, and don’t abandon those hobbies just because you met someone new or you’re in a new relationship.
3. Set Realistic Expectations:
Avoid placing unrealistic expectations on yourself or your partner in relationships. Recognize that no relationship is perfect, and both partners will inevitably experience challenges and setbacks. Instead of striving for perfection, focus on building a strong foundation of mutual respect, understanding, and communication. Embrace the ups and downs of relationships as opportunities for growth and learning.
4. Emotional Regulation:
Develop healthy coping mechanisms for managing emotions and navigating conflict constructively. Prioritize self-care and cultivate resilience in the face of challenges.
5. Practice Patience and Acceptance:
Understand that finding a compatible partner and building a fulfilling relationship takes time and patience. Avoid rushing into relationships out of desperation or fear of being alone. Trust in the process and have faith that the right person will come into your life at the right time. Practice acceptance of yourself and others, recognizing that everyone has their own journey and timeline when it comes to love and relationships.
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Featured image by Amber N Ford/Getty Images