Transparent Black Girl Founder Yasmine Jameelah Is Redefining Wellness For Black Women
Black Woman Owned is a limited series highlighting black woman business owners who are change-makers and risk-takers in their respective realms. As founders, these women dare to be bold, have courage in being the change they wish to see in the world, and are unapologetic when it comes to their vision. These black women aren't waiting for a seat, they are owning the table.
In this life, there's work that we choose to pursue and work that chooses us. For Yasmine Jameelah, founder of Transparent Black Girl, this work was brought on by pain, growth, and healing that empowered her to take wellness into her own hands.
It was in the early stages of college that Yasmine experienced this shift. Pulled by the incarceration of her father while experiencing abuse in a relationship and deep depression, her world was flipped upside-down. Although Yasmine didn't have the language to self-declare these hurdles as the catalyst to her wellness journey, there was one thing she knew for certain, "I needed to get my sh*t together and I wanted better for myself," she says.
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
Better came wrapped in the form of therapy. She started documenting this journey on her personal blog, Meant to Be Yasmine, where she opened up about her experience in therapy and holistic weight loss with her community. Through this exchange, she noticed a common thread in how her readers would relate to her stories. "They'd always say, 'I love how you're so transparent.' It was just everyone's favorite word to describe me."
Once she noticed this communal response, it became clear that the work Yasmine was pursuing was beckoning her to expand. Soon, she realized that her lone place for healing was in purpose to honor Black women and their journey to become who they were meant to be. "I wanted to do something bigger for more than just myself." Funny how God interprets our plans.
When Yasmine started her digital community, Transparent Black Girl, the small but mighty tribe was made up of 300 followers. At the time, social media was in a shift where positive content was resonating more, and Yasmine took notice. "I just started to post these memes like, 'Me: alkaline water, my flourishing bank account, consistent men, my grandmother's prayers,'" and it caught fire. After a viral post, the platform skyrocketed in its following, and it was at that moment that Yasmine knew she had something special and timely on her hands.
Today, Yasmine is on a mission to empower Black women and men to define their wellness journey on their own terms via a wellness collective called Transparent + Black. The space is unique in that it offers an accessible and equitable ecosystem for Black people to heal. As Yasmine puts it, "With trauma, it's important to address that there's no collective healing unless we address the collective trauma that we all share as a people."
For decades, society has given Black folks molds to fit into in order to belong in certain spaces, but when it comes to mental health and intergenerational healing, Yasmine's purpose is clear, "Wellness is as multi-faceted as we are."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
xoNecole: You’ve mentioned that “you didn’t find wellness, wellness found you.” Take us back to that season. Where was Yasmine when wellness found her?
Yasmine Jameelah: The older I get, the more I realize that, in many ways, wellness was always inside of me. When I turned 18, I hit a really deep depression. My father went to prison, I gained over 100 pounds, and I was extremely depressed. And while most people spend their first few years of college having the time of their life and having all of this fun, I spent the first few years of college isolated. On the weekend when my friends would be going out to clubs, I was visiting my father in jail. While that was happening, I found myself in a really abusive relationship, and to say the least, my life was a hot mess.
What changed everything for me was therapy. I decided that I just wasn't happy anymore and at that point, I didn't really have the language to be like, 'This is a wellness journey.' I just felt like I needed to get my sh*t together and I wanted better for myself. I finally decided that I was going to leave the [abusive] relationship and go to therapy. I found a therapist and that opened up so many doors for me.
Why was it important for you to place an emphasis on transparency, not only for yourself but for the women who make up the Transparent Black Girl collective?
I'm like a real-life transparent Black girl, so if anything, I think that this space has allowed me to be comfortable in that. Since I was a kid, I always felt like I shared too much, so this has been a space where I have felt power in owning every part of who I am. While I am transparent, the older I've gotten, I have become more selective about who I share with and even how I share. The days of me being a blogger and talking about so much, I don't even share to that magnitude anymore. But there is still so much vulnerability that goes into what I share with our followers and with the women that we meet when we have events in real life.
How have you found power in your transparency?
I just feel like it's given me confirmation that God made me the way that I am for a reason. I used to feel embarrassed about being so transparent. I used to wish I could be like people who were super-selective and who didn't share their feelings and weren't open books. But I think redefining Black wellness and owning who you are is a part of wellness. I went from being really embarrassed about being such a sharer to finding a lot of strength in it. The goal is to remind yourself that being a Transparent Black Girl is to allow yourself not to shrink, own who you are as a woman, embrace your inner child, and know that there's a healer in all of us.
"For one Black woman, [wellness] can be you aligning your chakras and getting into tarot cards. For another, it may be you going to church, driving the boat occasionally, and going swimming—like myself. It's important that we honor all those experiences and not make it seem like one is better than the other."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
The work you do can be heavy at times. How have you been able to find joy while balancing what you do in this space?
Although these conversations can be heavy, there are so many beautiful opportunities that you can find to heal from trauma and there is so much joy that you can experience along the way. I have recently decided that I was going to own traumatic experiences, and while they are painful, there are so many happy moments that can occur because of them. For example, because of my weight fluctuating and having so many years where I did not feel comfortable in my body, I find so much joy in twerking, owning my sexuality, and having fun trying on different clothes. That is a joyful experience for me.
At TBG, we talk about all aspects of wellness and one of those things is Black joy. One day that can look like me going out with my friends to do yoga, but it can also look like driving the boat. So just understanding that this idea that wellness is always this meditative experience, it's just not true, at least not for me. I feel like we often believe that when we have lifestyle changes that everything has to change, and I'm just like Nah, I'm always going to have balance. I'm so grateful that our community has also leaned into that too, just understanding that this is not always going to be this super meditative experience all the time and that we're going to have fun and tend to ourselves. That might look like matcha in the morning and D'usse in the evening, and that's totally fine.
In the three years that you’ve been pursuing collective healing through Transparent Black Girl, how have you been able to redefine wellness for yourself?
I think duality is so important. When I first got into the wellness space, I was seeing women that were in the space, and, while they were doing beautiful work, all I saw them posting about was meditation, and I was like, 'I don't know if this speaks to me.' Even in terms of wellness, from the get-go, it's a very white-washed space. Because it is, we don't always feel seen and accepted. It felt like I was diminishing myself just to fit in, and I decided that I was going to have confidence and lean into owning all of the facets of who I am.
Even that was a healing experience within itself: to know that I am just as transparent as I am reserved. I find joy in the fact that I am just as confident as I am unsure about myself. That I am just as brave as I am afraid of things when times change. It's been such a beautiful journey to know that I don't have to filter any parts of my personality or how I show up in the world to receive God's best for me.
Last year was such a tumultuous one, one that served a great purpose, but left a lot of us fatigued socially, politically, and mentally. In that, how has your approach to Transparent Black Girl shifted?
It taught me two things and that was one, while I was building this space, I was not doing as good of a job taking care of myself in the process. While I thought I was doing a good job taking care of myself, being at home during the pandemic showed me that I really needed to double down on my self-care and be really unapologetic with it. I've been doing my best to pour into me first. It's a journey, but I'm definitely getting more confident in that.
I'd also say that in tandem, while I have learned to take care of myself more, I have also learned how to dream bigger. This last year was really difficult, and I felt at times, as a single woman and spending most of my time within the four walls of my room, I felt really isolated, but I also felt really affirmed. If I made it out of this year and made it out of all of the feelings that I was experiencing, it was for a reason. And once I collected myself, it was OK to dream more and that I could have clarity about what I was building.
"I am just as transparent as I am reserved. I find joy in the fact that I am just as confident as I am unsure about myself—that I am just as brave as I am afraid of things when times change."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
How has swimming played a role in your healing and self-care practices?
I have loved to swim ever since I was a kid. I started to swim when I was about six or seven years old. My dad was really adamant about me learning to swim and just doing stuff that they said Black people couldn't do. While that was happening, I actually had a cousin the same age as me who drowned and pass away at the Jersey shore. When I got older and started to feel self-conscious about my body, I stopped swimming for a long time. I didn't swim again for over a decade.
When I got to college, I gained weight and was trying to lose it, and I injured my knee, so I had no other choice but to swim. My physical therapist and personal trainer were like, "You should swim." I still had this fear of people judging me because of the trauma that I experienced as a kid. When I started to swim again, I fell in love with it all over again. And I swim now more than I ever have. Not only did it help me lose weight, it became this beautiful experience, like another form of therapy. It's my favorite thing to do for myself. When I'm not swimming, I don't feel like myself.
Your collective, Black + Transparent, looks to address the Black community’s needs to cope with intergenerational trauma. How were you able to tackle this fear in your own journey?
There are so many layers of the trauma that we have but there are three things that, in terms of intergenerational trauma, have kept us at risk of certain things. [One] is access to doulas, as a result of slavery. If you look back in terms of doula work, how Black women are treated in hospitals, and how midwifery is still illegal in certain states, Black women were no longer allowed to practice. Also, so many Black people still don't know how to swim, and in terms of mental health services, we are still at risk more than anyone else.
When it came to deciding what I wanted to build, looking at all three of those experiences, those are three things that we are still suffering from. So I wanted to make sure that in building a wellness space for Black people that it was rooted in the real work that we desired to address. Also, [it was important to] collaborate with intergenerational trauma therapists who are open to working with families and making sure that we're able to be just as transparent with our families as we are with ourselves and our own personal wellness journeys.
"Wellness is a very personal experience. Nobody can tell you how to be well for you, but you."
Photo by Camille Shaw
Courtesy of Yasmine Jameelah
What would you say to someone who is looking to create their own space of healing, whether through a collective or even therapy, but might be a little hesitant to start?
First, you need to know that you are worthy, even if you are in the lowest place in your life right now. I truly believe that I knew that I deserved wellness when I was deep into depression and contemplating suicide because I knew that I deserved better. That in itself is an act of wellness: knowing that you deserve better than your current circumstance. I would say that you're already on the journey if you know that whatever bottom you're in right now, you know that's not meant for you. Also, be patient with yourself. Know that while there are so many wonderful resources we can use, wellness is a very personal experience. Nobody can tell you how to be well for you, but you.
Join the Transparent Black Girl community by clicking here, and keep up with Yasmine Jameelah on Instagram.
Featured image by Camille Shaw
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
Meet The Designer Behind This Megan Thee Stallion "Hiss" Video Look
When Megan Thee Stallion dropped “Hiss,” a shift happened. From the audacious lyrics to the striking visuals, there was no doubt that the song and video would go viral. The opening of the video shows the H-town hottie rocking a barely there Shibari red dress, showing off her voluptuous frame. It was a sexy moment created by Timeekah Murphy of Alani Taylor. The designer exclusively tells us how the opportunity came about and what it was like seeing her design on Megan for the first time.
Timeekah Murphy
Photo courtesy
xoNecole: How did the opportunity to create such an iconic look for Megan Thee Stallion's "Hiss" video come about?
Timeekah Murphy: The opportunity came from a DM from celebrity stylist Zerina Akers. She asked for a unique Shibari piece for Megan, and I needed to get it done in two days. So, of course, I did everything in my power to make it happen. I've always wanted to design for Megan, so this was an awesome opportunity for me.
xoN: What was that initial feeling of seeing the dress on her for the first time?
TM: I was shocked because, at first, I thought it hadn't been used. I saw Megan's last video and thought, damn, maybe it didn't fit. So, to see it on such an amazing video was breathtaking. I was beyond excited to finally say I designed for her.
xoN: Did you meet her? If so, how was that moment?
TM: I didn't meet Megan during the shoot, but during my time in LA, I got the opportunity to meet her at LA Pride with Tiffany Haddish, Common, and EJ King (stylist). Megan is such an amazing person, so it made it even better to know that my designs were going to be worn by her. I was shocked because, at first, I thought it hadn't been used. I saw Megan's last video and thought, damn, maybe it didn't fit. So, to see it on such an amazing video was breathtaking. I was beyond excited to finally say I designed for her.
"I was shocked because, at first, I thought it hadn't been used. I saw Megan's last video and thought, damn, maybe it didn't fit. So, to see it on such an amazing video was breathtaking. I was beyond excited to finally say I designed for her."
Photo courtesy
xoN: Walk us through the creation of the dress. How did you come up with the look, and how long did it take to make it?
TM: I was the co-designer for a brand called Deviant in 2018-2020, and we used to make custom Shibari pieces. That's how Zerina knew me. So I'm very familiar with making these types of pieces. We made plenty for Beyoncé, Cardi B, Tiffany Haddish, Tyra Banks, and so many others. So Zerina knew exactly what she wanted.
To get it done, it took me a day and a half. It's very intricate and time-consuming, so I spent about six hours making it then I sent an image of it to Zerina, and she didn't approve the first one, so I had to start from scratch again after getting my guidance and understanding of what was needed. The next day, I went to The Lab and created another version, and she approved it. I had to get it shipped overnight so that she would get it in time and fast forward to seeing it on the big screen.
xoN: What's next for you?
TM: Everything. The sky is not my limit, so the Alani Taylor brand is expanding into so many different avenues. We are getting involved in the community more, offering sewing classes to the youth. I've opened up a store for my brand in Atlanta and now preparing for fall/winter Fashion Week.
Megan Thee Stallion "Hiss" video/ YouTube
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Dating Apps Are Out, Meeting People IRL Is In — And Here’s How To Do It.
Whoever coined the phrase, “If it isn’t broke, don’t fix it,” certainly was not referring to the state of our dating scene. Whether online or in real life, you don't have to go far to hear the grievances of singles calling for the immediate repair of all leaks, cracks, and fractures in the dating pool.
No matter the state you live in, your age, how much you earn for a living, or if you’re a chronic app dater, there’s a general consensus that something (anything) must be done to restore the hope of singles looking for long-term, fulfilling relationships. And as many of us hold on to the hope for an unexpected cross-encounter with our next love story, others are leaning on the side of giving up completely. But before throwing in the towel, it might be time to make a few adjustments.
Dating Apps Are In Their Flop Era, Making Connections IRL Is Where It's At
Alistair Berg/Getty Images
Many singles agree that spending their leisure time swiping through dating apps is out. What’s in is stepping out of one's comfort zone to make connections in the real world. Scary. We know. But unless you were one of the lucky few to find love on dating apps before its flop era or made a love connection from home during the pandemic, going about your dating life the same way is bound to render the same results: being single with a headache. And we want better for you.
It’s safe to say that constantly meeting strangers off the internet for a chance to find love has lost its charm, leaving singles open to the train, farmer’s market, the gym, or a friend’s house party to be prime real estate for matching up with potential partners.
This shift, as Marissa Nelson, Licensed Marriage and Family Therapist and BLK’s Relationship and Intimacy Expert tells xoNecole, is due in part to a growing concern about the authenticity of online profiles — in other words: is what you’re seeing, in fact, what you’re getting? “From their profile picture, what they say they do, the height they say they are; it’s this fear of, ‘Am I really talking to who I think I'm speaking to?'” she explains.
On our journey to finding “the one” out in the real world, a common question is, “Where do you find the available singles?” The short answer is, everywhere. The long answer is at the grocery store, on a plane, during happy hours, at work, at a conference, on a solo vacation, or, as Nelson puts it, anywhere you are showing up as your most open and vulnerable self.
“You never know where the connection is going to come from, which is why it's even more important to be receptive, to stay open, be curious, and lean into your vulnerability,” she says. In fact, Nelson encourages singles to release themselves of the rigidity around finding the perfect person at the “perfect” place, because, in essence, there isn’t one. “We have to let go of the constraints that we can only go to singles events to meet people,” she says. “We have to be open to however love shows up.”
"We have to let go of the constraints that we can only go to singles events to meet people. We have to be open to however love shows up."
We all can relate to the fact that the idea of shooting our shot in real life is a lot more exciting than the actual act. The relationship expert explains that one of the greatest hesitations to us putting ourselves out there and taking a chance on love is rooted in the fear of rejection. However, it’s important to keep in mind that “we’ve all been hurt” and most importantly, “we’re all afraid of rejection.”
That’s why Nelson suggests the following strategies to make the first move and find love in your everyday life.
1. Don't close yourself off.
“When you relax your expectations, you start to meet really cool people. Some of those cool people became friends and that makes your life richer because now, you have new friends and great people to hang out with. Even if it wasn't a love match, it can become a significant or meaningful friendship.”
2. Don't let your "type" hold you back.
“We all have a type. And a lot of women will say, ‘I like them tall. I like them like this or that.’ When we’re rigid about who we believe we ought to be with versus being open to people who might be more aligned with our values, we close ourselves off. Sure, you're not going to date somebody that you are absolutely not attracted to. But people have a lot of unwritten rules around who they will allow themselves to get to know, and I challenge people to challenge their rules because that can hold you back from expansive experiences.”
skynesher/Getty Images
3. Make the first move.
“I think that if we can be bold, be brave, and if there's somebody that's good-looking, catches your eye, or just seems like they have a good vibe, we can approach them with curiosity. Ask them how they're doing. Introduce yourself. It doesn't have to lead to all these things; you can just have chemistry and flow from there.”
4. Ask better questions.
“When you meet someone for the first time, asking them ‘What do you do?’ is not the best first question because that only tells you what they do for money, not necessarily what they're passionate about. To get insight into who that person truly is, ask: What are you passionate about in your life right now? What lights you up? What excites you? What are you working towards?”
5. Shift your mindset.
“We've all been hurt. And we can be guarded because we don't want to get hurt again. The brain is a very complex and brilliant system designed to keep us safe, and emotional survival is a real thing. We become super protective, and in that, we come up with a lot of different rules, paradigms, [and] belief systems. The biggest mindset shift is: how can we do our own work to know and believe that we are worthy and deserving of love.”
Whether you’re on a dating app or roaming your local Trader Joe’s, love is everywhere — and the abundance of love is available to us once we remove limiting beliefs that make it feel scarce and out of reach. Vulnerability, shedding our walls, and openness just might be the tweaks we need to snitch up the dating streets and watch it heal for the better.
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Featured image by LeoPatrizi/Getty Images