15 xoNecole Writers Of The Past & Present Share What The Brand Means To Them
This week marks something major for the xoNecole brand as we ring in five years as a media company! When it comes to anniversaries, the fifth year is considered a major one. It's a milestone and representative of all that you have weathered through and the blessings you've received. Here at xoNecole, as we look back at the last five years, we can't help but be filled with joy at all we've been able to achieve. With the awe-inspiring Necole Kane at our helm as founder, we have evolved from a website to a fully realized digital destination.
Year-to-year, she has continuously pushed boundaries by leveling up the xoNecole brand in new and innovative ways. From sold-out in-person signature events like ElevateHER and Pajamas & Lipstick, to dynamic social media and video content and launching a top-performing podcast and new membership app, xoNecole has paved the way for what it means to be a brand that truly caters to the amplification of Black women and their voices. And that's where it all begins and ends, through the captivating words of the women who make up our xoNecole team of contributing writers.
In honor of this auspicious moment in time for the brand, the editorial team expressed gratitude to Necole, what xoNecole means to us as a whole, our favorite articles, and our wishes for Necole from today and beyond. Cue the tears!
Shellie R. Warren
Courtesy of Shellie R. Warren
Age: 46
Time Spent Writing for xoNecole: Fall 2018-present
Most Common Verticals: Love & Relationships, Beauty & Fashion, Life & Travel, Culture & Entertainment
"This is actually my 20th year as a mostly full-time writer (meaning, I do a couple of other things for a check but writing pays the main bills). I've had a lot of experiences with a ton of platforms. Two of my favorite things about penning for xoNecole is I am able to be completely myself and I don't have to chase a check down. When you've been working in the Black media lane for as long as I have, believe me when I say that both of those are a true blessing. There is a lot about how I see things that is somewhat unconventional in the sense that I've never been married yet I'm a marriage life coach, I write about sex all of the time even though I'm almost 14 years abstinent and I'm profoundly fond of the Bible and Hebrew studies yet I don't go to church. All of this makes me a quirky fit yet xoNecole is like, 'Sure! We'll take it and pay you for it without you having to wait a billion years.' Working for them has been pretty easy-going and gift-affirming, for almost two years now, consistently so, and that is what I wish all people could say about their own jobs.
"Necole has been great at affirming my work. It's not so much that I 'need' that at this stage in the game, but for an EOC to make the time to say, 'Girl, you did that!' or 'I really enjoy what you bring to this space', that is a warm fuzzy that makes me feel appreciated for what I contribute. Necole and Sheriden (the managing editor) have both been pretty consistent in that way; that I am not just a content creator but a valued member of the tribe.
"Necole, I just want to thank you for allowing me to be a contributing voice for your creative baby. I have seen a lot of people talk about how they were such big fans of Necole Bitchie as well, but I actually got truly hip to you as you were making your transition. While this lifestyle platform is wonderful all on its own, it's your stepping out on faith that really moves me. It takes a very bold person to listen to the small inner voice that says, 'There's something better for you out there' when you're already successful. For you to have chosen to listen to it is honorable."
"Creative people come in different forms. You are a living example of that. But for you to take this kind of risk, without a full blueprint, that helps to give other people the courage to do the same. I am profoundly grateful to be entrusted to contribute to your a creative child that I know you hold so dear. I truly am. Thank you. Oh, in the Bible, five symbolizes 'grace', by the way. Embrace all of that!"
Top 5 Favorite Articles:
"Why You're Always The One Who Prepares A Man For His Wife"
"10 Wonderful Reasons Why Consistent Sex In Marriage Is So Important"
"14 Lessons I've Learned From 14 Sex Partners"
"Why I Named The Children I Aborted"
"Are You 'Waiting On Your Boaz'? Make Sure You Know What That Means, Sis."
Charmin Michelle
Age: 33
Time Spent Writing for xoNecole: 2019-present!
Most Common Verticals: "Across the board, but most commonly 'As Told To'."
"For me, xoNecole is the personification of a goal that ultimately manifested into achievement. It has been my teacher, my mentor, my friend. A sculptor to the womanhood ideologies that I wish to project into the world, into my friendships, and to my family. Personally, Necole's journey is...you know, we've watched her evolve. And that's the beauty in celebrating her. She did it, she won! She is literally a walking, dancing, smiling, gem-carrying testimony. How do you thank an actual blueprint? See metaphor.
"Whew, that woman. We were just having a conversation the other day about a post that specifically touched her, and I told her that her team goes out of our way to give her flowers because her impact is bigger than herself. I'm sure she knows this, people say it all the time--but it won't truly hit her until one day when the journey is behind her and she's sitting on her front porch, by herself, retired from this world and immersing herself in the reflection of how she did it. For her to be the face of so much, she somehow manages to individualize her time to so many. Me, her team. Clients. Anyone who reached out to her. She sacrifices so much of her own selfishness for us, ladies. Necole, I just hope that, even in those times when you're frustrated, or you question it, or even when you wish you may have chosen differently, that you know that. I love you, sis!"
Top 5 Favorite Articles:
"My Mother Was My First Investor. And This Must Be Normalized."
"I Took A Break From My Ambitions For A Year To Self-Heal"
"The Ups And Downs Of Explaining Complicated Careers To Family Members"
"What It Means To Hold Space For Yourself And Your Community"
"10 Black Women Pulling Up To The C-Suite On The Boards Of Fortune 500 Companies"
Teisha Leshea
Age: 33
Time Spent Writing for xoNecole: January 2020-present
Most Common Verticals: "Inspiration and wellness are the bulk of my articles."
"xoNecole provides women with a voice without judgment. It allows women from all walks of life to give perspective on things that aren't talked about. It enables me as a writer to challenge myself and tap into my vulnerabilities. Necole is a real example of what transition looks like. She carved a lane for herself that can't be duplicated. It was original. The fact that she trusts and honors her team is commendable.
"Necole, I just want to say Thank You. Thank you for inspiring and encouraging women to be the best versions of themselves. Thank you for allowing a little unknown writer like me to tell my story."
Top 5 Favorite Articles:
"It's OK To Not Want Children"
"5 Holistic Ways I Take Care Of My Vaginal Health"
"Dear Queen: I've Struggled To Love You Correctly"
"Start Your Spiritual Journey Today With These 5 Easy Steps"
"No More Monday Blues: A Prayer For When You Need God's Strength To Carry You Through"
Erica Green
Age: 38
Time Spent Writing for xoNecole: November 2019-present
Most Common Verticals: Beauty & Fashion
"I often tell people that Necole's story is one of my favorites. Her story is one of determination, courage, strength, grit, sacrifice, and heart. We live in a world that often celebrates inauthenticity and doing whatever is necessary to stay relevant. So, to see a woman walk away and start over at the pinnacle of her career because it no longer served her or fulfilled her is the most authentic, boss shit I've ever seen. She recognized that she had evolved and had the courage to walk in her new truth. That will forever be beautiful to me."
"I remember the first time I saw Necole in person. It was at her ElevateHer event in 2019. I remember seeing her walk out and stand in the back not too far from where I was sitting. As she looked around at the crowd of beautiful black women who had gathered there because of her, she cried. It literally gave me goosebumps. You see, I stepped out of my comfort zone to attend that event in Atlanta. I drove from North Carolina by myself and only told my parents where I was going. I knew if I invited someone to come along, I would have hid behind whoever I was with and would not have put myself out there like I did. It was one of the best decisions I've ever made. Prior to attending the event, I knew of her transition to xoNecole so I didn't expect to be so inspired after hearing her story in person. But, it fueled me. It rejuvenated me. It motivated me. And the fact that she looked like me (a black woman) was even more inspiring.
"At the time I had recently started my own blog but was unsure if I should stick with it and really pursue my passion for writing. What I took from her story that day was to do it. Do it even if people don't understand. Do it even if people think you're crazy. Do it even if you lose friends or money. Do it even if you have to do it scared. A few months later, I met Necole again. This time we talked for over 30 minutes about life, being single and dating. She's so easy to talk to by the way. We followed each other on Instagram and as they say, the rest is history. If you had told me that I would one day be writing for such an incredible woman and her amazing platform, I wouldn't have believed you.
"Necole once said at an event I attended that she is so motivated by a line from a Beyonce song. If I remember correctly the song was 'Formation'. Well Necole, I was motivated by something you said at ElevateHer. I hear it every time I doubt myself. Every time I want to quit. Every time I think I waited too long to write and be the type of woman I want to show up as in this world. You said, 'It's never too late to become the person you want to be.' That has and will always stick with me. Thank you for not only giving me a chance to write for your platform but thank you for inspiring me and pushing me to live and show up in this world as my highest self. Congratulations on year 5! This is just the beginning of what I know will be an epic journey!"
Top 5 Favorite Articles:
"These Black Plant Moms Are Cultivating Self-Care Through Houseplants"
"Before You Quit Your Day Job, Check Out This Advice From Six-Figure Entrepreneur Pauleanna Reid"
"I Met Him In An UberPOOL & Now We're Married!"
"How To Lower Stress Levels At Work"
"How This Freelance Photographer Manifested The Career Of Her Dreams"
D'Shonda Brown
Age: 24
Time Spent Writing for xoNecole: March 2020-present
Most Common Verticals: Exclusive Interviews, "Money Talks" and "Finding Balance"
"xoNecole definitely means a lot to me because the content is so versatile. As a woman in her mid-20s, it's so important for me to find relatable content where I feel as though the writers are my girlfriends and I have a genuine bond with people who are keeping it real with me. As a writer, this platform has helped me grow in unimaginable ways between my editors, my colleagues and even people who have followed my work because of my bylines in xoNecole. It's taught me to really push myself out of my comfort zone and there will always be a tribe of dope Black women there to support me no matter what I write and how I write it.
"I've been riding with Necole Kane since Necole Bitchie. To see her transformation into this renowned lifestyle brand that's bigger than just her is incredible to say the least. I absolutely admire her and it would be an honor to be able to replicate a sixteenth of the things that she's done for Black women. I'm now part of Necole Kane's family that contributes to the growth of Black women everywhere who are always reading our stories about sex, friendships, traveling, mental health and so many other things that show people that Black women are fabulous, we're human and we bleed blood and feel feelings just as anyone else does."
"To Necole: Watching you has been a pleasure and I spoke you into existence. I don't know if you remember, but back in January, I put in my Instagram story (and tagged you) that one day I would write for xoNecole. You reposted me and said, 'Yes, manifestation!', and at that moment, God heard you and myself and knew that two powerful forces wanted the same thing. Thank you for helping one of my dreams to write for xoNecole come true and I look forward to growing with you and your brand."
Top 5 Favorite Articles:
"'Insecure's Premiere Is A Reminder It Might Be Time To Break Up With Your Molly"
"A Peek Inside Tank, The Lover"
"[Exclusive] Justine Skye On How She's Taken Her Journey To Self-Love By The Reins"
"I Said Goodbye To Negative Self-Talk"
"How Black Girl Magic Is Building An Online Community Through TikTok"
Kiara Byrd
Age: 29
Time Spent Writing for xoNecole: June 2020-present
Your Most Common Verticals: Inspiration, Workin' Girl, Wellness
"xoNecole means to me that when we come together and empower each other, anything is possible. As a writer, I was lacking inspiration to continue my writing. Because of the xoNecole platform, I have been able to really tell my story and give others space to share their stories too. Watching Necole Kane's story reminded me that, despite the dark days, my story means something. Creating something positive from past experiences is how to gain back your power.
"Manifestation is real. This platform saw my potential in my blogs and gave me a chance to fall in love with writing again. I never considered myself a writer and now I am proud to add this title as a part of who I am. Now I have been able to challenge myself and connect with other writers where we motivate each other to keep our creative juices flowing.
"Necole, you have given me the space to be confident in myself again. I am more than my 9-5 and this platform has allowed me to give life to the creative that has lived inside of me all along."
Top 5 Favorite Articles:
"In Order To Evolve, I'm Breaking Up With 'Healing'"
"The 'Pre-Commitment Interview' Every Dating Couple Should Have"
"These Mental Health Advocates Are Empowering Black Men To Take Up Emotional Space"
"Ladies, Here's The Tea On The Best Places To Travel When We Finally Escape Quarantine"
Zoe Hunter
Age: 31
Time Spent Writing for xoNecole: 2018-2019
Most Common Verticals: Inspiration & Wellness
"As a woman, xoNecole embodies the many dimensions that accompany our womanhood—so many of us are able to find ourselves in these articles. That's one of the things that keeps me drawn to its content. I find so many different parts of myself on this website and it's beautiful to experience. Similarly, the diversity of perspectives that reflect Black womanhood (and our experience) is beautiful. There is no 'respectability politics' at play here. It is a safe space for us all to exist and be heard. So many of our identities are represented here, and I enjoy that so much for us. xoNecole is a sisterhood, and for me, as a Black woman, that is critical.
"xoNecole gave me my start as a freelance writer. As a blogger that contributed pieces for my own website for so many years, I was always hesitant to call myself a writer. Was I good enough for that title? Did my perspective truly matter to folks outside of my immediate audience? Could I really get paid for this? xoNecole's answer was always yes.
"The site and its editors believed in me since my first submission. Sheriden (the managing editor) saw my worth as a writer before I was ever able to put a price tag on it. Necole made me feel valued both as a woman and a writer. The entire xoNecole team gave me the confidence I needed to consider myself a writer and to pursue other bylines. They gave me a space to share my experiences and perspectives, and to pour into women in ways that I wasn't able to on my own side of the internet. I will always love xoNecole for giving me that opportunity.
"Like many, I started following Necole since NecoleBitchie. Her evolution is wildly inspiring. Watching her exit her former path, to pursue something more meaningful for her...the risks she took in doing so is an unavoidable lesson in purpose. It reminds me to let go of anything that no longer serves me, and to never be afraid to start anew. Necole left everything NecoleBitchie afforded her to step into a fresh calling—and five years later, not only are we celebrating the evolution of this brand (the brand partnerships, the events, the podcast, the community she's cultivated), but we're still celebrating the evolution of Necole as a black creative and entrepreneur. How inspiring!"
"You following your purpose has inspired me in ways that you may not ever recognize. I thank you for sharing your passion with me—with all of us. Thank you for following God's calling on your life. Thank you for taking this risk. Thank you for continually, and intentionally, giving black women a chance. Thank you for honoring, celebrating, and representing the complexities of Black womanhood. Thank you for staying true to this mission. And thank you for pouring so much into yourself, that you're able to overflow unto those you lead. You are a gem!"
Top 5 Favorite Articles:
"What Will Smith Taught Me About Setting Expectations"
"Changing The Narrative For Women When It Comes To Love And Dating"
"The Rise Of Hustle Culture & How It Impacts Our Well-Being"
"The Greatest Love Of All, In The Words Of 4 xoNecole Writers"
"For Women Who Feel Like They Have To Constantly Chase What's Next"
Ashley Renee
Age: 32
Time Spent Writing for xoNecole: 2016-present
Most Common Verticals: Love & Relationships
"For me, xoNecole is a safe haven for me to express myself, share my thoughts, anecdotes and advice to women around the world. Watching Necole's story unfold has inspired me to never say never, made me want to be more brave and reiterated the fact that it's never too late to start over and life is just a journey, it's up to you to fill it with beautiful experiences.
"Necole you have helped my platform grow, and me grow! The day I got hired as a contributor for xoNecole was the day I decided to quit a job I loathed and have been thriving as a writer ever since. Your journey has been an inspiration to me long before xoNecole and your growth has ignited my fire to keep going! I will always appreciate you for the opportunity and will continue to root for you with every stage you go through."
Top 5 Favorite Articles:
"He Told Me He Would Kill Himself If I Left"
"Thank You Ne-Yo: A Letter From A Wife To A Married Man"
"How I Afford To Travel The World Without Breaking Bank"
"August Alsina Speaks On Devotion To Jada Pinkett-Smith: 'I Deeply Loved Her'"
"I Am Not Your Ride Or Die: What We All Can Learn From Keri Hilson"
Shonda White
Age: 38
Time Spent Writing for xoNecole: 2015-present
Most Common Verticals: Love/Relationships, Life, Career
"xoNecole helps reassure me that my voice as a Black woman matters. It allows me to be authentically me. The platform allows me to be transparent with other women with the hopes that they, too, will embrace their authenticity, realize they're not alone, and come to know that their feelings and experiences are real and valid. Before I started writing for xoNecole, I wasn't sure if what I had to say was worth saying, let alone something that people wanted to hear. Although I didn't need xoNecole to validate who I was or the gift God gave me, writing for the xoNecole audience and seeing how my words resonated with so many women further confirmed that I had something to say and there were women waiting to hear it.
"Now, more than ever, I trust my voice and the gift that God has given me. I've been empowered because of xoNecole and people like Necole and Sheriden (the managing editor) who helped build my confidence, improve my writing skills, and nurture this gift. To be able to pen and share my stories, as well as the experiences of other incredible Black women, along with many other talented xoTribe writers, is something I do not take lightly. It's more than an opportunity; rather, it's another way for me to be used as a vessel to encourage, empower, and even entertain women.
"I'll never forget when Necole first announced her rebrand, she said: 'If I'm not relevant for the right reasons, I'd rather not be relevant at all.' Nowadays, it's easy to become consumed with being popular, so much so that we miss being purposeful. However, Necole's journey showed me how critical and how rewarding it is to walk and live on purpose - not just for yourself, but for those who are helped and impacted because of it. Watching Necole's journey is a wonderful reminder that purpose is what gives life meaning whether you impact one life, 10 lives, 1,000 lives, or a million. Her journey reminds me to trust the God-given vision within myself even when it doesn't make sense to anyone else.
"Necole's journey makes you really think and ask yourself, 'What am I doing with what God has given me,' and 'Am I using it to help serve others?' Despite everything that she's gone through, her journey is proof that there's power in the pivot, and even though you can't start your life over completely, you can always start a new chapter. Necole has been like a mentor to me, and watching how the site has evolved over the years has truly been a journey. It's a blessing to see how the audience has grown not just in numbers, but emotionally, physically, mentally, and spiritually because of the stories, expert advice, and experiences shared."
"Personally, I've evolved as a more fearless writer and contributor, and I have even expanded the types of verticals I cover (interviews, events/entertainment, career, etc.). Working with and for Necole has opened up so many doors in ways that I never would've imagined. I proudly wear the xoNecole name as a 'Black girl badge of honor'. I also understand, however, that as the platform continues to grow and as our fearless leader, Necole and her vision continues to grow, I, too, must continue my growth journey. As a contributor, I have a responsibility to help fulfill her vision, while inspiring others to fulfill theirs as well (including myself).
"I'll say this: Necole, please know that the sacrifices you've made and the seeds you've sown (including those unbeknownst to us) have yielded a harvest not just for yourself, but for so many Black women like me. You've given power to our voices. Thank you for giving me a chance, for giving us a platform via your platform, for helping me find purpose through my pain, for teaching me how to trust my voice, and for showing that I am equipped and more than capable of doing extraordinary things."
Top 5 Favorite Articles:
"Don't Be A Wife To A Boyfriend: 10 Lessons I Learned When I Was Single"
"What The Ciara's, Cassie's & Karrueche's Of The World Have Shown Us About Moving On & Moving Up"
"What Michelle Obama Taught Us About Becoming More Than Just Somebody's Wife"
"Thank You Beychella: 6 Reassuring Realities Every Woman Should Embrace"
"How Artist Melissa Mitchell Manifested A Groundbreaking Deal With Spanx"
Courtney Simpson
Age: 31
Time Spent Writing for xoNecole: "2017, I think. (TBH, it's been a while so not sure exactly when)."
Most Common Verticals: Style/Beauty
"'The world sees you and needs to hear your story' is what xoNecole means to me as a Black woman and a writer. While watching Necole Kane's journey, I saw a woman taking control of her success in a way that I hadn't seen before. The way Necole pivoted in such a transparent way was extremely aspirational to me, especially since I was pivoting myself. By being a part of the xoNecole family, I am inundated in an environment that is challenging, empowering, and supportive. Every step of my career has been helped by the building blocks I've learned at xoNecole.
"Necole, thank you for your vulnerability and willingness to be transparent on your journey. And, thank you for giving me the confidence to do the same. We need more leaders who are committed to leading through honesty and empowerment."
Top 5 Favorite Articles:
"#PullUpOrShutUP: Beauty Brands Are Asked To Release Their Numbers Of Black Employees And Execs"
"We Failed Megan. Point Blank And Period."
"Gina Prince-Bythewood On 'The Old Guard' & Creating Space For Black Women In Hollywood"
Shanelle Harris
Age: 26
Time Spent Writing for xoNecole: 2017-present
Most Common Vertical(s): xoMan
"As a Black Woman, this site is important and stands out from the rest because it's a space solely and unapologetically dedicated to Black Women. It's a space that evolves as we evolve, as I evolve. With every passing year, my interests and needs change and xoNecole always has content that meets me where I'm at and where I'm going. As a writer, this site gives honest, relevant persepctives from women who look like me and with whom I feel aligned with. It's a safe space to tell our stories, amplify our voices with no reservations or apologies.
"Necole's journey is a reminder that it's OK to walk away from anything that doesnt serve you holistically. Black women are multi-faceted creatures and it's important to surround ourselves in places and with things that help develop, magnify, and celebrate all of that. Necole's journey is also a reminder that people don't have to be onboard with your decision to grow in order for you to evolve. You don't need a cosign, permission, or backing to follow your calling. And that's on period!"
"On a personal level, Necole has always seen and believed in my potential from the very first article I ever wrote. She's consistently been there to provide honest feedback and insight into things when I didn't really understand. She's never been shy about helping me improve and has allowed me the space and extended the grace to evolve alongside her and the xoNecole brand. For that, I'll forever be grateful.
"If I could summarize what Necole means to me in one sentiment, it would be overwhelming gratitude. You see things in people that they sometimes don't rightly see in themselves, never lose that. You are kind, you're a light, and you're dedicated. Never change for anything or anyone, the world needs what you have."
Top 5 Favorite Articles:
"Jada Pinkett Smith Wants You To Chill With The Negative Self-Talk"
"Tracee Ellis Ross Breaks Down Her Iconic Style"
"Luke James On Love, Intimacy & Who He Is As A Lover"
Dayana Preval
Courtesy of Dayana Preval
Age: 27
Time Spent Writing for xoNecole: December 2019-present
Most Common Verticals: "I live in the Life & Travel section. I'm all about sharing personal stories and motivating the next woman."
"xoNecole means so much to me because as a Black woman, I feel seen. I love that xoNecole doesn't limit the narrative and the beauty of Black women. I don't have to fit into the box that society wants Black women to fit in so badly. xoNecole also helped with my courage to tap into my own voice as a writer. It's beautiful to see how women are healing and relating to my content because I decided to be vulnerable and in return, I get to help others. There's no better feeling than knowing that I am making a difference in the lives of black women with my words. I'm so grateful to be a part of this sisterhood.
"Necole is the perfect example of going all in and following your heart. Necole has helped me to realize that I'm not crazy for following my own dream. To see Necole being the Black woman she is and accomplishing what she has is admirable. It's a reminder that it's OK to go all in and invest in myself. I get the pleasure to chat with Necole often and I've learned so much about from her about gratitude, putting people first, and more. Working for xoNecole has been a blessing in many ways. It's challenged me to continuously find new ways to connect with Black women. It's also been a saving grace because, for the first time, I'm experiencing a work culture that I truly enjoy.
"Necole is such a beautiful and genuine soul. I've had the pleasure of getting to know Necole personally and I'm so grateful. Necole has so much knowledge and life experience and you can tell she's passionate about people. Her energy is so pure and loving. Her level of transparency makes it very easy to love her because she's not judgemental and she cares. Necole has made such a positive impact for Black women in media. I'm so excited to see how she continues to grow."
Top 5 Favorite Articles:
"Here's What's Blocking You From Manifesting"
"How To Maintain Your Mental Health & Sustain Healthy Friendships At The Same Time"
"From Dropout To Self-Made Entreprenuer, Pauleanna Reid Paved A Lane All Her Own"
"How To Practice Social Media Self-Care & Keep Your Peace"
"Are You Good Sis? We Need To Discuss Black Women & Suicide"
Amer-Marie Woods
Age: 34
Time Spent Writing for xoNecole: 2019-present
Most Common Verticals: Travel, Life & Travel, Politics
"Honestly, the xoNecole brand has been extremely instrumental in amplifying my voice at a time when I was going through a major life transition. xoNecole provided me a space to redefine how I use that new voice to impact other women. Especially Black women. There are very few internet publications that allow Black women to tell multidimensional stories but xoNecole created a safe space for our authenticity. This is a brand that celebrates and uplifts the unique excellence that is Black women. I couldn't be more grateful for an opportunity to be a new writer, podcast host and content creator while being embraced by the xoNecole tribe.
"What sticks out most to me is not necessarily the pivot but the rebuild. People always praise the pivot but they don't give the rebuild the respect it deserves. It takes a lot of patience to rebuild something from the ground up and even more to become successful. Doing it twice is unimaginable. So the biggest lesson I learned from Necole's journey is how to have tenacity and perseverance. Anyone can change directions but it takes a leader to be able to drive an entire company to the next level. That requires an extreme sense of self and confidence that most people lack. Watching it in real time grow to a success is a lesson you can't learn anywhere else. It gives me the confidence to go out and conquer the ideas that I think are the wildest knowing that another woman who looks like me and is like me has already done it successfully."
"My work on the platform has transformed from writing travel content to political journalism to podcasting. These are absolutely opportunities that no one else would have offered me, especially being new to media. Necole had the foresight and vision to see what I was not able to see in myself. She empowered me to be able to create the work that I was not sure I was capable of doing. Being new to anything can be a scary journey, Necole made sure that I was uplifted and supported. This ultimately gave me the confidence I needed to continue develop. That in itself is invaluable. There are a lot of people who are scared to share the knowledge they have in fear that someone else may take what they have created. Necole exudes leadership in a very different way by giving those around her an opportunity to shine."
"Necole, you are probably one of the strongest people I know. You have lived a lot of life and you have navigated it fiercely. There were so many things that were stacked against you and you could have easily given up on your dreams. However, you wanted so much more for yourself and you went after it fearlessly. You have inspired so many women to be authentically themselves and chase after the things that scare them the most. Thank you for sharing that gift with so many of us. You have a very big heart and an incredibly kind spirit that is uncommon to find in most people. There is no telling how many lives you have saved, how many hearts and minds you have touched but thank you for doing this work. Thank you for using your voice, thank you for being an inspiration, thank you for being you, and thank you for being my friend. Cheers lady, you deserve it!"
Top 5 Favorite Articles:
"I don't have any favorite articles, I enjoy the content as a whole body of work. Each piece is a vibe that I need to celebrate myself and the women around me who mean the most."
Jamie Harrison
Age: 31
Time Spent Writing for xoNecole: May 2019 - present
Most Common Verticals: Love & Relationships and Career
"Growing up, I always aspired to write for a publication that caters to Black women. Representation is very important for women of color and xoNecole celebrates the sheer essence of Black women. xoNecole shines a light, unlike any other, on the beauty, the class and the versatility of the Black woman. I appreciate being able to contribute to this site and I thoroughly enjoy reading articles from other writers!
"Learning about Necole's strength, resilience and tenacity inspires me as a creator and a Black woman. It shows that you can do anything that you put your mind to! I'm grateful that Necole has created a safe and welcoming space for me and other Black women. As a content creator, it's refreshing to have a platform where Black women can be their true selves – and I'm even more grateful to be a part of that!
"Even though I haven't met Necole personally, I love her focus on hard work, determination and mental wellness. Her remarkable journey of rebuilding and rebranding motivates me to continue striving for my goals, put faith over fear and to shoot for the stars – even if I'm a little scared!"
Top 5 Favorite Articles:
"xoNecole Founder Necole Kane On How Bodybuilding Helped Her Battle Depression"
"What We Tend To Get Wrong About Finding Mr. Right"
"The Fundamentals Of Self-Care When You're Young, Black & Woke"
Sheriden Chanel
Age: 29
Time Spent Writing for xoNecole: "2015 - present. I write very occassionally now since transitioning from writer to managing editor but I'm always happy to get in where I fit in."
Most Common Verticals: Love & Relationships, Sex, I Tried It
"I remember exactly where I was 5 years ago when I first received an email from Necole Kane. As a fan of celebrity gossip and the infamous comment section, Necole Bitchie was a constant read for me, so to receive an email from Necole in my inbox was the life-affirming message that I needed from God and the Universe that this is what I've been put on this earth to do. To pen evolved from a passion into my purpose and a lot of that is thanks to her and her decision to take a chance on me in the midst of her taking one of the biggest chances of her life, starting over from scratch and building an empire that she didn't tolerate for the money and the fame, but something that too spoke to her purpose. xoNecole has been a blessing, a refuge, a gift, a solace, an inspiration, my heartbeat, and a lifeline. It has singlehandedly acted as the catalyst to some of my wildest dreams.
"What's more than a dream fully realized is that xoNecole has helped me tap into a sense of community I had no idea I needed, a sisterhood that showed me that I'm not alone. It is a platform that challenged and continues to challenge the monolithic view of Black women the world will have you believe. We are multidimensional, multilayered, multiifacted and powerful AF and xoNecole speaks to those women every day as a lifestyle platform that shows us we are worthy to hear these types of stories, write these types of stories, and be seen through these types of stories. It's OK because we are more."
"Necole's journey is one that I've had the pleasure of being closer to than most and it has been a thing of beauty to see the way that she has come into her own as a businesswoman sure, but also an unapologetic force who stands true to leading a life that she is excited about. Work plays into that and so does her success, and so does the evolution of her from NecoleBitchie to Necole Kane; but personally the thing that inspires me most is how passionate she is about cultivating happiness and what that means for herself. It's been an honor and a privilege to see the brand flourish and as a result to see her flourish and come into her own as a woman who pours into herself as often as she seeks to pour into other women. That love that I've been able to witness her giving so freely to others by way of events, talks, platforms, newsletters, apps, and the xoNecole brand as a whole, is the love that she is also giving herself. That has been motivating and inspiring beyond measure and I am so proud that after years of prioritizing other things, she's starting to say, 'It's time to give a little of that to me.'
"I express my gratitude for you all the time Necole. Today and every day, rest and stand proudly in the fact that you have done the things you set out to do. You have been the change you wish to see. You inspire and drive other women to strive through the unyielding bravery you've had in times where you could have been afraid to seek to find answers to the questions others might have feared to ask. You are doing God's work in the way that you touch others and empower them to own the fullness of their voices to uplift the next woman. Your authenticity and transparency inspires our authenticity and transparency. I know that can also be a lot of pressure but know that you are already worthy simply by being. Keep going and glowing, Queen. You deserve all the wins and more, holistically. Thank you once again today, and every day. I love you, we all love you!"
Top 5 Favorite Articles:
"Why Are Women Accepting Bare Minimum As Bae-Material?"
"5 Women On The Truth About Living Alone"
"We Talked To Over 20 Men About The Things They Like In Bed But Won't Ask For & Whew Chile..."
"Why You Should Be Unapologetic About Setting Boundaries With Toxic Family Members"
Featured image via Ashleigh Hardin-Jones
Beyond Burnout: Nicole Walters' Blueprint For Achieving Career Success On Your Own Terms
Nicole Walters has always been known for two things: her ambition and her ability to recognize when life’s challenges can also double as an inspiring, lucrative brand.
This was first evident more than a decade ago when she quit her job as the corporate executive of a Fortune 500 company during a Periscope livestream. “I’m not sure if there’s an alignment of [our] future trajectory. I’m going to work for myself. I'm promoting myself to work for myself,” she said at the time before flashing a smile at the viewing audience. As she resigned on camera, a constant stream of encouraging messages floated upwards on the screen.
By 2021, she’d fashioned her work as a corporate consultant and her personal life with her husband and three adopted daughters into a reality show, She’s The Boss, for USA Network. This year, she released the New York Times bestselling memoir Nothing Is Missing, written as she was in the process of getting a divorce and dealing with her eldest daughter’s struggles with substance use.
Convinced that there’s no way the 39-year-old has achieved all of this without intentional strategic planning, I asked her about it when we spoke less than a week before Christmas. I’d seen videos on social media of her working on 2024 planning for other brands, and I wanted to know what that looked like following her own year of success.
She listed a number of goals, including ensuring that the projects she takes on in the new year align with her identity “as a Black woman, as an African woman, as a mother, as someone who has lived a [rebuilding] season and is now trying to live boldly and entirely as themselves.” But, I was shocked by how much of her business planning also prioritized rest.
Despite the bestselling book, a self-titled podcast, and working with numerous corporations, Walters said she’s been taking Fridays off. This year, she doesn’t want to work on Mondays, either.
“A lot of us think we work hard until retirement hits. I want to progress towards retirement,” she said, noting that she’ll check in with herself around March to see how successful this plan has been. The goal, Walters said, is to only be working on Tuesdays and Thursdays by sometime in 2025. “It is intentionally building out what I know I would like to have happen and not waiting for exhaustion to be the trigger of change.”
"A lot of us think we work hard until retirement hits. I want to progress towards retirement... It is intentionally building out what I know I would like to happen and not waiting for exhaustion to be the trigger of change."
Walters said the decision to progressively work less was partially in response to her previously held notions about her career, especially as an entrepreneur. “When I first started, I thought burnout was a part of it,” she said. “What I didn’t realize is that even if you’re able to bounce out of burnout or get back to it, there’s a cumulative impact on your body. If you think of your body as a tree and every time you go through burnout, you are taking a hack out of your trunk, yes, that trunk will heal over, and the tree will continue to grow, but it doesn't mean that you don’t have a weakened stem.”
But, the desire for increased rest was also in response to the major shifts that occurred three years ago when she was experiencing major changes in her family and realized her metaphorical tree was “bending all the way over.”
Courtesy
“One of the things we have to recognize, especially as Black women, is that there is this engrained, societal, systemic notion that our worth is built around our productivity,” she added. “That is some language that I think is just now starting to really get unpacked.” In recent years, there’s been an increased awareness of achieving balance in life, with Tricia Hersey’s “The Nap Ministry” gaining attention based on the idea that rest, especially for Black women, is a form of resistance. Even online phrases such as “soft life” and “quiet quitting” have hinted at a cultural shift in prioritizing leisure over professional ambition.
"One of the things we have to recognize, especially as Black women, is that there is this engrained, societal, systemic notion that our worth is built around our productivity."
If companies are lining up to consult with Walters about their brands and products, then women have been looking to her for guidance on starting over since she invited them to livestream her resignation 12 years ago. As viewers continue to demand more from content creators in the form of intimate, personal details, Walters has navigated her personal brand with a sense of transparency without oversharing the vulnerable details about her life, especially when it comes to her family.
The entrepreneur said she’d been approached to write a book for several years and was initially convinced she was finally ready to write one about business. “I started to do that, and then I went through my divorce. When that happened, I said, why would I write a book telling people to get the life that I have when I’m not sure about the life that I have,” she said.
Instead, she decided to write Nothing Is Missing and provide a closer look at her life, starting with being born to immigrant Ghanaian parents (“You need to know my childhood to know why I’m passionate about entrepreneurship.”) through the adoption of her three daughters and eventual divorce. Despite her desire to share, however, she said she felt protective of the privacy of her family, including her ex-husband.
When discussing this with me, Walters said she was reminded of a lesson she learned from actress Kerry Washington, who released her own memoir, Thicker Than Water, just a week before Walters’ book release. Washington’s memoir grapples with family secrets, too, specifically the fact that she was conceived using a sperm donor and didn’t learn about it until she was already a successful TV star. While Washington reflects on how the decision and subsequent deception impacted her, she’s also careful to hold space for her parents’ experiences, too. “A lot of things she said was that she had to recognize where she was the supporting character and where she was the main character,” Walter said.
This is something Walter worked to do in Nothing Is Missing when discussing her daughter’s struggles with addiction. “I was very intentional about making sure that I did not reveal more than what was required,” she said. “If I say something about someone’s addiction, I don’t need to go into the list of the substances they used, how they used them, what I found. [I don’t need to] walk into a room and paint a picture of what it looked like for people to understand.”
Walters said some of the most vulnerable moments in the book barely made a ripple once it was released. She was extremely nervous to write about getting an abortion, she said. But no one has asked her about this in the months since the book was released. Instead, people have been more interested in quirkier revelations, such as the fact that she once appeared on Wheel of Fortune.
“I have bared my soul about this thing I went through in my youth that has changed me for people, and people are like, ‘So how heavy was the wheel when you spun it?’” she said, chuckling. “It just goes to show that people never worry about the thing that you worry about.”
With the success of Nothing Is Missing, Walters said she still isn’t planning to release a business book at the moment. But, as she navigates parenting a teenager and two adult children while also navigating a relationship with her new fiancé, Walters said she believes she has at least one or two more books to write about her personal journey. “There is sort of an arc of where my life has gone that I know I’ve got something more to say about this that I think is important, relevant and necessary,” she said.
In just three years, Walters’ life has undergone a major transformation. There’s no telling what the next three years will have in store for her, but it seems likely she’ll retain an inspired audience wherever life takes her.
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Featured image courtesy
This TikToker Explains Why An 'Upcycled' Husband Is The Wave If You Want To Get Married In Your 30s
Single woman here! So, I spend a lot of time thinking about dating. And these days, I mean that quite literally. But I will say that I’ve been thinking about it and thinking about strategy for when I’m back out there. Hello! Because the definition of insanity is doing the same thing and expecting different results. And I’m tired of throwing Stouffer’s spaghetti at the wall when I’m trying to make some shit straight out of Italy.
So, of course, the TikTok algorithm did what it does best and put me in the way of TikToker, Marshana Spavento, and the concept of an “upcycled” husband. She met (on Bumble, for the modern girlies) her husband at 37 and married him when she was 38, which some might look at as moving too fast, but it is also what people mean when they say “when men know – they know.”
Yes, I know we skipped a few beats here, going from dating to marriage, but just stay with me. Spavento talks not only about how, for women in their thirties looking to get married, an upcycled husband is the wave you want to ride. But, what’s more, she offers some helpful tips on how to get there based on her personal journey – dating intentionally, centering self-improvement, and not adhering to conversations about going dutch if what you desire is a “provider-type.”
What Is an Upcycled Husband?
@marshanadahlia Upcycled Husbands RULE!!!!! Trust me! Come join the second wives club! #UpcycledHusband #SecondWife #SecondWivesClub #Divorce #LoveAfterDivorce #DatingOver30 #DatingOver40 #Marriage #IntentionalDating #Dating #DatingTips #DatingAdvice #UpcycledWife #OnlineDating
According to Spavento, an “upcycled” husband can be defined as the following:
- Been a divorcee for anywhere from two to four years.
- Holds himself accountable for his role in the divorce.
- Doesn’t badmouth his ex-wife. He’s not scorned.
- He wants to get out there again and do things better. He’s learned, and he’s willing.
What Is a Recycled Husband?
Alternatively, she defines a “recycled” husband as the following:
- Married a handful of times.
- Continue making the same mistakes.
- May talk negatively about their ex or may have even lost custody of their children.
- Bitter, angry, etc, are signature traits.
- They’re willing to remarry but at your expense.
What Is a Downcycled Husband?
Morsa Images/ Getty Images
Lastly, there’s the “downcycled” husband who will essentially marry you just to throw you a bone. They’re not typically provider types but more often the 50-50 type. Sent straight from hell to ruin you – so run, girl! As the TikTok suggests, he’s not worth talking about, but the last thing to note is he’s very likely “homeless and only, probably, with you because he needs a place to stay.”
But the husband starts with you, friend (I’m talking to myself, too). Her entire page is dedicated to all the ways in which you can intentionally date. In fact, she more recently discusses how the “lottery method” in dating isn’t something she likes and how she did the work to get all that she has.
I’m going to share the intentional mindset shifts that stood out most to me are the ways in which you must show up for yourself, first!
1. Do the (Healing) Work
Spavento highly recommends going to therapy in order to work on yourself. As you’ll know, therapy is not simply for deeply traumatized people. My favorite thing to mention to people is what’s known as little ‘t’ trauma versus big ‘t’ trauma. Trauma is subjective, and the load carried doesn’t look the same for everyone. Some trauma is not as glaring to our subconscious, much less to the external world.
What I’m trying to say is don’t denounce therapy because your trauma isn’t more on the opposite spectrum. Go for the little shit because a million little things are just as heavy as one big thing or traumatic event.
2. Invest in Elevated Hobbies
This one is my favorite and something I’ve been trying to expand my bandwidth to include, anyway. I have a girlfriend who wakes up on Saturdays to go to a floral arranging class, and that’s when it hit me that we’re at that age! Truthfully, I love that these types of activities are being integrated in addition to brunch because going all in for a drunken brunch can get exhausting. Nevertheless, this is a great example of an elevated hobby.
While your hobbies shouldn’t center on finding a man, you do want to ensure your hobbies bring value to the lifestyle that you desire.
Learning how to arrange flowers is a great skill for hosting dinner parties and creating a loved living space. Not only are those things that center our feminine energy, but they attract the type of man who desires a homemaking wife.
Spavento highly recommends this, and both before and after meeting her husband continues to do things such as learn secondary languages. She speaks very highly of the benefits of picking up a second language. And, honestly, anyone with eyes can see the benefits as well. I mean, think of all the ways it elevates your career. Now, imagine how it can contribute to your everyday life. Worldly and well-traveled are skills that are valuable to both yourself and a high-value man.
3. Remember, Omission is Your Bestie
Take this with a grain of salt. But, essentially, you shouldn’t share how men in the past have wronged you. While this isn’t new advice, I really enjoyed the reframes that she offers in her video “Do NOT Lead With Your Pain.” As a single mother to a one-year-old, I curiously asked her what she would suggest saying since it’s very obvious that there’s clearly a story there. My good sis suggested telling men, “[The] relationship didn’t work due to wanting different things from life and his deeply personal issues, but you wish him the best.”
The reason it’s best to abstain from divulging these details has a lot to do with the unfortunate way that people will use these as a benchmark for how to treat you.
I’m going to use myself again here, but I often see the rhetoric from men that it’s ridiculous that a woman would have a trash baby’s father and then demand more from the next man. And, very often, they express that they’re uninterested in stepping up to be better for a woman that they essentially have written off due to her previously poor decisions and the decreased value after being shitted on by another man. But I guarantee that they’d still date her. And, in this scenario, it’s theorized that they would care for her based on the care they perceive she’s deserving of.
jeffbergen/ Getty Images
Candice Adowole and Etiquette Lessons
Now, Spavento took etiquette lessons in Switzerland, but she is certainly aware of the investment and privilege that’s required to do such a thing. In that regard, she challenges you to invest in yourself and do a little searching to find something local or seek out tips online.
She also counters the “independent woman” culture with Candice Adewole’s Feminine Renaissance University, which is an online course. Alternatively, Adewole has inexpensive books and provides a condensed version of her teachings. The three books that she recommends are 1) A Black Girl’s Guide to Being Blissfully Feminine, 2) A Girl’s Guide to Being a Lady in Waiting, and 3) The Black Girl’s Guide to Living, Loving, and Traveling Abroad.
For all the talk about a soft life and such, it’s not discussed enough how, for Black women, leading a soft life is a learned behavior. That unwavering independence must be reworked to allow us to be vulnerable and so many other things. Otherwise, it’s rather challenging to attract a man who can also provide us with a soft life – the upcycled husband that we all deserve. I think that the fastest way to a soft life is to immerse yourself in soft life behaviors that include being well-rounded, well-read, and well-traveled.
And ultimately, as she reminds us, there’s no downside to elevating yourself. The worst thing that could happen from any of this is you come out on the other side better, and who doesn’t want that?
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Feature image by fotostorm/Getty Images