Roll Call! 12 Women Entrepreneurs To Keep On Your Radar In 2020
While #BlackGirlMagic may be trending on social platforms, we as Black women know that our magic has been around for centuries. Being recognized as a powerful Black woman in today's society is growing to become the norm in comparison to how far we've come, but we have so far to go. Women of color, specifically Black women, are running nearly half of all registered women-owned businesses and unfortunately, according to Forbes, less than 4% of Black women entrepreneurs make it to the million-dollar mark. These women below are changing the narrative.
With Women's History Month coming to a close, we cannot let the month go by without recognizing Black women entrepreneurs who are out here doing their thing, especially while Miss Rona is in town. From public speakers to world-renowned yoga instructors, check out this list below of xoNecole-approved badass Black women to watch this year:
Maura Chanz
Have you caught Yara Shahidi's IG TV series, "Unguided"? If you have, then you've met Maura Chanz and have already witnessed her creative genius. This Los Angeles-based rising creative initially took a leap of faith after graduating from Spelman College and jumping into the industry as the apprentice of Black Lightning creator Mara Brock Akil. Maura is also the owner of TRIBE, which is a community garnered specifically for women of color seeking fellowship amongst our sisters.
Alechia Reese
International speaker, creative brand strategist, world traveler - what doesn't this woman do? Alechia Reese, author of Eating Elephants: Winning Life One Bite At A Time, is a survivor of domestic violence and makes it her mission to connect dope women around the world with her passion for communication, entrepreneurship and leadership. Catch her on the move and speaking at widely recognized conferences and brands from BlogHER to Microsoft and moderating the Imara Retreat, an annual women's retreat in Africa to build and connect Black women.
Trinity Mouzon Wofford
When you're the brains and beauty behind a beauty brand, when do you have the time to be a columnist for Inc. and keep the aesthetic flowing perfectly on your Instagram feed? We don't know how, but Trinity does it. As the owner of Golde, Wofford has been recognized in INC Magazine's "2019 Female Founder 100" list and Forbes' "30 Under 30". Need we say more?
Raynell Steward
You may recognize her as YouTube sensation Supa Cent, but she's making headlines in the beauty world for the creation of The Crayon Case. Awarded at the BET Social Awards for Social Hustle, CEO Raynell Steward has been flexing her entrepreneurship brain by using her social presence to entrepreneurship and philanthropy. Within one hour, Steward successfully sold $1.37M worth of beauty products in 2019. That's what we call a boss.
Sukie Jefferson
Sukie Jefferson is the lead operator and founder behind Sukie's Candle Co, exotically scented premium soy wax candles - made fresh to order and individually hand-poured. Jefferson's products have been recognized in GQ, Black Enterprise and Vogue UK, and should definitely be a Black woman brand to add to your household.
Dana Chanel
Remember those encouraging notifications you would get every morning from the Sprinkle of Jesus app? Yeah, that's Dana Chanel's doing, but she's been doing a whole lot more since then. After creating the number one Christian mobile app in the world, Dana has shifted her focus to developing generational wealth through family businesses with her latest venture, Jumping Jack Tax, a platform created by herself and husband Prince Donnell as a means to provide a virtual tax preparer. Aside from being relationship goals with her bae, Dana Chanel has truly embodied being a boss babe by creating a space for other women entrepreneurs and keeping true to your faith while building a business.
Lalah Delia
"If you walked away from a toxic, negative, abusive, one-sided, dead-end low vibrational relationship or friendship — you won." The words spoken by bestselling author of Vibrate Higher Daily: Live Your PowerLalah Delia drops gems throughout her book about moving forward and being in-tune with yourself spiritually and mentally. Delia is also the founder of Vibrate Higher Daily, a vibrational based-living online community and mentoring program through women empowerment.
Jessica Jones & Wendy Lopez
These two women are bold, beautiful and Black registered dietician nutritionists, and Jessica Jones and Wendy Lopez are on a mission to help women of color learn to eat intuitively through a "healthy plant-powered diet". By putting their health first by encouraging women to maintain healthy nutrition through their joint venture Food Heaven Made Easy, Jessica and Wendy have created an accessible community and multimedia platform for people who want to create culturally relevant plant-based meals, but aren't quite ready to take the full leap as of yet.
Autumn Myers
At just the age of 25, the former BuzzFeed social strategist is making a name for herself in the media industry with the launch of The Queen Sessions, a motivational content platform to uplift women of color with interviews, blog posts and more. Autumn Myers is also the digital media lead for Black-owned brand, America Hates US, where she served as the lead writer and touched upon topics of culture, entertainment and politics. Recently, The Queens Sessions released their own affirmation journal perfect during the quarantine to keep your dreams and visions manifested.
Leticia Hunt
Mommy-to-be Leticia Hunt is the creator of FOREH, an accessories brand that uplifts Black culture with HBCU-inspired pieces and tactical vests. Inspired by her own experience as a military veteran, the Tuskegee University graduate also serves as a podcast host for 2 Shots & Talk, a children's book author, a stylist and creative director. She emulates her own mission that with the right balance, you can truly do it all.
Shontay Lundy
Just in time for drop tops and summer sun, if Rona ever lets us out of our houses, Shontay Lundy has created the ultimate product for Black women. Black Girl Sunscreen is a product that every melanated queen should be carrying in her bag to protect our skin from harmful rays and avoiding that annoying while residue that other products that aren't made for us may leave. Finally, a skincare brand that caters exactly to our needs during the hot, unbearable summertime heat.
Codie Elaine Oliver
The importance of positive Black narratives in film and television cannot be stressed enough, and Texas-bred producer Codie Elaine Oliver has taken responsibility for showcasing Black love in an affirmative love on her show, Black Love which showed on Oprah Winfrey's OWN Network, now available for streaming on Facebook Watch. Nominated for an NAACP Image Award for Outstanding Director in a Television Movie, this film creative is one to watch as she navigates motherhood, Hollywood and developing content that creates the appropriate narrative for #BlackLoveMatters.
Featured image via Lalah Delia/Instagram
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ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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I Tried Uche Natori's Full Glam Routine & It Leveled Up My Everyday Makeup Look
Mastering a full glam is a work of art. I’ve always watched in awe at the glam girls who truly knew what it meant to bring a face together. One of those women is Uche Natori. Her full glam makeup looks have caught the eyes of thousands across her social platforms. She is a master at providing easy, fun, and fabulous looks. Watching Natori’s makeup tutorials has inspired me to do the unthinkable - trying to master a full glam makeup look for the first time.
One thing about me is that I am a natural makeup girl. I enjoy using concealer on my needed areas, with a bit of blush and mascara to seal the deal. The “no makeup makeup” look has helped me feel my best for many years, and truthfully, I never learned how to do much else. I don’t know how to put on lashes or what it takes to master a good contour. The only thing I have learned in the beauty world is how to make my makeup look like my skin. Although I’m proud of my accomplishments, I think it’s time to build my skills and try to keep up with the “girls.”
A Trip To Sephora
After binge-watching Natori’s videos, I learned early on that I didn’t own most of the items she used. I made my way to my local Sephora to purchase the following: cream contour, powder, foundation, brown lip gloss, neutral blush, and refresh my concealer. Most of these beauty items were familiar due to my past makeup adventures. Powders were more of a learning curve. I typically like my makeup to be dewy and light, so I’ve always avoided using powders. In 2024, I’m almost embarrassed to admit that I had no idea there were different powders for different purposes. The Sephora employee kindly explained to me the difference while I melted internally.
Thankfully, we could navigate a lightweight powder I could use daily without feeling overwhelmed by the product. I continued to bask around Sephora as I selected items from my favorite brands—Fenty, Rare Beauty, Charlotte Tilbury, and more. Once, a confused woman in an overpopulated beauty store slowly turned into a kid in a candy store. It was safe to say I was having a time splurging on “Daddy’s money.” I mean, Daddy xoNecole.
Attempting To Be A Full Glam Girl
Fresh face
Celeste Polanco/xoNecole
I made the decision to skip eyeshadow and lashes for my first attempt. I figured it would be better to master the art of good face makeup before moving to more advanced makeup techniques. It’s also important to note that I used Charlotte Tilbury’s Flawless Filter for my base to ensure I didn’t overwhelm my sensitive skin.
These decisions made going for a “full glam” less intimidating and more achievable.
Foundation
Celeste Polanco/xoNecole
Foundation finish
Celeste Polanco/xoNecole
I prepped the skin before starting and wasted no time going heavy-handed on the Flawless Filter, Fenty Beauty’s Cream Contour, and Dior Concealer—all brands Natori has used in past videos.
Celeste Polanco/xoNecole
When applying contour and concealer, I had to rehydrate the skin. I learned very quickly how fast these items can dry on your skin. Natori typically applies a facial spray during her routine to keep her products hydrating, making them easier to blend. My skin welcomed my makeup again once I used the same technique with Milk Makeup’s Hydro Grip Setting Spray.
Concealer
Celeste Polanco/xoNecole
Concealer finish
Celeste Polanco/xoNecole
Blending began to become seamless, providing the perfect full face that I had always known I could achieve. Once finished, I locked in all my hard work with a traditional Sephora Setting Powder and continued to the next step.
Blush, bronzer, and lip gloss are my best friends. We’ve been going together real bad since my early 20s. Once I made it past securing a good face base, the rest of the makeup routine was familiar. I used NARS Laguna Bronzer to lock in my contour.
Bronzer
Celeste Polanco/xoNecole
Blush
Celeste Polanco/xoNecole
Adding a powder bronzer into my routine brought my face back to life and enhanced my facial features. To give my skin some radiance, I applied the Rare Beauty Blush In the color "Beige Peach."
Concealer after bronzer and blush
Celeste Polanco/xoNecole
Celeste Polanco/xoNecole
I added mascara, eyeshadow, and a lip to complete the look. At the very end, in very Natori fashion, I used one of her signature go-tos, the Patrick Ta Major Glow Balm.
The Results
The finished look
Celeste Polanco/xoNecole
I loved how my makeup turned out! I did a good job landing a good face base. A few areas that could be better are my blush and bronzer. I’m used to using a light hand, which makes my blush disappear in seconds. The point of a full-glam is for it to last! Moving forward, I will be fearless when applying blush and bronzer in hopes of longevity.
It’s safe to say Natori’s complete glam makeup looks are achievable for girls looking to step things up. Your inner glam girl goals are on the other side of your makeup brush, so pick your favorite Uche Natori makeup looks and get started!
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Featured image by Celeste Polanco/xoNecole