The fall and winter months are seasons that show a lot of promise. As the days gradually shorten and temperatures drop, it’s a time that offers space for fellowship and connection in spite of the noticeable gloominess. Still, it’s hard not to notice the profound impact that the lack of daylight can have on our daily routines, even down to our mood.
You know that feeling that comes as the weather and daylight shifts that makes you just want to hibernate until spring? Well, surprisingly enough, it’s quite natural to start feeling a bit down as the colder months roll in. The decrease in light exposure triggers changes in our biological clocks that can lead to disruptions in sleep patterns, affecting the production of mood-regulating hormones like serotonin and melatonin.
For many, the dwindling sunlight in fall can result in what’s known as “winter blues” or Seasonal Affective Disorder (SAD) that can cast a cloud over this otherwise vibrant season.
What Is Seasonal Depression?
Seasonal Affective Disorder is a form of depression also known as “seasonal depression or winter depression.” Those with SAD can see changes in their mood and symptoms that are similar to depression and tend to show symptoms during the fall and winter months due to the lack of sunlight.
“Individuals with SAD might experience more intense sadness and social withdrawal during periods of time in the fall and winter months,” Dr. Chanda Reynolds, Licensed Clinical Psychologist and host of the Paging Dr. Chanda podcast, tells xoNecole.
“Since other types of depression are a bit more pervasive, and the symptoms are more consistent across seasons, it's not as impacted by that seasonal piece, whereas SAD is.”
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Recognizing the Common Symptoms of SAD
SAD is predictable in its nature as it typically arrives and departs with the changing seasons — from late fall to early spring. And while the signs of SAD run parallel to those of other types of depression, one tell-tale sign that you might be experiencing SAD is when the dip in your overall mood and mental health shifts.
“If you’re feeling sad more days than not, experiencing changes in your appetite and sleep patterns. Showing symptoms of fatigue — like always feeling exhausted no matter how much rest you get — or having a loss of interests and things that you once found pleasurable,” Dr. Chanda says. “These are all things that one might experience with major depressive disorder, but it's different if it’s more within those fall and winter months.”
Light Therapy for Managing SAD
“One of the things that causes SAD is the lack of light exposure,” Dr. Chanda states. “When we're out in the sun, we're able to absorb the rays from the sun that produce vitamin D, which produce different neurotransmitters in the body that induce happiness; we're then able to feel a steadiness in our mood and joy. But if that's not happening because we're not getting as much sunlight exposure, our mood is going to go down.”
Light therapy is a helpful treatment to alleviate the symptoms of SAD as it exposes you to a bright light that mimics natural sunlight. “You're exposing yourself to light so that you can receive more vitamin D,” she explains. “It's really important for Black people too. Since we're melanated individuals, Black people are less likely to have that vitamin D in our skin that allows us to produce the different neurotransmitters that are needed from the sun when we have exposure to sunlight.”
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Boost Your Mood: Leaning on Community for SAD Relief
If you think you might be dealing with SAD, it’s important to take advantage of the sunlight that you do have in the day and lean on your community in order to beat the winter blues.
“That might mean taking a walk to go get your lunch during the day or waking up earlier and taking a walk outside," Dr. Chanda advises. “Whatever we need to do, take advantage of the sunlight that we have while we have it.”
Asking for help and support can be hard, but as Dr. Chanda says, being open and transparent about your needs can pay off in the end.
“Letting others know about what you need can be so helpful and rewarding to the people around you. Because the fact of the matter is people are reluctant to share when they need support because they feel like other people don't care. But there are people around who care, there are people around who want to know how you're doing and what you're experiencing.”
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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