Why Your Friendship Needs Confrontation
If conflict happens in your friendship, are you the friend who confronts the issue head-on or secretly wishes it resolves itself? Hopefully, you chose the first option. Hear me out: your friendship needs confrontation.
Your tribe is one of the best reflections of you. They are the friends with whom you choose to "do life with," the ultimate chosen family.
Your friends are your cheerleaders, strength, or, my favorite, our "Atticus Finch" when necessary. But true friendships aren't always smooth sailing. Conflict arises, and confrontation is needed.
Confrontation is a crucial aspect that can strengthen the bond between friends, even if the idea of it might make us uncomfortable. It is simply a growing pain.
I have learned that confrontation separates communicators from non-communicators and the emotionally mature from the emotionally immature.
Takisha Brooks
Courtesy
"When it comes to confrontation, people view it as a situation where someone has to leave hurt and underneath [or at the bottom]," said Takisha Brooks, MSMFT, LMFT-A.
"Confrontation is about coming together to address what happened and determine the next steps for our friendship. You don't want to get stuck on 'my way versus your way.'"
She also noted that confrontation only works if you know how to communicate and listen effectively.
Brooks is an Associate Licensed Marriage and Family Therapist in Chicago who loves working with couples. She focuses on communication, intimacy, parenting, and friendships.
Outside the office, Brooks facilitates marriage retreats and seminars for couples and is a part-time content creator.
The Common Misconception of Confrontation
When people hear "confrontation," they often think of arguments, raised voices, hurt feelings, or worse...a Miami Girls' Trip (the epitome of confrontation). This negative stigma makes many fear it will harm their friendship rather than help it.
"The biggest misconception about confrontation is that every time we have a disagreement, and we don't agree on everything, then we don't go forward.
It feels like when you have a confrontation, it will be the last conversation we will have with this person," Brooks explained.
"Confrontation isn't the end. Instead, you're going to address and acknowledge the elephant standing between you and me," she added.
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Furthermore, people associate confrontation with conflict, but they are not the same. Conflict implies a serious disagreement that can lead to a rift, while confrontation is simply addressing an issue directly to find a resolution.
"There's a connection between the two, but they are not the same," Brooks revealed.
"Confrontation makes it scarier because you're going to take action. You can have conflict without taking any sort of action. It will sit there, but that's not the case if you confront what's happening," she continued.
Understanding this distinction is essential for appreciating the role of confrontation in friendship.
Why Healthy Confrontation is Good for Your Friendship
Brooks shared that "healthy confrontation" is good and necessary for friendship because it opens up lines of communication.
It allows friends to express their feelings and needs honestly. Addressing issues head-on shows respect for the friendship and a desire to improve it.
Confrontation also strengthens a friendship by building trust and showing that you value the relationship enough to work through difficulties together.
"Healthy confrontation solidifies the reality that I can trust this person...a friend...that I am doing life with compared to a moment or a season," she said.
Additionally, confrontation helps with boundaries or "safety nets," as Brooks put it.
The Negative Impact of Avoiding Confrontation
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Avoiding confrontation can negatively impact your friendship. When you don't address issues, it can lead to a buildup of resentment and frustration.
This can create a wedge between friends, causing them to drift apart. Minor annoyances can snowball into bigger problems if not dealt with early on. Not to mention, are you truly friends if you can't talk about your issues?
"The more you avoid having hard conversations, the less you can actually enjoy being in the friendship. You will not be able to enjoy that friendship to its full potential, and it will end prematurely," stated Brooks.
"Furthermore, if you have difficulty confronting issues, you must find their voice and understand the difference between being assertive and aggressive," she advised. "You can do it respectfully."
She advised choosing the right time and place, making sure both parties are calm and ready to talk, and lastly, having the conversation.
Confrontation is not about fighting; it's about communicating. It's a necessary part of any healthy friendship. By addressing issues directly, friends can clear the air, better understand each other, and grow closer.
It's about creating a space where both parties feel heard and valued.
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Tinashe's 'Quantum' Leap: How Manifestation & Fearlessness Drive The Pop Star's Creative Journey
If there's one mantra that feels like the sound of summer, it is definitely Tinashe's clever earworm, "Is somebody gonna match my freak?" The 31-year-old singer's career has seen quite the resurgence with the popularity of her viral hit "Nasty," the subsequent release of her seventh album, Quantum Baby, and her 23-date Match My Freak World Tour, coming to a city near you this fall.
As a believer in manifestation, Tinashe is primed to think where she is in her journey is a testament to divine timing.
Quantum Baby, which dropped last month, is the second part of what Tinashe intends to be a trilogy. No doubt a nod to her angel number 333 (which also shares a name with her fifth studio album, 333), the intended trilogy will be an ever-evolving work-in-progress with room to become anything the universe and her path have in store for her.
While she's gearing up for what she says will be a "high energy tour," the Grammy nominee is also blessing us with her turn as the cover girl for a recent cover story with FLAUNT. In their "Close Encounters" issue, the pop princess is serving looks and spiritual wisdom, and these are just a few of the gems we collected.
On the ideal way to listen to her album, 'Quantum Baby':
"You have to be focused. I want you to be sitting in your room, smoking a joint, drinking some green tea with a candle, looking out the window, vibing with some cool visuals on the TV. I just want a vibe. I’m really into a vibe and then we can grow from there."
On the importance of action when manifesting:
"I think there’s not enough conversation about manifestation through action, and about creating energy as well as receiving it. It’s just as important to be able to start conversations and create banter as it is to contribute to what the universe is. The universe is asking you to participate.
"It’s asking you to give to it as well as receive it... you can’t be waiting for someone to do something for you and for it to fall out of the sky."
On not needing external recognition to create her art:
"I would create regardless of if anyone was listening or if anyone was helping me. Viral moments are amazing, and they really help and can create a lot of attention and a lot of eyes on you, but where I think the longevity is created is in creating that universe, creating a storyline, building a world that people can immerse themselves in."
On finding safety in her art and being fearless with her creativity:
"I feel a lot of safety in my art because you always have the fallback of ‘It’s just a song...’ There’s definitely some gray areas there in terms of what’s for the story and what’s real. That can be scary. I feel like I’ve reached a point where there’s a lot less fear in my creativity. I’m much more willing to see how it all plays out and to go with the flow because I have been so successful. So it’s just about enjoying those moments and not trying to live in fear."
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