Why Writing An E-book Is Essential To Building Your Brand
I've paid for them, I've downloaded the free ones, I've stayed up watching the clock as my favorite online marketers released theirs and I've even written a few myself.
These days just about everyone with an online business is turning to creating e-books as a way to catch and keep their audience's attention. While some people love the scent of books ageing in their home, there are those who'd much rather scroll through their reads than flip through them. E-book sales are said to have drastically increased over the past few years with more and more people downloading their favorite reads into their Kindle and mobile devices.
And I can attest to that. I recently published my second e-book #PitchSayWhat?! and watching the online sales gives me goosebumps, in a good way. The book features my five-step guide for all freelancers and creatives who dream of working with the magazines, talent agencies, restaurants or corporations they admire and outlines how I was able to successfully pitch my work as a writer, get picked, published and paid.
Honestly, I wish I had tapped into this side hustle much sooner than I did, but timing is everything, right? There are literally millions of e-books available to you right now, and some I'm sure are still in the works (like my third, fourth, and fifth!).
Here are five reasons you should get to working on your very own e-book.
Make money while you sleep.
E-books are an easy way to add some meat to your monthly salary…and you really don't have to do anything. Outside of some great online and in-person marketing, e-book sales can easily fatten that bank account. Once it's published, you let people know about it and if it's attractive, your e-book could literally make you money forever (in my Cardi B voice). You never know when someone is seeking out the information you've written about; it could be months or even years after you first publish your e-book that a new reader finds (and pays) you.
Solidify yourself as an authority.
Every time I've written an e-book, I've gotten messages from my readers who say I educated them, sparked a thought or even prompted them to start a business; that's because I was able to either answer a question, solve a problem or bring clarity to an issue. Doing the proper research on your e-book topic and carefully executing that will no doubt identify you as a solid and credible source in that field.
Perfectly package your thoughts.
I run my MiniSkirts and Microphones travel and lifestyle blog and sometimes I have this urge to flesh out a topic in more space than a blog post would allow…and my readers would care to scroll through. I've found that writing e-books are great for beautifully packaging the information I want to share. Working with a graphic artist, choosing the colors, fonts and styles, and coming up with catchy chapter topics and e-book titles really elevate the experience. It quickly turned into a project I couldn't wait to see come to life. I even threw a party for my first e-book launch to bring more life to the brand and give people something to talk and post about.
Grow your numbers/following.
My first e-book Create. Post. Push is available as a free download on my website. The reason I wrote it was really to increase my email subscriptions and get more people on my list, and it worked! I saw my subscription numbers grow from just under 100 to well over 500 in just a few short days. The book was beautifully done. I had promo fliers made up and some of my followers were even talking about it. So, naturally the people who didn't know about it, wanted in and my social media tribe grew exponentially. Making my e-book available for free as a download caught the eyes and ears of many who wanted to get all the gems I was spilling in the book on ways to stay consistent with your online content. To this day, I'm still collecting emails because of that e-book.
Your e-book can be about anything.
There are no rules to this; you can literally write an e-book on any topic you like. Just like blogs have their niches and never-ending topics, so do e-books. As long as you're able to flesh out your ideas on a particular topic, provide some well-rounded chapters and points, then you're in. Your e-book can also be as long or as short as you'd like, too. My first e-book was about 15 pages and the second one was a 30-pager. That's it.
E-books are the perfect projects to take on if you're looking to increase your online presence and voice while increasing your coins.
Featured image by Getty Images
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Ianthia is a freelance Bahamian writer, journalist, TV host and producer and travel and lifestyle blogger with works and features in Essence, Forbes Travel Guide and Sheen Magazine. A TV anchor turned full-time blogger, Ianthia quickly became one of The Bahamas' top influencers; even being awarded the honor at the 2017 Bahamas 40 Under 40 awards. Ianthia's MiniSkirts and Microphones website (www.ianthia-smith.com) is a travel and lifestyle blog for busy millennial women looking for advice and inspiration on how to transition from 9 to 5 to fulltime girl boss while being a woman in the age of social media.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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You'd Be Amazed How Much This One Thing Can Keep You Out Of Divorce Court
I truly can’t believe that it was almost five freakin’ years ago that I penned “Why I'll Never Call Someone A 'Boyfriend' Again” for this platform. Now that I’m in the thick of writing my third book (due out later this year) and I’m revisiting this declaration, I am standing firm on it more than ever. There are no boyfriends in the Bible. Your taxes couldn’t care less if you have a boyfriend (some of y’all will catch that later). And acting like you’re married while having a boyfriend when you’re actually not? That is so hella counterproductive — on a myriad of different levels.
Yeah, the longer I live, the more folks I counsel, and the more that I observe humanity; in general, I honestly believe that this culture and how it dates, it teaches people how to divorce, not marry. “Fall in love,” place marriage rules in the dynamic, break up…rinse, and repeat. Then, by the time you actually do say marital vows to someone (which are serious, y’all), you don’t even really mean them or get the weight of them because you’re processing them as barely a step up from whatever you and your last three boyfriends promised to each other.
It's so countercultural to talk about relationships from this angle — and that is why I am hypervigilant about doing all that I can to keep married folks from calling it quits. Because what the Bible does say is covenant-keeping is very serious (Malachi 2:16, Matthew 19:1-12, I Corinthians 7:10-11, Ephesians 5:22-33), the reality is that divorces can be costly on every level, and, reportedly, about half of people who do divorce, on some level, end up regretting it (check out “What Some People Regret About Their Divorce”). So, if we can keep the ending of marriages to a minimum (or at least try), shouldn’t we?
With all of this said, in walks something that I personally found to be pretty interesting. Apparently, after a whopping 40,000 couples were researched, with 94 percent accuracy, there is one thing that could predict if they would divorce. Or not. Are you ready to read what it is?
Did You Know There Is Such a Thing As “The Four Horsemen” in a Marriage?
GiphyIt never fails. Whenever I’m having a conversation with a couple who is seriously contemplating marriage, one thing that they will ask me is if there’s a way to ensure that they won’t get a divorce. I mean, if two people decide to not divorce, they won’t. That’s another message for another time, though. For now, what I will say is when I read about what The Gottman Institute considers to be “The Four Horsemen” of poor communication styles in a marriage, I totally got where they were coming from.
And what are they? According to the institute, it’s criticism, contempt, defensiveness, and stonewalling. Although the reality is that pretty much all humans struggle with these on some level, let me briefly explain what it means to be excessive with them.
- An overly critical person gives unsolicited advice that the person on the receiving end either doesn’t want or doesn’t find to be helpful at all. Still, the critical person gives it because they always seem to think that they know best — including when it comes to timing.
- A person who speaks with some level of contempt usually hits below the belt or is super disrespectful in their delivery. They don’t mind being very sarcastic, dismissive, mocking others, or calling them names (bookmark this one).
- A person who is hella defensive usually struggles with not taking what they dish out, they can’t receive advice unless it’s connected to praise, and they absolutely suck at personal accountability, which is why they deflect, make excuses, and justify their actions a lot.
- Stonewallers are individuals who hold grudges, are passive-aggressive, and refuse to communicate. Of the four, this one is typically seen as the most immature course of action.
And when you take all of these in and then factor in that poor communication (because if you argue a lot, your communication skills need work) continues to be one of the leading causes of divorce (although I do find it interesting that, as far as sources of conflict go, career choices then parenting styles and then the divvying up of household chores lead the pack), whether you want to get married, are newly married or have been married for a while now, keeping those four horsemen in mind, along with being real with yourself about where you succumb to communicating that way, all of this is definitely worth taking special note of.
Okay, but those are four things and the title of this article says that ONE thing, in particular, can help you to avoid divorce most of all. What is it? Well, as far as which one of the four is the most damning, many experts say that it’s contempt. I get why. I mean, who wants to be intimate with someone, on any level, if they are mean as hell? After all, no one signs up to be another person’s emotional punching bag. Marriage is supposed to be an emotional safe space; not a battlefield.
However, according to the married couple John Gottman, Ph.D. and Julie Gottman, Ph.D., the greatest predictor of divorce is something else (although the four horsemen are definitely a huge part of what can prevent what I’m about to say next from transpiring).
The One Thing That Just Might “Divorce-Proof” Your Marriage
GiphySo what could actually keep you out of divorce court if you take and then apply it seriously? The Gottmans call it “turning towards” your partner. And just what does that mean? In a nutshell, it’s being intentional about making sure that your partner feels both seen and heard.
Honestly, one of the best ways that you can do that is through your body language (check out “15 Relational Body Language Cues You Definitely Shouldn't Ignore”) because it’s already pretty rude for your partner to try and express how they feel and you turn your back towards them or even switch your energy away from them. No one wants to be dismissed like that. However, turning towards your partner means more than just that.
Turning towards your partner is all about fully engaging them. I’ll give you some examples:
When you’re turning towards your partner, you are applying compassion. For instance, if they had a hard day at work and they express to you what’s going on, you’re not so quick to give advice or criticize; instead, you acknowledge what they said and respond with things like, “I can see how that would make you feel. Anything I can do?”
When you’re turning towards your partner, you are open to what they are saying, even about you, that you might not like. For example, if they bring something up that you do that bothers them or hurts their feelings, you don’t get defensive or pull that “You do it too” mess; instead, you take the approach of, “Will you explain to me how that affects you to the point where you are upset by it?” and then you LISTEN FULLY (meaning without interruption) to their response.
When you’re turning towards your partner, you take the stance that Dr. Phil has become well-known for saying: “Do I want to be happy or do I want to be right?” You get that because your marriage isn’t just about you, you are willing to compromise, be flexible, and do what’s ultimately best for the relationship instead of only focusing on things going your way.
These are merely three examples of what it means to “turn towards” your partner, and according to the Gottmans, whenever you do that, you have an 86 percent chance of staying together instead of a 33 percent chance if you don’t.
And just how can you become a master at turning towards your partner if this is a concept that is completely new to you? Good question. When two people make the decision to share their lives, this means that they are choosing to meet each other’s needs. The only way that you can know what those are is by asking — not assuming, not presuming…asking. And then, once you know, discuss with your partner if you are meeting their needs in a way where they feel like their needs are actually being met.
And what does that mean? Listen, I can’t tell you how many times I have been in a session with a spouse who has told me that they are a good husband or wife, and then, when I ask their partner if they agree, all hell breaks loose. Yeah, you can’t be in a relationship with someone and have the only vote on whether you are good for them or not; they definitely get a say. And if you’re serious about “turning towards” your spouse, you’ll want to hear what they have to say about if you are both good to and for them — in both the big and smaller things.
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At the end of the day, if you want to avoid divorcing at all costs (and here’s hoping that you do), turning towards your partner is about expressing empathy. It’s about facing them, figuratively and literally, so that you can better understand them, support them, and share in their needs with them. Because when you sign up for marriage, that’s a huge part of what it means to be a married person.
Marriage: Riding through life together. Avoiding the four horsemen at all costs. Turning towards each other. Daily.
Amen.
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