Why Writing An E-book Is Essential To Building Your Brand
I've paid for them, I've downloaded the free ones, I've stayed up watching the clock as my favorite online marketers released theirs and I've even written a few myself.
These days just about everyone with an online business is turning to creating e-books as a way to catch and keep their audience's attention. While some people love the scent of books ageing in their home, there are those who'd much rather scroll through their reads than flip through them. E-book sales are said to have drastically increased over the past few years with more and more people downloading their favorite reads into their Kindle and mobile devices.
And I can attest to that. I recently published my second e-book #PitchSayWhat?! and watching the online sales gives me goosebumps, in a good way. The book features my five-step guide for all freelancers and creatives who dream of working with the magazines, talent agencies, restaurants or corporations they admire and outlines how I was able to successfully pitch my work as a writer, get picked, published and paid.
Honestly, I wish I had tapped into this side hustle much sooner than I did, but timing is everything, right? There are literally millions of e-books available to you right now, and some I'm sure are still in the works (like my third, fourth, and fifth!).
Here are five reasons you should get to working on your very own e-book.
Make money while you sleep.
E-books are an easy way to add some meat to your monthly salary…and you really don't have to do anything. Outside of some great online and in-person marketing, e-book sales can easily fatten that bank account. Once it's published, you let people know about it and if it's attractive, your e-book could literally make you money forever (in my Cardi B voice). You never know when someone is seeking out the information you've written about; it could be months or even years after you first publish your e-book that a new reader finds (and pays) you.
Solidify yourself as an authority.
Every time I've written an e-book, I've gotten messages from my readers who say I educated them, sparked a thought or even prompted them to start a business; that's because I was able to either answer a question, solve a problem or bring clarity to an issue. Doing the proper research on your e-book topic and carefully executing that will no doubt identify you as a solid and credible source in that field.
Perfectly package your thoughts.
I run my MiniSkirts and Microphones travel and lifestyle blog and sometimes I have this urge to flesh out a topic in more space than a blog post would allow…and my readers would care to scroll through. I've found that writing e-books are great for beautifully packaging the information I want to share. Working with a graphic artist, choosing the colors, fonts and styles, and coming up with catchy chapter topics and e-book titles really elevate the experience. It quickly turned into a project I couldn't wait to see come to life. I even threw a party for my first e-book launch to bring more life to the brand and give people something to talk and post about.
Grow your numbers/following.
My first e-book Create. Post. Push is available as a free download on my website. The reason I wrote it was really to increase my email subscriptions and get more people on my list, and it worked! I saw my subscription numbers grow from just under 100 to well over 500 in just a few short days. The book was beautifully done. I had promo fliers made up and some of my followers were even talking about it. So, naturally the people who didn't know about it, wanted in and my social media tribe grew exponentially. Making my e-book available for free as a download caught the eyes and ears of many who wanted to get all the gems I was spilling in the book on ways to stay consistent with your online content. To this day, I'm still collecting emails because of that e-book.
Your e-book can be about anything.
There are no rules to this; you can literally write an e-book on any topic you like. Just like blogs have their niches and never-ending topics, so do e-books. As long as you're able to flesh out your ideas on a particular topic, provide some well-rounded chapters and points, then you're in. Your e-book can also be as long or as short as you'd like, too. My first e-book was about 15 pages and the second one was a 30-pager. That's it.
E-books are the perfect projects to take on if you're looking to increase your online presence and voice while increasing your coins.
Featured image by Getty Images
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Ianthia is a freelance Bahamian writer, journalist, TV host and producer and travel and lifestyle blogger with works and features in Essence, Forbes Travel Guide and Sheen Magazine. A TV anchor turned full-time blogger, Ianthia quickly became one of The Bahamas' top influencers; even being awarded the honor at the 2017 Bahamas 40 Under 40 awards. Ianthia's MiniSkirts and Microphones website (www.ianthia-smith.com) is a travel and lifestyle blog for busy millennial women looking for advice and inspiration on how to transition from 9 to 5 to fulltime girl boss while being a woman in the age of social media.
From Heartbreak To Healing: The Multifaceted Journey Of Nazanin Mandi
Nazanin Mandi is never out of options.
About a year ago, the 37-year-old life coach and actress was navigating life after divorce and determined to experience homeownership for the first time as a single woman. She’d been married to the R&B singer Miguel for three years, following a long-term relationship that started when she was 18 years old. But, in 2022, she filed for divorce. It was certainly the most public change she made but, in reality, it was just one of many decisions to refocus and reach her full potential in recent years.
“During my 20s, I was not ready for more. I was living a really crazy life. It was unpredictable. I was helping somebody else grow. It was a lot, and it was intense. I was not pouring into myself the way I should’ve been,” she says in an xoNecole exclusive.
Still, as Mandi worked to get to know herself and her needs during this new phase of life, she realized the home she’d purchased wasn’t a good fit. Overwhelmed by the echoing of her voice in the spacious home, she had a breakdown and called her cousin, who immediately suggested she lease the home and live somewhere else. “I woke up in my house, and I was like, ‘This is not it for me,” she says. “All those years, I had been accustomed to living a certain way [and] in a certain house, so I bought myself a house like [my old home]. But my family was not the same. Waking up in that house by myself, it highlighted the divorce. I was like, ‘Oh, no, we can’t do this. This is not it.’ My life has changed, so my choices need to change.” At that moment, Mandi became open to the idea that there wasn’t one set way to achieve ownership on her own.
“I feel so much better. I’m in a smaller place. My best friend lives a minute from me and I can walk to her house,” she tells me during a Zoom interview from her home one recent afternoon in early February. In the past two years, she hasn’t just been advising other people on varying circumstances, she’s also been healing herself.
"During my 20s, I was not ready for more. I was living a really crazy life. It was unpredictable. I was helping somebody else grow. It was a lot, and it was intense. I was not pouring into myself the way I should’ve been."
Credit: Solmaz Saberi
If supporters began following Nazanin Mandi because of her conventional beauty or the contagious, bright, white smile she often wears in many of her photos, that’s likely not the reason they’ve stuck around. Instead, she’s amassed a following based on her transparency about her own anxiety and depression, along with the encouraging messages of self-acceptance, gratitude, ambition, and humility that are often sprinkled into her social media posts.
In an era where looking at Instagram photos of models can often lead to feelings of self-doubt and insecurity, Nazanin Mandi is determined to be more than eye candy. She’s food for her follower’s souls, too.
Since being recruited to model while dining at an In-N-Out at 10 years old, Mandi has worked in many areas of entertainment. The Valencia, California native has modeled for brands such as Olay, Savage X Fenty, and Good American. As a teen, she sang at Carnegie Hall and auditioned for season 1 of American Idol, making it all the way to Hollywood before producers disqualified her for lying about her age. (Mandi was 15 at the time, and contestants had to be at least 16 years old.) Mandi has acted, too, including appearing on Disney’s That’s So Raven as a teenager and on the BET+ series Games People Play and the Prime series Á La Carte in more recent years.
In recent years, though, she’s also expanded her professional goals outside of entertainment, too. After becoming a certified life coach in 2020, Mandi launched the membership platform You Bloome in 2022 with the hopes of providing wellness services to others, including her self-published gratitude journal. “I wish I had access to something like You Bloome earlier in my own life,” she writes on the company’s website. The actress, who has been forthcoming about her struggles with anxiety and depression, has never had a life coach, but credits therapy as a tool that “really, really saved me and it laid the foundation to who I am becoming.”
Credit: Solmaz Saberi
"I’m trying to find the balance between living life and knowing that whatever is meant for me is going to happen, but also know that I’m doing everything in my power to make those things happen and better myself."
While she’s always had a nurturing personality, Mandi says her interest in becoming a life coach was inspired by the women who would message her for advice on social media. “I would answer them back. It really sparked a fire within myself to help people,” she says.
You Bloome currently has three membership tiers, ranging in price from $2.99 to $39.99 per month. The highest tier offers a motivational text message twice a week, two live, group coaching sessions per month, and more. “We get emotional. We cry. We laugh. It’s really beautiful. I’ve built close relationships with my members through this. It’s been inspiring both ways,” Mandi says of the sessions. Still, the founder says she hopes to take on more motivational and keynote speaking opportunities in the future with the hopes of impacting as many people as possible.
And, she’s hoping to do all of this while continuing to explore a career as an entertainer.
At this point in her life, Mandi says she’s gained enough perspective on modeling, music, and acting to realize what she wants to prioritize moving forward. “We are going full force with acting,” she says, noting her goal is “to book a series regular or a film that impacts my career and the world.” She plans to continue to model, too, but has no desire to pursue music.
“I don’t want any part of that because I know what that life entails,” she says. “I don’t want to tour. I don’t want to do any of that. That is not where my heart is at.”
Credit: Solmaz Saberi
If you ask Mandi, she’ll tell you she feels most comfortable in front of a camera, but she’ll also admit that she’s recently experienced a lot of imposter syndrome when thinking about her acting career. “I think it’s a fear of not succeeding,” she says. If anything, she adds, she’s harder on herself now than she’s ever been. “There were distractions before. There’s no distractions now,” she says. “I’m putting pressure on myself for no reason.”
This is where the life coach’s own personal healing comes into play. Mandi says she’s learning recently that “slow progress is still big progress at the end of the day.”
“Currently, I’m trying to find the balance between living life and knowing that whatever is meant for me is going to happen, but also know that I’m doing everything in my power to make those things happen and better myself,” she adds.
Still, one of Mandi’s strengths is that she doesn’t feel the pressure to limit herself to just one passion. From working as a life coach to pursuing acting, she has given herself grace to explore all other dreams.
“We can be allowed to be many different things in this lifetime,” she says. “As people, our identities are allowed to expand. Don’t put us in a fucking box. I cannot live that way anymore.”
For more of Nazanin, follow her on Instagram @nazaninmandi.
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Featured image by Solmaz Saberi
'Raising Kanan''s Hailey Kilgore Talks Seeing Herself In Jukebox & Broadway Background
Hailey Kilgore, who has brought the character Jukebox to life on Power Book III: Raising Kanan for the past three seasons, was working hard in show business long before landing the role on coveted Starz franchise. She's already a Tony- and Grammy-nominated talent whose credits include the Jennifer Hudson-led Aretha Franklin biopic Respect and the Tony-winning revival of Once on This Island.
Hailey may play a teen on the Mekai Curtis-centered series but she's been training in singing, acting, and performance since the tender age of 9—that's 16 years now. If you take a look at her social media profiles, it will almost make you do a double take as her real personality couldn't be further from what's depicted on the show—proving just how talented she really is. The Broadway veteran, who is gearing up to release her first album, is what many would describe a girl's girl wearing loads of sequins, gowns, and serving face!
This will prompt you to dig a little deeper to find out more about the girl who is a multi-hyphenate and earned two major nominations before even making it on the big screen.
Getty Images
xoNecole caught up Hailey as season 3 came to an end and was surprised to learn that although they may be completely different people, her real life is mirroring what's going on with Jukebox in Raising Kanan. "I really made the epiphany season 3." She continued, "[Jukebox] just wants to be seen. She works so hard, she's a really sweet girl. She has a beautiful spirit and she just wants people to see her—to see how hard she works. I feel that right now. I'm like, please just see me. I know you love Jukebox...but there's a super cool girl in here and she's got a lot to say. A lot to contribute to the world artistically."
She even delved more into her background, telling us about the extensive training and hard work she's put in to get to this point. "I started training when I was 9. I trained in acting, singing, and performance." She further explained, "I did my first job when I was 12, so I've been doing this for awhile. Performing is what I love. I've always said I wanted to be Beyoncé when I grew up...I'm really blessed to have the resume and the background that I do."
The latest season of Power Book III: Raising Kanan has come to a close but in true fashion, Hailey is still hard at work. Her first single "Drama Queen" is out now and her debut album will be released on May 3. It's safe to say that Hailey is having her moment. One can't deny that she's worked hard for it and we can't wait to see what's next!
Watch the full interview below.
Hailey Kilgore AKA Jukebox on 'Raising Kanan' Talks Broadway Background
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Featured image by Getty Images