Let's face it. This coronavirus crisis has lasted longer than most of us would have ever anticipated. I'll admit that I thought this was going to be a one- or two-week situation, and then we would go back to "normal". But fast forward, here we are.
Businesses have shut down for several weeks, events have been cancelled indefinitely, and stay-at-home orders are in place all across the country. As a result, many of you may have been laid off or furloughed and are trying to think about what to do next. I've got you covered! Below I share answers some of the questions you may be asking right now, so keep reading!
1.Should I file for unemployment benefits?
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Absolutely! File for unemployment benefits as soon as possible. You are eligible for unemployment if you are out of work through no fault of your own, i.e. you have been laid off, furloughed, or your company has closed due to the coronavirus impact. However, each state has its own eligibility requirements and fine print, so you'll want to do your due diligence before filing. CareerOneStop, which is sponsored by the U.S. Department of Labor, has created a site to make the research and filing for unemployment benefits a lot easier: Find Unemployment Benefits.
Good news is, with the passing of the federal CARES Act (the law from Congress that is making those $1,200 stimulus checks possible), you can get additional and/or extended benefits on top of your state's unemployment program. The CARES Act allows you to get an additional $600 per week for a limited time, and a 13-week extension on unemployment benefits beyond your state's maximum.
And if you didn't have a job with traditional unemployment (think independent contractors and gig workers), you are now eligible to receive unemployment benefits.
2.Should I let my “bill” companies or landlord know that I’ve lost my job and need assistance?
This is not a time to be prideful or bashful. If you need assistance or a grace period with paying your bills or rent, ask for it. Many utility and credit card companies are offering temporary hardship programs, payment plans with longer end dates, or simply delaying payments, so take advantage and get the reprieve that you need. You may simply need to fill out an application to do so. If you can call the customer service lines, that can prove helpful as you have the opportunity to speak with someone directly vs. just filing the application blindly.
3.I don't have a job or a lot of money saved up. How do I handle my finances right now? What should I do with my stimulus check?
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First things first, cut back on any unnecessary spending. Luckily, we've been in the house a while, so hopefully you've been able to save on gas, food, and personal care (my nails are beyond struggle mode right now). But now would be a good time to trim the fat in your budget wherever you can. Subscriptions you don't need, the premium TV package, that vacation you were planning to go on. Limit your discretionary spending and focus only on the critical needs.
If you have a hobby or side hustle that you can monetize while you're back on the job search, kick it into high gear. Platforms like Wix, Weebly, WordPress, and Google offer free websites to get you up and running. The extra income will help provide a cushion and bridge the gap until you're able to secure your next full-time job opportunity.
If you get a stimulus check, tax refund, or other windfall of cash, now is NOT the time to pay down debt. I know that goes against conventional wisdom, but hear me out. As previously mentioned, you may be able to get a break on some of your obligations if you contact your lenders and explain your current employment situation. Wouldn't it be a waste for you to pay off your credit cards right now, only to run the balances back up due to lack of income? Save those extra dollars you receive as you may need them to live on as it may take time to find a job.
4.Julia, companies are FIRING, not hiring. How do I even find a job right now? How do I approach my job search at a time like this?
Not ALL companies are downsizing or laying off workers during this crisis. In my last article, "How To Thrive As A Job-Seeker In Today's Job Market", I shared a list of industries that are hiring during this crisis including remote communications and online learning. So you CAN get back into the workforce! But how do you get started?
First, take a minute to determine if you are in urgent need to just get a job (ANY JOB, ANYWHERE) or if you can be more patient in your search to find the right opportunity. If you're in urgent need, research the companies that are hiring and what roles are available. Next, take an inventory of your most marketable skills and expertise. Do you have extensive technical/software knowledge? Are you a customer service boss? Whatever your skills may be, make note and then compare them to the open positions to see where you may find a match.
If you haven't dusted off your resume or LinkedIn profile in a while, use this extra time to spruce them up so you can submit a competitive job application. But you know that you can't just apply. Networking should and will be your best friend right now. With everyone at home and online, you can start connecting with recruiters, hiring managers, decision-makers, and current employees and begin conversations. Set up informal Zoom meetings or phone calls. Start working the virtual "room" and start being seen.
For more information about Julia Rock, check out Rock Career Development or follow her on Instagram and Twitter.
Featured image by Shutterstock
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"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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