I Asked 10 Men What Turned Them On. This Is What They Said.
If I've said it once, I've said it a thousand times. If you want to know what a man is really thinking, while your girlfriends—well, at least some of your girlfriends—can offer up some insight, you're going to be far better off picking the brains of your dad, your brothers, or some of your male buddies. I can vouch for this because I can probably count on one hand, the times I went to a guy and then a girl for advice on the same issue and they both had the same perspective on it. Men and women are different. God made them that way. Simple as that.
That's why, when it comes to topics like how men approach marriage, emotional connections, and sex, I think it's much wiser—enlightening too—to ask them directly than to be presuming or guessing with those of the female persuasion. When I asked several Black men about what turns them on, while the answers didn't surprise me much, some of the explanations behind them were interesting.
Sidenote: The actual turn-ons are direct quotes, but because there were a lot of "streams of consciousness" going on during the interviews, I decided to simply summarize their explanations so that you can get the overall gist. I hope that's cool with you.
So fellas, what turns you on about women? Whoops, let me specify—about Black women?
Here's What Turns Men On
“A woman who has a signature scent.”—Andre’, 32
Okay. So according to Andre', a lot of women smell too much like, well, other women. "I think the scent that you wear is a lot like the style that you choose and real style doesn't pay attention to what's in or out. Ladies with style are interested in what works for them." He has a good point there. He also told me that he's into essential oil blends instead of perfumes. And a woman who puts her signature scent in her hair can get just about anything she wants from him. Good to know, Andre'.
“Someone who is comfortable without make-up—at home and in public.”—Isaac, 27
I'm a woman and still, I find it interesting when some women get offended when a man says he's not a fan of make-up or extensions. I mean, if it's true that ladies are "doing it for themselves" and not for a guy's attention, applause or approval, why should it matter what men think…right? Anyway, what Isaac broke down to me is, as cliché as it might be, he agrees with Drake (in his "Best I Ever Had" song) when he said, "Sweat pants, hair tied, chillin' with no make-up on. That's when you're the prettiest, I hope that you don't take it wrong."
"A woman who knows how to, what do the ladies say, 'beat' their face is an art form, no doubt. But it's not the most convenient for us. Make-up gets everywhere and their lips have residue on them. I dunno. I think a woman who can go out with nothing but lip gloss…there's something about her level of self-confidence that is super sexy to me."
“Manicured feet, soft hands and a sexy pair of shoes.”—Bryant, 40
When Bryant told me what his top turn-on was, I smiled because it took me back to one of my male besties when I was in college. I had never seen a foot fetish quite like it; he even told her that he'd prefer pretty feet over a beautiful face or a bangin' body (for real?!). When I shared this with Bryant, he nodded in agreement. When I asked him to explain WTH that was all about he said, "Do you know how much a woman loves herself if she makes sure to pamper her feet?" And the shoe thing? "Guys love sneakers. I think we just appreciate a woman who's as knowledgeable about shoes as we are."
The hands thing, I got. Ash is the worst. No expounding needed on that.
“Great conversation and a wonderful sense of humor.”—Keith, 25
Talking to Keith about his turn-ons was not surprising in the least, but it was fascinating. Not the sense of humor part because I believe most of us want that. No, it's what he said about conversing with a woman that especially caught my attention. "A woman who listens is amazing. I know a lot of women think that they listen, but they really don't. Their body language and the fact that a lot of them repeat back what they heard in their mind and not what actually came out of my mouth is frustrating. But a good conversation is about more than that. I love great timing, quick wit, and the ability to walk away and know that I learned something new or I can appreciate a different perspective. A great conversation that has a lot of laughter is the greatest aphrodisiac around."
“A woman who knows a little bit about everything.”—Justin, 36
When Justin told me that a knowledgeable woman was a turn-on for him, I didn't really look for him to expound much. It is for me as well, so I totally got where he was coming from. "It's just so hot when you can mention everything from an 80s rap group to a Scripture in the Bible to what's happening in politics and the woman across from you is not sitting with a blank stare on her face," Justin said. Then he paused and went on. "I think that's why Jacqueline had Marcus so messed up. She was fine, she was a business exec and she could enjoy a basketball game and a beer. That's my dream woman right there."
(In case you're wondering, that was a Boomerang [the movie, not the series] reference.)
“Stretch marks and an overbite.”—Lucas, 35
GiphyLucas is a man of action more than words. So, when I asked him what was up with what drew him to a woman, he said, "Grown women have stretch marks and grown women are what turn me on." (shout out to my birthday twin Kendrick Lamar who basically said the same thing in his song "Humble".) And the overbite? "How X-rated can I get in this interview? Let's just say that an overbite is fellatio's very best friend." Yep. Moving on.
“Surprise piercings and tats.”—Marcus, 29
Talking to Marcus about his turn-ons was cool; not just because I have 10 piercings (eight of 'em are in my ears) and three tats myself, but because I have a friend who said a woman with tats is a total deal breaker for him (yes, out of his own mouth, he said that he would break up with a woman if he found out that she had one). Why is Marcus the total opposite? "Tattoos are stories to me. I'm intrigued when a woman is willing to tell a story on her body; especially if it's a…private tale." (You nasty, Marcus.)
As far as the piercings go, Marcus pleasantly surprised me when he was able to tell me that I had a tragus, along with the names of other types of piercings. "I love a woman of mystery and so, it's so sexy to me when a woman appears super-conservative and then, when you spend your first night with her, she has a nipple or clit piercing. Man."
“I like a woman who enjoys sex more than she’s simply ‘good at it’.”—Damon, 43
Recently, I penned a piece about how grown women approach sex. One of the things I shared is that grown women would rather have "B" (good) sex all of the time than A+ (totally off of the charts) sex every once in a while. When I shared this with Damon, he shook his head in total agreement. "I've been with women who made my toes curl, but their libido was on life support. A woman who lost her virginity late in life and has only had two partners but is enthusiastic about gettin' it in is way more appealing than a woman who's been told she's the best by all of her partners but only wants to have sex once a month." Damon, swap out woman for man in my case and I couldn't agree with you more.
“A woman who needs me without being needy.”—Timothy, 42
GiphyA little while back, I wrote an article for the site entitled "Are You In Love Or Are You In Need?" It gets into what it means to be needy in a relationship. Even as a woman, I totally get how that can be a total turn-off. When I asked Timothy to expound on the point, he said, "You can tell when a woman is looking for someone to make her feel good about herself vs. a woman who enjoys a man's presence in her life even though she doesn't really need him to be in it." I looked to him for more clarity, so he elaborated. "I'm not saying I don't want to be needed but I think that should come once a relationship has been established. Not after a date or two." Agreed. (That goes both ways too.)
“Someone who doesn’t try to be sexy. She just is.”—Xavier, 39
"No diss to the IG models out here in the world, but they do nothing for me. It's like overkill. A woman who is comfortable in her own skin, that's sexy to me. She's got her own views, her own style and she's drippin' with femininity—I will eat that up. Literally." Whew Xavier, tell us how you really feel.
"I don't think a lot of women realize that once a man gets to a certain stage in his life, T&A is icing on the cake. A big brain, tons of self-confidence, and a sexy walk will keep us more than a big booty and a smile will. A woman who carries herself like she knows all of this is the epitome of sexy to me." Indeed, Xavier. Indeed.
What's a trip about this is some folks are gonna read it and critique the responses. It's human nature. But my takeaway is if I want to know what turns someone on, I need to ask them and then accept it. It's not about what I think it should be; it's about what they tell me it is. By asking rather than assuming, I just might be surprised by what I hear—in the most pleasant way possible. Just as I was with these 10 Black men.
Featured image by Getty Images
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- Unpopular Opinion: Men And Women CAN Really Be "Just Friends" ›
- 10 Men Told Me How They Like To Be (Emotionally) Pampered ›
- Here's Why Some People Can't Let Their Side Chick (Or Guy) Go ›
Different puzzle pieces are creating bigger pictures these days. 2024 will mark a milestone on a few different levels, including the release of my third book next June (yay!).
I am also a Professional Certified Coach. My main mission for attaining that particular goal is to use my formal credentials to help people navigate through the sometimes tumultuous waters, both on and offline, when it comes to information about marriage, sex and relationships that is oftentimes misinformation (because "coach" is a word that gets thrown around a lot, oftentimes quite poorly).
I am also still super devoted to helping to bring life into this world as a doula, marriage life coaching will always be my first love (next to writing, of course), a platform that advocates for good Black men is currently in the works and my keystrokes continue to be devoted to HEALTHY over HAPPY in the areas of holistic intimacy, spiritual evolution, purpose manifestation and self-love...because maturity teaches that it's impossible to be happy all of the time when it comes to reaching goals yet healthy is a choice that can be made on a daily basis (amen?).
If you have any PERSONAL QUESTIONS (please do not contact me with any story pitches; that is an *editorial* need), feel free to reach out at missnosipho@gmail.com. A sistah will certainly do what she can. ;)
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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The ItGirl Directory Is Here: 50+ Black Woman-Owned Agencies, Companies, Directors & More
The ItGirl Directory is like the ultimate group chat for women to connect with a fierce selection of women-led ItGirl agencies and businesses. This is your digital link-up for collaboration, empowerment, and nurturing your personal and creative ventures. Connecting with like-minded women who get you is essential, and the ItGirl Directory makes it possible.
We’re committed to supporting the girlies by providing access to resources and opportunities that amplify personal and creative endeavors.
Get connected with ItGirl-certified and Black women-owned companies, agencies, and freelancers, across marketing, creative production, branding, and more.
Featured Categories: Marketing & Branding | Talent & Creator | Photo & Video
MARKETING & BRANDING
Meet the dot connectors across marketing, branding, strategy, campaigns, experiential, and more. These women pull off large-scale campaigns, brand partnerships, strategic marketing, consulting, press and communication strategy, and much more.
19th & Park
Founded by Tahira White and Whitney Headen, 19th & Park is an agency rooted in strategy, innovation, ideation, and execution — allowing them to create stories that make people feel again and build with brands including Bumble, L'Oreal, and Meta.
SLUG Global
SLUG is a team of young artists from diverse professional backgrounds and disciplines founded by creative director and musical artist Brittany Bosco. The agency specializes in graphic design, web design, digital marketing, original content curation for web and social media, creative direction, immersive set design, and event production across the intersectional spaces of music and culture—leading them to work with brands such as Spotify, Facebook, and many more.
Crown and Conquer
Based in Los Angeles, April McDaniel's Crown + Conquer is an independent agency redefining success for brands based on authenticity. By fostering meaningful cultural interactions, the agency has curated campaigns for Adidas, Amazon Studios, Google, and others.
RTTR
Rachel Wims, a marketing executive, author, and global philanthropist, serves as the founder and CEO of RTTR. Her agency specializes in content production, talent management, and artist creative/brand development. Among Rachel's clientele are notable names such as Jayda Cheaves, Dess Dior, and the beauty brand Topicals.
D28
Specializing in fashion, entertainment, lifestyle, hospitality, and tourism— Shenell Renwick is a Brooklyn-based publicist, storyteller, and co-founder of d28. D28 is a PR and digital marketing agency working with emerging brands and talent including True To Us and Sondér New York.
All Angles Agency
(web | Instagram)
Founded by Evangeline Elder, All Angles Agency is a brand partnerships and integrated marketing engine, powering multicultural platforms in music and entertainment with strategy & consulting across brand deals. AAA connects the dots between the hottest cultural entities and brands looking to create authentic touchpoints with diverse audiences. AAA has worked with artists such as Jean Deaux, Free Nationals, Ambre, as well as cultural platforms Femme It Forward, Hoorae/Raedio, Roc Nation, and more.
OneDayCMO
Emmelie De La Cruz is the founder, marketing consultant, and AI enthusiast of OneDayCMO. Curated through the love for growing small businesses and startups, her omnichannel strategy service allows companies to confidently delegate their marketing thanks to Emmelie and her in-house team of vetted experts.
Third & Hayden
Third & Hayden, founded by Kei Henderson, is a Creative Incubation Hub functioning as a record label, management, and publishing company. We support artists and creators in establishing enduring careers by providing startup artists with foundational capital, strategic guidance, operational support, and essential resources for success. Recently the agency inked a joint venture label deal with SoundCloud.
Creative Collective NYC (CCNYC)
Imani Ellis is the Founder and CEO of The Creative Collective—the largest community of diverse creative professionals in the country. Additionally, Imani is also the creator of CultureCon—an annual IRL event extension of The Creative Collective that prioritizes visibility and opportunity for Black and Brown creatives. With ongoing partnerships with Max, Cash App, and others, Imani continues her mission of building community and fostering cultural collaboration.
Worque + Off Worque
Cristina Jerome, the founder of Worque, operates as a freelance marketer and creative, excelling in talent collaboration, social media, and brand marketing. Initially known for her achievements in the music industry, she spearheaded digital strategy for R&B acts at Keep Cool (RCA Records). Expanding into TV, she contributed to projects like Red Table Talk, Bel-Air, and Rap Sh!t. Subsequently, roles at Topicals and Adidas tapped Cristina to direct social content and lead global brand marketing campaigns. These diverse experiences culminated in the creation of Worque, a community and content marketing agency where Cristina's work, worth, and wins speak for themselves.
SydTheCreative
Sydney Price, also known as SydTheCreative, is a Spelman graduate, creative strategist, content creator, and storyteller. She specializes in helping entertainment and lifestyle brands develop bold creative and meaningful content and strategy. Sydney has collaborated with clients such as Twitter and Adobe.
Sunset Works
Based in LA, Deena Morrison is the founder and producer of Sunset Works Entertainment, a full-service agency specializing in content production and artist development. With over 8 years of experience and a dynamic team, Deena has served clients such as Spotify, ESPN, Nike, Blavity, META, and more.
The Elle Empire
Founded by Elle Houston, the Elle Empire creates dope events for cool brands and cooler people. This agency has been responsible for partnering with Apple Music, Savage X Fenty, and many more.
PopNCreative
After being tired of not seeing women launch and lead in the advertising and marketing industries, founders Lori Hall and Jessica Lane started the Pop’N Creative agency during the pandemic. This agency operates with a mission to see brands win in marketing within a multicultural world— working with brands such as H&M, Hulu, Netflix, Discovery, and many more.
League Twenty Two
Founded by Ashley Henderson, League Twenty Two is a diverse team of forward-thinking millennials bringing unique and bold perspectives to an experiential strategy with over a decade of experience. They infuse cultural authenticity and relevance with expertise to make moments memorable and redefine what’s possible. They specialize in experiential production and fabrication, content curation, and creative strategy rooted in culture. They’ve worked with Clinique, Nike, PrettyLittleThing, SiriusXM and more.
Jessica Roner
An LA native now based in New York, Jessica Roner is a consultant who thrives through illustration, brand storytelling, and creative strategy. With a background in ideating and executing pitches for both global and local campaigns, she excels in repositioning and establishing value within brands. Her diverse portfolio includes collaborations with solo entrepreneurs and larger corporations such as Louis Vuitton and Atlanta Apparel Mart.
Marz Enterprise
Founded by Jasmine C. Green, MARZ Enterprise is committed to revolutionizing the modeling industry through a strong emphasis on diversity and authentic representation. We specialize in tailored creative talent solutions for ad agencies, production companies, casting directors, and beyond.
24:Ours
Founded by Goldie Harris in 2016, 24:OURS is a creative label based in NYC that bridges the gap between music, media, and marketing. Specializing in event and content production, they curate experiences for diverse audiences and true music enthusiasts. Additionally, the 24:OURS Creative Studios serves as a co-working space and full-service rental photography/video studio, offering tailored meeting and event spaces for the musical and creative community.
A Same Different Story
Since 2020, Reegan Houston has orchestrated major global cultural events through her agency, A Same Different Story. Specializing in brand strategy, creative direction, and executive production, she has collaborated with luxury brands and institutions. As a freelance executive producer and creative director, Reegan has partnered with Kendrick Lamar, Migos, Drake, Shawn Carter, The Recording Academy, GQ, LaQuan Smith, Google, Netflix, and others.
Refine Collective and IBandfriends
Founded by IB Majekodunmi, Refine Collective is a digital community promoting and supporting minority-owned businesses and freelancers. Our mission is to empower the underrepresented by directing purchasing power their way. Additionally, our sister company, IB&FRIENDS, specializes in event production and creative consulting.
Ghetto Yolie
Yolanda Hoskey is a Brooklyn native and multi-disciplinary artist based between New York and Los Angeles. Her work challenges the monolithic perception of Blackness — leading to opportunities for partnership with prominent institutions and brands including The New York Times, Bloomberg, FUJIFILM, SNIPES USA, Walmart, and Aperture Magazine.
Imperial Marketing Group (IMG)
Founded by Anastasia Wright, IMG is a strategic marketing agency, consulting house, and talent management company with a long resume across music, culture, and entertainment. They’ve worked with Samsung, Soho House, and more in the brand realm–along with strategic marketing and deals for talent such as Janet Jackson, Mýa, Andrea Valle, Juvenile, Janelle Monáe, and more.
Chanel Hinds
As a freelance creative production manager, Chanel Hinds oversees the planning and execution of creative projects for clients in the fashion, music, and entertainment industries. She manages teams, budgets, schedules, logistics, and vendor relations for projects ranging from modest independent films to sizable commercial shots. Across the span of her career, she has worked with Amazon, Google, Nike, Prada, Awake NY, and more.
The Brownie Agency
The Brownie Agency was founded to address a gap in the market that overlooked the magic of women of color. With backgrounds in fashion and music, founders Ayanna Wilks and Brianna Agyemang leverage their experience to curate events and lifestyle experiences centered around celebrating women of color.
A Gold Consulting
A Gold Consulting, an international boutique agency, was established by New York native Ah-Niyah Gold. As a fashion and beauty consultant, A Gold Consulting is dedicated to carving out space for the next generation, shaping the future of fashion, beauty, and beyond through innovative approaches to PR and VIP relations. With nearly a decade of experience in event production and creative services, Ah-Niyah embarked on her industry journey nearly nine years ago, collaborating with Brittney Escovedo of Beyond 8. Together, they assisted notable clients such as Pyer Moss, Betsey Johnson, and Bobbi Brown. Today, Ahniyah's agency represents exciting brands including Topicals, Black Fashion Fair, Theophilio, Advisry, Black Boy Knits, Bed on Water, and Homage Year.
ASHYA + Equator Productions
Ashley Cimone is a creative director, designer, and producer based in Brooklyn, NY. She co-founded ASHYA in 2017, a New York-based eco-friendly accessories design label that embraces travel, cultural awareness, style, and utility in its DNA. Additionally, she is a partner and executive producer at Equator Productions, a full-service studio at the intersection of art and advertising that has worked with brands like Ghetto Gastro, Nike, New Balance, Spotify, and Amazon.
Private Yard
When it comes to developer Caláh Jones, she is truly in her own lane! Using the power of intuition and technology with the goal of elevating and innovating the creative landscapes of others, Caláh started her experiential design and ideation lab Private Yard to fuel the web design and development needs of the culture — taking on partners who are genuinely committed to evolution. Her clientele has ranged from Renell Medrano and JT of The City Girls to the Collective Gallery and multiple brands within the fashion space.
TALENT & CREATOR AGENCIES
Meet the women who connect POC creators and influencers with brands & help our favorite social media mavens get paid what they deserve.
Agency Cliquish
Taylar Barrington-Booker is the Founder and Head of Talent & Partnerships at Agency Cliquish. Established in 2021 in response to the BLM protests, the agency is dedicated to providing not just corporate commitment but also guidance and support to help Black talent reach their full potential. Today, Agency Cliquish remains committed to culturally relevant, conscious, and advocacy-led influencer management for Black talent in the digital realm.
Kensington Grey
Kensington Grey is an Influencer management agency with a network of over 150+ creators rooted in diversity. Every day, brands, influencers, and social media managers are identifying gaps in the ever-evolving arena of content creation and digital marketing. Founded in 2019, Kensington Grey Agency was created to fill one such hole. Kensington Grey was created to be a direct answer to the lack of representation within the industry.
Black Girl Digital
Created by Latoya Shambo, Black Girl Digital is a mission-driven, award-winning, premium influencer marketing agency advancing the creator economy for Black women and all multicultural creators through fair and equitable brand partnerships.
Human Relations
Founded by PR genius Makensy Smith, LA-based Human Relations is a growth agency specializing in strategic communications and intentional partnerships for unconventional individuals. Smith's clientele includes Iddris Sandu, D Smoke, and NFL linebacker Bobby Wagner.
Agency.ab2
Amber Ajee is a multi-hyphenated muse + force. When she's not steering creative on the RCA label, she's pushing her creative talent house and management company AB2, a management consulting firm and agency that assists individuals and brands in building their true potential and producing their star ideas through the lens of a strategy. One of her clients currently includes the successful emerging artist 4batz who you can hear on every Reel and TikTok right now thanks to his song "act ii: date @ 8."
MEF Agency
MEF Agency, founded by Gabrielle Amai Williams, is a full-service marketing, creative, and social agency dedicated to maximizing the potential of businesses, brands, influencers, and entrepreneurs. They specialize in sales, social media, brand awareness, and PR— garnering clientele from Sephora, NARS, Nike, and Live Nation.
Blk Girl Studios
Ibukun Oladejo is the founder of Blk Grl Studios, a creative agency for Black influencers. She spearheads digital marketing, collaborating with major Black influencers on TikTok, Instagram, and YouTube to amplify their presence and partner them with brands for inclusive social media campaigns. Notable clients include Nike, Afropunk, Sony Music, and MissGuided.
Beyond 8
Brittney Escovedo is an event producer and owner of the internationally successful agency Beyond 8. Beyond 8 is an events and lifestyle marketing company that curates events that go beyond the ordinary—offering innovative and immersive experiences. Beyond 8 has worked with Google, Saint Heron, Kering, Hood By Air, Uniqlo, Red Bull, and many more as their clientele list is ENDLESS! We stan!
abc group NYC
Jodi-Lee Reece is an experiential producer who's skilled in event management, production, contract negotiation, leadership, and experiential design. She is also the co-founder of ABC GROUP NY— a boutique experiential agency that specializes in event production and brand marketing within the fashion, lifestyle, tech, and entertainment industries.
BLK Girl Fest Studios
Founded by Nicole Krystal Crentsil, Black Girl Fest Studios is a cultural studio and consultancy specializing in social innovation, community, and experiences. Notable clients include Pinterest and eBay.
PHOTO & MEDIA VENDORS
Meet the women who create visual magic on the daily, across music videos, short- and long-form content, production, design, web, and more.
Trey Dgtl | Director + Producer
Founded by the visionary Treya Bolin, TREY DGTL is a dynamic production powerhouse specializing in visual storytelling. From immersive documentaries to short-form content, TREY DGTL has directed and produced for renowned clients such as Parsons, BET, Complex, American Express, Givenchy, Milk Makeup, and more. Treya Bolin's capabilities know no bounds.
Annie Bercy | Director + Photographer
From film directing, photography, video editing, graphic designing, and producing, Annie Bercy plays many roles in media. Working with the likes of SZA, Cardi B, and countless brands, there's no doubt that Annie's work has an iconic look and feel that simply cannot be duplicated.
Babe Cave LA | Director + Photographer
Randijah Simmons is a multidisciplinary artist and entrepreneur. In the summer of 2020, she opened up The Babe Cave LA and whether you're in the LA area or glued to your socials, you can always catch Randijah's work going viral across your timeline. Tinashe, Kari Faux, Flyana Boss, and Amaarae have been amongst her clientele and we think it's safe to say that this is just a taste of the opportunities to come.
Renell Medrano | Director + Photographer
Reigning from the Bronx, Renell Medrano is a Dominican-American photographer and director who continuously dominates our mooboards, TL's, and every editorial moment in between. Known for her raw and authentic approach to creative direction, Renell has photographed people like Kendall Jenner and Tyler The Creator to Jay-Z and André 3000, beauty brands like Burberry and Fenty, and has had multiple editorial pieces published under her name. And when she's not capturing shots, you can catch her steering her Ice Studios brand or inspiring the girls through her passion for fashion.
Keenan MacWilliam | Director + Photographer
Keenan MacWilliam is a Guyanese-Canadian filmmaker, creative director, and photographer whose style is inspired by the beauty of spontaneity and the observation of the human experience. Throughout her career, Keenan has collaborated with industry entities such as i-D, Spotify, The North Face, SZA, Hawa, and many others.
Exquisite Eye Studios | Director + Photographer
Breyona Holt who you may recognize as "Esquiite Eye" is an Atlanta native and artist who celebrates the timeless beauty and richness of Blackness. Inspired by her father's archival photography, Holt's work sparks dialogue about depicting Black skin, infusing vibrant colors and lushness to convey the intricacies of Black experiences. Collaborating with figures from sports, music, and fashion, including Serena Williams, SZA, Normani, and Kimora Lee Simmons, her imagery explores spiritual liberation and ethereal connections.
Nailah Howze #NaiShotThat | Director + Photographer
Nailah Howze, known as CloudNai, excels at capturing the essence of the Black community through her photography, showcasing the beauty of various cities and providing representation for the underrepresented. Her clientele includes New Balance, Adidas (with Yara Shahidi), Migos, Summer Walker, Big Sean, and numerous others.
Brain Studios
Kin Marie is a Chicago-based artist, film producer, post-colorist, and co-founder of the production company Brain Studios. Kin passionately prioritizes the visual culture of Afrofuturism—exploring its social implications and its potential as a blueprint for cultural evolution. Her work continues to serve as a platform for critical research and experimentation, examining the intersection of art, media, and social dynamics.
Dana Scruggs | Director + Photographer
Dana Scruggs, originally from Chicago's Southside, is a photographer and director based in New York. Her work centers on movement, abstraction, and eliciting emotion from the human form. Scruggs' distinctive vision has attracted clients worldwide, including Vanity Fair, SKKN, TIME, Rolling Stone, Glossier, The New York Times, Nike, Apple, GQ, and others.
The Ally Green | Director + Photographer
Alexandria Green, aka "The Ally Green," is a highly accomplished Black woman photographer and director based in LA, with NY as a secondary base. Starting in Houston, TX, she turned her early passion for photography into a full-time career by 18. Her impressive portfolio features collaborations with brands like Nike, HBO, and Toyota, and artists such as Travis Scott, Normani, and Kehlani. She's also partnered with Delta Airlines, Puma, Adidas, and luxury fashion houses like Dior, Versace, and Brandon Blackwood.
Renae Watson | Director + Photographer
Renae Wootson, also known as IIRONIC, is a visionary photographer whose work blends expressionism, portraiture, and documentary photography. With a focus on authenticity and depth, her work is described as 'visual poetry,' balancing simplicity with layered complexity. Collaborating with notable names such as Rolling Stone, Billboard, Alicia Keys, and Ralph Lauren, Wootson captures the intricacies of life and people through mood, emotion, and expression, embodying the core of her artistic ethos.
Milana Burdette | Director of Photography + Artist
Venice native Milana Burdette, a director of photography and artist, delves into the universal human experience through surreal visual narratives. By combining analog and experimental techniques, she crafts distorted dreamscapes that explore the essence of existence and challenge brutal subject matter. Her recent collaboration with Hennessy, Chad Easterling, and director Tevin Tavares showcases her ability to translate the reality of creating a legacy.
To learn more about the ItGirl 100 List, view the full list here.