

Would you leave a six-figure paying gig with a minimal plan and only one company you've ever worked for spanning almost two decades on your resume because you were unhappy? Well, Joyel Crawford, owner of Crawford Leadership Strategies, did just that.
After 18 years with Verizon in various management roles and a checkered bill of health from being overworked, Joyel took her transferable skills in management and turned them into a business in life and career coaching. She now warns her clients, both individual and corporate, against making the same mistakes she did and witnessed working in corporate America. I spoke with the Elon University alumna about how a woman with a Bachelor's in Psychology and a Theater minor with secret dreams of Broadway ended up in a career she felt stifled her for so long before stepping into her true destiny.
Joyel Crawford, Owner of Crawford Leadership Strategies
Through our chat, I discovered that the saying "Money and success doesn't buy happiness" was all too real in her case.
You took a job unrelated to your studies, why?
Most women in my family are [in] social services and mental health so that was a natural and safe concentration. My passion was always the creative arts, hence my theater minor – but my parents weren't supportive of that as a focus. My cousin had recently gotten a job at Bell Atlantic Mobile (now Verizon) in customer service. I wanted to get my MBA and knew the company did 100% tuition reimbursement. During my new hire orientation, they presented on their commitment to professional advancement and that's when my love of leadership clicked in. Throughout my academic career, I was very active in leadership roles and was impressed by their commitment to employee development. My main focus when I first started working at Verizon was not the actual job but obtaining my MBA.
How did you climb the corporate ladder?
Networking. Even as a customer service rep, I spoke to colleagues and managers about my goals. They liked my work ethic and personality and encouraged me to go through the ranks within the company. Within five years, I got my MBA in management. I was promoted to a national accounts manager, to a coach for new hires, to finally an HR admin. From there, I settled into being a leadership development training consultant.
When did you notice you were unhappy?
Looking back, I was never happy because I wasn't doing exactly what I loved. I overcompensated by getting promotions. My knack for leadership allowed me to co-create a new leader orientation program, which was something that came out of frustration of having employees complete eight hours of online training. We consolidated it into just two hours and through that, I certified over 100 employees through that program. At one point, I was responsible for leading development and training for 30,000 employees. But I was coming to a ceiling there.
"Looking back, I was never happy because I wasn't doing exactly what I loved. I overcompensated by getting promotions."
Did you develop an action plan?
No, I just knew that my time was coming to an end there. I was exploring different options but nothing planned out. A friend suggested that I start doing public speaking and telling my story to other professionals about how to move up the ranks within their jobs. I realized that's where my passion lied. Simultaneously, I began to get sick and later discovered it was work-related.
What was going on health-wise?
It started with insomnia. I was diagnosed with generalized anxiety disorder and depression but thanks to my theater background and being a great actress, no one knew. At home, I was miserable and crying with no motivation outside of work. I started grinding my teeth and cracked a tooth and had to get an $800 mouth guard. I was put on antidepressants and a cocktail of different drugs – one to stabilize my moods, one to put me to sleep and so on. At one point, I was singing, acting, and auditioning while working full-time. On my way to rehearsal, I had extreme abdominal pain and discovered it to be a fibroid. I had to have surgery. The process of discovering the fibroid, scheduling, and having the operation and being back at work was done within three weeks. The surgery didn't help. More fibroids developed. The final straw was when I was five minutes late for a conference call and my manager called to give me an earful while I was sick from the fibroids. I quit on the spot and explained why. He was empathetic and instead, suggested I go out on emotional and medical leave.
How’d you get through that period?
My last salary was a base of $103,500. I also had my pension, 401k, and over two consecutive months of unused vacation. I rolled my 401k into an IRA. I knew I wanted to quit and had saved enough money to survive as far as living for rent and other expenses. A year before I quit, I was contemplating what was next. My husband was consulting and suggested I do the same. I had the skill set and the education but didn't recognize it. He did. So I started Crawford Leadership Strategies in 2014.
"A year before I quit, I was contemplating what was next."
How did you start?
I invested in professional memberships for networking purposes. Thankfully, I had credentials under my belt from all of the trainings I completed at Verizon. Although I had a good amount of savings, I didn't take into account the startup costs of a business. Building a website, membership fees, additional certifications, paperwork, and even business cards added up fast. My survival money was running out within six months. Things were getting bad financially.
How bad did it get financially?
My survival money was gone and I resorted to state assistance and food stamps. I couldn't claim unemployment because I left my job voluntarily – regardless of the fact that I could have attributed it to my health and said I left for medical reasons. I couldn't be modest anymore.
How did you work to get your business booming?
Letting go of pride first and advertising to family and friends. My first paying client was a woman who my aunt was mentoring. She worked in government and desired assistance with a new career and my aunt referred me. I came up with an hourly consulting fee. She hired me for a six-hour session. Through that experience, I figured out pricing and packages because she needed me to travel to her in another state and paid for my accommodations. I ended up working with her for six months and she actually became a test client for a practicum I was doing for a certification. That snowballed into other business.
How do you feel you’ve been able to sustain your business?
The great thing about my work is that I can do it virtually so I'm not limited in the clients I can take. Because of my certifications, education, and background, I can do webinars, life coaching, and career coaching. I can build curriculum and I can facilitate programs. I have a variety of what I offer.
You gave up a six-figure salary. Do you see the return on your investment?
Yes, but I made poor investments in advertising in the beginning that cost me. Now I stick to social media and utilize my network of colleagues and clients for work. My certifications help and I'm a member of the Forbes Coaching Council. I've had a small feature in Essence Magazine and I write and coach for The Muse.
Was it worth the risk?
Absolutely. My father passed this year and one of the last things he said to me was, "If you have the chance to do what you love, then do it." I was in a career that was taxing but had skills that I loved and was able to apply them to what I do now full-time. Revenue has gone up yearly. My health is in tact and although like many, I work to find balance, I am happy!
"If you have the chance to do what you love, then do it."
How is life different now?
Before, I never went on vacation and as mentioned, cashed my vacation time out when I quit my job. Since then I've gotten married to the man of my dreams, I've been traveling, and I make time for the things I love.
Joyel on her wedding day
What advice do you give to those looking to transition?
Put yourself out there and network. It's about who you know, that's how I've landed all of my clients dating back to my first. Stay the course and have patience. I contemplated quitting because of the financial stress but my clients encouraged me and I ultimately decided to continue my business because I refused to regress into what I'd experienced before. Know and show your value and know your WHY as it won't lead you wrong.
For more information about Joyel and her coaching business, check out her website.
Brenda Alexander is a West Philly native with a love of the 3 W's: writing, wine and Whitney Houston. When she's not working or overanalyzing life, you can catch her praising Jesus with a bomb Gospel playlist or annoying those who love her as she listens to Christmas music all year round (her fascination with the holiday even produced a Christmas book). Her work has been featured on Mayvenn's Real Beautiful blog and CurlyNikki . Follow her excursions via Instagram @trulybrenda_
On her debut album,CTRL,SZA crooned about her desire to be a “Normal Girl.” Now, nearly eight years since its release, her Not Beauty line represents her commitment to existing outside of traditional beauty norms.
The singer whose real name is Solána Imani Rowe first teased the idea of a lip gloss line during Super Bowl LIX in February, noting that the release would be happening “very shortly.” Not Beauty debuted simultaneously with the Grand National Tour, which she co-headlines with Kendrick Lamar, in Minneapolis on April 19.
Each Not Beauty pop-up would offer fans the opportunity to purchase the glosses, learn more about the brand, and have the opportunity to meet the superstar in the flesh regardless of their ticket status.
During the Los Angeles tour stop, which spanned three dates on May 21, May 23, with the finale on May 24, xoNecole had the opportunity to test out the glosses included in this soft launch, as SZA revealed in a statement that "this is just the start of other lip products, including plans to launch stains, liners, and creams all inspired by SZA's “infamous layered lip combinations.”
Courtesy
So, what is included in the first Not Beauty launch?
The current Not Beauty products available are lip glosses that come in three shades: In the Flesh, Strawberry Jelly, and Quartz.
During my visit to the first LA Not Beauty pop-up activation, I not only had the chance to purchase all three glosses but also took a peek inside the blow-up log tent. Inside, fans got to experience SZA’s love for nature and her fascination with bugs, which are prominently featured in her performances for this tour. At one point, she even had human preying mantis prancing across the stage y'all.
There were blow-up photos of the beauty that is SZA for fans (myself included) to take photos, but in wooden-like tree trunks were a deeper dive into some of the ingredients featured in her products and their benefits.
For example, the glosses feature Hi-Shine Lip Jelly and Shea Butter as key ingredients and some of the listed benefits included are:
- Shea Butter - “A powerhouse ingredient, offering both functional and nourishing benefits.”
- Hi-Shine Lip Jelly (featured in the In the Flesh shade) - “Formula glides on with perfect adhesion to the lips without stickiness).
Courtesy
What are in the products?
Featured in an orange package, with images of a bug and flower on the side, the back of the box reads: “It’s NOT BEAUTY, it just works. Developed by Solána “SZA” Rowe.
As someone who never leaves home without a good lip gloss, I loved how compact the wood panel packaging is. Perfect to slip into my purse, or in the case of the show at SoFi Stadium, into my pocket when I’m not carrying a bag.
Because I’m a sucker for a good black and brown lip liner and clear gloss combo, I decided to wear the Quartz flavor on night one of the Grand National Tour LA stop, and it did not disappoint. I’ll admit, it’s light weight feel made me nervous because it felt like there was nothing on my lips. However, when I checked my lips in my compact mirror several times throughout the night, I was shocked to find that my gloss was still intact. I only reapplied once out of the habit of looking cute and applying my gloss, but not necessity.
Here are some of the ingredients featured, but not limited to, in the Quartz flavor.
- Polyisoubutene
- Butyrospermum Parkii (Shea)Butter
- Ricinus Communis (Castor) Seed Oil
- Mentha Piperita (Peppermint) Oil
- Tocopherol
Courtesy
Lip prep
I’m a simple girl who loves to stay true to her roots. So ahead of the show, I stopped by a local Inglewood Beauty Supply store and grabbed a Black and Brown shade lip pencil for just under $2 a piece.
Shading the outline of my lips with the black pencil first, I used the brown to lightly fill the inside of my lips before applying my Quartz Not Beauty shade gloss.
How to apply
There’s truly no right or wrong way to apply lip gloss (in my opinion), with this being a brush applicator sort of product, I simply untwisted the top and swiped the gloss around my top and bottom lip generously.
Courtesy
Results
Again, my Not Beauty Quartz product stayed on my lips from the start of the show, which began with a fire DJ set from LA’s very own, Mustard, to the conclusion when Kendrick and SZA reunited on stage to send us home to their duet, “luther,” featured on the rapper's GNX album.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
The millennial in me is nostalgic at best...and at worst, deeply, deeply yearning. I’d be lying if I said I didn’t miss the past.
In the days of old, community was never hard to find. It was a knock on the door from a neighborhood friend who needed no invitation. It was trading jokes over lunch and lingering strolls after the final bell. It was choir practice on Saturdays and giggling in the pews on Sundays.
The love was free and plentiful, and my cup runneth over.
But there was a certain rhythm to the ’90s and early 2000s. People were ever-present in the most ordinary ways, and fortunately, this followed me well into adulthood. The door knocks have since turned into tequila shots, and brunch on Sundays became my new sanctuary, but you know...same thing!
However, life has changed drastically, and with it, so have we. Sometimes by force (2020..no other words needed, amirite), and other times by the natural, inevitable flow of growing up.
As we age, our identities become more defined. And while the people we’ve always loved still matter deeply, we start to crave new connections and experiences that reflect who we’re becoming.
When COVID reared its ugly head, not only did it disrupt the lives we knew, it pushed us to reevaluate the lives we want… and the people we want in them. For many, it exposed a loneliness that had already been there beneath the surface. It made space for questions we hadn’t slowed down to ask: What do I truly enjoy? Who do I feel most myself around?
After months of quarantine and isolation, we were left craving connection in a deeper, more intentional way. This sparked a renewed interest in “the third space.”
Coined by sociologist Ray Oldenburg, the term refers to those places beyond home (first space) and work (second space) where people gather, build relationships, and foster community. Think coffee shops, libraries, dance studios, run clubs, and other environments that offer connection outside of our daily obligations.
My own desire to find like-minded folks has only intensified over the past few years. And as a self-proclaimed medicine woman and wellness enthusiast, I went looking for spaces that felt good, and found more than a few.
So if you're in NYC and searching for places that feed your spirit (and tend to your interests), consider this your starter guide. Whether it's a wellness club, a run group, or a kickball league, these third spaces might just feel like home.
A Safe Space Mentor
My Shaylaaa.
What started out as a simple offering from founder Teya Knapp has grown into one of the most intentional, heartfelt communities I’ve had the privilege to be part of. Together with COO Jasmine Dayze, they have cultivated more than a collective—it’s a movement rooted in community care, softness, and restoration.
A nonprofit centered on mental health advocacy and equity, A Safe Space Mentor has redefined the possibilities of communal healing. With over 22 fully funded retreats to date (yes, free), monthly programs ranging from support groups and hikes to pottery classes, free therapy, and now a physical home at A Safe Place Studios, they’ve built an ecosystem where people can show up fully and be accepted just as they are.
I came across them by chance, but as fate would have it, it allowed me to bloom in ways I never saw coming, surrounded by women who affirm and love me in ways I didn’t know I needed. I’m serious, ya’ll. Even at the risk of sounding dramatic: expect to be changed, to find friends, possibly even family, and maybe a group chat, too.
Beyond their no-cost offerings, they also host weekly yoga and meditation classes, massages, and more. Learn more about this beautiful space here, and keep an eye out for their upcoming Juneteenth gathering.
NARC
Who needs Hinge when there’s a run club? (Kidding... kind of.)
NARC, short for Not a Run Club, is technically a run club but with a twist. Co-founded by Omari Ross and Noah Hutchins, NARC takes a holistic approach to fitness and community. Picture track workouts, dynamic circuits, core finishers, followed by a post-workout brunch with the crew. Sure, the occasional match may be made, but at its core, NARC is about connection, movement, and showing up for yourself and others.
It’s the kind of space where most people arrive solo but rarely leave without a new friend or a new perspective. And personally? I never tire of seeing Black men love on one another out loud.
If you’re looking for a solid sweat (not gonna lie, it gives Olympic training at times), laughs, and folks that show up rain or shine, they’ve got you. Beyond the track, they also host boxing classes, hot yoga sessions, social mixers, and a number of other events. NARC meets every Saturday at McCarren Park at 10 a.m. unless otherwise noted. Learn more here.
The Music Nerds
My favorite part about The Music Nerds? The DJ. Scene Serene, a former music journalist turned vibe curator, created this club out of pure love for music and the Black people who create it. And that love is felt in every detail.
Past functions have celebrated Kendrick Lamar, Black women in music, and Virginia legends, each thoughtfully crafted to tell a story through sound. Here, you’re not just dancing, you’re feeling, remembering, and reflecting, too. Additionally, she kicks off each event with icebreaker quote cards to spark conversation, because the vibe isn’t just in the music; it’s also in the people.
That sense of connection comes full circle in her choice of venues, which are always Black-owned spaces that feel safe and inclusive for all Black folk. After all, if we don’t support each other, who will?
This isn’t just a party. It’s a celebration of culture, connection, and Black joy…and yes, it’s free! She’s cooking up some magic for the summer, so follow her here to stay in the loop.
SociaLight Social Club
For the anti-social socialite or the extrovert who wants a little more intimate play, the SociaLight Club might be your sweet spot.
Nayah, the founder, is all about curating intimate, low-pressure gatherings that bring people together through random yet delightful activities, all while supporting Black-owned businesses in the process.
From coworking days to supper clubs and nights building LEGOs, it’s the kind of space where you can show up as you are and end up discovering new people and new passions. It’s chill, it’s intentional, and very much a vibe. Keep up with her events here.
Recess Kickball League
Black folks deserve to frolic, dilly-dally, and straight-up play. And that’s the spirit behind Recess Kickball League. Though kickball is the anchor, it’s really about reclaiming joy through movement and connection.
Founded by five friends during the lockdowns of 2020 (Emmanuel Maduakolam, Christopher Thomas, Cris Jones, Daemon “Tubbs” Krueger, and Ermias Tessema), the club started as a way to get outside and let loose, and now it’s blossomed into a thriving community with leagues in both LA and Brooklyn.
If you’ve been looking for field day vibes and opportunities to love on your inner child, keep up with them here.
The Free Black Women’s Library
Tucked in the heart of Bed-Stuy, The Free Black Women’s Library is a cozy nook that centers Black women and holds space for book lovers, creatives, and community-builders alike.
Founded by OlaRonke Akinmowo, it functions as more than a library but a cultural hub. While every book is written by a Black woman or non-binary author, she also hosts grief workshops, writing circles, and curated events that honor both healing and imagination, too. Their monthly calendar is packed with offerings that meet you where you are, celebrating who we are and who we’re becoming.
And the best part? You don’t have to buy a book, you can swap one. Bring something you’ve read, and leave with something new. Keep up with them here.
Peak & Pace
This one’s for the runners and the lovers. If you’re looking to meet your future bae who’s into fitness and a good Sunday reset, Peak & Pace might just be your new favorite link.
Founded by London native Owen Akhibi after relocating to NYC, the club was born out of something a lot of us know too well: feeling a little lonely in a big city. So he created a space that brings people together who just so happen to run.
Every meetup ends with a social, and some runs come with fun themes like wearing flags repping your country to wristbands signaling your relationship status (lovers tap in!). Off the track, they host yoga, comedy nights, parties, and other events to build real connections. They meet every Saturday at Prospect Park at 10 a.m. Tap in with them here.
Free Peace Meditation Club
Free Peace Meditation Club offers a rare pause in the middle of NYC’s bustling Lower East Side, encouraging folks to be still in the midst of chaos while finding beauty in it, too. What began as a simple conversation between Kenji Summers and Angelo Baque has blossomed into a welcoming sanctuary where New Yorkers gather to unplug, recenter, and recharge.
Hosted monthly at the artfully decorated Awake NY, this community-driven experience invites participants to reconnect through guided reflection, mindful breathwork, and thoughtfully curated music that features the rich sounds of New York’s rap, R&B, and jazz artists. FPANYMC stands as a powerful affirmation that stillness is not a luxury but an essential practice. Keep up with them here.
Knot Okay Club
This one’s for the soft girls, the creatives, and anyone who’s ever needed to crochet their stress away.
Knot Okay Club brings Black women and non-binary folks together through fiber arts. It’s about slowing down, making something with your hands, and feeling held while you do it. The work might be small and intentional, but the connection? That’s the magic. Learn more about them here.
Girls That Gather
Lauren Franco started Girls That Gather after moving to NYC and realizing just how hard it can be to find genuine connections as an adult.
What began as a way to bring women together has grown into a go-to space for meaningful conversation and real friendship. From curated dinner parties to small, cozy events, everything is designed to feel easy and intentional. No awkward networking energy, just good vibes and even better people. Learn more about them here.
Adanne Bookshop
Adanne is one of those places that makes you want to linger.
Tucked away in Brooklyn and owned by educator Darlene Okpo, this Black woman-owned bookshop is as intentional as it is inviting. The books are curated with care, the energy is warm, and the events, from author talks to community gatherings to incense-making, always leave you a little more full than when you walked in.
It’s not just a bookstore; it’s a cultural anchor. Check out their events here.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Clarke Sanders on Unsplash