This Career Coach Gave Up A $103K Salary To Live In Her Purpose
Would you leave a six-figure paying gig with a minimal plan and only one company you've ever worked for spanning almost two decades on your resume because you were unhappy? Well, Joyel Crawford, owner of Crawford Leadership Strategies, did just that.
After 18 years with Verizon in various management roles and a checkered bill of health from being overworked, Joyel took her transferable skills in management and turned them into a business in life and career coaching. She now warns her clients, both individual and corporate, against making the same mistakes she did and witnessed working in corporate America. I spoke with the Elon University alumna about how a woman with a Bachelor's in Psychology and a Theater minor with secret dreams of Broadway ended up in a career she felt stifled her for so long before stepping into her true destiny.
Joyel Crawford, Owner of Crawford Leadership Strategies
Through our chat, I discovered that the saying "Money and success doesn't buy happiness" was all too real in her case.
You took a job unrelated to your studies, why?
Most women in my family are [in] social services and mental health so that was a natural and safe concentration. My passion was always the creative arts, hence my theater minor – but my parents weren't supportive of that as a focus. My cousin had recently gotten a job at Bell Atlantic Mobile (now Verizon) in customer service. I wanted to get my MBA and knew the company did 100% tuition reimbursement. During my new hire orientation, they presented on their commitment to professional advancement and that's when my love of leadership clicked in. Throughout my academic career, I was very active in leadership roles and was impressed by their commitment to employee development. My main focus when I first started working at Verizon was not the actual job but obtaining my MBA.
How did you climb the corporate ladder?
Networking. Even as a customer service rep, I spoke to colleagues and managers about my goals. They liked my work ethic and personality and encouraged me to go through the ranks within the company. Within five years, I got my MBA in management. I was promoted to a national accounts manager, to a coach for new hires, to finally an HR admin. From there, I settled into being a leadership development training consultant.
When did you notice you were unhappy?
Looking back, I was never happy because I wasn't doing exactly what I loved. I overcompensated by getting promotions. My knack for leadership allowed me to co-create a new leader orientation program, which was something that came out of frustration of having employees complete eight hours of online training. We consolidated it into just two hours and through that, I certified over 100 employees through that program. At one point, I was responsible for leading development and training for 30,000 employees. But I was coming to a ceiling there.
"Looking back, I was never happy because I wasn't doing exactly what I loved. I overcompensated by getting promotions."
Did you develop an action plan?
No, I just knew that my time was coming to an end there. I was exploring different options but nothing planned out. A friend suggested that I start doing public speaking and telling my story to other professionals about how to move up the ranks within their jobs. I realized that's where my passion lied. Simultaneously, I began to get sick and later discovered it was work-related.
What was going on health-wise?
It started with insomnia. I was diagnosed with generalized anxiety disorder and depression but thanks to my theater background and being a great actress, no one knew. At home, I was miserable and crying with no motivation outside of work. I started grinding my teeth and cracked a tooth and had to get an $800 mouth guard. I was put on antidepressants and a cocktail of different drugs – one to stabilize my moods, one to put me to sleep and so on. At one point, I was singing, acting, and auditioning while working full-time. On my way to rehearsal, I had extreme abdominal pain and discovered it to be a fibroid. I had to have surgery. The process of discovering the fibroid, scheduling, and having the operation and being back at work was done within three weeks. The surgery didn't help. More fibroids developed. The final straw was when I was five minutes late for a conference call and my manager called to give me an earful while I was sick from the fibroids. I quit on the spot and explained why. He was empathetic and instead, suggested I go out on emotional and medical leave.
How’d you get through that period?
My last salary was a base of $103,500. I also had my pension, 401k, and over two consecutive months of unused vacation. I rolled my 401k into an IRA. I knew I wanted to quit and had saved enough money to survive as far as living for rent and other expenses. A year before I quit, I was contemplating what was next. My husband was consulting and suggested I do the same. I had the skill set and the education but didn't recognize it. He did. So I started Crawford Leadership Strategies in 2014.
"A year before I quit, I was contemplating what was next."
How did you start?
I invested in professional memberships for networking purposes. Thankfully, I had credentials under my belt from all of the trainings I completed at Verizon. Although I had a good amount of savings, I didn't take into account the startup costs of a business. Building a website, membership fees, additional certifications, paperwork, and even business cards added up fast. My survival money was running out within six months. Things were getting bad financially.
How bad did it get financially?
My survival money was gone and I resorted to state assistance and food stamps. I couldn't claim unemployment because I left my job voluntarily – regardless of the fact that I could have attributed it to my health and said I left for medical reasons. I couldn't be modest anymore.
How did you work to get your business booming?
Letting go of pride first and advertising to family and friends. My first paying client was a woman who my aunt was mentoring. She worked in government and desired assistance with a new career and my aunt referred me. I came up with an hourly consulting fee. She hired me for a six-hour session. Through that experience, I figured out pricing and packages because she needed me to travel to her in another state and paid for my accommodations. I ended up working with her for six months and she actually became a test client for a practicum I was doing for a certification. That snowballed into other business.
How do you feel you’ve been able to sustain your business?
The great thing about my work is that I can do it virtually so I'm not limited in the clients I can take. Because of my certifications, education, and background, I can do webinars, life coaching, and career coaching. I can build curriculum and I can facilitate programs. I have a variety of what I offer.
You gave up a six-figure salary. Do you see the return on your investment?
Yes, but I made poor investments in advertising in the beginning that cost me. Now I stick to social media and utilize my network of colleagues and clients for work. My certifications help and I'm a member of the Forbes Coaching Council. I've had a small feature in Essence Magazine and I write and coach for The Muse.
Was it worth the risk?
Absolutely. My father passed this year and one of the last things he said to me was, "If you have the chance to do what you love, then do it." I was in a career that was taxing but had skills that I loved and was able to apply them to what I do now full-time. Revenue has gone up yearly. My health is in tact and although like many, I work to find balance, I am happy!
"If you have the chance to do what you love, then do it."
How is life different now?
Before, I never went on vacation and as mentioned, cashed my vacation time out when I quit my job. Since then I've gotten married to the man of my dreams, I've been traveling, and I make time for the things I love.
What advice do you give to those looking to transition?
Put yourself out there and network. It's about who you know, that's how I've landed all of my clients dating back to my first. Stay the course and have patience. I contemplated quitting because of the financial stress but my clients encouraged me and I ultimately decided to continue my business because I refused to regress into what I'd experienced before. Know and show your value and know your WHY as it won't lead you wrong.
For more information about Joyel and her coaching business, check out her website.
Brenda Alexander is a West Philly native with a love of the 3 W's: writing, wine and Whitney Houston. When she's not working or overanalyzing life, you can catch her praising Jesus with a bomb Gospel playlist or annoying those who love her as she listens to Christmas music all year round (her fascination with the holiday even produced a Christmas book). Her work has been featured on Mayvenn's Real Beautiful blog and CurlyNikki . Follow her excursions via Instagram @trulybrenda_
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Everything You Want In Life Is On The Other Side Of A Venusian Upgrade
If you're an Astro girly to even the slightest degree, you probably know that Venus is the planet of love. But that's not all it is! Venus is also the planet of beauty, pleasure, and harmony. Now, what if I told you there's a way to harness that energy to live your best life, level up, and then some? The process is referred to as a "Venusian upgrade," a term coined by celebrity Astrologer Jade last summer.
And, while it will lead to sugar, spice, and all things nice – the main ingredient in this "upgrade" cocktail is hurt, pain, and upset (whatever it is that you call it when you get burnt). It's the equivalent of when that old flame dogs you out, makes a fool out of you, and you turn your tears into a healthy gym habit to flex on them.
However, according to Jade, the difference lies in the motivation – though we all seek revenge, this outcome is not and won't be for the gaze of those who hurt you – instead of being motivated by revenge, you're essentially motivated by abundance.
What Is a Venusian Upgrade?
"When I created 'A Venusian Upgrade,' I had the intention that I would put all vengeful and negative feelings into a positive transformation for myself. I've seen so many people struggle with transmuting energy – people who don't know how precious their life force is. Giving negative energy to others is taking away potential positive energy from yourself, and nothing ever really comes from it," she explained.
And, when I think about my personal experience with getting a better body in the name of making an ex pay for hurting me, she's absolutely right in that nothing positive comes of it; the attention mostly always leads to a toxic reconnection, interactions that cheapen and devalue you and your time, such as ex-sex.
Alternatively, when you commit to upgrading your Venus, it can lead to upgrades regarding "all things Venus," including relationships (platonic and romantic), finances, and appearance. All things that notably shifted for Jade since beginning this journey.
"Whatever it is that's hurt you in the past, that's hurting you now, or may hurt you in the future — give it to Venus. Put all of your negative feelings into something positive for Venus. Let the ugliness of pain turn you into something even more beautiful. Venus is directly tied to the metamorphic process in Astrology. It is a very natural thing to upgrade via looks, money, and relationships after a Venusian Upgrade."
"Whatever it is that's hurt you in the past, that's hurting you now, or may hurt you in the future — give it to Venus."
Jade speaks about her personal experience with upgrading Venus. She speaks about not being stifled by fear, which is not the same as being unafraid. After all, fear and even doubt are healthy – indicators you have a little sense. But, that doesn't mean you bow out. Seeing it through despite the fear is the faith the universe is waiting to reward.
Since undergoing her Venusian upgrade, Jade says she's "seen 10 times a return on investment through the inspiration" she's gained and the people she's met – inspiration and connections that unlocked her new life.
Much like anything else, you will need to invest in yourself – and this doesn't always necessitate a financial investment so much as a time investment or knowledge (i.e., taking the time to read this article on upgrading your Venus). "The main thing is time. Nobody likes delayed gratification. But, according to Venus, this is the best form of [gratification]! Taurus, a Venus-ruled sign, is the sign of the slow and steady. It represents patience. The best parts of Venus come through a patient process."
Jade reminds us that in traditional Astrology, "Venus represents a woman and a wife. Your Venus is like that; she's like the wife who requires your dedication, and in return, she graces your life with ease and beauty."
In any case of the "happy wife, happy life" mantra, "the happy wife" requires consistency. When the husband or opposite partner throws money at them once every blue moon to compensate for their distance or lack of consistency, it rarely makes the wife happy. According to Jade, it's the same in this scenario.
"Venus is the planet of 1:1 commitments, including to one's self," she continues. "You have to commit to the upgrades you want your Venus to have. You want better romance and friendships? You have to commit to investing in and improving those things. You want your income to improve? You have to commit to a trial and error process that lets you find out what's gonna provide your Venus with the sweetest return. This process takes time and dedication."
According to Jade, upgrading your Venus can look like a combination of any of the following:
- Elevate your every day. Dress like you’ve got somewhere to be every day instead of saving clothes for “special.” occasions. Think, Carrie Bradshaw but less obnoxious. Or, any one of the ladies on Girlfriends. Ditch the sweatpants and athleisure wear.
- Stop spinning the block on your ex. Get comfortable with leaving stagnant energy behind. This is one form of clutter but Jade recommends removing all clutter.
- Figure out your aesthetic, and correct color palettes – invest in those things. Perfect them.
- Don’t skimp on your beauty investments!
Curiously, I wondered about the way our own Venus placement shows up when seeking out a Venusian upgrade. Because in the same way we have a sun sign and moon sign, we also have a sign that accounts for every other planet – including Venus. But, no need to worry or delay your work by getting bogged down. Ultimately, the process is the same as "Venus is naturally connected to the transformation process, so it will hold this ability to upgrade and transmute no matter what sign it's in."
However, I imagine that knowing what sign your Venus is in will tell you the way you enjoy Venusian qualities. For this knowledge, Jade recommends looking into Astrology further by "learning about the house, then the sign, and then Venus as a planet." She adds, "Once you're done, you put it all together and reflect on how these things have played out in [your] life."
lambada/Getty Images
Giving your life a Venusian upgrade is not a concept you hear of frequently; it's only been recently, through Jade's work, that I've heard of it. Since its inception, there have been a few people who have felt inspired to echo Jade's work. What's more, is that the timing of Jade's discovery seems to be perfectly aligned with the recent transit of Pluto moving into the sign of Aquarius – where it will stay for the next 20 years.
But, wait, what do Venus and Pluto have to do with one another? That's what I wondered, myself.
"In Astrology, we know that the 4th house is the anchor of the chart. It's the house (area of life) that holds everything together at the bottom. During Pluto in Aquarius, the sign of Taurus (ruled by Venus) will act as this anchor. We can see this through the lens of derivative Astrology, but that's a whole other convo. Taurus being the anchor means that all things related to Venus come into play."
In turn, the things that Venus stands for also become anchors – beauty, relationships, and harmony.
Etsy
"Money becomes an anchor more than ever. Beauty becomes a stronger anchor. One-on-one relationships, and how harmonious they are, become paramount. These are the things that will hold us down at the bottom of it all during Pluto in Aquarius."
She further explains that this transit will highlight the "haves and the have-nots" in ways that make upgrading our Venus essential to not only surviving but thriving through this transit. Holding no pouches, Jade points out that in the absence of an upgraded Venus during this time, "you'll experience the other side of what I mentioned. Broke, ugly, and lonely. We don't want that."
One thing I know is that being bombarded with this information can be a lot, but I implore everyone to take a deep dive into Jade's social handles. All of this information is readily available. By her own admission, she's provided a step-by-step guide on the Venusian upgrade process before you ever pay a penny for her e-course.
I don't know about you, but the concept of the Venusian upgrade really excites me because, unlike the broader approach of manifesting, this feels more familiar and attainable. From a young age, my mom always told me she was motivated by people telling her she wouldn't be successful, and I've always adopted that mindset. Thus, I've been motivated to create the life I want for myself by tapping into people's projections or fears.
I've always thought this way on some level. Breakup? Cool, watch me show you what you're missing. And I go hard until I forget the initial purpose and remember myself. So, when I say it feels more attainable, I'm aware that I haven't been doing it completely correctly. Still, it's rather simple to reframe the mindset from being motivated by vengeance to being motivated by self-actualization.
From where I’m sitting, the Venusian upgrade is the only love spell (not literally) you’ll ever need.
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