This Career Coach Gave Up A $103K Salary To Live In Her Purpose
Would you leave a six-figure paying gig with a minimal plan and only one company you've ever worked for spanning almost two decades on your resume because you were unhappy? Well, Joyel Crawford, owner of Crawford Leadership Strategies, did just that.
After 18 years with Verizon in various management roles and a checkered bill of health from being overworked, Joyel took her transferable skills in management and turned them into a business in life and career coaching. She now warns her clients, both individual and corporate, against making the same mistakes she did and witnessed working in corporate America. I spoke with the Elon University alumna about how a woman with a Bachelor's in Psychology and a Theater minor with secret dreams of Broadway ended up in a career she felt stifled her for so long before stepping into her true destiny.
Joyel Crawford, Owner of Crawford Leadership Strategies
Through our chat, I discovered that the saying "Money and success doesn't buy happiness" was all too real in her case.
You took a job unrelated to your studies, why?
Most women in my family are [in] social services and mental health so that was a natural and safe concentration. My passion was always the creative arts, hence my theater minor – but my parents weren't supportive of that as a focus. My cousin had recently gotten a job at Bell Atlantic Mobile (now Verizon) in customer service. I wanted to get my MBA and knew the company did 100% tuition reimbursement. During my new hire orientation, they presented on their commitment to professional advancement and that's when my love of leadership clicked in. Throughout my academic career, I was very active in leadership roles and was impressed by their commitment to employee development. My main focus when I first started working at Verizon was not the actual job but obtaining my MBA.
How did you climb the corporate ladder?
Networking. Even as a customer service rep, I spoke to colleagues and managers about my goals. They liked my work ethic and personality and encouraged me to go through the ranks within the company. Within five years, I got my MBA in management. I was promoted to a national accounts manager, to a coach for new hires, to finally an HR admin. From there, I settled into being a leadership development training consultant.
When did you notice you were unhappy?
Looking back, I was never happy because I wasn't doing exactly what I loved. I overcompensated by getting promotions. My knack for leadership allowed me to co-create a new leader orientation program, which was something that came out of frustration of having employees complete eight hours of online training. We consolidated it into just two hours and through that, I certified over 100 employees through that program. At one point, I was responsible for leading development and training for 30,000 employees. But I was coming to a ceiling there.
"Looking back, I was never happy because I wasn't doing exactly what I loved. I overcompensated by getting promotions."
Did you develop an action plan?
No, I just knew that my time was coming to an end there. I was exploring different options but nothing planned out. A friend suggested that I start doing public speaking and telling my story to other professionals about how to move up the ranks within their jobs. I realized that's where my passion lied. Simultaneously, I began to get sick and later discovered it was work-related.
What was going on health-wise?
It started with insomnia. I was diagnosed with generalized anxiety disorder and depression but thanks to my theater background and being a great actress, no one knew. At home, I was miserable and crying with no motivation outside of work. I started grinding my teeth and cracked a tooth and had to get an $800 mouth guard. I was put on antidepressants and a cocktail of different drugs – one to stabilize my moods, one to put me to sleep and so on. At one point, I was singing, acting, and auditioning while working full-time. On my way to rehearsal, I had extreme abdominal pain and discovered it to be a fibroid. I had to have surgery. The process of discovering the fibroid, scheduling, and having the operation and being back at work was done within three weeks. The surgery didn't help. More fibroids developed. The final straw was when I was five minutes late for a conference call and my manager called to give me an earful while I was sick from the fibroids. I quit on the spot and explained why. He was empathetic and instead, suggested I go out on emotional and medical leave.
How’d you get through that period?
My last salary was a base of $103,500. I also had my pension, 401k, and over two consecutive months of unused vacation. I rolled my 401k into an IRA. I knew I wanted to quit and had saved enough money to survive as far as living for rent and other expenses. A year before I quit, I was contemplating what was next. My husband was consulting and suggested I do the same. I had the skill set and the education but didn't recognize it. He did. So I started Crawford Leadership Strategies in 2014.
"A year before I quit, I was contemplating what was next."
How did you start?
I invested in professional memberships for networking purposes. Thankfully, I had credentials under my belt from all of the trainings I completed at Verizon. Although I had a good amount of savings, I didn't take into account the startup costs of a business. Building a website, membership fees, additional certifications, paperwork, and even business cards added up fast. My survival money was running out within six months. Things were getting bad financially.
How bad did it get financially?
My survival money was gone and I resorted to state assistance and food stamps. I couldn't claim unemployment because I left my job voluntarily – regardless of the fact that I could have attributed it to my health and said I left for medical reasons. I couldn't be modest anymore.
How did you work to get your business booming?
Letting go of pride first and advertising to family and friends. My first paying client was a woman who my aunt was mentoring. She worked in government and desired assistance with a new career and my aunt referred me. I came up with an hourly consulting fee. She hired me for a six-hour session. Through that experience, I figured out pricing and packages because she needed me to travel to her in another state and paid for my accommodations. I ended up working with her for six months and she actually became a test client for a practicum I was doing for a certification. That snowballed into other business.
How do you feel you’ve been able to sustain your business?
The great thing about my work is that I can do it virtually so I'm not limited in the clients I can take. Because of my certifications, education, and background, I can do webinars, life coaching, and career coaching. I can build curriculum and I can facilitate programs. I have a variety of what I offer.
You gave up a six-figure salary. Do you see the return on your investment?
Yes, but I made poor investments in advertising in the beginning that cost me. Now I stick to social media and utilize my network of colleagues and clients for work. My certifications help and I'm a member of the Forbes Coaching Council. I've had a small feature in Essence Magazine and I write and coach for The Muse.
Was it worth the risk?
Absolutely. My father passed this year and one of the last things he said to me was, "If you have the chance to do what you love, then do it." I was in a career that was taxing but had skills that I loved and was able to apply them to what I do now full-time. Revenue has gone up yearly. My health is in tact and although like many, I work to find balance, I am happy!
"If you have the chance to do what you love, then do it."
How is life different now?
Before, I never went on vacation and as mentioned, cashed my vacation time out when I quit my job. Since then I've gotten married to the man of my dreams, I've been traveling, and I make time for the things I love.
What advice do you give to those looking to transition?
Put yourself out there and network. It's about who you know, that's how I've landed all of my clients dating back to my first. Stay the course and have patience. I contemplated quitting because of the financial stress but my clients encouraged me and I ultimately decided to continue my business because I refused to regress into what I'd experienced before. Know and show your value and know your WHY as it won't lead you wrong.
For more information about Joyel and her coaching business, check out her website.
Brenda Alexander is a West Philly native with a love of the 3 W's: writing, wine and Whitney Houston. When she's not working or overanalyzing life, you can catch her praising Jesus with a bomb Gospel playlist or annoying those who love her as she listens to Christmas music all year round (her fascination with the holiday even produced a Christmas book). Her work has been featured on Mayvenn's Real Beautiful blog and CurlyNikki . Follow her excursions via Instagram @trulybrenda_
The Reality Of Living With Severe Asthma – As Told by 2 Women On Their Disease Journey
This post is in partnership with Amgen.
The seemingly simple task of taking a breath is something most of us don’t think twice about. But for people who live with severe asthma, breathing does not always come easily. Asthma, a chronic respiratory condition that inflames and narrows the airways in the lungs, affects millions of people worldwide – 5-10% of which live with severe asthma. Severe asthma is a chronic and lifelong condition that is unpredictable and can be difficult to manage. Though often invisible to the rest of the world, severe asthma is a not-so-silent companion for those who live with it, often interrupting schedules and impacting day-to-day life.
Among the many individuals who battle severe asthma, Black women face a unique set of challenges. It's not uncommon for us to go years without a proper diagnosis, and finding the right treatment often requires some trial and error. Thankfully, all hope is not lost for those who may be fighting to get their severe asthma under control. We spoke with Juanita Brown Ingram, Esq. and Jania Watson, two inspiring Black women who have been living with severe asthma and have found strength, resilience, and a sense of purpose in their journeys.
Juanita Brown Ingram, Esq.
Juanita Ingram has a resume that would make anyone’s jaw drop. On top of being recently crowned Mrs. Universe, she’s also an accomplished attorney, filmmaker, and philanthropist. From the outside, it seems there’s nothing this talented woman won’t try, and likely succeed at. In her everyday life, however, Juanita exercises a lot more caution. From a young age, Juanita has struggled with severe asthma. Her symptoms were always exacerbated by common illnesses like a cold or flu. “I've heard these stories of my breathing struggles, but I remember distinctly when I was younger not being able to breathe every time I got a virus,” says Ingram. “I remember missing a lot of school and crying a lot because asthma is painful. I [was taken] to see my doctor often if I got sick with anything so I was hypervigilant as a child, and I still am.”
Today, Juanita says her symptoms are best managed when she’s working closely with her care team, avoiding getting sick and staying ahead of any symptoms. Ingram said she’s been blessed with skilled doctors who are just as vigilant of her symptoms as she is. While competing in the Mrs. Universe competition, Juanita took extra care to stay clear of other competitors to ensure she didn’t catch a cold or virus that would trigger her severe asthma. “I would stand off to the side and sometimes that could be taken as ‘oh, she thinks she's better than everybody else.’ But if I get sick during a pageant, I'm done. I had to compete with that in mind because my sickness doesn't look like everybody else's sickness.”
Even when her symptoms are under control, living with severe asthma still presents challenges. Juanita relies on her strong support system to overcome the hurdles caused by a lack of understanding from the public, “I think that there's a lot of lack of awareness about how serious severe asthma is. I would [also] tell women to advocate and to trust their intuition and not to allow someone to dismiss what you're experiencing.”
Jania Watson
Jania, a content creator from Atlanta, Georgia, has been living with severe asthma for many years. Thanks to early testing by asthma specialists, Jania was diagnosed with severe asthma as a child after experiencing frequent flare-ups and challenges in her day-to-day life. “I specifically remember, I was starting school, and we were moving into a new house. One of the triggers for me and my younger sister at the time were certain types of carpets. We had just moved into this new house and within weeks of us being there, my parents literally had to pay for all new carpet in the house.”
As Jania grew older, she was suffering from fewer flare-ups and thought her asthma was well under control. However, a trip back to her doctor during high school revealed that her severe asthma was affecting her more than she realized. “That was the first time in a long time I had to do a breathing test,” she describes. “The doctor had me take a deep breath in and blow into a machine to test my breathing. They told me to blow as hard as I could. And I was doing it. I was giving everything I got. [My dad and the doctor] were looking at me like ‘girl, stop playing.’ And at that point [it confirmed] I still have severe asthma because I've given it all I got. It doesn't really go away, but I just learned how to help manage it better.”
Jania recognizes that people who aren’t living with asthma, may not understand the disease and mistake it for something less serious. Or there could be others who think their symptoms are minor, and not worth bringing up. So, for Jania, communicating with others about her diagnosis is key. “Having severe asthma [flare-ups] in some cases looks very similar to being out of shape,” she said. “But this is a chronic illness that I was born with. This is just something that I live with that I've been dealing with. And I think it's important for people to know because that determines the next steps. [They might ask] ‘Do you need a bottle of water, or do you need an inhaler? Do you need to take a break, or do we need to take you to the hospital?’ So, I think letting the people around you know what's going on, just in case anything were to happen plays a lot into it as well.”
Like Juanita, Jania’s journey has been marked by ups and downs, but she remains an unwavering advocate for asthma awareness and support within the Black community. She hopes that her story can be an inspiration to other women with asthma who may not yet have their symptoms under control. “There's still life to be lived outside of having severe asthma. It is always going to be there, but it's not meant to stop you from living your life. That’s why learning how to manage it and also having that support system around you, is so important.”
By sharing their journeys, Juanita and Jania hope to encourage others to embrace their conditions, obtain a proper management plan from a doctor or asthma specialist like a pulmonologist or allergist, and contribute to the improvement of asthma awareness and support, not only within the Black community, but for all individuals living with severe asthma.
Read more stories from others like Juanita and Jania on Amgen.com, or visit Uncontrolled Asthma In Black Women | BREAK THE CYCLE to find support and resources.
What The Holiday Season Can Reveal About Your Relationship
Ah yes. The holiday season. As far as (romantic) relationships go, it’s the time of year when people get engaged the most. Interestingly enough, because a lot of people don’t like to “rock the boat” too much during Christmastime, January is when divorces are filed the most often.
And honestly, in a roundabout way, it’s for both of these reasons that I think that, when you’re dating (especially seriously dating) someone, I believe that this is the time of year when you should especially take note of certain things. Because if there’s one time of year when you can get a real peep into what your future with someone could very possibly be like — between Thanksgiving and New Year’s would definitely be it.
Don’t believe me? Keep reading and I think that you’ll see exactly where I am coming from.
If They’re a “Holiday Person” or Not
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After almost two decades of working with couples, if there are three things that get totally underestimated during the dating process it’s sexual compatibility, having different faith mindsets, and how folks view holidays. And while the first two may make all of the sense in the world to you, if that last one is something that you think is no biggie — you are potentially setting yourself up for years of unnecessary stress, drama, and/or disappointment, if you don’t ponder how this can very much so become problematic.
Shoot, even on a friendship level, I had a friend who was pretty much obsessed with Christmas. I don’t observe holidays so, whenever she’d want me to come over for Christmas movies, loud Christmas music, and the baking of Christmas cookies and I passed or was less than enthusiastic, she was low-key triggered. That’s because a lot of people have many emotional things wrapped up into the holiday season: childhood memories, certain teachings, and sentimental expectations.
Anyway, if you’re someone who counts down to Christmas, your partner couldn’t care less and somehow you think that it will be smooth sailing for the rest of your life to be with someone like that — I’ll just say that I’ve had some clients who have ultimately broken up over that very issue. It’s because one felt overlooked while the other felt that they were being dramatic. And since Christmas — hell, all holidays — circle around every year…years of this led to a build-up of stress and resentment.
Moral to the story: might as well figure out now where both of you stand and, if you’re not on the same page of interest or enthusiasm, if there is room for compromise before jumping any broom.
If They’re Proactive or Reactive
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Although I don’t do holidays, I don’t know if it’s the Gemini in me or what but I am all-the-way-live about my birthday. That said, I once had a boyfriend who, while he was a nice guy, he absolutely sucked when it came to celebrating the one day that I actually care about. I mean, he was horrible at it. The reason he gave was his birthday wasn’t that big of a deal — and you know what? I absolutely don’t get what that has to do with me. Yeah, it’s kind of another article for another time that you should make sure that your partner isn’t so selfish that they think you should not expect certain things from them just because they’re not interested in them. Anyway, because this was his mindset, I can’t count one time when he was proactive about my birthday. Now, once he realized that either my feelings were hurt or I was irritated, here he would come with some sort of semi-plan — but why did it take that for him to show up for something that happens the same time annually? *le sigh*
The silver lining on this point is, that he’s the reason why I tell people all of the time to make sure that they pay attention to whether or not their partner is proactive vs. reactive during the dating process. What I mean by that is, do they think about what would bring a smile to your face all on their own or do they only do things to get out of the “dog house” on the back end?
And if holidays matter to you, there is no better time to pay close attention to this particular point: Are they offering to help with shopping or wrapping? Have they planned dates to get your mind off of potential holiday stress? Have they asked you to set aside time for them whether it’s during Christmas or in time for New Year’s? Or has it been crickets the entire time?
My late fiancé was a proactive man. I mean, even when I had a cold, this man would have flowers, orange juice, and meds waiting for me at my dorm (yep, even at that young of an age, he was on it). It’s one of the things that “sold” me to the concept of forever with him. People who move proactively have you on their minds and like to show it.
Reactive people are always trying to fix what could’ve been avoided…if they had only been proactive in the first place. BIG DIFFERENCE. And yes, the holidays typically tend to amplify all of this.
How Their Love Language Translates
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There is a wife in my life who once said something to me that I have shared before on this platform and I definitely make a point to share with all of my clients at one point or another. After a few decades of marriage and watching how her husband is reactive in many ways, I inquired how it made her feel. What she said was truly a mic drop moment: “I know that he loves me. He just doesn’t nourish or cherish me well.” She’s pulling that from Scripture: “So husbands ought to love their own wives as their own bodies; he who loves his wife loves himself. For no one ever hated his own flesh, but nourishes and cherishes it, just as the Lord does the church.” (Ephesians 5:28-29 — NKJV)
One definition of nourish is “sustain with food or nutriment.” Her husband is a good provider, so I know what she meant was more in the lane of synonyms like cultivate, tend to, and comfort. He’s just not the “go above and beyond” kind of man.
As far as cherish, that means that someone “to care for tenderly; nurture.”
When it comes to your own relationship, one way that your own partner can nourish and cherish you is by speaking your love language (physical touch, words of affirmation, quality time, acts of service, gifts) — and the holiday season is a great time for them to do that. Even if they don’t have a ton of money, they can take you out on dates that have your love language in mind (check out “15 Date Ideas Based On Your Love Language”). And while they’re doing that, you too can be figuring out how to become more fluent in the love language that they tend to resonate with the most.
Since December is reportedly the most romantic time of the year, if a man is gonna show up in this particular area, it’s usually gonna be now or bust. And that brings me to my next point.
If They’re Romantic
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I’m working with a client right now who is the absolute worst when it comes to romance. In his mind, if it’s not practical, it makes no sense to do it — whatever “it” may be. Because he’s a good husband in other areas, his wife has learned how to go without it; however, she has shared with me that if she could do things over again, she would’ve not married someone who didn’t have one romantic bone in his body because it has caused her to feel less appreciated than she thought that going without it would.
And just what does it mean to be a romantic individual? A very simple word encapsulates it pretty well: wooing. It’s what someone does to receive the — or when you’re in a relationship, more of the — affection, attention, admiration, and love of someone else.
Now we already know that one of the reasons why some people can seem romantic on the front end and then it falls off later is because they will amp up the “wooing” during dating and courtship and then get very comfortable after marriage. However, when someone is naturally romantic, more times than not, that isn’t the case. I know some husbands who are “strong wooers” to this day and it’s all because they are hard-wired to show their wives how much they mean to them on a pretty consistent basis.
Now, it’s another article for another time that it’s easier for a man to be romantic when women are wooing back (y’all ready to talk about that yet?). For instance, let’s not act like Valentine’s Day ain’t coming up soon and some of y’all think that it’s only about what you should be receiving and not also giving in return (sex is not a present, by the way). Yet the bottom line with this point is — watch if he woos or turns up the wooing. If he doesn’t and that really and truly bothers you, don’t ignore those feelings. “Forever” is a long time to go without getting something that you need and if romance is one of those things…take that very seriously.
(The husband I talked about has a hella surprise for his wife before the holidays are over, by the way. Counseling works! If there’s trouble in your relationship right now…get some.)
How They Are with Money
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Did you know that, reportedly, 25 percent of people are still trying to get rid of the debt that they received from holiday shopping last year? Yeah, that’s not good. And since financial stress, drama, and trauma continue to be a leading cause of why marriages end, you both need to pay attention to how y’all act in the mall and with your credit cards online right about now. Are either one of you impulsive spenders? Do either one of you take the attitude of “spend now, worry later”? This is a great time to talk about if you both are good at budgeting if you both have savings accounts (with actual money in it), and if you both use credit cards for emergencies more than anything else.
Since money is something that is an uncomfortable topic for a lot of people, it’s no shocker that many couples end up totally blindsided in marriage because they didn’t know certain things about how their partner got down when it comes to coins. Shoot, you’d be amazed by how many folks get up in arms whenever I ask them to show their partner their credit report during premarital sessions — umm, you’re going to be married to them. You don’t think they’re gonna eventually find out anyway? (What in the world?)
A lot of money moves around during the holiday season. This means that if there is a time when it doesn’t seem quite so “Why do you need to know that?” when it comes to spending habits and money mindsets, this would be it. Take advantage of it. The more you know about their money moves, the more clarity you’ll have about whether they’re a good fit for you — or not. Ask every divorced person you know how right I am on this one. They’ll tell you.
What Their Family Dynamic Is Like
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Family. Whew, chile. I remember when a guy — a guy who is now divorced, mind you — used to very arrogantly say, “I didn’t marry my wife’s family. I married her.” And while “leaving and cleaving” (Genesis 2:24-25) should indeed be a focus in any marriage, if you think that the person who you’re going to spend the rest of your life with will not have their relatives impact you on some level… “delusional” is a kind word for me to use. Listen, even if they are estranged from their family or their loved ones are deceased, the influence of those dynamics is still going to have a direct effect on you, one way or another.
That said, since most people are not in those “exclusive clubs,” if you are going to spend, at least a part of the holiday with your bae’s people, you need to pay close attention to how things go down. How folks communicate. If boundaries are respected. How you are spoken to and treated. What the family traditions are and if you are comfortable with them. If you see any red flags, that could make it difficult for you to interact with his family moving forward — and these are just a few examples of where I am coming from.
You know, it’s interesting. Although a leading cause for divorce continues to be what I just stated (finances), I semi-recently read a Forbes article that said the lack of family support is climbing up the ladder for why so many marriages are falling apart. This means that the whole “you and me against the world” mindset is slowly becoming more challenging to maintain because, some folks are realizing that, even when it comes to sustaining a marriage, it can “take a village” as far as having a solid support and encouragement system goes.
Now, can a marriage survive when there is familial conflict? So long as both people have really healthy boundaries, sure. Yet why would you choose to have that kind of relationship if you can be with someone where there is peace and harmony instead? And so, if the two of you are gonna be with either or both of your people this holiday season, pay close attention to the family dynamics and interactions. Family will always reveal a lot. I’ve dodged some major bullets by taking this point to heart. Boy, do I have some testimonies!
How Open They Are to Compromise
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Even with all that I just said, there is gonna be at least one of these categories where you both are going to have to be at least a little bit flexible — and that’s why I’m going to close this article out on that point. Some people are so “me-centered” that they don’t want a relationship; they want someone who is gonna be their hype man or hype woman…nothing more. And someone who isthat selfish? That is someone who needs to remain single.
And what does selfishness look like? Just for safe measure?
- Selfish people only care about their feelings, wants, and needs.
- Selfish people are poor listeners.
- Selfish people like to manipulate in order to get their way.
- Selfish people make plans that involve you without consulting with you first.
- Selfish people never know how to “go with the flow;” in other words, they are inflexible.
- Selfish people take more than they give.
- Selfish people like to hog all of the attention.
- Selfish people are not considerate of other people’s perspectives.
- Selfish people can’t take feedback and tend to not hold themselves accountable.
- Selfish people are self-consumed.
And if you think that you can build a strong, healthy, and lasting relationship with someone like that? Chile, I don’t see how — or more importantly, why you would even want to.
Listen, NOTHING reveals selfishness quite like the holidays do. So, definitely take this final point to heart. No matter how much you care about someone, if they are showing all kinds of signs of being a selfish individual, that’s typically not something that you can just “love away.” Remember that selfishness is about getting more…so if your partner shows himself to be hella selfish over the next several days, it might be time to do some slowing down NOT speeding up the relationship.
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Enjoy this holiday season, sis. Just make sure to use it as the “magnifying glass” that it is.
The good that you see — awesome.
The challenges that you see — do not ignore them.
The holidays are trying to do you a solid. Thank them for it.
They’ve actually got you…more than you know.
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