This Career Coach Gave Up A $103K Salary To Live In Her Purpose
Would you leave a six-figure paying gig with a minimal plan and only one company you've ever worked for spanning almost two decades on your resume because you were unhappy? Well, Joyel Crawford, owner of Crawford Leadership Strategies, did just that.
After 18 years with Verizon in various management roles and a checkered bill of health from being overworked, Joyel took her transferable skills in management and turned them into a business in life and career coaching. She now warns her clients, both individual and corporate, against making the same mistakes she did and witnessed working in corporate America. I spoke with the Elon University alumna about how a woman with a Bachelor's in Psychology and a Theater minor with secret dreams of Broadway ended up in a career she felt stifled her for so long before stepping into her true destiny.
Joyel Crawford, Owner of Crawford Leadership Strategies
Through our chat, I discovered that the saying "Money and success doesn't buy happiness" was all too real in her case.
You took a job unrelated to your studies, why?
Most women in my family are [in] social services and mental health so that was a natural and safe concentration. My passion was always the creative arts, hence my theater minor – but my parents weren't supportive of that as a focus. My cousin had recently gotten a job at Bell Atlantic Mobile (now Verizon) in customer service. I wanted to get my MBA and knew the company did 100% tuition reimbursement. During my new hire orientation, they presented on their commitment to professional advancement and that's when my love of leadership clicked in. Throughout my academic career, I was very active in leadership roles and was impressed by their commitment to employee development. My main focus when I first started working at Verizon was not the actual job but obtaining my MBA.
How did you climb the corporate ladder?
Networking. Even as a customer service rep, I spoke to colleagues and managers about my goals. They liked my work ethic and personality and encouraged me to go through the ranks within the company. Within five years, I got my MBA in management. I was promoted to a national accounts manager, to a coach for new hires, to finally an HR admin. From there, I settled into being a leadership development training consultant.
When did you notice you were unhappy?
Looking back, I was never happy because I wasn't doing exactly what I loved. I overcompensated by getting promotions. My knack for leadership allowed me to co-create a new leader orientation program, which was something that came out of frustration of having employees complete eight hours of online training. We consolidated it into just two hours and through that, I certified over 100 employees through that program. At one point, I was responsible for leading development and training for 30,000 employees. But I was coming to a ceiling there.
"Looking back, I was never happy because I wasn't doing exactly what I loved. I overcompensated by getting promotions."
Did you develop an action plan?
No, I just knew that my time was coming to an end there. I was exploring different options but nothing planned out. A friend suggested that I start doing public speaking and telling my story to other professionals about how to move up the ranks within their jobs. I realized that's where my passion lied. Simultaneously, I began to get sick and later discovered it was work-related.
What was going on health-wise?
It started with insomnia. I was diagnosed with generalized anxiety disorder and depression but thanks to my theater background and being a great actress, no one knew. At home, I was miserable and crying with no motivation outside of work. I started grinding my teeth and cracked a tooth and had to get an $800 mouth guard. I was put on antidepressants and a cocktail of different drugs – one to stabilize my moods, one to put me to sleep and so on. At one point, I was singing, acting, and auditioning while working full-time. On my way to rehearsal, I had extreme abdominal pain and discovered it to be a fibroid. I had to have surgery. The process of discovering the fibroid, scheduling, and having the operation and being back at work was done within three weeks. The surgery didn't help. More fibroids developed. The final straw was when I was five minutes late for a conference call and my manager called to give me an earful while I was sick from the fibroids. I quit on the spot and explained why. He was empathetic and instead, suggested I go out on emotional and medical leave.
How’d you get through that period?
My last salary was a base of $103,500. I also had my pension, 401k, and over two consecutive months of unused vacation. I rolled my 401k into an IRA. I knew I wanted to quit and had saved enough money to survive as far as living for rent and other expenses. A year before I quit, I was contemplating what was next. My husband was consulting and suggested I do the same. I had the skill set and the education but didn't recognize it. He did. So I started Crawford Leadership Strategies in 2014.
"A year before I quit, I was contemplating what was next."
How did you start?
I invested in professional memberships for networking purposes. Thankfully, I had credentials under my belt from all of the trainings I completed at Verizon. Although I had a good amount of savings, I didn't take into account the startup costs of a business. Building a website, membership fees, additional certifications, paperwork, and even business cards added up fast. My survival money was running out within six months. Things were getting bad financially.
How bad did it get financially?
My survival money was gone and I resorted to state assistance and food stamps. I couldn't claim unemployment because I left my job voluntarily – regardless of the fact that I could have attributed it to my health and said I left for medical reasons. I couldn't be modest anymore.
How did you work to get your business booming?
Letting go of pride first and advertising to family and friends. My first paying client was a woman who my aunt was mentoring. She worked in government and desired assistance with a new career and my aunt referred me. I came up with an hourly consulting fee. She hired me for a six-hour session. Through that experience, I figured out pricing and packages because she needed me to travel to her in another state and paid for my accommodations. I ended up working with her for six months and she actually became a test client for a practicum I was doing for a certification. That snowballed into other business.
How do you feel you’ve been able to sustain your business?
The great thing about my work is that I can do it virtually so I'm not limited in the clients I can take. Because of my certifications, education, and background, I can do webinars, life coaching, and career coaching. I can build curriculum and I can facilitate programs. I have a variety of what I offer.
You gave up a six-figure salary. Do you see the return on your investment?
Yes, but I made poor investments in advertising in the beginning that cost me. Now I stick to social media and utilize my network of colleagues and clients for work. My certifications help and I'm a member of the Forbes Coaching Council. I've had a small feature in Essence Magazine and I write and coach for The Muse.
Was it worth the risk?
Absolutely. My father passed this year and one of the last things he said to me was, "If you have the chance to do what you love, then do it." I was in a career that was taxing but had skills that I loved and was able to apply them to what I do now full-time. Revenue has gone up yearly. My health is in tact and although like many, I work to find balance, I am happy!
"If you have the chance to do what you love, then do it."
How is life different now?
Before, I never went on vacation and as mentioned, cashed my vacation time out when I quit my job. Since then I've gotten married to the man of my dreams, I've been traveling, and I make time for the things I love.
What advice do you give to those looking to transition?
Put yourself out there and network. It's about who you know, that's how I've landed all of my clients dating back to my first. Stay the course and have patience. I contemplated quitting because of the financial stress but my clients encouraged me and I ultimately decided to continue my business because I refused to regress into what I'd experienced before. Know and show your value and know your WHY as it won't lead you wrong.
For more information about Joyel and her coaching business, check out her website.
Brenda Alexander is a West Philly native with a love of the 3 W's: writing, wine and Whitney Houston. When she's not working or overanalyzing life, you can catch her praising Jesus with a bomb Gospel playlist or annoying those who love her as she listens to Christmas music all year round (her fascination with the holiday even produced a Christmas book). Her work has been featured on Mayvenn's Real Beautiful blog and CurlyNikki . Follow her excursions via Instagram @trulybrenda_
The Reality Of Living With Severe Asthma – As Told by 2 Women On Their Disease Journey
This post is in partnership with Amgen.
The seemingly simple task of taking a breath is something most of us don’t think twice about. But for people who live with severe asthma, breathing does not always come easily. Asthma, a chronic respiratory condition that inflames and narrows the airways in the lungs, affects millions of people worldwide – 5-10% of which live with severe asthma. Severe asthma is a chronic and lifelong condition that is unpredictable and can be difficult to manage. Though often invisible to the rest of the world, severe asthma is a not-so-silent companion for those who live with it, often interrupting schedules and impacting day-to-day life.
Among the many individuals who battle severe asthma, Black women face a unique set of challenges. It's not uncommon for us to go years without a proper diagnosis, and finding the right treatment often requires some trial and error. Thankfully, all hope is not lost for those who may be fighting to get their severe asthma under control. We spoke with Juanita Brown Ingram, Esq. and Jania Watson, two inspiring Black women who have been living with severe asthma and have found strength, resilience, and a sense of purpose in their journeys.
Juanita Brown Ingram, Esq.
Juanita Ingram has a resume that would make anyone’s jaw drop. On top of being recently crowned Mrs. Universe, she’s also an accomplished attorney, filmmaker, and philanthropist. From the outside, it seems there’s nothing this talented woman won’t try, and likely succeed at. In her everyday life, however, Juanita exercises a lot more caution. From a young age, Juanita has struggled with severe asthma. Her symptoms were always exacerbated by common illnesses like a cold or flu. “I've heard these stories of my breathing struggles, but I remember distinctly when I was younger not being able to breathe every time I got a virus,” says Ingram. “I remember missing a lot of school and crying a lot because asthma is painful. I [was taken] to see my doctor often if I got sick with anything so I was hypervigilant as a child, and I still am.”
Today, Juanita says her symptoms are best managed when she’s working closely with her care team, avoiding getting sick and staying ahead of any symptoms. Ingram said she’s been blessed with skilled doctors who are just as vigilant of her symptoms as she is. While competing in the Mrs. Universe competition, Juanita took extra care to stay clear of other competitors to ensure she didn’t catch a cold or virus that would trigger her severe asthma. “I would stand off to the side and sometimes that could be taken as ‘oh, she thinks she's better than everybody else.’ But if I get sick during a pageant, I'm done. I had to compete with that in mind because my sickness doesn't look like everybody else's sickness.”
Even when her symptoms are under control, living with severe asthma still presents challenges. Juanita relies on her strong support system to overcome the hurdles caused by a lack of understanding from the public, “I think that there's a lot of lack of awareness about how serious severe asthma is. I would [also] tell women to advocate and to trust their intuition and not to allow someone to dismiss what you're experiencing.”
Jania Watson
Jania, a content creator from Atlanta, Georgia, has been living with severe asthma for many years. Thanks to early testing by asthma specialists, Jania was diagnosed with severe asthma as a child after experiencing frequent flare-ups and challenges in her day-to-day life. “I specifically remember, I was starting school, and we were moving into a new house. One of the triggers for me and my younger sister at the time were certain types of carpets. We had just moved into this new house and within weeks of us being there, my parents literally had to pay for all new carpet in the house.”
As Jania grew older, she was suffering from fewer flare-ups and thought her asthma was well under control. However, a trip back to her doctor during high school revealed that her severe asthma was affecting her more than she realized. “That was the first time in a long time I had to do a breathing test,” she describes. “The doctor had me take a deep breath in and blow into a machine to test my breathing. They told me to blow as hard as I could. And I was doing it. I was giving everything I got. [My dad and the doctor] were looking at me like ‘girl, stop playing.’ And at that point [it confirmed] I still have severe asthma because I've given it all I got. It doesn't really go away, but I just learned how to help manage it better.”
Jania recognizes that people who aren’t living with asthma, may not understand the disease and mistake it for something less serious. Or there could be others who think their symptoms are minor, and not worth bringing up. So, for Jania, communicating with others about her diagnosis is key. “Having severe asthma [flare-ups] in some cases looks very similar to being out of shape,” she said. “But this is a chronic illness that I was born with. This is just something that I live with that I've been dealing with. And I think it's important for people to know because that determines the next steps. [They might ask] ‘Do you need a bottle of water, or do you need an inhaler? Do you need to take a break, or do we need to take you to the hospital?’ So, I think letting the people around you know what's going on, just in case anything were to happen plays a lot into it as well.”
Like Juanita, Jania’s journey has been marked by ups and downs, but she remains an unwavering advocate for asthma awareness and support within the Black community. She hopes that her story can be an inspiration to other women with asthma who may not yet have their symptoms under control. “There's still life to be lived outside of having severe asthma. It is always going to be there, but it's not meant to stop you from living your life. That’s why learning how to manage it and also having that support system around you, is so important.”
By sharing their journeys, Juanita and Jania hope to encourage others to embrace their conditions, obtain a proper management plan from a doctor or asthma specialist like a pulmonologist or allergist, and contribute to the improvement of asthma awareness and support, not only within the Black community, but for all individuals living with severe asthma.
Read more stories from others like Juanita and Jania on Amgen.com, or visit Uncontrolled Asthma In Black Women | BREAK THE CYCLE to find support and resources.
Don't Go Into 2024 Without Discussing These 6 Things With Your Man
Since we’re at the stage in 2023 where we can pretty much count down the hours until a brand-spanking new year is before us, I thought it was necessary to encourage those of you who are in relationships to do a bit of relational inventory. It’s not something that I haven’t mentioned in my content before. Hey, charge it to being a marriage life coach and writer but I think clear communication is super essential — and that means there are times when you need to flat-out ask certain questions, listen to the answers you receive, and then decide where to go from there.
And so, today, I’ve got six questions that you should ask your man over the next couple of days. Now, I’ll be honest: some of these might be hard to ask simply because the answers might be difficult to hear if they’re the kind that you didn’t expect. Still, I believe that it’s important to close out the year by opening up the floor to hear where your man’s head and heart are as you express your head and heart in return. Because, from both personal experience and observation of others, time is too precious to be out here assuming that what you want is what he wants as well.
If you want to know, you need to ask — and I think you can pretty much get the clarity that you need by asking — asking not berating or pressuring — the following six questions before the ball drops at midnight on January 1, 2024.
1. "Are we on the same page?"
GiphyThe reason I’ve written articles like “6 Signs You’re In A One-Sided Relationship” in times past is because I know what it’s like to be seeing someone and, while I think we’re doing one thing, they are thinking we’re on something completely different. I’ve thought that good sex was establishing a solid connection while the guy saw me as his favorite kind of recreational use. I’ve thought I was officially dating while guys thought they were in situationships with me (and no, those two things ARE NOT the same). I’ve thought that seeing someone for months was ultimately leading towards marriage while the guy was having a good time just…seeing me for months (LOL).
And while it’s easy to demonize those individuals while playing the victim role, the reality is when one assumes, it still can make an ass out of them — and yes, many times, because I wanted something to be a certain way, I assumed that they did too.
And that’s why it’s so important to make sure that you and whoever you’re…whatever-ing with (LOL) is on the same page as you are. I don’t care how long you’ve known him. I don’t care how much the two of you have in common. Don’t fall into the “surely, he must be on what I’m on; how could he not be?” trap because men and women are different. That’s not a flaw on the man’s part; that’s just the way it is.
I could go on and on about this particular question alone yet I think you get my overall point. Before going into 2024, see, not only if you’re on the same page but even in the same kind of book. I would hate for you to see your dynamic as a romance novel while he treats it more like a magazine that he casually thumbs through at the doctor’s office — you know, something to do…for the moment. You’d be amazed how much that happens. Sad yet true.
2. "Do we want the same things?"
GiphyOkay, so say that you both are in agreement that you’re exclusively dating. Thing is, you’ve got marriage in your sights while he doesn’t want to get married. “Now Shellie, why would a man get into a one-on-one situation if marriage wasn’t the ultimate goal?” Yeah, this right here is one of the main reasons why I pitched this article in the first place. A man will date you, even exclusively and seriously, and be fine with that because he may like serious relationships while having no intentions of ever getting married at all (check out “Single-Minded: So, What If You Like Dating But DON’T Desire Marriage?”). I mean, who said that everyone thinks that companionship equates to sharing a home, sharing a name, and sharing a life until death parts them from their partner?
Or what about kids? What if someone has verbalized that they can see making you his wife someday (check out “We Asked 10 Men What Makes A Woman 'Wife Material'”)? Thing is, you are in your 30s and want kids ASAP yet he is on the fence about whether he wants children at all. Listen, I have worked with couples, both as a marriage life coach and a doula, long enough to know that this isn’t something that just “works itself out with time.” Why? Because time is not on a biological clock’s side. The way life — and science — have it, men have damn near forever to figure out what they want to do as far as parenting goes. Us? Yeah, not so much.
Bottom line here, whatever it is that is truly important to you, whatever is pretty much a non-negotiable as far as you are concerned, that is something else that needs to be brought up. Because no matter how much the two of you may love each other, that has little to do with if you want the same things — and in order for a relationship to run smoothly, the latter has to be a part of your relationship’s reality.
3. "Have your needs changed?"
GiphyI have shared in articles before that, one of my favorite quotes as far as relationships are concerned is, “People change and forget to tell each other.” This is a big part of the reason why people end up getting divorced, all the while saying that they feel like strangers to one another. It’s because, NO ONE goes day by day, month by month, year by year, and doesn’t change as a person on some levels. And when you’re evolving with another individual who is doing the same, that’s double the shifting. It takes a lot of patience and grace to go through those transitions smoothly.
Anyway, it’s always a wise move to ask your partner if the same needs they had last year — or hell, even six months ago — are the ones that they have now. And I mean in every department too. What they may have liked sexually may have shifted (as is with you). The ways that they used to like you to express your love for them might be a bit different now (as is with you). The kind of relationship that they were looking for — getting older, their goals, and all kinds of other stuff may have altered that as well (as is with you).
You can’t meet someone’s needs if you don’t know what they are and it’s unrealistic to assume that those needs are always going to be the same — no matter how much you may want them to be (that’s a play on words by design). The best relationships are proactive about making sure that mutual needs are met. Discuss each other’s needs with your man sooner than later. Much sooner if you can.
4. "Is this what you thought it would be?"
GiphyEven though I mostly work with married and engaged couples, I do come across my fair share of people who are just dating too. One couple, in particular, I remember the woman being absolutely heartbroken when her boyfriend of three years told her that he wanted to end the relationship because it wasn’t what he thought it was going to be like. He felt that she wanted to monopolize too much of his time. Not only that but she didn’t get along well with his family and they had two different faith beliefs. Although he went into the relationship thinking that so long as they strongly cared for each other, everything would work itself out — it wasn’t going smoothly and he wanted a relationship that required a lot less…finessing.
Listen, a motto that I have is “better to break up than divorce,” so it’s a good thing that he spoke up before paperwork, kids, and a lot of other stuff got involved. However, that story alone is impactful enough for this question to be mentioned because…you’d be amazed how many people won’t speak up about stuff like this unless they are point-blank asked. ASK.
5. "Are we making each other better? Or...worse?"
GiphyThere are so many words that just get “thrown around” without really appreciating the weight of them. One would be “toxic.” Something that is toxic is something that is basically harmful at a poisonous level. And so, when we use the term “toxic relationship,” one way to qualify if one is or not is if it’s making two people better or worse. Honestly, this can apply to familial dynamics, friendships, co-workers, fellow church members…yeah, it pretty much runs the gamut. Yet since we’re talking about romantic connections here, you definitely should discuss with your partner if the two of you are making each other better or worse as the direct result of intimately interacting with one another.
I actually have a male friend right now who is at this crossroads because he doesn’t feel like he or his fiancé are making each other better. It’s not so much that they are making each other “worse” so much as they are keeping each other stagnant — and that’s not good either. Why? Because if there is anyone who you should be able to say that, as a direct result of them being in your life, you are thriving and flourishing, it needs to be your partner. And if that isn’t the case, no matter how much you care for each other, something isn’t healthy about staying together because life is too short to be “treading water” when you should be moving forward.
- If you’re not emotionally maturing, you’re not getting better.
- If you’re not getting stronger in your sense of self-worth, you’re not getting better.
- If you’re not reaching goals that you have for yourself, even if it’s simply because you’re distracted with trying to maintain the relationship all of the time, you’re not getting better.
- If you feel like you’re sacrificing, to the point of losing, parts of yourself, you’re not getting better.
- If you’re not getting better, you’re not getting better.
Better means “more.” Worse means “less.” If there is more "less" than more "more" when it comes to your relationship with your man…don’t overlook that. The time to talk is now. RIGHT NOW.
6. "How do you want to end next year?"
GiphyOkay, so back to what I just said about the whole treading water thing, I definitely think that you and your partner should reflect over the past 12 months and chat about the strides that were made. Yes, as individuals yet more importantly (as it relates to this article), as a couple. If you can pinpoint clear new milestones that were reached — mazel tov! On the other hand, if nothing has really changed at all…you know what I’m about to say, right?
And no, I’m not saying that folks should expect what I just recently read about Fantasia (did you know that she only knew her husband for three weeks before getting married? Wow.). All I’m saying is that healthy relationships consist of two people who move with intention and when intentions are executed, progress is made.
So, as we close this one out — talk about how things were this time last year and if there are clear signs of growth. Then talk about 3-5 goals that both of you can feel good about setting for the new year so that you can keep improving as a couple. Because it would be sad to spend years with someone and, in the words of Nina from the classic movie Love Jones, all you can look at each other and say is, “All we have are all these years.” Geeze.
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An author by the name of Justin Wetch once said, "Love starts as a feeling, but to continue is a choice." And in order to choose to continue, in a mutually beneficial fashion, you both need to know that you want the same things and feel the same way. So, before entering into 2024, please make sure that the both of you do — for both of your sakes. That way, you can move with confidence and clarity…without any type of assumption.
And that’s always the best place, relationally, to be.
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Featured image by Riska/Getty Images