Would you leave a six-figure paying gig with a minimal plan and only one company you've ever worked for spanning almost two decades on your resume because you were unhappy? Well, Joyel Crawford, owner of Crawford Leadership Strategies, did just that.
After 18 years with Verizon in various management roles and a checkered bill of health from being overworked, Joyel took her transferable skills in management and turned them into a business in life and career coaching. She now warns her clients, both individual and corporate, against making the same mistakes she did and witnessed working in corporate America. I spoke with the Elon University alumna about how a woman with a Bachelor's in Psychology and a Theater minor with secret dreams of Broadway ended up in a career she felt stifled her for so long before stepping into her true destiny.
Joyel Crawford, Owner of Crawford Leadership Strategies
Through our chat, I discovered that the saying "Money and success doesn't buy happiness" was all too real in her case.
You took a job unrelated to your studies, why?
Most women in my family are [in] social services and mental health so that was a natural and safe concentration. My passion was always the creative arts, hence my theater minor – but my parents weren't supportive of that as a focus. My cousin had recently gotten a job at Bell Atlantic Mobile (now Verizon) in customer service. I wanted to get my MBA and knew the company did 100% tuition reimbursement. During my new hire orientation, they presented on their commitment to professional advancement and that's when my love of leadership clicked in. Throughout my academic career, I was very active in leadership roles and was impressed by their commitment to employee development. My main focus when I first started working at Verizon was not the actual job but obtaining my MBA.
How did you climb the corporate ladder?
Networking. Even as a customer service rep, I spoke to colleagues and managers about my goals. They liked my work ethic and personality and encouraged me to go through the ranks within the company. Within five years, I got my MBA in management. I was promoted to a national accounts manager, to a coach for new hires, to finally an HR admin. From there, I settled into being a leadership development training consultant.
When did you notice you were unhappy?
Looking back, I was never happy because I wasn't doing exactly what I loved. I overcompensated by getting promotions. My knack for leadership allowed me to co-create a new leader orientation program, which was something that came out of frustration of having employees complete eight hours of online training. We consolidated it into just two hours and through that, I certified over 100 employees through that program. At one point, I was responsible for leading development and training for 30,000 employees. But I was coming to a ceiling there.
"Looking back, I was never happy because I wasn't doing exactly what I loved. I overcompensated by getting promotions."
Did you develop an action plan?
No, I just knew that my time was coming to an end there. I was exploring different options but nothing planned out. A friend suggested that I start doing public speaking and telling my story to other professionals about how to move up the ranks within their jobs. I realized that's where my passion lied. Simultaneously, I began to get sick and later discovered it was work-related.
What was going on health-wise?
It started with insomnia. I was diagnosed with generalized anxiety disorder and depression but thanks to my theater background and being a great actress, no one knew. At home, I was miserable and crying with no motivation outside of work. I started grinding my teeth and cracked a tooth and had to get an $800 mouth guard. I was put on antidepressants and a cocktail of different drugs – one to stabilize my moods, one to put me to sleep and so on. At one point, I was singing, acting, and auditioning while working full-time. On my way to rehearsal, I had extreme abdominal pain and discovered it to be a fibroid. I had to have surgery. The process of discovering the fibroid, scheduling, and having the operation and being back at work was done within three weeks. The surgery didn't help. More fibroids developed. The final straw was when I was five minutes late for a conference call and my manager called to give me an earful while I was sick from the fibroids. I quit on the spot and explained why. He was empathetic and instead, suggested I go out on emotional and medical leave.
How’d you get through that period?
My last salary was a base of $103,500. I also had my pension, 401k, and over two consecutive months of unused vacation. I rolled my 401k into an IRA. I knew I wanted to quit and had saved enough money to survive as far as living for rent and other expenses. A year before I quit, I was contemplating what was next. My husband was consulting and suggested I do the same. I had the skill set and the education but didn't recognize it. He did. So I started Crawford Leadership Strategies in 2014.
"A year before I quit, I was contemplating what was next."
How did you start?
I invested in professional memberships for networking purposes. Thankfully, I had credentials under my belt from all of the trainings I completed at Verizon. Although I had a good amount of savings, I didn't take into account the startup costs of a business. Building a website, membership fees, additional certifications, paperwork, and even business cards added up fast. My survival money was running out within six months. Things were getting bad financially.
How bad did it get financially?
My survival money was gone and I resorted to state assistance and food stamps. I couldn't claim unemployment because I left my job voluntarily – regardless of the fact that I could have attributed it to my health and said I left for medical reasons. I couldn't be modest anymore.
How did you work to get your business booming?
Letting go of pride first and advertising to family and friends. My first paying client was a woman who my aunt was mentoring. She worked in government and desired assistance with a new career and my aunt referred me. I came up with an hourly consulting fee. She hired me for a six-hour session. Through that experience, I figured out pricing and packages because she needed me to travel to her in another state and paid for my accommodations. I ended up working with her for six months and she actually became a test client for a practicum I was doing for a certification. That snowballed into other business.
How do you feel you’ve been able to sustain your business?
The great thing about my work is that I can do it virtually so I'm not limited in the clients I can take. Because of my certifications, education, and background, I can do webinars, life coaching, and career coaching. I can build curriculum and I can facilitate programs. I have a variety of what I offer.
You gave up a six-figure salary. Do you see the return on your investment?
Yes, but I made poor investments in advertising in the beginning that cost me. Now I stick to social media and utilize my network of colleagues and clients for work. My certifications help and I'm a member of the Forbes Coaching Council. I've had a small feature in Essence Magazine and I write and coach for The Muse.
Was it worth the risk?
Absolutely. My father passed this year and one of the last things he said to me was, "If you have the chance to do what you love, then do it." I was in a career that was taxing but had skills that I loved and was able to apply them to what I do now full-time. Revenue has gone up yearly. My health is in tact and although like many, I work to find balance, I am happy!
"If you have the chance to do what you love, then do it."
How is life different now?
Before, I never went on vacation and as mentioned, cashed my vacation time out when I quit my job. Since then I've gotten married to the man of my dreams, I've been traveling, and I make time for the things I love.
Joyel on her wedding day
What advice do you give to those looking to transition?
Put yourself out there and network. It's about who you know, that's how I've landed all of my clients dating back to my first. Stay the course and have patience. I contemplated quitting because of the financial stress but my clients encouraged me and I ultimately decided to continue my business because I refused to regress into what I'd experienced before. Know and show your value and know your WHY as it won't lead you wrong.
For more information about Joyel and her coaching business, check out her website.
As far as what I think about the debate as a whole? Well, because I know that there are (eh hem, pun intended) different strokes for different folks, I thought it would be a good idea to broach this topic from a few different angles — just so we can hopefully get out of the cul-de-sac of the whole body count drama.
So, please bear with me as I attempt to tackle this topic in a way that is aimed to reduce the triggers and, perhaps, bring about a bit more internal clarity (if you don’t already have it).
1. Perhaps If We Stop Referring to It As “Body Count”…
GiphyAnother motto that I live by is “If you want to understand the ‘tree,’ you need to get a look at its ‘roots.’” That said, when it comes to body counts, I think just hearing the term subconsciously gets on people’s nerves, whether they realize it or not, because it sounds so…well, violent (kind of like how it feels whenever someone talks about “beating it up” in reference to sexual intercourse). And they would be right to think that way because…do you know where “body count” actually came from?
From the bit of research that I did, it was coined by the military in reference to the number of enemies who were killed during the Vietnam War. Eww. Now, if that’s the origin story and you “build on it” by referring to sex partners in the here and now, of course, it’s going to make you feel some type of way — right off of the rip. For me, what immediately comes to mind after taking this in is a quote by a late Black best-selling author by the name of Eric Jerome Dickey. I used to read his books, and in one of them, one of his characters said something that has always stayed with me: “Sex without love is violence.” Although I get that not everyone feels that way, it does kind of illuminate the entire body count thing if you string all of this together…doesn’t it?
So, for starters, maybe that’s why the body count discussion gets so many people heated — whether you care to share yours or not, referring to sex partners with the same words that were once used to describe enemies who were killed in a war is pretty horrifying. I mean, who wants to brag about committing an act of violence? Who wants to see all of their sex partners as enemies? Can’t we come up with something better than that? We probably — no, definitely — should.
Next point.
2. According to Science, Numbers Actually DO Matter
GiphyTake it how you want to, but I personally think it is WILD that we’re living in a time when folks make fun of virgins and then will turn around and quote celebs who have cosmetic lines that reference STDs (I’ll just leave that right there). Are we in The Twilight Zone or what? And because we’re kind of contradictorily reckless right through here, it’s as if science and spirituality have taken a back seat (hell, are they even in the car anymore?) when it comes to sex.
Take body counts (again, I really do think that it should be called something else, yet for the sake of this article, let’s go with it), for example. In a world where so many people say that sex is no big deal and yet they implode at the thought of cheating (some of y’all will catch that later), it’s like most people ONLY see sex from a recreational view — and there is so much more to it than that.
The spiritual component of sex, we’ll have to get into it at another time. What I will say for now is that even Scripture says sex makes two people one (I Corinthians 6:16-20 — Message) — whether you “feel that way” or not. Okay, but since spirituality means different things to different people, let’s factor in science.
There are studies that reveal virgins have the lowest divorce rates, and the fewer sex partners you have before marriage, the more you increase your chances of having a more satisfying sex life during it. At the same time, another study revealed something that’s “interestingly odd”: women with two OR 10-plus partners had a greater chance of divorcing than anyone else (still pondering what that’s about). Then, if we look from a strictly health-related stance, reportedly, those with 10 or more partners increase their risk of being diagnosed with cancer, while another report shares that multiple sex partners increase the chance of having substance abuse issues later on in life (especially in women).
Also, multiple partners can cause greater feelings of low self-esteem (that’s according to the American Psychological Association). Not only that, but casual sex can also make pair bonding difficult; that’s because the various “oxytocin highs” can literally decrease how your brain connects with another person. Interestingly enough, another study said that having no or lots of sexual partners in “any given year” can also increase your chances of divorce too. Not to mention the fact that some studies reveal that men nor women are thrilled about their long-term partners having more than 2-3 sex partners prior to them.
Honestly, I could go on and on, yet I think you get the gist. While folks are on “former Twitter” talking about sex doesn’t have any real consequences, so you shouldn’t give your sexual choices much thought. But, those who actually study it for a living? They say otherwise. So, whenever you’re having a body count discussion, debate, or argument, as everyone is sharing their opinions, it’s probably a good idea to bring some bona fide facts into play, too.
Next point.
3. Consider Your Why
GiphyOkay, so what about when it comes to your own personal body count? Is it anyone’s business? The short answer is “no” — no, it’s not. The reason why I say that is because anything that is related to private information is a privilege and not a right. So no, no one should pressure or shame you into providing it. That said, though, I do think you should do some reflecting on why you don’t want to talk about it — I don’t mean on a social media thread (necessarily) but with anyone. Because again, no you don’t have to; however, if you pondered why you feel that way, it could reveal a few things — not to them but to yourself.
Is it simply that you are private, over and out? Or do you have some sort of shame or guilt surrounding some of your past (or current) sexual choices? Is there some part of you who is afraid of how you’ll be perceived if folks know how many people you’ve been with? Are there some things about your sexual past that, if you were to talk about your body count, would reveal some things that go way beyond the surface?
It's one thing to keep things from other people; however, it’s another thing entirely to suppress thoughts and feelings to yourself, and trust me, I have coached enough people to know that some people don’t want to talk about their body counts because they don’t want to deal with all that comes with it. Bottom line, if you’re not forthcoming with anyone else, make sure that YOU are with YOU.
4. Consider Their Why Too
GiphySome folks are nosy. Some people like to use information against others. Some people are just messy as hell. We all know it. And so, if you’re keeping your body count to yourself because you want to shield yourself from what you discern will be nothing but toxic rhetoric, I totally get it. At the same time, I do think that there are some individuals who may want to know for other reasons.
Take a woman I know who was pretty sexually active in high school. When she met her now ex-husband in college, she lied and said that she was a virgin — well, a (so-called) born-again virgin (major eye roll). Listen, something that I’m big on is personal accountability, and when it comes to virginity, YOU ARE A VIRGIN ONE TIME. You can be a (as the church folks say it) “new creation” (2 Corinthians 5:17) all you want, but that doesn’t change hardcore facts, and to tell someone that you’ve never had sex before when you have is dishonest — and I don’t see anything that is “God-fearing” about that.
Anyway, he was a licensed therapist who had done a lot of research on how sexual history affects one’s ability to bond with their partner. He was also a virgin, and so, for him, he felt that her past would have a direct influence on their future. I mean, I’ve already provided intel to show that he’s not totally off-base there, yet the main point is, although she could’ve taken the route of, “You can trust who I am now and accept me, or we can break up”, she lied. He found out later (years later, an ex came back into her life; LONG STORY) and divorced her — not because of her past but because she wasn’t real about it. And I totally get why he felt that way. As a wise person once said, “One lie can dispel a thousand truths.”
Listen, some of y’all aren’t gonna agree with the “checkmate” here, but if you want to know all about your man’s relational history and yet you draw the line at your sexual past — why? What’s the difference? If his details reveal a potential pattern, that same logic could apply to you. At the same time, if his past made him who he is and you love that, also, the same logic on your end. Yeah, one of the main things that goes overlooked on this entire body count thing is it isn’t so much about the sex; it’s about the mindset and choices and how they influence who we all are in the present.
And there are some people, based on the kind of relationship they have with you, who are curious about that. That doesn’t make them the devil; you’ve just got to decide if their way of thinking works for you — or not.
5. Be Honest: Does HIS Body Count Matter to You?
GiphySpeaking of gender wars, Imma tell y’all what — very few things are more irritating than blatant hypocrisy. For instance, someone once posted their own unofficial case study where he first tweeted out that women deserve more than a man with kids; it received over 12,000 likes. When he then turned around and said that men deserved more than a single mom, it only got around 2,000 likes. Please don’t tell me that you don’t see the blatant hypocrisy there. *le sigh*
Same thing goes for the whole body count thing. If you really are standing ten toes down that your sexual history is your business, it really needs to go on record that so is his. Yeah, I know that some of y’all are like, “Cool. No problem” yet let me reiterate what I just touched on a second ago: while (some) guys may want to know your literal and actual number, many women tend to be more cryptic than that. Wanting to know details about his past relationships when it comes to intimacy that’s no better.
If your perspective is your body count should hold no relevance, so should his — again, it goes both ways. So, either be willing to “care and share” or both of you come to the conclusion that so long as your past stays in the past and your STI/STD test comes out negative (because you do take annual STI/STD tests, right?), that’s all that matters.
One final point.
6. In Conclusion, Numbers Are (Somewhat) Subjective. Make Your Own Peace.
GiphyYears ago, back when my own body count was sitting at 10, I spoke at a local college here (one that isn’t getting the funding that it deserves; just needed to throw that in because it’s ridiculous). The topic was sex and relationships, so I was prepared for just about anything. When one of the students asked about my body count, and I shared, the class was almost at a 50/50 split. Meaning, half was like, “That’s it?” while the other was like, “Wow!” — one even verbally expressed how much they thought it was a lot. It didn’t phase me in the least, either side, because that’s how humans are, chile: things can be a lot or a little based on how people see the world.
And when it comes to a topic like body counts — upbringing, religious views, influence…they all play a part in whether more than one body is doing the most or having over 100 is. That’s why, in many ways, you have to come to your own conclusions about how you feel — about your count, about the subject matter in general, and about how your partner (or future partner) rolls.
What I will say as I draw this to a close, though, is if you’re proud of the things that you’ve done or at least have learned from them, that should knock out a lot of the triggering right there because whether you choose to share or only you and your Creator know what’s up, if you’ve truly made peace with your own life, body count debates shouldn’t get to you.
Just read ‘n scroll…read ‘n scroll as you watch others who need to figure out their “whys”.
You know yours — and it’s all good. And you mean that.
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Featured image by Giphy
