Quantcast

The Lip Bar's Latest Release Reminds Us That Being A Mama Is Hot

Beauty & Fashion

Mother's Day is a special time of year when we take a moment to celebrate the women that have molded us into who we are today. With that idea in mind, The Lip Bar not only released a new "fire engine red" lip color called "Hot Mama," but crafted a campaign around young women celebrating the beauty of motherhood.


According to a statement The Lip Bar revealed that "Hot Mama is an ode to motherhood and a celebration of one of the most impactful roles a woman can have, being a mother. The color red has often been identified with 'power' and we salute and intend to further solidify the power that lies within each woman who has given life."

The Lip Bar founder Melissa Butler wearing "Hot Mama"

Courtesy of The Lip Bar

The Hot Mama campaign features real-life mamas Adrienne, Jordan, Lauren, Desire, and Tasneem rocking the bold lippie in motherhood power stances.

In her portrait, Jordan can be seen breastfeeding her infant son Micah in bantu knots and full glam. The new mom shared, "I just got back to work and I've noticed that if I look good I feel good. So I make sure to make time in the morning to put on a little makeup, a power lip, and mascara, before I leave to drop the little one off at daycare. It provides me with some 'me time' (even though it's only about 5 minutes) and carries me for the rest of the day."

Hot Mama Jordan

Courtesy of The Lip Bar

"I feel like I can tackle anything that comes my way."

Hot Mama Desire

Courtesy of The Lip Bar

This release is a perfect match for the beauty brand as motherhood is embraced in different sizes, shades, and forms.

Desire, who also starred in the Hot Mama campaign, was pregnant at the time and shared that for her motherhood began in that instant. "I became a mom when I learned that I was pregnant. I say that because immediately my mind started thinking through and adjusting for all of the ways I needed to make space in my life and lifestyle for my baby. From thinking about what I could and couldn't eat to even beliefs I had about parenting, my mind immediately went into preparation mode. I had 39 weeks to adjust and ready myself and my environment, but I definitely consider the day I learned I was pregnant as the day I became a mom," she told the beauty brand.

The visuals are not only striking but challenge the stigmas around public breastfeed (which was finally made legal in all 50 states in 2018) and showcases the diversity of motherhood because it's not one size fits all. And being a mom doesn't mean you can't embrace things that make you feel both powerful and sexy, including a poppin' red lip.

Check out additional photos from The Lip Bar's Hot Mama campaign below:

Courtesy of The Lip Bar

The Hot Mama campaign features real-life mamas Adrienne, Jordan, Lauren, Desire, and Tasneem rocking the bold lippie in motherhood power stances. In her portrait, Jordan can be seen breastfeeding her infant son Micah in bantu knots and full glam. The new mom shared, "I just got back to work and I've noticed that if I look good I feel good. So I make sure to make time in the morning to put on a little makeup, a power lip, and mascara, before I leave to drop the little one off at daycare. It provides me with some 'me time' (even though it's only about 5 minutes) and carries me for the rest of the day."

"I feel like I can tackle anything that comes my way."

This is release is a perfect match for the beauty brand as motherhood is embraced in different sizes, shades, and forms. Desire, who also starred in the Hot Mama campaign, was pregnant at the time and shared that for her motherhood began in that instant. "I became a mom when I learned that I was pregnant. I say that because immediately my mind started thinking through and adjusting for all of the ways I needed to make space in my life and lifestyle for my baby. From thinking about what I could and couldn't eat to even beliefs I had about parenting, my mind immediately went into preparation mode. I had 39 weeks to adjust and ready myself and my environment, but I definitely consider the day I learned I was pregnant as the day I became a mom," she shared with the brand.

The visuals from the campaign are not only striking but challenge the stigmas around public breastfeed (which was finally made legal in all 50 states in 2018) and showcases the diversity of motherhood because it's not one size fits all and that being a mom doesn't mean you can't embrace things that make you feel both powerful and sexy, including a poppin' red lip.

To shop the product and get into some "Hot Mama" of your own, click here.

Have you ever had a dating, relationship, or hook-up experience that went so wrong you started questioning yourself? Is there something wrong with me? Did I somehow set the wrong expectation? Whether we want to admit it or not, a lot of us can identify with these feelings. That’s why I’m so happy that shows like Tracy Oliver’s Harlem exist to let us know we’re not alone.

Keep reading... Show less
The daily empowerment fix you need.
Make things inbox official.

Truth is, you can’t run from an idea that visits you every day and as we settle into another new year there's no better time to quit putting off that daydream and make it a reality, even if only part-time. When launching a business, taking it from an idea to reality isn't easy, however, I’m a strong believer that hard work and determination pay off for those that hustle. For fashion designer Megan Smith of Megan Renee, launching her namesake womenswear label was always the plan but it didn't happen overnight.

Keep reading... Show less

In I Know Why a Caged Bird Sings, poet and author Maya Angelou details the five-year period of her childhood when she was mute – unable to speak – after the man who had raped her was murdered shortly after being released from jail. “My voice killed that man,” Angelou recounts in an interview with Oprah Winfrey on how her seven-year-old logic led to her years-long bout of self-imposed silence. It was only through her voracious love of the written word that she would eventually reclaim her voice.

Keep reading... Show less

With the hectic lives we’ve lived in a pandemic these past two years, it's easy to feel as though 2022 will be a repeat of what preceded it. While I can't predict what the future holds, I can guarantee that there will be plenty of exciting moments filled with unforgettable looks ahead. As we press reset, one way to head into a new year is by making space in preparation for more to come in our lives, especially in our closets. When it comes to accessories, handbags are my weakness.

Keep reading... Show less

For many, the new year signifies a time for growth, new beginnings, and fresh starts. It's a time to set the tone for the year ahead by making resolutions, setting intentions, and creating lists of goals. All for the sole purpose of improvement and to manifest the life of one's dreams. Over the years, like millions of people worldwide, I have made numerous commitments towards having a healthier lifestyle.

Keep reading... Show less
Exclusive Interviews

Boris Kodjoe And Nicole Ari Parker Know “When To Bring Work Home” For Their New Film 'Safe Room'

The husband-and-wife dream team have found their sweet spot.

Latest Posts