Alicia Keys Says She & Swizz Beatz Are Deeper Than Soulmates, They're Twin Flames
Two of the most talented people in the world recently celebrated their 11th wedding anniversary. It's hard to believe singer/songwriter extraordinaire, Alicia Keys, and superstar producer, Swizz Beatz, were wedded over a decade ago even though they have proven to be made for one another. To celebrate their bliss, they went on a 72-hour date that included a trip back to the house where their wedding was held. In Swizz's words, "Time goes by fast make every moment count." There's something so whimsical about the joining of two souls when they are icons separately and a force together.
On their anniversary, Alicia shared the sweetest words saying that she and Swizz are deeper than soulmates, they are twin flames. By definition, a twin flame is someone you have an incredibly intense soul connection with. Think "mirror to your soul."
Deeper Than Soulmates
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We all swooned when reading Alicia's caption honoring their vows on Instagram. Their love is real and we appreciate the authenticity of it all. Do you know how deep it is to say that someone is your soul's mirror? That's deep, deep. It's evident that their souls are made up of the same abundance and how beautiful is it that Alicia and Swizz found that kind of love when they found each other.
Alicia Keys & Swizz Beatz's Relationship History
Their love story didn't begin like a fairy tale. The two met as teenagers during a music project trip to Egypt. Alicia's first impression of Swizz was far from love at first sight. In 2013, she told Marie Claire, "Honestly, I didn't really like him that much. I thought he was too ostentatious." She went on to say:
"Swizz will have the fastest car, the biggest jewelry, the loudest jacket. Everything with him is really over the top. I used to see him and think, 'He is so annoying.'"
Once the Grammy-winning artist started seeing the rapper in a different light, this began the lovers' controversial journey. It's no secret that Swizz was still married to his first wife, Mashonda Tifrere, when rumors started swirling about his relationship with Alicia in 2008. Before we knew it, Mashonda told the world via Twitter that Alicia was "destroying her family." Swizz had a different perspective; he and Mashonda were separated. Chile, the whole situation was messy because there was also word that he had been having multiple affairs.
Despite all the schadenfreude, Alicia kept "Fallin" for Swizz and became the poster child for "I'mma stick beside him!" In 2010, Swizz proposed and the couple tied the knot just two months after the engagement. Together, they share two children, Genesis and Egypt. And they have also found a way to be one big happy blended family with Mashonda. The three superstars have noted that it took lots of time and prayers to make it on their love roller coaster. During an ABC Nightline special, Alicia shared:
"We love each other. We hang out with each other. We go to dinner together. Our family is one big, beautiful family... It is a beautiful partnership. I'm very, very proud of that. It's a real thing, and it's possible."
Mashonda even asked the wedded couple to help her with her book, Blend: The Secret to Co-Parenting and Creating a Balanced Family, a guide to creating an environment for kids rooted in happiness and health.
Today, you see a strong, loving husband and wife because they have really done the work. We pray their love gets stronger and stronger and make it another 11 years and another 11 years after that. To keep the lovefest going, keep reading for some of the sweetest quotes on their love.
Alicia on meeting Swizz after their initial introduction:
"The more we talked the more I noticed how his mind worked. Beyond the baggy jeans and arm tats there was depth. He was so aware of what was happening around the world."
Alicia on being his canvas:
"Later, stroke by stroke in the shadows of dusk, he turned me into his masterpiece, covering me in swirls of yellows, reds and purples. Never have I experienced anything more sensual. Which is why, when I missed my period a few weeks later, I wasn't exactly surprised. As that winter gave way to spring, we relished two pleasures: the engagement and the pregnancy."
Alicia to Swizz on their love:
"One of the best secrets is that we're friends. Best friends. We actually listen to each other and share with each other and are thoughtful about how the other feels."
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Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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'Power Book II: Ghost' Star LaToya Tonodeo Doesn't Think Her Character's Mom Is A Toxic Parent
The Power Book II: Ghost finale episodes resumed on Friday, Sept 6, and the Tejadas appear to be in deep trouble. Spoiler alert: Diana Tejada, played by LaToya Tonodeo, is pregnant with Tariq St. Patrick's (Michael Rainey Jr.) baby while simultaneously dealing with her family's new arrangement with dirty cop Don Carter (Michael Ealy).
Diana doesn't want her child near the drug game, but due to her family and her child's father's active roles in that lifestyle, she may not have a choice. In a xoNecole exclusive, LaToya opens up about the reality of Diana's options.
"My advice would be like, girl, you better pray about it and make the best decision. But in actuality, like looking at the circumstances, I don't necessarily think it's best for her right now to leave her support system," she admits.
"She needs all the support she can get. It just doesn't make sense. You're saying you don't want Tariq to be a part of the life, but that's clearly what he is doing in his path. And then you're a Tejada, your family is a part of that life. And then you're in school. How are you going to support yourself and a child off the candy store like it's not going to work.
She continues, "So you need to keep, in my opinion, I would say, keep the family as close as you can, because regardless of who they are and how they operate, it's definitely beneficial for her."
"So you need to keep, in my opinion, I would say, keep the family as close as you can, because regardless of who they are and how they operate, it's definitely beneficial for her."
If you watch Power Book II: Ghost, then you are familiar with the family dynamic between the Tejadas. The family's matriarch, Monét, played by R&B legend Mary J. Blige, groomed her kids to be gangsters and help her run their drug empire.
But her parenting has often caused a wedge between her kids Diana, Dru (Lovell Adams-Gray), and Cain (Woody McClain), especially after she killed their father. This led to Diana and Dru recruiting Tariq to kill Monét, but it was unsuccessful and now, Monét is now trying to repair her relationship with her kids.
While Monét ticks off many of the boxes of what a toxic parent may look like, LaToya has another point of view. "I feel like even though, on the outside, it could look like she's a toxic parent, I believe that we try to show that there's still elements of love there, and there are moments where Diana, for the sake of family, still will forgive all the things that, like if she feels blamed for certain things," she explains.
"Like the time, I think it was last season or season three, when Monét actually went into Diana's dorm room and apologized and all the things-- she's okay with it, because Diana really wants family."
She continues, "And at the end of the day, Diana wants her mother to see her. So it might sound toxic to say that I don't believe she's fully toxic, but Diana is okay with giving chances, and maybe that's to her detriment, but she's okay with giving chances, and the growth between them is a push and pull, but Diana needs it."
Watch the full interview below:
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