Put The Hustle Back In 'Side Hustle' With These Essential Tips
With the cost of living on a steady incline and Sallie Mae swallowing up earnings before they are even realized, it's no wonder that everybody who is somebody is on the quest for more income. Regardless of profession, millennials everywhere are diving into extra ways to make dividends. We've coined this way of life "the side hustle."
From where most of us stand, starting a side hustle is a no-brainer, yet realistically, successfully adding new responsibilities to an already busy lifestyle takes strategy and commitment. If you are looking to get off the sidelines and into the game, here are 6 tips that will position you to win.
Research
Most side hustles never take flight because we fail to do adequate research. Research teaches business owners the tools necessary to succeed. Without some understanding of how to run a business in your industry, it is difficult to maximize revenue. To get started, do a simple Google search related to the side hustle you have in mind. Learn all you can learn from blog posts, YouTube, seminars, and courses. Use this information to compile takeaways, things to consider, and action steps.
After you've done your homework, it is always a great idea to share your findings with a trusted resource who has a proven history of succeeding in the area of your side hustle. Rather than "picking their brain," ask them to validate whether or not you are on the right track. Add the feedback you receive to your repertoire of learnings.
Plan
Even side hustles need a business plan. A business plan is a written document that details the goals of the business, a plan for accomplishing the goals, a time frame for accomplishing the goals, and measurements of success. You can find templates for business plans online. The Small Business Development Center in your city is also a great resource for assistance. These offices provide services at little or no cost to you and are also a great way to prepare for financing and grants if necessary.
Ultimately, your business plan serves as the blueprint of your side hustle.
It will guide budgeting, expansion, and everything in between so it is important that you put true effort into drafting it. As your business evolves, you should consistently update this plan to reflect changes in direction or new goals.
Implement Systems and Habits
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Having a business plan means nothing unless you implement systems and habits necessary to be successful in the day-to-day operation of the business. As such, you should start by brainstorming ways you can increase productivity and decrease disorganization or inconsistency.
Let's say you are interested in being a freelance writer while still maintaining your full-time job. Implementing systems and habits might look like batching all pitches for the week each Sunday, committing one hour each evening to writing approved stories, and blocking off Saturday mornings for final edits and story submissions.
Regardless of the side hustle, systems and habits are a must for managing it all. There are few overarching themes amongst side hustlers everywhere that can serve as a starting point for your systems and habits.
Most side hustlers are weekend warriors who sacrifice lounging or connecting with friends in exchange for working. They are earlier risers or late owls who maximize hours outside of their 9-5 to grow their business. You can also find these entrepreneurs utilizing their 30-minute or 1-hour lunch break to tackle important tasks for their side hustle, such as clearing out emails, taking consultations, or attending conference calls.
Develop a Marketing Plan
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Branding is key to selling. If you want customers to do business with you, look like a top-tier business. Create a website that includes services, products, contact information, and even blog posts. Revamp your social media pages so that they relay a clear marketing message that draws customers in. Avoid posting things that take away from this marketing message and get intentional about posting regularly to at least two social media platforms. A good post will keep your services at the forefront of your customer's mind and entice them to purchase from you. Be authentic, informative, and credible in your approach. This trifecta will enhance your sales.
Network
Sometimes it isn't about what you know so much as it is about who you know. Even with the best products or services, you have to position yourself around the right people. Put yourself out there so that others know what you are offering and why it is valuable to them or the people around them.
Go to meetups and functions that give you the opportunity to connect with a crowd you can learn from. You should also use your Rolodex of friends, family, and acquaintances to assist you in areas that may require outsourcing. One example might be pitching a graphic design student to create your company website in exchange for building her portfolio, class credit, or tickets to an upcoming concert. These situations are often a win-win for both parties so don't hesitate to ask.
Maintain Solid Work Ethic
No matter the success story, the work came first. There is no amount of bright ideas or planning that can substitute for actually doing the work. At the end of the day, being successful takes commitment, consistency, and sacrifice. It won't matter that you have a bomb accountability partner or an amazing list of action plans if you allow yourself to get lazy. Dedicate yourself to going the extra mile and the results will speak for themselves. It takes a certain amount of "want to" to work your dream. Evaluate your "want to" often, being determined to show up for yourself no matter what and you will succeed.
Featured image by Getty Images.
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Kandice Guice is a lifestyle and beauty writer who doubles as an attorney and entrepreneur. She prides herself on helping multidimensional women discover personal and professional fulfillment by encouraging them to live with ambition, sass, and a whole lot of pizzazz. When Kandice isn't closing corporate transactions or writing blog posts, she is usually cheering on her husband as a football coach or looking for new travel adventures with friends and family. Check her out at kandiceguice.com and follow her on all things social @kandiceguice.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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The Rise Of Tyla And The Importance Of Capitalizing On The Moment
For years, we watched Black female artists be forced to unfairly stagger their way through the music industry. Sometimes, they hit their stride--like Beyoncé, Mary J. Blige, Missy Elliot, and Rihanna--never truly succumbing to the doubts of those around them. Other times, they rose to stardom very quickly, only to fall suddenly overnight with a whisper. However, more often times than not, they found themselves stuck in a strange limbo, one where they had enough to become discovered but not enough to be able to see their careers come to fruition.
Nevertheless, it appears that this narrative is now coming full circle. Contemplate the works of artists like Coco Jones, Victoria Monét, and especially the South African prodigy Tyla. With the release of her first single just four years ago, Tyla finds herself at the peak of her career--showing that although she may stumble, it was only inevitable that she'd find her footing. With her recent Grammy and upcoming debut album, Tyla is a living example of the importance of capitalizing on created opportunities and living in the now. Here's what you can learn from her rise to stardom.
Manifest and Create Your Opportunities
Contrary to popular belief, Tyla's ascent to fame did not happen suddenly. Rather, it took her four years of arduous struggle to become famous. Tyla, who was born and raised in Johannesburg, started sharing original music and covers on Instagram while she was a senior in high school. A few months later, she began pitching her songs to several music industry heavyweights in hopes of getting a break. Consequently, Tyla manifested an opportunity to be discovered by her first manager, Garth von Giehn, who set up Tyla's first recording sessions. Tyla used to commute to the studio every weekend during her last year of school.
She released "Getting Late," her debut track, which she had recorded with Kooldrink, following her high school graduation. The dance tune with a falsetto and pop and African influences marked the start of the sensation's musical career and helped her become extremely well-known in her own country. Because of the success of this song, Tyla finally inked a record deal with Epic Records in 2021.
Tyla didn't only think hypothetically when she started creating possibilities for herself; instead, she realized how important it was to put yourself out there and turn into her own biggest advocate and fan. She developed a portfolio that demonstrated her abilities and persuaded people that she was worthy of investment due to her persistent approach to consistently producing songs and covers.
To ensure you have the same opportunities, visualize your objectives and make a six- to twelve-month strategy to achieve one or two of your goals. Then, start small every day and work towards your plan until it is completed. Regularly send leaders in your industry resumes, art, music, or whatever it is you're selling. The worst-case scenario is that they decline. When you create your plan, make sure you're creating a sturdy foundation that will guarantee your success.
Tyla wins her first Grammy
Photo by Emma McIntyre/Getty Images for The Recording Academy
Invest In Yourself: Taking a Break from University
Tyla not only taught us the value of pursuing and realizing one's aspirations, but she also stressed the value of making an investment in oneself. Tyla studied engineering at university when she first started her profession. However, the singer made the decision to put her degree on hold for a year in order to focus entirely on her music career after going through a really stressful period. Afterward, she continued to gain recognition, finally releasing the music video for "Getting Late" two years later.
This resulted in the South African sensation receiving nominations and awards, a record deal, and acclaim throughout the pandemic.
Tyla's ascent to popularity teaches us how to invest in ourselves as well as how to take our time in making and carrying out our ideas. Tyla had to balance her time between her music and engineering education when she initially started her career. However, Tyla chose to take a year off from school and devote all of her attention to her music career after feeling an unimaginable amount of stress from the major. At this point, she started to witness the fruits of her labor.
In the end, she made a video during the pandemic, which eventually led to a record label deal and domestic success.
Seize the Moment: Capitializing on "Pop Stardom"
Tyla kept taking advantage of her fame and prosperity for around three years. In contrast to several contemporary artists, she persistently and deliberately dropped singles, seizing the opportunity whenever it presented itself and only bringing forth new ones after it had passed. Tyla released two further songs in October 2021 and November 2022, "Overdue" and "To Last," respectively, after her initial single.
In addition, she made her stage debut in 2023 at the Dolce & Gabanna after-party in Milan, solidifying her status as a global performer. The singer's single "Been Thinking" got her the first chart spot of her career on the Billboard R&B airplay. Later, she traveled with Chris Brown on his "Under the Influence Tour" and released a single with Nigerian vocalist Ayra Starr.
Utilize Social Media to Control Your Narrative: Rise to Fame Through TikTok
Even though she was well-known before her TikTok dance, her long-lasting international popularity didn't come until the release of her single "Water" in July 2023. When every TikTok dancer persisted in making their own dance variant to the song or perfecting the already-created "Water" dance, it was difficult to ignore the song's enticing harmony, given how captivating it was.
@fallontonight @Tyla makes her Tonight Show debut with “Water” 💦 #FallonTonight #Tyla #Water #TylaWater
In addition, a number of musicians added their own features or covered the song to prolong its popularity. Whatever the case, Tyla's rise to fame began in the summer of 2023. The song became so well-known by the end of the summer that it peaked at number 10 on billboards in the US, UK, and Australia.
Thanks to TikTok, Tyla became the first South African to reach the Billboard Top 100 in 55 years. By embedding herself in history, it'll be hard to forget the artist for a while.
Tyla demonstrates to us the value of using social media to promote oneself through this. Building your social media network might be a great approach to generating passive money if you're looking for a second job or to market your writing, music, art, or other interests. In addition, it's an inexpensive approach to sell yourself and display your skills without having to break the bank.
This makes it possible for people to sell their brands independently and for others to market your goods on your behalf. When used properly, social media is the ideal platform for seizing the moment since it guarantees that your moment will be highlighted and shared often.
Tyla shows off her platinum plaque for "Water."
Photo by Tommaso Boddi/Getty Images for Epic Records
Network, Network, Network: Gap Collaboration
Tyla is one of the many faces of Gap, which unveiled its spring collection earlier this month. It was no surprise that the "Water" singer was chosen by the Gap to promote their business, as their Spring 2024 range is a celebration of dance, fashion, and music, all woven into linen. The charismatic and talented South African singer lends her charm and abilities to the campaign.
Tyla fits in nicely with Gap's mission to support musiciansthat are genuine and unique. In addition, the singer teamed up with the other summertime favorites Jungle's "Back on 74" dancers in an attempt to reap the rewards of their moment of fame to ensure their long-term success in the business.
Not only does the singer collaborate with clothing brands like Gap, but her upcoming debut album features collaborations with artists like Becky G, Tems, Gunna, Skillibeing, Kelvin Momo, and Travis Scott. Allowing her to capitalize on multiple audiences and fandoms with her newest singles.
This partnership demonstrates how crucial networking is to achieving one's objectives. Learning to capitalize on the moment requires networking to market one's brand, even if it can be awkward and irritating at times. You may start to open doors to new possibilities and promote the sharing of ideas and best practices by developing professional connections. As a result, networking may help you advance professionally, flourish personally, and eventually succeed in your desired industry.
Practice Self-Care: The Cancellation of World Tour
Lastly, Tyla's ascension to prominence has taught us the value of taking care of oneself and slowing down. Tyla had announced her global tour and the release of her debut album earlier this year. She did, however, also declare earlier this month that she would have to postpone her Coachella performance and her worldwide tour because of a nagging ailment.
The news took many aback since she had been giving so many performances and announcements that nobody could have predicted the artist would be going through such hardships. However, it is crucial to be reluctant to prolong one's harm in the face of fame. Most artists are so focused on seizing the moment that they neglect to calm down and let their moments unfold into whatever they may naturally become, which leads to them penning themselves into a corner.
By postponing the global tour and canceling other performances altogether, the performer is allowing herself more time to hone her stage act and presentation when the tour finally happens, as well as an opportunity for fans to pause and recognize her talent beyond the hit song "Water."
This teaches us the importance of taking moments to slow down and be in the now. Sometimes, when we work hard for something, we often forget to take a moment and appreciate the fruits of our labor. Whether it be an injury that makes us stop and take stock or simply a mindful mental health day, it is imperative to practice self-care on our journeys to success.
Tyla's self-titled debut album is available on all platforms on March 22.
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Feature image by Arturo Holmes/Getty Images