If you were blessed to have melanin skin, be sure to thank baby Jesus. However, while we were born to glow, we still have to maintain it. Let's be honest - finding a well-balanced skincare routine without messing up our unique skin can be stressful. That's why we are grateful for people who know their skin and who know how to share the wealth. People like, Siraad Dirshe.
Siraad has made it her business to help black women, no matter their age, feel like their most beautiful selves. And not just on the outside but the inside too, because that's what helps us empower ourselves to live our lives unapologetically. Siraad's resume includes heavyhitters like Clinique, Nike, Vogue and most recently, Beauty Editor at ESSENCE. Needless to say, the saying "Trust Black Women" was high-key referring to Siraad.
She told the J Spot Collective, "I never thought I was 'good' at makeup, so I was pretty much afraid of it. I also think since beauty brands have historically not created products with us in mind, I never really found colors and tones that complimented my deeper skin tone. So I think skin care just seemed more accessible and easy to understand/use."
xoNecole has been intrigued with Siraad and her magic so it was only right that we talk with her about all things beauty, self-care and the virtue of black women.
You have been deemed "The Glow Expert," how did you come to snag this title?
SD: That's funny! I think it's something I just kind of claimed for myself because I thought it was catchy. A few years ago, it seemed like everyone was after having glowy and bright skin. I also had a lot of friends at the time who had asked about my skin care routine and how I would get to be so glowy. So I thought what better name to call myself (laughs).
What's your secret to glowing skin?
SD: I know this is super cliche but I really think 60% is not the masks, serums, or moisturizers. Of course, they're great but I really think it's things like sleep, water, and what you eat that truly make your skin glow and have the radiance that everyone wants. I make sure to get (at least) 8 hours of sleep, drink a gallon of water a day, and try to avoid things like dairy. I feel like once I started doing those things, my skin started to really change for the better.
What advice do you have for women struggling to maintain great skin?
SD: I would say that there's no such thing as great skin, there's only better skin. I think beauty companies can sell us a false ideal that we should all have glowing and clear skin and for some, that's just not realistic. So I instead say, strive to get your skin in a healthy place that makes you feel your most confident self.
"There's no such thing as great skin, there's only better skin... I instead say, strive to get your skin in a healthy place that makes you feel your most confident self."
When it comes to moisturizers, what's your go-to?
SD: I have super dry skin so for me it's all about cocktailing a mixture of oils, serums, and moisturizers so my skin stays hydrated all day. In the morning, I tend to be a bit lighter on the oils and serums (especially if I plan to wear makeup) and just go for a heavy moisturizer. A few of my favorites include Charlotte Tilbury's Magic Cream or Drunk Elephant's Protini™ Polypeptide Cream. Both are hydrating but also light enough that I can layer makeup on them and it won't slip or slide.
As a woman of color, what do you think makes us beautiful?
SD: Wow, this is such a loaded question for me. There are very few things I find more beautiful than Black women. While there's no denying our physical beauty, our range of skin tones, hair textures, bold features, I think it's our spirits that make us most beautiful. In addition to being resilient, creative beyond measure, and intelligent we also have an incredible love for each other that makes us truly beautiful.
Let's say you have 30 minutes for a beauty look, what products would you use for your desired look?
SD: I actually really try to keep my makeup to under 15 minutes so this 30 minutes seems like so much time. After washing my face and doing a quick mask (I'm really into this one right now) I'll use one of the above moisturizers. Next, I'll use a tinted moisturizer -- Glossier's new formulas are pretty great and give you some coverage without being super cakey (I'm shade G2). Then I'll use NARS' creamy concealer, which is hands down one of the best concealers. I like to use that under my eyes and then on any spots I want to cover up.
While I don't use eyeshadow everyday, when I do I love to use a super bright color. Because why not? Colourpop has amazing colors and their products are super affordable. I love their pinks or blues and I'll usually use the shadow on my lashline for a nice pop. Then I'll finish off the eyes with lots of mascara. I like it super clumpy and think and NARS' Climax mascara one is super good.
If I go for a bright color shadow then I'll keep lips simple with gloss. As of late, I've been really into the old school MAC Lipglass. I used to use it a lot in highschool, so it's super nostalgic for me.
Self-care has become a huge buzzword – what does self-care mean to you?
SD: Self-care to me consciously living and constantly checking in with my body and spirit to see where I am. It also means having healthy ways of helping myself get back in balance when I am feeling off. It also means exercising the word "no" a lot more. If something is jeopardizing my well-being, I know it's okay to say "no" to that event, hang out, or even relationship.
Can you share three products you swear by?
SD: Three products that I swear by are:
1. Biologique Recherche p50,
2. Drunk Elephant's Babyfacial,
3. Vintner's Daughter serum
.
Are you ready to glow? Be sure to follow Siraad's tips!
- 93 Skin-Care Products Beauty Experts Use Every Morning | SELF ›
- A Guide to Korean Skincare for Women of Color - Racked ›
- Siraad Dirshe - Vogue ›
- Siraad Dirshe - Coveteur ›
- Siraad Dirshe | POPSUGAR ›
- What are Korean Skin Whitening Products and Do They Bleach Your ... ›
- Interview with Siraad Dirshe, ESSENCE Beauty Editor ›
- Siraad Dirshe Archives - Essence ›
- Siraad Dirshe ›
- Siraad Dirshe's Recent Articles - Refinery29 ›
On set inside of a mid-city Los Angeles studio, it’s all eyes on Chlöe. She slightly shifts her body against a dark backdrop amidst camera clicks and whirs, giving a seductive pout here, and piercing eye contact there. Her chocolate locs are adorned with a few jewels that she requested to spice up the look, and on her shoulders rests a jeweled piece that she asked to be turned around to better showcase her neck (“I feel a bit old,” she said of the original direction). Her shapely figure is tucked into a strapless bodysuit with a deep v-neck that complements her décolletage.
Though subtle, her quiet wardrobe directives give the air of a woman who’s been here before, and certainly knows what she’s doing. At 24 years young, she’s a “Bossy” chick in training— one who’s politely unapologetic and learning the power of her own voice.
“I'm hesitant sometimes to truly speak my mind and speak up for myself and what I believe,” she later confessed to me a couple of weeks after the photoshoot. “It's always scary for me, but now I'm realizing that I have to, in order to gain respect as a Black woman— a young Black woman— who's still navigating who she is. And you know, I'm realizing that closed mouths don't get fed. And if I keep my mouth shut just because I'm afraid of what people's opinions of me will be or turn into, then that's not any way to live.”
For Chlöe, the journey into womanhood is about embracing who she is, without succumbing to the perceptions of what others think of her. From the waist up she’s everything you’d imagine. A gorgeous goddess with the kind of sex appeal that some work hard to embrace but fail to exude. But unbeknownst to anyone not on set, her bottom half is covered by a white robe, surprising coming from the girl who boasts “'Cause my booty so big, Lord, have mercy” on her first hit single “Have Mercy.”
But that’s the beauty of Chlöe. There’s more to her than meets the eye. More than what a few sensual photos sprinkled throughout an Instagram feed could ever tell you. Just like the photo-framing illusion of her portrayed from the waist up, what we know about the songstress is just the tip of the iceberg. There’s so much more beneath the surface.
Some hours later Chlöe leans back in a high chair as her locs are transformed from a formal updo to a seemingly Basquiat-inspired one. It’s pure art, and at her request, no wigs are a part of the day’s ensemble. She’s fully embracing her natural hair, a decision that wasn’t always a socially accepted one.
In the suburbs of Atlanta, Georgia, (Mableton, to be exact) Chlöe began to explore the foundation of her self-image. At an early age she and her younger sister, Halle, demonstrated a vocal prowess and knack for being in front of the camera that caught their parents’ attention. Soon after, they were sent on a parade of local talent shows and auditions, and eventually broke into the digital space with song covers on YouTube.
It was during these early years that Chlöe first learned that the entertainment industry could be unforgiving to those who didn’t fit a particular beauty standard. Despite the then three-year-old snagging a role as the younger version of Beyoncé’s character, Lilly, in Fighting Temptations, casting agents requested that her natural locs be exchanged for more Eurocentric tresses. Ironic, considering that growing up Chlöe saw her hair as no different than that of her peers. “I remember specifically in pre-K we had to do self-portraits and I drew myself with a regular straight ponytail, like how I would put my locs in a ponytail,” she says. “I just never saw myself any different.”
Chlöe would also learn the true meaning of a phrase that would later become an affirmation posted on her bedroom mirror: “Don’t Let the World Dim Your Light.” After attempting to wear wigs to fit in, the Bailey sisters instead chose to rock their locs with pride, which undoubtedly cost them casting roles. Yet they would have the last laugh when making headlines as the “Teen Dreadlocked Duo” who landed a million-dollar contract with Parkwood Entertainment, and the coveted opportunity to be groomed under the tutelage of a world-renowned superstar.
Credit: Derek Blanks
While that could be the end of a beautiful fairytale of self-empowerment, the reality is that it’s just the beginning of the story of her evolution. For most girls, the transition into womanhood takes place in the comfort of their own worlds, often limited to the number of people they allow to have access to them. But for Chlöe, it’s happening in front of millions of critiquing eyes just waiting for an opportunity to either uplift or dissect her through unwarranted commentary.
Many in her position wouldn’t be able to take that kind of pressure. But Chlöe is handling it with grace. “I feel like all of us as humans, we have the right to interpret things how we want,” she says. “I put art out into the world and it's up for interpretation. I'm learning that not everyone is going to always like me and that it's okay.”
Chlöe isn’t the first artist to receive criticism for her carnal content, and she certainly won’t be the last. In 2010, Ciara writhed and rode her way to banishment on BET when the then 24-year-old released her video for “Ride.” In 2006, 25-year-old Beyoncé received backlash for “Déjà Vu."
"I put art out into the world and it's up for interpretation. I'm learning that not everyone is going to always like me and that it's okay.”
So much so that over 5,000 fans signed an online petition demanding that her label re-shoot the video because it was “too sexual.” Even 27-year-old Janet didn’t escape critical headlines when she shed her image of innocence for a more risqué appearance with the 1993 release of janet.
It’s almost as if public reproach is a rite of passage for young Black women R&B singers on the road to stardom. Good girls seemingly “go bad” whenever they embrace the depths of their femininity, and fans only like you on top figuratively. But Chlöe has learned not to bow down to other people’s opinions, but to boss up and control the narrative. As the saying goes, well-behaved women seldom make history. If sex appeal is her weapon, she wields it well.
On set, Chlöe exudes the energy of Aphrodite in an apple red, off-shoulder dress with a sexy high split. In between shots, she mouths the lyrics to Yebba’s “Boomerang” as it echoes throughout the space in steady repetition at my recommendation. The hour grows late, yet Chlöe is heating things up as eyes stare in deep mesmerization of the girl on fire.
Credit: Derek Blanks
Through music, she explores the depths of her being, a journey that seems to be, at its foundation, rooted in self-discovery. Whereas their debut album The Kids Are Alright (2018) boasts a young Chloe x Halle empowering their generation to embrace who they are while finding their place in the world, their second album Ungodly Hour (2020) shows the Bailey sisters shedding the veil of innocence for a more unapologetic bravado.
What fans looked forward to seeing is who Chlöe shows herself to be on her debut solo album In Pieces. In an interview with PEOPLE, she confesses that releasing her first project without her sister was “scary.” "It was a moment of self-doubt where I was like, 'Can I do this without my sister?’”
Chlöe has never been shy about sharing her insecurities or her vulnerabilities, all of which are laced throughout the 14-track album. “I want people to have fun when they listen to it and to just realize that they're not alone and it's okay to be vulnerable and raw and open because none of us are perfect; we're all far from it. And I think it's healing when we all admit to that instead of putting up a facade.”
The gift of time has given the self-professed “big lover girl” more encounters with romance and heartbreak. Love songs once sung for their beautiful riffs and melodies become more than just abstract lyrics and are replaced by real-life experiences, which she tells me is definitely in the music.
In her single “Pray It Away,” for example, she contemplates going to God for healing instead of going at her ex-lover for revenge for his infidelities. “With anything dealing with art, I am completely vulnerable,” she says. “I'm completely myself, I'm completely open and transparent. So it's pretty much all of me and who I am right now.”
Has Chlöe been in love? That still remains to be said. Of course, she’s been linked to a few potential baes, but dating in the digital age isn’t as easy as a double tap or drop of a heart-eyes emoji. It requires a level of trust and vulnerability that’s hard to earn, and easy to mishandle. To let her guard down means to potentially set herself up for disappointment. “It’s difficult dating right now, honestly, because you really have to kind of keep your guard up and pay attention to who's really there for you. And you know, I'm such an affectionate person and I love hard.
"So when I meet the one person that I really, really am into, it's hard for me to see any others and I get attached pretty easily. And you know, I don't know, it's…it's a scary thing.”
Credit: Derek Blanks
“With anything dealing with art, I am completely vulnerable. I'm completely myself, I'm completely open and transparent. So it's pretty much all of me and who I am right now.”
While broken hearts yield good music (queue Adele), what’s in Chlöe’s prayer is the desire to be happy. What does that look like? Well, she’s still figuring that out herself. “Honestly, I'm the type of person who I don't truly learn unless I experience it. So it's like I can view and watch my parents and watch the loving relationships that I see in my life and be like, ‘Oh, I want that. I would love to have that.’ But then I also have to experience [love] on my own and see what my flaws or my faults might be or see what my good things about myself are. I feel like it's really all about self-reflection. And even though our base is our family and that's our foundation, we are still our own individuals and we have to find out specifically the things about ourselves that may be different from what we saw from our parents when we were growing up.”
Her ideal beau, she tells me, is someone she can feel safe to be her fun, goofy self with, but who also gives her the space to be the boss chick chasing her dreams. A man who understands that just because the world compliments her doesn’t mean she doesn’t want to hear those words from his lips or feel it in his touch. A bonus if he shows up on set after a long hard day of work with vegan cinnamon rolls. You know, the basic necessities. “I like whoever I'm with to constantly tell me they love me and that I look beautiful because I do the same. I am a very mushy person, and if I see something or you look good, I will never shy away from saying it out loud. And I want whoever I'm with to do the same, be very vocal. Tell me that you love me. Tell me what you love about me because I'm doing the same for you because that's just the person I am.”
Noted.
Until she meets her match she’s married to the game, and for now, that seems to be perfect matrimony.
Credit: Derek Blanks
On stage at the 2021 American Music Awards, Chlöe solidified her position as a force to be reckoned with. It was a full-circle moment. In 2012, bright-eyed and baby-faced Chloe and Halle would walk onto the set of The Ellen Degeneres Show and blow the audience away as they bellowed out their future mentor’s song. Ellen would present the sisters with tickets to attend the AMAs, assuring them that they would be back and had a promising future. Nine years later, Chlöe descends from the sky cloaked in a snow-white cape and matching midriff-baring bodysuit for her debut performance. It’s the first time she’s graced the stage of the very award show that she was once an audience member of.
As she shakes and shimmies and boom kack kacks out her eight counts, it’s clear that she’s in her element. Just like her VMA performance a couple of months prior, and the many more stages she’ll continue to grace, she brings an energy that has earned her comparisons to the beloved Queen Bey herself. An honorable statement, considering few R&B songstresses are getting accolades for their entertainment capabilities. It’s on these very stages, in front of hundreds of astonished eyes and millions more glued to their televisions at home, that she tells me she feels most sexy. Powerful, even.
But off stage, it’s a different story.
It’s more than just the commentary about her image and media-flamed rumors that get to her. Mentally, she’s in competition with herself. The desire to be the best burns at the back of her mind with every performance, every production, and every time she steps into the booth. Before, she could share the weight of this burden with her sister. Being a part of a duo meant she could turn to Halle for quiet confirmation and encouragement without a word being exchanged. But lately stepping on the stage means stepping out on her own. And despite being a breathtaking, five-time Grammy-nominated star, Chlöe doesn’t escape the reality that sometimes we can be our own worst critics.
Over the last year, she’s been coming to terms with who she is on her own while overcoming the fear of failing to become who she’s destined to be. While the world waits to see how Chlöe wins, the real triumph is in every day that she chooses herself and continues to walk in her purpose. “I don't really have anything all figured out, honestly. But what I try to do, a lot of prayer. I talk to God more and I just try to do things that calm my mind down and just breathe.”
To whom much is given, much will be required. She’s been chosen to walk this path for a reason. Once she fully embraces that everything she’s meant to be is already inside of her, she’ll be an unstoppable force. “My grandma, Elizabeth, she just passed away and my middle name is her [first] name. So I feel like I truly have a responsibility to live up to her legacy that she's left on this earth. I hope I can do that.”
There’s no doubt that she will. With a role in The Fighting Temptations at three years old, a million-dollar record deal, a main role on five seasons of Grown-ish, five Grammy nominations, a number one solo record in Urban and Rhythmic Radio, a debut solo album, and starring roles in recently released movies Praise Thisand Swarm (just to name a few), Chlöe’s certainly already made her mark, and she’s just getting started.
No flex.
Credits
Photographer & Creative Director: Derek Blanks
Executive Producer: Necole Kane
Co-Executive Producer: EJ Jamele
Producer: Erica Turnbull
Digitech: Chris Keller
DP: Alex Nikishin
Gaffer: Simeon Mihaylov
Photo Assistant: Chris Paschal
2nd Photo Assistant: Tyler Umprey
Features Editor: Kiah McBride
Special Projects: Tyeal Howell
Hair: Malcolm Marquez
Makeup: Yolonda Frederick
Fashion Styling: Ashley Sean Thomas
For More: Cover Story: Issa Rae Comes Full Circle
According to Variety, the Nopestar was presented the Vanguard Award at the LGBT Center’s The Gala in Los Angeles, where she took time to reflect on her own identity journey.
“Sexuality and identity for me has always been confusing,” Keke shared during her acceptance speech. “I never felt straight enough. I never felt gay enough. And I never felt woman enough. I never felt man enough. You know, I always felt like I was a little bit of everything.”
KeKe recalls that she’d often “lead with masculinity” and how that complicated her perspective on the power within herself. “And as a woman, I’ve always been met with so much disdain, you know what I mean? I think so much of that came from who I thought I had to be to get respect, admiration, and love,” she says. “And I’ve always really wanted to be like my father…to want to be taken seriously and not diminish because I was a woman. You know, that’s always been a source of — I guess you would say — pain and resentment.”
Araya Doheny/Getty Images for Los Angeles LGBT Center
The moment of reflection brought on an emotional response from the Nickelodeon alum. “Why did my gender have to define the power I have in the world? And why does my gender get to decide my sexuality?” she asked.
“You know, since I was younger, I always questioned the boxes I was forced to be in and it starts with who you’re supposed to be as a child. You’re supposed to be as a Black person or whatever the background you are from… Then those walls just try to cave you in from every damn angle, who you are as a creative, who you are as a friend.”
She concluded the thoughtful speech by noting her gratitude for being accepted by the LGBTQ+ community as an ally for which she was honored for. “I’m truly so grateful to be seen in this room because I know I’m surrounded by people who know without a doubt what it’s like to decide to be who you are in a world that tells you to be everything but yourself.”
Keke’s Vanguard Award is the perfect illustration of why allyship and activism go hand-in-hand. With voices like Keke’s sharing her truth about self-discovery in sexuality and gender identity, it, in turn, inspires others to do the same.
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Featured image by Araya Doheny/Getty Images for Los Angeles LGBT Center
