"I get to cast and highlight artists and creators and cultural leaders who are really driving the culture forward," she said. "At Revolt, we are very unapologetically hip-hop, and so I'm always searching for fresh voices and undiscovered artists. Revolt really is a platform that's for people like that to be showcased to the world. ... It's exciting to work in this world where I have the opportunity to really elevate Black voices and Black audiences."
I caught up with Alison to talk about why she chose to shift from PR to her current post, how we can all truly lift as we climb--even in industries that might have reputations for being super-competitive, and how she's working the job of her dreams to the max.
Marcus Ingram / Contributor/Getty
xoNecole: You mentioned pushing the culture forward. What does that specifically mean for Revolt as a network?
Alison Threadgill: One of the things that makes Revolt unique is that we represent a very Gen Z and millennial voice. What the status quo is, is not what we're about. We are sparking conversations that are going to bring about change, to make people think differently, to get people to realize that just because something has been a certain way, doesn't mean that's the way that it should be or should continue to be. We pride ourselves on being very disruptive and bringing about voices that showcase that.
We have a new show that's coming later this year where there will be lots of different voices.
We're coming up on an election year, and so being able to have voices in our community that are talking about issues that are important to us and understanding that there's a lot wrong in the world, our people are so often overlooked and mistreated, and so what do we as a community need to do to really impact change? Who are the people we need to empower who are not just going to give us lip service but are actually going to do things to create change?
It's about starting those conversations and understanding, for our audience, that Revolt is a place you can come to hear that and see that.
xoN: You pivoted from PR to talent relations. What transferable skills have helped you in doing so?
AT: One of the things that is a skill set that you have to have for both is working with very different personalities. Working in PR, I worked very closely with talent all of the time. I think that was probably the key skill set between the two---understanding that, especially in the celebrity world, you can work with very challenging personalities, whether it be on the management or agent side, to the talent themselves. Just understanding how to work with all kinds of personalities to be able to get your job done, I would say, would be the No. 1 skill between the two.
xoN: What advice do you have for young women who want to pursue a pivot into talent relations?
AT: Can I speak to entertainment in general? This is something that can work in both. I think one thing that a lot of people---especially for [those] who are not in large markets--a New York, an Atlanta, an LA--it can be daunting. How do I break in? [It's by] volunteering, even with something at the local level, so that you're gaining experience in entertainment. What you're doing as a volunteer may not be something you absolutely love, but it's giving you the exposure to all these other entertainment jobs, what other people are doing, that you didn't even know existed that interests you. Volunteering is huge in figuring out what you want to [do] and giving you exposure to other areas.
The other thing that I think we don't do enough, especially as Black people---and sometimes as women--- is using our network---talking to your network. Telling your friends, colleagues, and associates about things that interest you in entertainment.
It's important to put yourself out there because if people don't know, they can't help you. It may not be a situation where it's something they know about, but a friend of [a] friend might mention that they're looking for somebody or know somebody.
It's easy to not share because you assume people may not be tapped in, but you don't know who they know---so just really be open to putting yourself out there. So much about this industry is about relationships, and doors open because of your relationships.
Also, using LinkedIn as a tool if you don't know anybody in entertainment or there's a role you're interested in.
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Featured image by Shawne Turrentine/Art Trends LLC
