Serial Entrepreneur Shanicia Boswell Needs You To Know That Every Loss Is An Opportunity To Level Up
In xoNecole's series Mother/Hustler, we sit down with influential mom bosses who open up about the ups and downs of motherhood, as well as how they kill it in their respective industries, all while keeping their sanity and being intentional about self-care.
Good things fall apart so better things can fall together and this is big facts. Just ask Black Moms Blog creator, Shanicia Boswell, who wants you to know that every loss is just another opportunity to level up.
Before becoming a multi-hyphenate hustler and amassing more than 500K followers on Instagram, Shanicia was an engaged, stay-at-home mom living out what she now calls a "faux fairytale". But three and a half years ago in one helluva plot twist, the serial entrepreneur quickly became a homeless, single mother whose only goal was survival. She told xoNecole, "My fiance came home and told me he no longer wanted to be in a relationship and I had 30 days to move out of our home. Just like that. We had been arguing lately but not enough to think it was that drastic. I was completely unprepared."
It was then that Shanicia says that she officially hit "rock bottom". Now having to depend on friends and part-time jobs to sustain her and her young daughter, Kamryn, Shanicia gave herself a week to ugly cry about her newfound situation and tapped into her hustler mentality like clockwork. "From that point forward, stress and pain would not be my story," she shared.
At the time, Black Moms Blog was a modest community of no more than 50,000 members, but it wasn't until being encouraged to monetize the platform that Shanicia turned her dollar and a dream into a hustle that could pay the bills. She continued, "I literally gave my all to my business when I had nothing to even give. Within 6 months, I had monetized my platform to more than $16,000. I got a part-time job on the side working about 15 hours a week and moved my daughter and I back into the same building that my ex kicked us out of. I quit that part-time job one year later."
Not only did sis quit the job, she created a whole movement; and xoNecole recently s at down with Shanicia to get the 411 on dating, self-care, and how she thrives in her industry while being a bomb ass mom at the same damn time.
What’s your occupation?
This is always such a loaded answer...I am working on mainstreaming an exact title but for now, I call myself a serial entrepreneur. I am most widely known for creating Black Moms Blog, the largest news and media website specifically dedicated to parenting, culture, and lifestyle from a Black mom's point of view. I am also a photographer/content creator and just recently launched my third business, The Self Care Retreats, where I take women on international destinations around the world.
Are you single?
Girl, yes. Sometimes I say that I am single with pride and other times I claim singledom with a feeling of sadness. It's rare we actually admit that as millennials, yes, I would like to be married. And for me, I had all those things once––the ring, the family, the picture-perfect situation but I started it all with a man that just wasn't ready and when it all fell apart, he admitted that he actually didn't want the same things I wanted. We made better friends and co-parents instead of lovers. And that's okay too. I have started to mentally position myself to manifest a different answer to this question.
How do you handle moments when you feel overwhelmed?
I am a Pisces, so my levels of chill are completely unmatched. In seriousness though, self-care is a part of my daily routine...from sleeping with my phone on do not disturb, to napping, to finding time to run warm baths in the middle of the day. I don't say that as a way to brag –– I say that because I am proud of how far I have come in caring for myself. For a lot of us as women, we don't learn how to handle stress until we hit rock bottom and that is what happened to me. I handle moments of feeling overwhelmed by stopping it before it happens.
As a mother, I have very candid conversations with my daughter about stress. If I am running on a high frequency day, I am normally more irritable than not and so I make sure to let her know what it is so that she does not internalize any guilt. One of the most important things I can do is teach my daughter how to pick up energy and vibes so that she can avoid internalized guilt. Reading people is a superpower.
"I handle moments of feeling overwhelmed by stopping it before it happens. As a mother, I have very candid conversations with my daughter about stress. If I am running on a high frequency day, I am normally more irritable than not and so I make sure to let her know what it is so that she does not internalize any guilt. Reading people is a superpower."
What’s the hardest part of your day?
I can honestly admit that I don't have a lot of "hard" parts in my day. What makes a day hard exactly? I released my own personal guilts a long time ago so I don't beat myself up over things that are unchangeable. I flow. I adapt. I still get things done.
How (and how often) do you practice self-care?
You hear this a lot now, about self-care not just being about getting your nails done and spa days. It is true. I practice self-care mentally by reserving time to myself. I practice self-care financially by protecting my assets and creating stability in my credit to be able to purchase a home. I practice self-care in my spirit by not being involved with things that truly serve no higher purpose to my wellbeing.
On a not so deep level, I love to tell moms, find a way to make self-care realistic for you. Every woman doesn't need a two-week vacation out of the country. Sometimes you just need a Snickers bar hiding in the bathroom from your kids. Don't feel guilty for that.
When do you feel most productive?
I feel most productive early in the mornings between the hours of 4-6 am. It seems so cliche but it is very true. When I am going through an extreme bout of creativity, my body naturally wakes up at that time, full of energy and I try to get it down on paper or on my computer before it goes away. The world is so still at that time. I am not interrupted by my phone or the sounds of the city. The air is cool. It is my favorite time to work.
What is your favorite way to spend “me time”?
Refer to my zodiac, me-time is just what I do! But seriously, I am an extroverted introvert. Being an entrepreneur and public speaker, I have learned how to handle my anxiety but being in large crowds make me nervous. My favorite thing to do is to be home alone with my laptop, a glass of wine, and good music. As a mom, bedtime is really important in my household. My daughter goes to bed at 8 pm because I need those hours towards the end of the evening to turn my brain down and find my peace before bed.
Being single and raising children isn't easy but it forces you to instill boundaries even within your own household. On Sundays, my daughter and I practice separate togetherness; it is where we spend time alone, but together. I may read a book in the living room while she sits in her room and colors. She knows that is mommy's me time and I teach her to value her own alone time and personal space.
"Being single and raising children isn't easy but it forces you to instill boundaries even within your own household. On Sundays, my daughter and I practice separate togetherness; it is where we spend time alone, but together. I may read a book in the living room while she sits in her room and colors. She knows that is mommy's me time and I teach her to value her own alone time and personal space."
What’s the most important lesson you’ve learned as an entrepreneur?
The most important lesson that I have learned as an entrepreneur is that it is never too late to start over. Rebranding is a blessing given to most of us because if we have been doing entrepreneurship right, we normally have a few things in place that allow us to pump the brakes for a second and evaluate where we are in our businesses.
What is the most important lesson you want your kid(s) to learn from you?
It is so important for me to teach my daughter her self-worth early in life. I didn't learn this lesson until well into my late 20s and I suffered a great deal of rejection, guilt, and heartache because of it. For many of us, as Black women, we just weren't raised with this idea that we were the prize. We saw our mamas handling everything on their own. They carried the weight of their entire households on their shoulders. Who had time to build up their children when the bills were due and mama was the only one paying it?
That anger and frustration from Black moms came out in a dramatic speech of self-reliance, get an education, and you especially don't rely on a man! Do you know how damaging that is? So instead, especially for many little Black girls, their self-esteem was built up and torn apart by toxic romantic relationships and mean girl friendships. I refuse to build my daughter up on guilt and bitterness.
How has being a mother helped you become a better entrepreneur (or vice versa)?
I used to judge people who didn't have children. My single, childless friends would tell me how they were struggling to get it together and all I could think about was, if I had that much time on my hands, I would be lightyears ahead of where I am now. Here is what I realized over the years of running multiple businesses and raising my daughter: being a mother has benefited my entrepreneurial journey. It sets my schedule.
Being a mother provided me with a level of stability and balance that helped me to view my entire life with extreme clarity. I learned not to be so judgmental against people that did not have kids and started to be thankful for the blessing of my own.
What is the biggest challenge you’ve faced as a mom who runs a business?
The biggest challenge I've faced as a mom who runs a business is in my dating life. Because I am a mother, most men I meet know that they need to be serious to pursue me because there is another life involved in our decision-making. My timing and flexibility require you to actually make a plan to see me because I have a child.
Most people pity single women with children so men always want to play hero. When I tell them no, she actually has an active father and yes, I do pay my own bills, run my own business, and travel at leisure, most men find a level of intimidation in those things. If I am already doing these things for myself, for a man that doesn't have his own things together, that can make him question if he will be able to provide for me in the ways that I am able to provide for myself. I found myself shrinking back in order to appear softer and more vulnerable for men until one day I had to realize that what God has for me is mine and the man He has set aside for me will love me in as my full and joyous self.
"If I am already doing these things for myself, for a man that doesn't have his own things together, that can make him question if he will be able to provide for me in the ways that I am able to provide for myself. I found myself shrinking back in order to appear softer and more vulnerable for men until one day I had to realize that what God has for me is mine and the man He has set aside for me will love me in as my full and joyous self."
What advice do you have for moms who are looking to start their business but haven’t taken a step out on faith yet?
Just do it. Do not let the fear of these internet streets keep you from your blessing. Stop comparing and just go. Stop worrying about trying to gain someone else's audience and focus on those that already believe in you. Everything doesn't have to be perfect, they just need to be put into action. You got this!
Do you think it’s important to keep your personal and professional life separate? Why or why not?
One of the greatest challenges in entrepreneurship is learning how to be transparent with your audience while not revealing every part of your life to your audience. I don't believe everything needs to be shared. You don't have to share every pitfall to be real. It's okay to take some of your L's in private. It is okay to go on vacation and not share all the photos. And for women, it is perfectly okay to keep that relationship private until he proposes to make you his wife.
What advice do you have when it comes to time management as a mogul mommy?
As a mommy mogul, I manage time by honoring my self-care. Making time to center myself is just as important as making time to attend meetings. I chose this career path for my true passion for women empowerment and motherhood but also to have a life of freedom and flexibility. If I am not honoring those things, working for myself will become just as miserable as working for someone else.
"I chose this career path for my true passion for women empowerment and motherhood but also to have a life of freedom and flexibility. If I am not honoring those things, working for myself will become just as miserable as working for someone else."
What tips do you have for financial planning, both professionally and for your family?
Financial planning is part of self-care. Can we put that on a t-shirt? My advice to women for financial planning is don't let the daunting thought of getting your finances in order scare you from actually doing it. Get help. There are so many programs and companies that help with credit repair and homeownership. When it comes to your business, learn how tax breaks can help you and where to invest your money for greater returns. Financial freedom should always be the goal and the only way to do it successfully is to just start the process. Just start.
To learn more about Shanicia and join the Black Moms Blog movement, follow her on Instagram @ShaniciaBoswell!
Featured image courtesy of @ShaniciaBoswell.
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Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
Beyond Burnout: Nicole Walters' Blueprint For Achieving Career Success On Your Own Terms
Nicole Walters has always been known for two things: her ambition and her ability to recognize when life’s challenges can also double as an inspiring, lucrative brand.
This was first evident more than a decade ago when she quit her job as the corporate executive of a Fortune 500 company during a Periscope livestream. “I’m not sure if there’s an alignment of [our] future trajectory. I’m going to work for myself. I'm promoting myself to work for myself,” she said at the time before flashing a smile at the viewing audience. As she resigned on camera, a constant stream of encouraging messages floated upwards on the screen.
By 2021, she’d fashioned her work as a corporate consultant and her personal life with her husband and three adopted daughters into a reality show, She’s The Boss, for USA Network. This year, she released the New York Times bestselling memoir Nothing Is Missing, written as she was in the process of getting a divorce and dealing with her eldest daughter’s struggles with substance use.
Convinced that there’s no way the 39-year-old has achieved all of this without intentional strategic planning, I asked her about it when we spoke less than a week before Christmas. I’d seen videos on social media of her working on 2024 planning for other brands, and I wanted to know what that looked like following her own year of success.
She listed a number of goals, including ensuring that the projects she takes on in the new year align with her identity “as a Black woman, as an African woman, as a mother, as someone who has lived a [rebuilding] season and is now trying to live boldly and entirely as themselves.” But, I was shocked by how much of her business planning also prioritized rest.
Despite the bestselling book, a self-titled podcast, and working with numerous corporations, Walters said she’s been taking Fridays off. This year, she doesn’t want to work on Mondays, either.
“A lot of us think we work hard until retirement hits. I want to progress towards retirement,” she said, noting that she’ll check in with herself around March to see how successful this plan has been. The goal, Walters said, is to only be working on Tuesdays and Thursdays by sometime in 2025. “It is intentionally building out what I know I would like to have happen and not waiting for exhaustion to be the trigger of change.”
"A lot of us think we work hard until retirement hits. I want to progress towards retirement... It is intentionally building out what I know I would like to happen and not waiting for exhaustion to be the trigger of change."
Walters said the decision to progressively work less was partially in response to her previously held notions about her career, especially as an entrepreneur. “When I first started, I thought burnout was a part of it,” she said. “What I didn’t realize is that even if you’re able to bounce out of burnout or get back to it, there’s a cumulative impact on your body. If you think of your body as a tree and every time you go through burnout, you are taking a hack out of your trunk, yes, that trunk will heal over, and the tree will continue to grow, but it doesn't mean that you don’t have a weakened stem.”
But, the desire for increased rest was also in response to the major shifts that occurred three years ago when she was experiencing major changes in her family and realized her metaphorical tree was “bending all the way over.”
Courtesy
“One of the things we have to recognize, especially as Black women, is that there is this engrained, societal, systemic notion that our worth is built around our productivity,” she added. “That is some language that I think is just now starting to really get unpacked.” In recent years, there’s been an increased awareness of achieving balance in life, with Tricia Hersey’s “The Nap Ministry” gaining attention based on the idea that rest, especially for Black women, is a form of resistance. Even online phrases such as “soft life” and “quiet quitting” have hinted at a cultural shift in prioritizing leisure over professional ambition.
"One of the things we have to recognize, especially as Black women, is that there is this engrained, societal, systemic notion that our worth is built around our productivity."
If companies are lining up to consult with Walters about their brands and products, then women have been looking to her for guidance on starting over since she invited them to livestream her resignation 12 years ago. As viewers continue to demand more from content creators in the form of intimate, personal details, Walters has navigated her personal brand with a sense of transparency without oversharing the vulnerable details about her life, especially when it comes to her family.
The entrepreneur said she’d been approached to write a book for several years and was initially convinced she was finally ready to write one about business. “I started to do that, and then I went through my divorce. When that happened, I said, why would I write a book telling people to get the life that I have when I’m not sure about the life that I have,” she said.
Instead, she decided to write Nothing Is Missing and provide a closer look at her life, starting with being born to immigrant Ghanaian parents (“You need to know my childhood to know why I’m passionate about entrepreneurship.”) through the adoption of her three daughters and eventual divorce. Despite her desire to share, however, she said she felt protective of the privacy of her family, including her ex-husband.
When discussing this with me, Walters said she was reminded of a lesson she learned from actress Kerry Washington, who released her own memoir, Thicker Than Water, just a week before Walters’ book release. Washington’s memoir grapples with family secrets, too, specifically the fact that she was conceived using a sperm donor and didn’t learn about it until she was already a successful TV star. While Washington reflects on how the decision and subsequent deception impacted her, she’s also careful to hold space for her parents’ experiences, too. “A lot of things she said was that she had to recognize where she was the supporting character and where she was the main character,” Walter said.
This is something Walter worked to do in Nothing Is Missing when discussing her daughter’s struggles with addiction. “I was very intentional about making sure that I did not reveal more than what was required,” she said. “If I say something about someone’s addiction, I don’t need to go into the list of the substances they used, how they used them, what I found. [I don’t need to] walk into a room and paint a picture of what it looked like for people to understand.”
Walters said some of the most vulnerable moments in the book barely made a ripple once it was released. She was extremely nervous to write about getting an abortion, she said. But no one has asked her about this in the months since the book was released. Instead, people have been more interested in quirkier revelations, such as the fact that she once appeared on Wheel of Fortune.
“I have bared my soul about this thing I went through in my youth that has changed me for people, and people are like, ‘So how heavy was the wheel when you spun it?’” she said, chuckling. “It just goes to show that people never worry about the thing that you worry about.”
With the success of Nothing Is Missing, Walters said she still isn’t planning to release a business book at the moment. But, as she navigates parenting a teenager and two adult children while also navigating a relationship with her new fiancé, Walters said she believes she has at least one or two more books to write about her personal journey. “There is sort of an arc of where my life has gone that I know I’ve got something more to say about this that I think is important, relevant and necessary,” she said.
In just three years, Walters’ life has undergone a major transformation. There’s no telling what the next three years will have in store for her, but it seems likely she’ll retain an inspired audience wherever life takes her.
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Vanessa Simmons Shares Her Daily Wellness Routine And How It Propels Her Life
Many of us are familiar with actress, model, and entrepreneur Vanessa Simmons. Whether we previously followed her life and career on the iconic VH1 series Run’s House, keep up with her on social media today, or have seen her continually grace our screens on series like BET’s Games People Playor WeTV’s Growing up Hip Hop, she’s a name the culture knows and respects. But what many people may not know about the elegant go-getter is that she’s a big advocate for wellness.
In fact, during the pandemic, she was the friend many leaned on for physical and mental assistance and tips. “We were all in a state of fear and shock, and wellness was at the forefront of many of our minds. We wanted to know how we could stay as healthy as possible, and as the lockdown grew, mental health became just as important,” she says. The unique experience is what fueled her to birth U4IA (pronounced euphoria), an online community built around fact-based beauty and wellness tips and mental health awareness.
The platform started simply as a personal blog, a way for her to have all of her wellness thoughts and suggestions in one place. But anyone who is familiar with Vanessa’s efforts and her business-minded family knows it doesn’t take long for a business idea to spark, and she knew there was an opportunity here. “Pastry (the sneaker line she created with her sister, Angela Simmons) taught me the highs and lows of being a businesswoman. I feel like this is an extension of that,” she explains.
We can see she lives this through her work as an actress, which she’s strived for, for years. But making time for self-care in her routine is something she developed over time. “Every day is not the same – that’s life. But generally, I try to wake up before the house at 5:30 a.m. Then I journal, meditate and breathe, do an ice facial, start my skincare routine (which she makes sure to not rush), and start my day.”
She also practices wellness with her daughter. “All of those things allow me to wake my daughter up in a positive mood and spend time getting her ready for school. Also, I do affirmations with her," she says. "There's been times when she’s tired or in a mood and she actually tells me she feels better after we complete them. And you know kids tell the truth; that’s how I know it’s working!”
Like many, motherhood drastically changed her daily comings and goings. She admits that the journey altered her values and the way she moves through life, especially being someone from the Big Apple. “I had to find patience. I’m a New Yorker, so I like everything quickly. But I learned to find the balance between life and career and know when to shut down the work stuff and just be there for my family - which has brought me more happiness.”
Through U41A she hopes to share some of those processes and tips that help and make it accessible for everyone. “There are expensive ways to celebrate self-care, but there’s also things we can do at home. I like intentional breathing, jumping jacks for five minutes a day, and jumping rope – that releases endorphins. Also, meditation, affirmations, and my prayer life helps me.”
She adds, “Oh, and I love my at-home spa blanket. There's so much we can do in our living space that gives us that luxury spa feeling and fills our self-care cup.”
Today, Vanessa works daily to maintain that balance and intention she’s created for herself and her loved ones, and U4IA is a big part of that. Currently, she’s excited about their upcoming events and future partnerships.“I’m bringing the U4IA website to life through a health and wellness activation. We’re basically bringing the best of wellness in each city to one space.”
Lately, I’ve been feeling very overwhelmed with life, relationships, and work. With things moving so fast, it’s easy to exist in a state of productivity. But one thing life has taught me is that if you’re not showing up for yourself, you can’t properly show up for others, and that creates anxiety. But if someone as busy as Vanessa Simmons can make time for daily self-care, so can I. If you’re feeling the same or looking to make a change in your wellness routine, make sure to keep up with Vanessa’s lifestyle journey on social media and visit U4IANow.com for the latest updates.
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Feature image by Rodin Eckenroth/Getty Images