I don’t know what it is about turning 30 that made me super interested in vitamins and routines, but I love it here. Gone (well, not completely) are the days I let the day turn into night with my makeup, lights, and TV on with my laptop by my head. I blamed burnout on an undesirable work culture, a busy schedule, etc., but growing wiser, I realize the responsibility to set aside time to restore my mind, body, and soul is entirely mine.
When it comes to anxiety, the way I look at the dilemma of the mind is as living in the past and being fearful of what is to come. To combat that, intentionally cultivating routines that involve tapping into my five senses as a grounding technique helps me to become more present and realize what a gift the current moment is. Not only am I able to let go of the feelings of frustration that I carry around stemming from what (or what did not) occur in the day, but I also get to regulate my nervous system to the point my mind can start imagining a better future.
I think of my aura as a glass mirror that picks up fingerprints during the day, and I get to find different ways to wipe it clean at night so that I can see myself clearly the next day. Creating a sensual nighttime routine for myself does exactly that. Here’s how I start:
With Prayer
In my younger days, I used to save this step for right before bed, but I find getting spiritually grounded for a few minutes better assists me in switching from productivity mode to giving myself permission to just be. These days instead of defining myself by external factors like what I do for a living, how much I can produce, and accolades, I take a few minutes to express my gratitude through prayer to my higher power, the universe, my ancestors, and my everyday angels I'm lucky enough to call my friends and family. I am reminded that I am part of something way bigger than I often realize.
This then makes it easier to take time to take care of myself.
Sound: Self-Care Playlist
I’m getting back to my teeny-bopper days when each of my moods has a custom playlist. But this seriously works wonders by listening to music that affirms and uplifts me while soothing me into a restful mood. Don’t get it twisted, I do include a little bit of upbeat music in my playlist to ignite some passion and endorphins needed to carry out this process while I'm exhausted. Hearing my favorite songs at this time just takes the monotonicity out of my routines and inspires creativity. Hey, even a little jig every once and a while never hurts.
Smell: Burning Incense, Candles, and Using Oil Diffusers
Aromatherapy is a part of my routine that I refuse to skip. It's really hard to think about all the annoyances that occurred during the day when I smell the fragrance of citrus or berries in my vicinity! Almost every step of my nighttime routine has scents that are either soothing or delicious to me, from my skincare to the essential oils that I use. This just brings to my attention that often the simplest pleasures in life are free or at least super affordable. Plus, certain essential oils like eucalyptus, lavender, and lemongrass are great for calming down one’s nervous system enough to fall asleep.
Touch: Taking the Day Off
Touch involves quite literally getting my day clothes off, getting in the shower, and changing into some comfortable night clothes. I take my playlist into the shower for some karaoke, inviting laughter and tears. My favorite shower products are great for my sensitive skin, but also layer different scents so that my perfume doesn't have to work so hard the next day. Exfoliating and applying body oils ensure that my skin feels soft.
My skincare routine ensures that when I look at my skin, it's bright and rejuvenated in the morning. I focus on glowing before bed because the nighttime is the only time my skin has to repair and regenerate hence the phrase “beauty sleep.” However, skincare does not stop at the face, so I am exploring new body care products to make sure the skin on the rest of my body has an even texture. The self-massage pays off because, by the time I lay down, I'm relaxed.
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Taste: Decaffeinated Sweets
Health is wealth, and healthy snacks are imperative to my overall happiness. I try to stay away from foods that are too sweet or caffeinated at night, so I reach for rich and creamy textures and my favorite liquids. Decaffeinated teas, sugar-free ice pops, fruity-tasting sparking water, and fruit and veggies with peanut butter or salad dressing are my favorites.
Sight: Journaling And Reading
Journaling allows me to truly release and reflect on what’s bothering me. Guided journals are a great way for me to stay consistent and motivated by answering prompts. It’s so funny that writing about what caused me the most stress in the day and then being asked what I need to release helps me realize I’m in the driver's seat of my joy, happiness, and destiny. All that I desire is often a decision away.
With my overthinking, I find it better to put my sight and mind to use to read and experience an alternate reality. I’m an audiobook lover during the day, but at night my bed is a no-phone zone. With dosing off and missing a few sentences, it's tempting to get up and grab my phone/tablet, and the next thing I know it's 3 a.m., and I’m on TikTok. Holding my favorite book, flipping through pages, and fighting to keep my eyes open in excitement to figure out what is on the next page somehow knocks me right out.
When I wake up in the morning, I feel well-rested and like I had a much better quality of sleep than if I would have skipped my routine. It’s easier for me to be way more resolute and productive because I’m running on a lot of positive energy instead of fumes. As I continue to practice my routine, I am starting to realize whatever it is that I thought I was gaining by working behind a computerized screen after 10 p.m., I am losing my quality of life the next day. I proudly put my Bedtime setting on my phone, confidently assured that whatever it is can wait until the next business day.
I know my energy budget, and these days, I’m hella bougie.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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