The Queen Of ‘Black Is King’: 6 Times Beyoncé Reminded Melanin Queens Who TF We Are
Isn't Beyoncé just the best? But seriously, the singer/songwriter/producer/actress who rose to fame as the lead singer of multi-platinum quartet (and later trio) Destiny's Child has become a centerpiece in culture and entertainment. What's most inspirational is that she's done it all while being unapologetically Blackity, Black, Black, BLACK.
She's constantly reminding us of who we are with projects that feel like carefully-crafted love letters to the Black culture and experience. Her latest work, Black Is King, is no exception—it actually might be her most melanin-rich work yet. The visual album dropping July 31 on Disney+ is a nod to her 2019 project, The Lion King: The Gift, but more importantly serves as "a celebratory memoir for the world on the Black experience."
For Black women especially, Beyoncé is always a mood. In honor of her Black Is King release, we're reminded of all the times she put Black women front and center in her work.
When She Introduced The World To Chimamanda Ngozi Adichie
In 2013, Beyoncé changed the game with the midnight drop of her self-titled visual album, a first of its kind. This was also the album where we really saw Bey come into her own and shed light on the feminist movement. For the bridge of her song "***Flawless", Bey sampled a TEDxTalk given by celebrated Nigerian author Chimamanda Ngozi Adichie titled, "We should all be feminists".
Adichie's talk is mainly focused on the status of women in Nigeria ("Because it is where I know and where my heart is," Adichie explains), however, Bey chose to feature lines that resonate to all women:
"We teach girls to shrink themselves. To make themselves smaller. We say to girls 'You can have ambition. But not too much. You should aim to be successful. But not too successful. Otherwise you will threaten the man.' Because I am female, I am expected to aspire to marriage. I am expected to make my life choices always keeping in mind that marriage is the most important. Now marriage can be a source of joy and love and mutual support, but why do we teach to aspire to marriage, and we don't teach boys the same? We raise girls to see each other as competitors. Not for jobs or for accomplishments which I think can be a good thing, but for the attention of men. We teach girls that they cannot be sexual beings in the way that boys are. Feminist: a person who believes in the social, political, and economic equality of the sexes."
When She Made Lemons Into Lemonade
Lemonade was Beyonce's second visual album drop and premiered on HBO. This project played like an ode to Black women, gave a new meaning to "baby hair and afros", and renamed a style of braids worn by generations as "Lemonade Braids". Here's how:
Where there is sweetness in life, there is also bitterness, and no one has quite made lemons into lemonade like the Black woman. Lemonade represents the Black woman at her fullest self, her most vulnerable, her most angry, and her most powerful. In a series of songs that walked us through a pathway of different emotions, we saw ourselves in visuals and heard our pain and pleasure through sound. She showed the power and strength of Black women, but also our softness, our worries and fears through lyrics, melodies and stunning images. We cried, we laughed, and we ultimately healed. Then, there was the not-so-subtle shoutout to Black hair in "Formation" when she sang, "I like my baby hair, with baby hair and afros" after internet trolls tried to come for daughter, Blue Ivy's hair. And how could we ever forget the summer of 2016, when "Lemonade Braids" went mainstream? #BeyDidThat
When She Brought The Black Panthers To The Super Bowl
At the Super Bowl 50 Halftime Show, Beyoncé and her troop of female dancers strutted across the field for a "Formation" performance in Black Panther party realness. The bold move shed light on the Black Panther Party, a revolutionary socialist political organization which originated in 1966 for the self-defense of Black people. Considering that historically Black women are the most unprotected and underserved demographic in America, seeing Queen Bey lead the charge out onto the field in front of an audience of nearly 100 million people across the country was a MOMENT for Black women everywhere.
When Coachella Became Beychella
The year was 2018. Coachella became Beychella and Beyoncé's performance that paid homage to HBCUs finally gave the institutions the love they deserve. Historically Black Colleges and Universities created specifically for the advancement of the community are an experience like no other––just ASK any HBCU alum!
"So I studied my history, I studied my past, and I put every mistake, all of my triumphs–my 22-year career–into my 2-hour Homecoming performance." – Beyoncé
When She Brought Us All To Homecoming
It's just like Beyoncé to take her epic performance at Coachella and turn it into a documentary that we can watch over and over again. The doc as a whole serves as motivation for any woman trying to achieve a goal, but if you break it up piece by piece, there are easily digestible nuggets of motivation in the inspiring quotes by Black women she sprinkles throughout the film. Toni Morrison, Alex Walker, and Danai Gurira are just a few of the women whose words of wisdom pop up on-screen. Here's one we love:
"To me we are the most beautiful creatures in the whole world, Black people. And I mean that in every sense." — Nina Simone
When She Dropped "Black Parade"
"Black Parade" dropped on Juneteenth (June 19) and every line is an ode to the culture. With Black Lives Matter protests abound in respond to poilce brutality and a pandemic literally killing at rapid numbers, this track was necessary. So, when she says this verse, we really felt it:
"Hold my hands, we gon' pray together
Lay down, face down in the gravel
We wearin' all attire white to the funeral
Black love, we gon' stay together"
Featured image by Giphy.
Jazmine A. Ortiz is a creative born and raised in Bushwick, Brooklyn and currently living in Staten Island, NY. She started in the entertainment industry in 2012 and now works as a Lifestyle Editor where she explores everything from mental health to vegan foodie trends. For more on what she's doing in the digital space follow her on Instagram at @liddle_bitt.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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This Entrepreneur Is Living Proof That Investing In Yourself Helps Shape The Life You Desire
Money Talksis an xoNecole series where we talk candidly to real women about how they spend money, their relationship with money, and how they get it.
When Jillian Smith turned 30 years old, she did what many of us do – started wondering about what the next chapter of her life would be like. She was spending her days working in the corporate world and her evenings planning events for friends and family. And by most standards, doing pretty well. But still, she yearned for more; she desired to start her own business. So, after a lot of hard work and thought, she launched OneTouch Events– all by herself.
Fast forward to today, she’s a newlywed, known for her “pretty conferences,” and works with a group of trusted contractors. Her clients range from thought leaders to speakers, business coaches, and more. OneTouch also hosts celebrations of love, like weddings and baby showers, general events, and more. Actually, they just secured their first national brand, Whataburger, where they helped the fast food chain celebrate their 1000th location at a congratulatory event in Atlanta, Georgia.
It all seems so simple, right? But my thoughts on stories like this are always, how? It’s like, okay, that sounds cool, but– how did you keep paying your bills in the beginning? Or friends and family are one thing, but when did you start finding consistent clients? Well, in this conversation with xoNecole, Jillian broke down the importance of investing in yourself, financial literacy, and how having a clear vision for your life helped her tangibly turn her goals into a reality.
Can you share some of the experience you gained from previously working in corporate America? What did you take with you to OneTouch Events?
I previously worked for Accenture, a Fortune 500 consulting firm, and it’s where I learned people and process management, organizational structure, and business methodology. It was very rigorous and fast-paced, and I was often the only Black person or woman in the room.
But I brought all of my experiences to OneTouch. It’s a boutique firm, but we run it like a Fortune 500 company. For example, before I advertised anything, I had all of our systems built. We had two websites and a clear methodology. From my entry-level roles to manager level, I took a lot of those skills with me.
Jillian Smith
Courtesy
Congrats on the current success of the business, but can you talk to me about the financial struggles you endured starting the process? Let’s take it from the top.
I experienced all the things that no one tells you about running a business. First, I created it while still working at Home Depot corporate. When I made that first leap, I didn’t understand cash flow. I just didn’t know what it took to continue running my business, paying bills, and how to structure contracts and invoices. My first financial blow was in that first couple of years. I mean, I had to actually use my 401k to keep my lights on.
There’s a notion that says, "You have to spend money to make money,” but I learned you have to invest to make money.” And that’s when things changed for me – I paid for a business coach. They taught me how to structure contracts, payments, and etc. There's a lot of free knowledge online, but sometimes those avenues don’t actually teach practicality and what you’ll need to work through. I knew the main elements because of my knowledge base, but I still needed to be educated by someone who understood the industry.
There’s a notion that says, "You have to spend money to make money,” but I learned you have to invest to make money.” And that’s when things changed for me.
What is the best and worst business advice you’ve ever received?
The worst is that you should pay attention to your competition. The reason I say that is because I work better with blinders on. I believe when you pay attention to others, you start to pigeonhole yourself. Our competition is us.
The best piece of advice is to take time to be grateful. Gratefulness has been lost in business and life. Success, business, and life isn’t promised. There are so many people that pour into us and we just have to be grateful for them.
Do you have any money mantras you practice or hold to?
On the productivity side, I’d have to say my “Money Mornings,” which is all about being first. If we’re the first to respond, the first on the books, the first consultation – usually we’ll be there first to the table. Don’t be afraid to start early.
When it comes to affirmations, I’m more biblically based, so everything that I do is just “Trust in the Lord with all your heart, lean not toward your own understanding.” Also, “And in all your ways acknowledge Him because he will direct your path.” So I trust that He will lay it out and everything will be taken care of.
Yes, I love that. Earlier, you mentioned a bit on investing; I’d like to dig into that. What does it look like for you, professionally and personally?
I’ve always looked at life transactionally. Because of that, I invested a lot in the business – I always wanted us to have updated technology and practices. I mean, I invested in a brand designer, business manager, and bookkeeper. My website isn’t just pretty, it brings in a strong ROI (return on investment).
But personally, I actively invest in self-care. It’s something we put on the back burner until you start feeling it in your body. High blood pressure, strokes, and heart attacks are real things. The event planning industry is one of the top 5 most stressful fields. It took me a while to understand the importance of self-care. But now I know you have to take care of yourself before you can take care of others. My gym membership and health is very important.
Would you consider yourself a saver or a spender?
I am a saver. I actually need to spend more on myself. I’m very conservative when it comes to my finances.
I feel like you are in the minority with that answer. Have you always been good with money?
Actually, yes, I just turned 43, and I can remember being in high school wanting a pager, and my parents told me they weren’t paying for it. I literally got a job and bought my own. So, I’ve kinda always been like that for as long as I can remember, very goal-oriented.
Jillian Smith
Courtesy
Do you have any budgeting tips for us then?
Most of us come out of college with a lot of credit card debt. So, the first recommendation is to get comfortable with how you spend and your balances. I have a spreadsheet with each card with line items and percentage rates, and I just started paying the highest down. But I also saved at the same time. If you’re new to saving, starting with a high-yield online account helps, too. Just start small. It could be $50 to auto-transfer every month, and it’ll grow it over time.
"If you’re new to saving, starting with a high-yield online account helps, too. Just start small. It could be $50 to auto-transfer every month, and it’ll grow it over time."
Out of curiosity, what’s your go-to splurge?
I love a spa. But not like the basic ones. Like, I’m going to the Four Seasons. And also, I don’t really cook a lot, so yes - I’ll eat out. I’m on Zoom like all day, every day, taking meetings, so those are my necessary splurges.
And have you reached your goal? If not, what’s next?
I’m insatiable with my goals, so no – they just keep growing. But a long-term one is to open up my own event facility, that’s in a nice area in the city. I want to be able to compete with some of the bigwigs in Atlanta.
It’s giving luxury. Finally, can you break down how you define wealth?
I’d define wealth as finance and fulfillment. In finance, it means OneTouch Events can invest in our people, our bills are paid, and we have a surplus. Like for example, last summer, I just gave the team a week off to just decompress for no reason, and we had team outings.
Personally, being wealthy is being comfortable in my skin. Last year I spent so much time with my family because I didn’t feel the need to work 24/7 like I envisioned. Wealth and fulfillment is being able to live a well-rounded life.
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