ESSENCE Festival weekend is upon us, and if you love all things black beauty, style, and empowerment New Orleans is the place to be.
Whether you're an ESSENCE vet or a first-timer, it's always helpful to have a game plan so that you get a chance to support the business you love while you're in the Big Easy. In true #blackgirlmagic fashion, there will be collective pop-ups hosted by black women-owned businesses as well as pop-up opportunities hosted by many of our go-to haircare brands — and one of my favorite podcasts, "The Read." Here are a few pop-ups to stop by between po-boys, hurricanes, and the magic that is ESSENCE Festival.
The Beauty Collective
First up is The Beauty Collective that will feature six women-owned black businesses including Urban Skin Rx, The Lip Bar, EDEN.BodyWorks, Mielle Organics, and Cee Cee's Closet. This beauty event is a one-stop shop to get your skincare, haircare, lipstick, liner, and headwrap of choice to add to your beauty collection. The event will take place on July 5 from 1:30 pm to 6 pm at the Le Meridien Restaurant New Orleans. You can RSVP here, if you plan to attend.
Out Here Being Cute Pop-Up
Been wanting to get your hands on Supa Cent's iconic Crayon Case? Well now's your chance, thanks to Izzy & Liv's Out Here Being Cute Pop-Up shop. Can we get two snaps and a "yaaass" for the pop-up name? The three-day event will have DJs, makeup applications, an opportunity to get your nails styled by a nail tech from TV show Claws, and of course a chance to support the girl bosses of Sassy Jones and The Crayon Case. Be sure to RSVP here.
The Read Pop-Up
"The Read" will be coming to you live from the Orpheum Theater, and they're bringing their merch with them. Like me, if you're a fan of the podcast, getting your hands on one of their hoodies or "Break Up With Him" tees, is probably on your to-do list. Their ESSENCE Marketplace booth will be open daily from 9:30 am to 6:00 pm so you can collect your merch and rock it proudly.
Meow and Barks Boutique
I have been a fan and follower of Traci Evans' online boutique Meow and Barks for years. She and her colorful collection will be at in the convention center this year Friday (July 5) to Sunday (July 7) from 9:30 am to 6 pm.
SheaMoisture's House of Hair Pop-Up Shop
Aside from moderated panels hosted by writer and activist (and one of my beauty icons) Michaela Angela Davis who will talk with innovators like Yara Shahidi, Elaine Welteroth, and Dapper Dan throughout the weekend, SheaMoisture will be hosting SheaMarketplace on Friday (July 5) from 12 pm to 6 pm at Renaissance New Orleans Arts Warehouse District Hotel. The event will showcase products and collections from small businesses that SheaMoisture has nurtured through the New Voices Fund.
If you didn't pack and extra suitcase, you might want to make time to Nordstrom Rack at the Riverwalk because you'll be taking home your beauty essentials and memories that will last a lifetime.
Featured image by Getty Images