Add this to the list of Jay's 99 problems.
You might remember Marina Abramovie from the music video for Jay's 2013 hit, "Picasso Baby." The video, shot at Pace Gallery in New York City, was inspired by the 68-year-old Serbian's 2010 exhibit "The Artist is Present." Along with her and Jay, Jay's video featured some A-list cameos from the likes of rapper Wale, actors Michael K. Willams and Rosie Perez and more.
However, according to Marina, there was an agreement of sorts for her work to be adapted in the "Picasso" video, including that, in exchange for her visual and creative concepts, she would receive some "help" from Jay-Z to help support her institution. According to Marina, she says that part of the agreement for her involvement in the video (which included lending her exhibit to Jay and the public) was that she’d receive a monetary donation to her art institute, a promise she said was made via Roc Nation spokeswoman Jana Fleishman.
I am very pissed by this, since [Jay-Z] adapted my work only under one condition: that he would help my institute. Which he didn’t.
The day before, he came to my office and I gave him an entire power point presentation and said: okay, you can help me, because I really need help to build this thing. Then he just completely used me. And that wasn’t fair. This is very different from Lady Gaga, for example, who has done great work for me. Just by having 45 million followers, she brought all these young kids into my public.
[I was] totally used and came out with nothing. It’s very unfair.
She went on to say that she is not here for any more big CEO's who hold the attention capital benefiting from her work:
And in the end it was only a one-way transaction.I will never do it again, that I can say. Never. I was really naive in this kind of world. It was really new to me, and I had no idea that this would happen. It’s so cruel, it’s incredible. I will stay away from it for sure.
This news couldn't come at a worse time for Jay. With him currently promoting the benefits of TIDAL for both the artist and the consumer, some might find it ironic that he may or may not have gotten over on the very artist he claims to be in support of.
From the looks of it, it appears Marina may not be looking to sue, and there is also a huge possibility that none of this was written on paper (since she has yet to mention it). Although good news for Jay's pockets, it might not be good for his image. We all know how important people hold the value of a man's word and how fast bad press can travel.
If you need a refresher, catch the Picasso Baby video on the next page: