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I Tried Pattern Beauty On My Type 4 Hair & Here’s What I Think

I Tried Pattern Beauty On My Type 4 Hair & Here’s What I Think

Straight to curly, does this product line have the range? Let's investigate.

I Tried It

As a proud member of the natural hair community for 15 years, I've seen all types of hair brands come and go - all with the claim of defining curls, adding moisture and being the new "IT" collection for all of us curly girls. Some brands definitely made big waves within the natural hair community and as the movement continued, others wanted in on the action, including big brands that never used to be inclusive (like ever), and of course celebrities.

My straight hair before.

Annisa LiMara/xoNecole

My curls after.

Annisa LiMara/xoNecole

As a lover of all things beauty and hair, Tracee Ellis Ross is a fashion and hair icon all her own and was a trailblazer in her own right. She was one of the first black women to wear her hair in its natural state YEARS before it became a movement and now, a trend. So when I found out last fall that she was launching her own haircare brand, Pattern, I knew I HAD to try it. Because, duh, it's Tracee!

Of course, with any new product launch, the natural hair nazis were out in true form and the reviews were a mixed bunch. The overall thought was that it was great for looser textured curls, any tighter and it was flop. As fate would have it, I received a PR package shortly after it launched so I decided I was up for the challenge for my super thick and curly fro.

Needless to say, I felt in my gut that it could go really good, or REALLY bad. So I cleared my schedule and began my wash day ritual and this was my experience:

From (L to R): Pattern Hydration Shampoo, Pattern Heavy Conditioner For Coilies, Pattern Jojoba Oil Hair Serum & Pattern Leave-In Conditioner

Annisa LiMara/xoNecole

When I first opened my PR package, I was IMPRESSED! The packaging was so chic, so special and just so TRACEE! Even if I didn't end up liking the products, I'm an artist so I can at least appreciate the packaging and marketing which was so captivating. The package even include a Manifesta - an ode to black hair and curls of all textures - and I even got a Denman brush, microfiber towel, hair clip and a fine mist water bottle. A natural girls' best friend!

Pattern Hydration Shampoo

Annisa LiMara/xoNecole

First up was the Hydration Shampoo. After several tries with other shampoos that have dried my hair out in the past, for me, this shampoo would be the true test to see how the line would take to my hair. Also, after having my hair straightened for two weeks, I was pleasantly surprised that not only did my hair feel hydrated while shampooing but my hair was slowly reverting back to its natural state! The shampoo was truly hydrating, created a gentle lather and left my hair feeling super soft. After rinsing out the product, my curls were already popping.

Pattern Heavy Conditioner For Coilies and the Pattern Jojoba Oil Hair Serum


Annisa LiMara/xoNecole

Annisa LiMara/xoNecole

Next, I deep conditioned with the Pattern Heavy Conditioner For Coilies and the Pattern Jojoba Oil Hair Serum. The conditioner was a bit thick for my liking but I made sure to drench each section with water to help distribute the conditioner evenly which made a huge difference. I also applied the Jojoba Oil for an extra moisture boost and used the "Green House Method" with a hot head bonnet and plastic cap for about 20 minutes to trap in moisture. After I rinsed it out, my hair was uber soft and hydrated, so even though I didn't like the texture of the Conditioner For Coilies, it did it's job. Period.

Annisa LiMara/xoNecole

Annisa LiMara/xoNecole

Pattern Leave-In Conditioner

Because the wash and shampoo process was so seamless, it made the styling process a literal dream! I applied the Leave-In Conditioner to each section, applied water to distribute the product evenly, and detangled with the Denman Brush (a must-have). I loved the texture of the Leave-In Conditioner (really creamy) but I was a little apprehensive about it being enough to style my hair, so I kept it simple with a traditional "Wash & Go".

After detangling each section, I applied a little Jojoba Oil to the ends of my hair and applied it onto each section to smooth my curls. It took only 25 minutes because my hair was super easy to detangle and so soft which made styling it a piece of cake! Afterwards, I sat under the hair dryer for 30 minutes and finished drying with a diffuser from roots to tips.

The Final Look:

Annisa LiMara/xoNecole

Annisa LiMara/xoNecole

When I tell ya'll this is one of thee BEST "Wash & Gos" I've done in a long time, I mean it! After drying, I fluffed it out with my hair pick and my curls rose in all their glory! All of the products worked wonders in my type 4, normal porosity, highly dense curly hair - I was literally amazed!

Tracee DID that! My hair was super supple and because I only used one product, it turned out big and fluffy but still had definition; the ultimate goal for curly hair. I would definitely rate this product line an A-.

I always tell people that each head of hair is different and that products work differently even if you have the same supposed "type" of hair. It's NEVER an exact science. But I can truly say that Pattern Beauty worked in my hair even after seeing tons of mixed reviews (and I obviously had my doubts) but I took a chance and was really shook. Pattern Beauty proved me wrong and has allowed me to STAN for Tracee Ellis Ross even more!

Featured image by Annisa LiMara/xoNecole

Black Women, We Deserve More

When the NYT posted an article this week about the recent marriage of a Black woman VP of a multi-billion-dollar company and a Black man who took her on a first date at the parking lot of a Popeyes, the reaction on social media was swift and polarizing. The two met on Hinge and had their parking lot rendezvous after he’d canceled their first two dates. When the groom posted a photo from their wedding on social media, he bragged about how he never had “pressure” to take her on “any fancy dates or expensive restaurants.”

It’s worth reading on your own to get the full breadth of all the foolery that transpired. But the Twitter discourse it inspired on what could lead a successful Black woman to accept lower than bare minimum in pursuit of a relationship and marriage, made me think of the years of messaging that Black women receive about how our standards are too high and what we have to “bring to the table” in order to be "worthy" of what society has deemed is the ultimate showing of our worth: a marriage to a man.

That's right, the first pandemic I lived through was not Covid, but the pandemic of the Black male relationship expert. I was young – thirteen to be exact – when Steve Harvey published his best-selling book Act Like a Lady, Think Like a Man. Though he was still just a stand-up comedian, oversized suit hoarder, and man on his third marriage at the time, his relationship advice was taken as the gospel truth.

The 2000s were a particularly bleak time to be a single Black woman. Much of the messaging –created by men – that surrounded Black women at the time blamed their desire for a successful career and for a partner that matched their drive and ambition for the lack of romance in their life. Statistics about Black women’s marriageability were always wielded against Black women as evidence of our lack of desirability.

It’s no wonder then that a man that donned a box cut well into the 2000s was able to convince women across the nation to not have sex for the first three months of a relationship. Or that a slew of other Black men had their go at telling Black women that they’re not good enough and why their book, seminar, or show will be the thing that makes them worthy of a Good Man™.

This is how we end up marrying men who cancel twice before taking us on a “date” in the Popeyes parking lot, or husbands writing social media posts about how their Black wife is not “the most beautiful” or “the most intelligent” or the latest season of trauma dumping known as Black Love on OWN.

Now that I’ve reached my late twenties, many things about how Black women approach dating and relationships have changed and many things have remained the same. For many Black women, the idea of chronic singleness is not the threat that it used to be. Wanting romance doesn’t exist in a way that threatens to undermine the other relationships we have with our friends, family, and ourselves as it once did, or at least once was presented to us. There is a version of life many of us are embracing where a man not wanting us, is not the end of what could still be fruitful and vibrant life.

There are still Black women out there however who have yet to unlearn the toxic ideals that have been projected onto us about our worthiness in relation to our intimate lives. I see it all the time online. The absolute humiliation and disrespect some Black women are willing to stomach in the name of being partnered. The hoops that some Black women are willing to jump through just to receive whatever lies beneath the bare minimum.

It's worth remembering that there are different forces at play that gather to make Black women feast off the scraps we are given. A world saturated by colorism, fatphobia, anti-Blackness, ableism, and classism will always punish Black women who demand more for themselves. Dismantling these systems also means divesting from any and everything that makes us question our worth.

Because truth be told, Black women are more than worthy of having a love that is built on mutual respect and admiration. A love that is honey sweet and radiates a light that rivals the sun. A love that is a steadying calming force that doesn’t bring confusion or anxiety. Black women deserve a love that is worthy of the prize that we are.

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Featured image: Getty Images

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