Please Don't Let Your Family Members Gaslight You This Holiday Season

Semi-recently, while having a conversation with a couple of my clients, the wife loudly sighed when I asked her and her husband what their holiday plans were. When I asked her to translate that sound effect for me, she said, "I hate to say this but when it comes to trying to run things, I honestly don't know which side of our family is worse. I love my relatives, but I hate this time of year because there's always some sort of drama that goes down."
Y'all, between some of my own DNA that I can take a hard pass on, the non-stop stories that I hear from people about their issues with their family folks, and articles like "Americans Hate Their Parents….Is That a Good Thing?", while it might be unfortunate, it is indeed a reality that many of us don't find the idea of slicing turkey and drinking eggnog with our relatives something to look forward to. And while there are probably a billion different reasons why that is the case, what I tend to hear some variation of, quite a bit, is folks feel like their family likes to gaslight them and they don't quite know how to handle it.
If that's you (or someone you know) and so, just the thought of Thanksgiving and/or Christmas approaching is causing you to low-key hyperventilate, I want to share some tips that can make getting through the holiday season with the people who like to "torch you up" so much easier to bear. Promise.
Get That Gaslighting Is ALWAYS a Form of Manipulation
Since it's used so much these days, I'm sure that when you hear the word "gaslight", you've got some sort of idea of what it means (check out "Are You Dating A Gaslighter? Here Are 6 Ways To Tell." and "Gaslighting, Love Bombing & 5 Other Triggers To Call Out In Your Relationships"). Still, just to make sure that we're all on the same page, a really simple way to define gaslighting would be when people try to get you to question your own reality. For instance, your aunt knows that she was verbally abusive to you while growing up, and yet when you mention it, she acts like she doesn't recall. Gaslighting. You tell your mother-in-law that you and your husband aren't interested in having children any time soon and she shows up with Christmas presents in the form of baby clothes anyway. Gaslighting. You ask your sister to not bring her totally disrespectful boyfriend and she shows up with him and says she didn't hear you say that. Gaslighting.
The problem with all of these instances is not only are they totally dismissive of your feelings and needs, but they're also a passive-aggressive form of trying to control you and situations too. What's worse is usually gaslighting is done in such a way that if you snapped, you would be the one who's looking crazy because it's not typically so offensive that it appears to warrant that kind of drastic reaction from the outside perspective of others.
Here's the thing, though — if you feel like you are being gaslit, 8 times outta 10, you probably are and no one enjoys feeling that way. So, the first step that you need to take is validating your own emotions because the main thing that gaslighters want you to do is to ask yourself, "Am I crazy?" so that they can continue to pull their puppet strings.
Be Realistic About What You’re Dealing With
From personal experience, something I know that used to keep me fit-to-be-tied about gaslighters is the fact that, in between the times of having to deal with them, I'd hope — almost to the point of expecting — them to be different the next time I would see them, especially if I had already pulled them aside and set a clear boundary. Oh, but I've got one relative who, it's almost like they must get paid under the table to defy every boundary that I set with them. It's like the more I tell them "no", the more they want to turn it into a "yes". Can there be anything that's more disrespectful? Somehow, I doubt it. And while I'm personally someone who doesn't subscribe to that, "Some folks are too old to change, so you just have to deal with it" line of thinking (because as long as you have breath in your body, you can change), what I have gotten to the place of is, "Your patterns show how you are, so I will stand firm on what I will or will not do, based on said-patterns".
While, on the surface, being like this might read as anger and resentment, it's actually a form of acceptance because since I'm not looking for them to be someone other than what they've revealed themselves to be over and over again, it's harder for me to get frustrated when they show out — over and over again. And when I'm calmer, I can handle things so much easier.
TRY to Deactivate Your Triggers
I think the hardest thing about being around family is there usually is no one who can trigger you quite like they can. Makes sense too when you get that the definition of a trigger is something that sets off a memory or flashback that's tied to some form or level of trauma. For instance, even if I were a holiday observer, I still wouldn't be the biggest fan of caroling because I have a relative who used to basically force us to do it while growing up. I mean, take us in a room and threaten us if we didn't and then come out of the room acting all "holiday cheer-like". So now, when folks try and get me to participate, I emotionally wince, just a bit.
While I'm still a work in progress when it comes to this, knowing that it triggers me and why has been pretty empowering. That's why I recommend you take out a weekend afternoon to pour yourself a glass of wine, pull out a journal, think about the folks in your family who trigger you, and ponder why. If you can get to the root of what causes them to make you "feel some type of way", you can better figure out how to avoid those triggers and how to not let them get to you…at least, at the level that they have in the past (check out "How To Handle Folks Who 'Trigger' You").
Hear. Don’t Always Listen.
Hearing and listening are not the same things. Hearing is about paying attention to what someone is saying. Listening is about heeding and/or obeying it; it's a much more intense and intentional form of hearing. And sis, when it comes to gaslighters, they don't even deserve the amount of energy that it takes to listen to them.
Case in point, I've got a friend who can't stand her mother-in-law, and honestly, her mother-in-law has earned it because it's been over a decade of insults, running over boundaries, and dishonoring my friend's living space. For probably the first seven years of her marriage, a lot of what my friend would go off about is replaying nonsensical stuff that her mother-in-law would say, followed by a response along the lines of, "Who does that?" What I and her own mother have encouraged her to do is not listen so deeply to what comes out of her mother-in-law's mouth. Since she's heeded (see how that played out — LOL) that advice, she's able to coexist with her much easier. She still doesn't like her mother-in-law all that much yet she's not as anxious before she arrives or (all that) angry once she leaves.
Some of us struggle in this department because the family members who gaslight us the most are the ones who we had no choice but to listen to while growing up (check out "What If It's Your Parents Who Happen To Be The Narcissists?" and "How To Recover If You Had To 'Raise Your Parents' As A Child"). The good news is you are in a position where you don't have to heed or obey them anymore — even if they try to gaslight you into thinking otherwise. So, you know what, sis? DON'T.
Keep a Safe Place on Tap to Vent
While this one might seem a little bit tricky because the reality is that while you're observing the holidays with your family members, your tribe is probably doing the same when I wrote the article, "Life Taught Me That True Friendships Are 'Inconvenient'," I totally meant it. Just about anyone can be there for you when times are good; true friends are the ones who have your back when times are tough. I've got a few folks in my world who I know, that I know, THAT I KNOW, will pick up the phone, come get me off the side of the road or bail me out of jail (if it came to that), no matter what time of day I need them or what they may be doing at the time when I reach out. And while a good friend certainly doesn't take advantage of knowing this about their peeps, I promise you that if your folks know that the holiday seasons are difficult because you've got family members who live to "light you up", they will be more than willing to be, at least a text away, so you can vent.
By the way, when it comes to this particular point, if you happen to be married and the gaslighters are on your hubby's side, try and designate someone other than him to be your sounding board. Yes, he signed up to love and protect you; at the same time, no one wants to hear "your family is trash" for hours on end, and once everyone leaves, you don't want to have to deal with the aftermath of how he feels as a result of you venting your feelings about his loved ones…to him. While your spouse should be your top relational priority as you are to him, we still have other outlets by design. Using them to get some things off of your chest when you are at your limit is a part of the purpose that your friends serve. Trust me.
Pamper Yourself Once the Holidays Are Over
Personally, I don't get why more people don't follow through on this tip, in general. Because listen, even if you adore your family and everything goes smoothly, whether you're traveling for the holidays or hosting at home, it can still be a little stress-filled. However, if you're someone who has to handle an influx of gaslighters this year, give yourself a pat on the back and something to look forward to by scheduling a pampering appointment to follow the week after everyone leaves (or you come back home). If there is a part of you that's like, "I won't have the money to do it", if you save $20 a paycheck now, you should at least be able to get a mani/pedi, order in your favorite meal or buy a bottle of champagne to toast yourself with. And you will have well earned it.
Always Remember…YOU ARE GROWN NOW
Anyone who tries to belittle the fact that you are now an adult who can say "yes" or "no" to whatever you want to, can address issues that you may have been afraid to in the past and can set boundaries at any point and time you deem necessary…they are someone who is trying to gaslight you.
That said, while there is a certain level of respect that older relatives should receive just for surviving this crazy world for as long as they have, don't you dare let them think that you are not owed — YES OWED — respect because you are now grown. Indeed, one of the biggest gaslights that come from gaslighting relatives is trying to shift you off of the reality that you are no longer the child or teenager who they used to be able to be somewhat dismissive of, purely because of your age.
You know, there is one relative I had who used to maximize how intimidated I was of them, well into my adult years. When I finally told them, "I'm not afraid of you anymore", they didn't know what to do. Exactly.
Gaslighting family can be the absolute most — believe me, I know. Hopefully, this helped to put some things into perspective while also bringing you some peace of mind. Because while you might not be able to avoid gaslighters this year, you can bring them into the reality that you know what they are up to and that it no longer will be able to work…anymore. Give thanks.
Featured image by Giphy
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









