Blavity CEO and co-founder Morgan DeBaun is your girl boss' favorite girl boss.
And I'm not just saying that because she impressively pivoted from her corporate tech job in Silicon Valley to running a successful media company at just 28 years old. I'm also not just saying that because she was able to secure $6.5 million dollars in new funding this past summer from GV (formerly known as Google Ventures).
Morgan DeBaun is worthy of that title because she's managed to do all of that while keeping one main thing in mind: This is all bigger than her.
Morgan DeBaun/Blavity
She took the time to chat with xoNecole in the midst of a busy workday and explained that the goal from the very beginning was to create a news source for the current and future generations. More specifically, a news source that accurately shared stories and spoke to issues that those in the Black community cared about, to highlight different categories of Black life both locally and abroad. "It's about pushing politicians, policy-makers, and thought leaders to consider the real-life impact of things happening in our world and how it affects the Black young community," she says.
The St. Louis native realized in 2014, along with her co-founders, that part of the beauty of being Black in America was the diversity of experiences and cultural things that go into our identity. And in an effort to not take on a linear perspective of blackness, they all joined heads to create and host spaces where different discussions and stories could be told. As a result of that, Blavity now covers multiple subsets including travel and food via Travel Noire, television and film via Shadow and Act, beauty and wellness via 21Ninety, and technology and entrepreneurship via AfroTech.
And yet, with all that going on Morgan has managed to stay grounded and focused on the present without succumbing to the pressures of her future goals and plans. It's something she credits partially to the amazing tribe of women she surrounds herself with on a continual basis. She tells me that being around women who are in the same vein of work helps her to not get ahead of or overwhelm herself. It's the women who are pursuing a life of creativity, entrepreneurship, and hustling that help keep her going. The women who are all pressing towards the mark of attaining both personal and professional success. And perhaps it's because of that power of connection and finding her tribe that she's been able to not only level up in her professional development but in her personal development as well.
Facing times in her career where she was sometimes the only woman in the room and the only Black person in the room, Morgan quickly realized that if entrepreneurship was the path she was headed down, she had to be present, perceptive, and persistent. She had to figure out a way to ignore the statistics and figures. To focus on the things that were in her control and not be negatively impacted by the things that were outside of it. "I try to ask myself: how can I be better today? Do I know my information? Am I performing at a level that's in alignment with my peers? And if the answer is 'yes,' and all those things are true, then that's the best I can do. I focus on just being my best self and let the results be the results."
Afrotech
"I focus on just being my best self and let the results be the results."
She's learned that it's okay to ask for help and to not be scared of the things she doesn't know. And she's also learned not to internalize the rejection, which is especially true when it comes to the area of entrepreneurship. For her, the journey is about surviving through difficult losses as much as it is thriving through exciting wins. It's about re-evaluating where you possibly went wrong and picking up where you left off. She explains, "Entrepreneurship is something that looks at not how many times you fall, but how quickly you can get back up and not fall in that same way again. It's difficult for sure, but if it wasn't, everybody would be doing it, right?"
"Entrepreneurship is something that looks at not how many times you fall, but how quickly you can get back up and not fall in that same way again."
Morgan DeBaun/Blavity
As we wrap, there is still one thing left unspoken: The future and what's coming up next. For Blavity, the future looks like investing more resources into the stories that are being published on their site and building up the news part of it. And after telling me how she dedicated her entire 20s to building and creating something for others, the next major phase in life for Morgan will be focused on maintaining what she's built for others while also creating something for herself. Though it seems she's already gotten a head start of that with the creation of M. Roze Essentials, her skincare and lifestyle brand dedicated to the modern Black woman.
In two years, she'll be 30 and undoubtedly well on her way to knocking off more phenomenal things on her goal list. And while her ambitions may arguably be lofty, we're both confident that if anybody can achieve them, she can. "At the end of the day, I always know that the one person I can always count on is myself. And I will always show up for myself."
How's that for a girl boss?
To keep up with Morgan, follow her on Instagram.
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During the Los Angeles tour stop, which spanned three dates on May 21, May 23, with the finale on May 24, xoNecole had the opportunity to test out the glosses included in this soft launch, as SZA revealed in a statement that "this is just the start of other lip products, including plans to launch stains, liners, and creams all inspired by SZA's “infamous layered lip combinations.”
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So, what is included in the first Not Beauty launch?
The current Not Beauty products available are lip glosses that come in three shades: In the Flesh, Strawberry Jelly, and Quartz.
During my visit to the first LA Not Beauty pop-up activation, I not only had the chance to purchase all three glosses but also took a peek inside the blow-up log tent. Inside, fans got to experience SZA’s love for nature and her fascination with bugs, which are prominently featured in her performances for this tour. At one point, she even had human preying mantis prancing across the stage y'all.
There were blow-up photos of the beauty that is SZA for fans (myself included) to take photos, but in wooden-like tree trunks were a deeper dive into some of the ingredients featured in her products and their benefits.
For example, the glosses feature Hi-Shine Lip Jelly and Shea Butter as key ingredients and some of the listed benefits included are:
- Shea Butter - “A powerhouse ingredient, offering both functional and nourishing benefits.”
- Hi-Shine Lip Jelly (featured in the In the Flesh shade) - “Formula glides on with perfect adhesion to the lips without stickiness).
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What are in the products?
Featured in an orange package, with images of a bug and flower on the side, the back of the box reads: “It’s NOT BEAUTY, it just works. Developed by Solána “SZA” Rowe.
As someone who never leaves home without a good lip gloss, I loved how compact the wood panel packaging is. Perfect to slip into my purse, or in the case of the show at SoFi Stadium, into my pocket when I’m not carrying a bag.
Because I’m a sucker for a good black and brown lip liner and clear gloss combo, I decided to wear the Quartz flavor on night one of the Grand National Tour LA stop, and it did not disappoint. I’ll admit, it’s light weight feel made me nervous because it felt like there was nothing on my lips. However, when I checked my lips in my compact mirror several times throughout the night, I was shocked to find that my gloss was still intact. I only reapplied once out of the habit of looking cute and applying my gloss, but not necessity.
Here are some of the ingredients featured, but not limited to, in the Quartz flavor.
- Polyisoubutene
- Butyrospermum Parkii (Shea)Butter
- Ricinus Communis (Castor) Seed Oil
- Mentha Piperita (Peppermint) Oil
- Tocopherol
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Lip prep
I’m a simple girl who loves to stay true to her roots. So ahead of the show, I stopped by a local Inglewood Beauty Supply store and grabbed a Black and Brown shade lip pencil for just under $2 a piece.
Shading the outline of my lips with the black pencil first, I used the brown to lightly fill the inside of my lips before applying my Quartz Not Beauty shade gloss.
How to apply
There’s truly no right or wrong way to apply lip gloss (in my opinion), with this being a brush applicator sort of product, I simply untwisted the top and swiped the gloss around my top and bottom lip generously.
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Results
Again, my Not Beauty Quartz product stayed on my lips from the start of the show, which began with a fire DJ set from LA’s very own, Mustard, to the conclusion when Kendrick and SZA reunited on stage to send us home to their duet, “luther,” featured on the rapper's GNX album.
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xoMAN started as an Instagram Live series and is now a full-cast production, with Walker as the host. Initially, she was skeptical about joining as the new host of xoMan. Not because she doesn’t have the chops to thrive in the role, but because coming in on something that wasn’t her original idea initially seemed daunting for the media personality.
However, since she loves a challenge, the CockTales: Dirty Discussionspodcast host embraced the task with an open heart and mind.
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“I was like, this is a cool concept, so I’m so glad that they decided to turn it into a podcast,” Walker tells xoNecole. “It’s been interesting to take somebody else’s idea and try to turn it into a thing, put it together, and bring it to fruition. I am anxious, nervous, and all things, but above all, I’m excited.”
When xoNecole's managing editor Sheriden Garrett approached Walker to take on the position, it felt like fate. She had previously attempted to get Garrett on her CockTales platform about six or seven years ago due to her expertise in the love and relationship space.
“I was like, wait, y’all listen to the show? And you want me to host a show where I’m only talking to men? And I’m listening to them and not giving them a hard time? I say that because sometimes I feel like, on my show, I may come off like I don’t even like men," she says.
"I love men, but it can be frustrating sometimes on that platform, social media, and other places when they continue to regurgitate the same rhetoric about what I like to call Twitter topics, like constantly talking about who’s paying as a man, as a woman. You should do this. You should do that…It’s been cool hearing the stories with the men we’ve spoken to so far at xoMAN, hearing these stories, and hearing them let their guards down.”
A Howard graduate, Walker almost didn’t enter the world of media after listening to advice from elders who said she would make a great lawyer because she loves to debate topics and sometimes argue (haha).
"It’s been cool hearing the stories with the men we’ve spoken to so far at xoMAN, hearing these stories, and hearing them let their guards down.”
After traveling to the nation’s capital to study political science, Walker soon discovered that her only motivation for becoming an attorney was the potential income and witnessing how boss women like Erika Alexander’s Maxine Shaw character on Living Single would look in their suits as career women.
“I realized that this was for real,” she says, studying law at Howard. “This is a lot of work, and when you think about what you do, I was like, this is not a performance, and I just wanted to talk. I wasn’t trying to defend anyone.”
A visit to a fair showcasing the different organizations on Howard’s campus, combined with her affinity for celebrity gossip and entertainment news, ultimately led Walker to explore a radio career. Soon, she auditioned for a show and landed the gig. By the spring semester, she was on the radio, ultimately leading her to switch her major to journalism with a concentration in broadcast news.
Soon after earning her degree in the field, Walker decided she didn’t want to do anything related to hard news. Instead, she became involved in lifestyle content. She used her friends' love of hearing her stories to motivate her to get into podcasting.
The rest is, as they say, history.
“Before podcasts became what they are, I was in a living room with a microphone before ultimately moving to a studio and refining the show. I loved it and knew people were listening because I monitored the analytics and everything," she explains.
"When we decided to do a live show, the show sold out in two weeks, and I was so nervous. I was like, 'Are we ready? Are we gonna be able to sell out this venue?' We didn’t have any sponsorship. We were still independent and had to front the money for everything.”
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“When they sold out in two weeks, not only did I price my tickets too low, but I thought, wow, we’ve got something. I was like, people spent money to hear me and my co-host talking about our shitty love lives. This is wild, all from an idea in my head. It made me feel like I was on the right path and encouraged me to stop doubting myself. I have imposter syndrome," she reveals.
"Even to this day, I’m constantly biased. But it’s like, if not me, then who? And, like, why not me? If people can do it with way less and way more. I’ve been trying to encourage myself and other people to eliminate the doubt that we have in ourselves so we can do whatever it is we want to do. I love it. No matter how many sleepless nights I have, I will continue to have bags under my eyes until the end of time because I’m enjoying it.”
"I have imposter syndrome. Even to this day, I’m constantly biased. But it’s like, if not me, then who? And, like, why not me? If people can do it with way less and way more. I’ve been trying to encourage myself and other people to eliminate the doubt that we have in ourselves so we can do whatever it is we want to do."
In between garnering a strong social media presence for her work as a podcast host, lifestyle influencer, and beyond, Walker has managed to use her many gifts and talents, like cooking, and most importantly, giving a strong opinion about the things she does (or doesn’t) believe in to carve out a lane of her own.
As she embarks on this chapter as the host of xoMAN, where she has already spoken with actors Devale Ellis and Skyh Black and Dear Future Wifey podcast host Laterras R. Whitfield, Walker hopes that it encourages people, especially women, to look at their male counterparts from a different perspective.
“I hope that anyone listening can listen to the first few episodes, hear how different each man is, and learn to let down whatever preconceived notions you have about me or a specific man, whoever it is in your life," she says. "Just listen, talk to them, ask them how they feel, and listen with an open mind, without thinking that you already know what the answer is.”
“I just hope that people learn to, again, not put people in boxes and make the other person, whoever it is, men specifically for this show, but sit down and talk with an open mind and listen to understand, not to respond. Help someone feel safe.”
xoMAN officially launches on Tuesday, June. 17.
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