This Real Estate Agent Makes $30K A Month In Supplemental Income
Money Talks is an xoNecole series where we talk candidly to real women about how they spend money, their relationship with money, and how they get it.
When I was first introduced to Ariel Adams, it was in a small cafe in Brooklyn, New York when she was interviewing me for an intern position at The Lotus Agency, the entertainment management company she incorporated shortly after graduating from the University of Miami in 2016. Though she was no more than a year and a half my senior, I knew that Ariel was more than just her blonde hair and vivacious energy. Even working as her social media intern for her artists in the brief time that I did, I always knew that Ariel had an ambition and spirit that would catapult her into success.
Adams successfully navigated through the music industry as an artist manager for three artists and generated millions of streams on Spotify, Apple Music, and YouTube for her clients. Now as a Deputy Director at an engineering and technology company by day and entrepreneur after hours, the Maryland-bred bag securer is the dynamic 25-year-old social media guru who uses her online presence to encourage financial literacy. Known as 'The Money Realtor', this Virginia-based licensed real estate agent created "From Instagram to Instant Money", an e-book that outlines how to optimize Instagram and monetize your social media following to leverage any product or service.
Courtesy of Ariel Adams
In her e-book, Ariel treats readers to an in-depth explanation and breakdown of her tested strategies to build and monetize one's social media brand. In no more than 30 days, the 37-paged guidebook generated $40,000 in revenue through social media sales alone. Her business-related Instagram account, which focuses on real estate, investing, and personal finance tips, was the catalyst of success of "From Instagram to Instant Money".
In this installment of "Money Talks", xoNecole spoke with Ariel about having a blessed financial support system, advocating for financial literacy and the importance of paying yourself first.
On how much she makes in a year and how much she saves:
"I make six figures at my 9-5 and supplemental income with my digital products business. I average $30,000 a month from my digital product sales alone. I save 25% of my income each month. I invest 15% of that into the stock market and 10% between a high-yield savings account and 401(k)."
Courtesy of Ariel Adams
"I average $30,000 a month from my digital product sales alone. I save 25% of my income each month. I invest 15% of that into the stock market and 10% between a high-yield savings account and 401(k)."
On her definitions of wealth and success:
"I define wealth as financial freedom. To me, when you are no longer stressed over money and are living comfortably, you are wealthy. You more than likely have multiple sources of income, you don't rely on one paycheck, and own cash flowing assets. Your money makes money.
"I define success as being proud of oneself. Are you happy with your career? Are you proud of your inner circle? Do you have a well-rounded life full of joy? Do you have time for yourself and do you get to do what you want? If you answered yes, you're successful. It's not about notoriety, it's about self-validation."
On the lowest she’s ever felt when it came to her finances and how she overcame it:
"There was a point I was completely dependent on my parents after my first business didn't make enough cash for me to have a living. I studied entrepreneurship in college, so the first thing I did upon graduation was incorporate a business. I was entrenched in the music industry where I managed three independent artists. It had its moments of success, but the pay was inconsistent. There was a point it couldn't run itself and therefore I had to reevaluate myself financially. I didn't feel low per se, but I felt like I failed. I decided to apply for a career that offered consistent pay. My current job is flexible, so I am still able to work on my own businesses while being employed. Now I have multiple sources of income; it was a great decision."
On her biggest splurge to date:
"I bought a BMW X6 for my birthday! I hit $45,000 in digital product sales and used some of that money for the down payment. I bought it because my other car was seven years old, it was time for something new and current. I also felt like I deserved it!"
On whether she’s a spender or a saver:
"I am both. I make sure to follow the 50/30/20 rule. This rule says to allocate 50% of your income to needs (bills, food, rent, etc.), 30% to wants (dining out, clothes, entertainment, etc.), and 20% to savings. I tweaked it a bit as I allocate 25% of my income into savings and more than half of that gets invested. So, as I make sure to stack my stock market portfolio and 401(k), I also make sure to have fun and spend my money because I budget for it!"
Courtesy of Ariel Adams
"I make sure to follow the 50/30/20 rule. This rule says to allocate 50% of your income to needs (bills, food, rent, etc.), 30% to wants (dining out, clothes, entertainment, etc.), and 20% to savings. I tweaked it a bit as I allocate 25% of my income into savings and more than half of that gets invested."
On her savings goals and what retirement looks like to her:
"I'm currently saving up for my first home. I'm aiming to have a 10% down payment. I am also contributing to my retirement. I'd like to have an early retirement. Retirement to me looks like having the ability to travel whenever and wherever I please in luxury!"
On the importance of investing:
"Investing is extremely important to me. I advocate for financial literacy and investing is something I always preach. According to Forbes, only 36% of African-Americans participated in the stock market, and this includes retirement accounts. I think it's so important that we educate our community and learn how to multiply our money! I currently invest through Robinhood in blue-chip companies (Microsoft, Apple, Nike, etc.)."
On her budgeting must-haves:
"As mentioned, I follow the 50/30/20 rule. It's been a lifesaver. I budget my income accordingly and make sure I pay myself first. Paying myself first just means putting money into my savings and investing the instant I get a paycheck."
On her intentions behind multiple streams of revenue:
"I'm involved with multiple businesses, so I have multiple streams of income. I have my 9-5 salary, digital product sales, real estate commission, freelance income (graphic design, content creation, and consulting), affiliate marketing money (where I get a percentage of other people's products I sell), stock market dividends, and royalties (from musicians I still help out). I read somewhere that the average millionaire has 7 streams of income. At the beginning of 2020, I wrote down my goal of having more streams. I started off with just my job and royalties. I became a real estate agent to earn extra cash, invested more into the stock market, and launched my digital products."
On unhealthy money habits and mindsets:
"One unhealthy habit I had was not tracking where my money was. I didn't budget, I barely checked my bank account, I didn't have automatic deposits into my savings – I had to establish all of those things. Once I came up with a system and studied different financial rules of thumb, I calculated what I needed to do in order to multiply my money. I set up automatic transfers into my high yield savings account and Robinhood investment account. Making it automatic made it easy. My money grew tremendously. I've never been as financially responsible as I am now."
Courtesy of Ariel Adams
"I didn't budget, I barely checked my bank account, I didn't have automatic deposits into my savings – I had to establish all of those things. Once I came up with a system and studied different financial rules of thumb, I calculated what I needed to do in order to multiply my money. I set up automatic transfers into my high yield savings account and Robinhood investment account. Making it automatic made it easy."
On her money mantra:
"Pay yourself first. If you change your mindset from 'I can't afford this' to 'How can I afford this?', it'll motivate you to find the possibilities of earning and obtaining what you want. There is an abundance of money in this world and you can get your piece."
On the worst money-related decision she’s ever made:
"When I was a music manager, I paid for an artists' opening slot for a tour. It was $10,000, everything I had. The headlining artist canceled the 23-city tour two days before the start. I never got my money back and I've been in the litigation process for the past two years since the incident. I learned to 1) only invest my own money into myself, 2) don't bank your entire net worth on one thing (that's just gambling), and 3) establish contracts that a lawyer should draft."
On her budget breakdown:
Courtesy of Ariel Adams
How much do you spend on rent? "$3,150."
Eating out/ordering in? "$70/week."
Gas/car note? "$1150 for my car note. I haven't filled up the tank yet since it's a new car! 23 MPG and it takes premium, so I'd estimate $50-$60. I work from home a lot so my gas doesn't need to be filled up so often."
Personal expenses? "Monthly massages, $80 per month. Nails, $70 every two to three weeks. $10 eyebrow threading every two weeks, and $50-$150 every so often for clothes shopping."
For more of Ariel, follow her on Instagram/@themoneyrealtor.
Featured image by Instagram/@themoneyrealtor.
Beyond Burnout: Nicole Walters' Blueprint For Achieving Career Success On Your Own Terms
Nicole Walters has always been known for two things: her ambition and her ability to recognize when life’s challenges can also double as an inspiring, lucrative brand.
This was first evident more than a decade ago when she quit her job as the corporate executive of a Fortune 500 company during a Periscope livestream. “I’m not sure if there’s an alignment of [our] future trajectory. I’m going to work for myself. I'm promoting myself to work for myself,” she said at the time before flashing a smile at the viewing audience. As she resigned on camera, a constant stream of encouraging messages floated upwards on the screen.
By 2021, she’d fashioned her work as a corporate consultant and her personal life with her husband and three adopted daughters into a reality show, She’s The Boss, for USA Network. This year, she released the New York Times bestselling memoir Nothing Is Missing, written as she was in the process of getting a divorce and dealing with her eldest daughter’s struggles with substance use.
Convinced that there’s no way the 39-year-old has achieved all of this without intentional strategic planning, I asked her about it when we spoke less than a week before Christmas. I’d seen videos on social media of her working on 2024 planning for other brands, and I wanted to know what that looked like following her own year of success.
She listed a number of goals, including ensuring that the projects she takes on in the new year align with her identity “as a Black woman, as an African woman, as a mother, as someone who has lived a [rebuilding] season and is now trying to live boldly and entirely as themselves.” But, I was shocked by how much of her business planning also prioritized rest.
Despite the bestselling book, a self-titled podcast, and working with numerous corporations, Walters said she’s been taking Fridays off. This year, she doesn’t want to work on Mondays, either.
“A lot of us think we work hard until retirement hits. I want to progress towards retirement,” she said, noting that she’ll check in with herself around March to see how successful this plan has been. The goal, Walters said, is to only be working on Tuesdays and Thursdays by sometime in 2025. “It is intentionally building out what I know I would like to have happen and not waiting for exhaustion to be the trigger of change.”
"A lot of us think we work hard until retirement hits. I want to progress towards retirement... It is intentionally building out what I know I would like to happen and not waiting for exhaustion to be the trigger of change."
Walters said the decision to progressively work less was partially in response to her previously held notions about her career, especially as an entrepreneur. “When I first started, I thought burnout was a part of it,” she said. “What I didn’t realize is that even if you’re able to bounce out of burnout or get back to it, there’s a cumulative impact on your body. If you think of your body as a tree and every time you go through burnout, you are taking a hack out of your trunk, yes, that trunk will heal over, and the tree will continue to grow, but it doesn't mean that you don’t have a weakened stem.”
But, the desire for increased rest was also in response to the major shifts that occurred three years ago when she was experiencing major changes in her family and realized her metaphorical tree was “bending all the way over.”
Courtesy
“One of the things we have to recognize, especially as Black women, is that there is this engrained, societal, systemic notion that our worth is built around our productivity,” she added. “That is some language that I think is just now starting to really get unpacked.” In recent years, there’s been an increased awareness of achieving balance in life, with Tricia Hersey’s “The Nap Ministry” gaining attention based on the idea that rest, especially for Black women, is a form of resistance. Even online phrases such as “soft life” and “quiet quitting” have hinted at a cultural shift in prioritizing leisure over professional ambition.
"One of the things we have to recognize, especially as Black women, is that there is this engrained, societal, systemic notion that our worth is built around our productivity."
If companies are lining up to consult with Walters about their brands and products, then women have been looking to her for guidance on starting over since she invited them to livestream her resignation 12 years ago. As viewers continue to demand more from content creators in the form of intimate, personal details, Walters has navigated her personal brand with a sense of transparency without oversharing the vulnerable details about her life, especially when it comes to her family.
The entrepreneur said she’d been approached to write a book for several years and was initially convinced she was finally ready to write one about business. “I started to do that, and then I went through my divorce. When that happened, I said, why would I write a book telling people to get the life that I have when I’m not sure about the life that I have,” she said.
Instead, she decided to write Nothing Is Missing and provide a closer look at her life, starting with being born to immigrant Ghanaian parents (“You need to know my childhood to know why I’m passionate about entrepreneurship.”) through the adoption of her three daughters and eventual divorce. Despite her desire to share, however, she said she felt protective of the privacy of her family, including her ex-husband.
When discussing this with me, Walters said she was reminded of a lesson she learned from actress Kerry Washington, who released her own memoir, Thicker Than Water, just a week before Walters’ book release. Washington’s memoir grapples with family secrets, too, specifically the fact that she was conceived using a sperm donor and didn’t learn about it until she was already a successful TV star. While Washington reflects on how the decision and subsequent deception impacted her, she’s also careful to hold space for her parents’ experiences, too. “A lot of things she said was that she had to recognize where she was the supporting character and where she was the main character,” Walter said.
This is something Walter worked to do in Nothing Is Missing when discussing her daughter’s struggles with addiction. “I was very intentional about making sure that I did not reveal more than what was required,” she said. “If I say something about someone’s addiction, I don’t need to go into the list of the substances they used, how they used them, what I found. [I don’t need to] walk into a room and paint a picture of what it looked like for people to understand.”
Walters said some of the most vulnerable moments in the book barely made a ripple once it was released. She was extremely nervous to write about getting an abortion, she said. But no one has asked her about this in the months since the book was released. Instead, people have been more interested in quirkier revelations, such as the fact that she once appeared on Wheel of Fortune.
“I have bared my soul about this thing I went through in my youth that has changed me for people, and people are like, ‘So how heavy was the wheel when you spun it?’” she said, chuckling. “It just goes to show that people never worry about the thing that you worry about.”
With the success of Nothing Is Missing, Walters said she still isn’t planning to release a business book at the moment. But, as she navigates parenting a teenager and two adult children while also navigating a relationship with her new fiancé, Walters said she believes she has at least one or two more books to write about her personal journey. “There is sort of an arc of where my life has gone that I know I’ve got something more to say about this that I think is important, relevant and necessary,” she said.
In just three years, Walters’ life has undergone a major transformation. There’s no telling what the next three years will have in store for her, but it seems likely she’ll retain an inspired audience wherever life takes her.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image courtesy
Meet The Designer Behind This Megan Thee Stallion "Hiss" Video Look
When Megan Thee Stallion dropped “Hiss,” a shift happened. From the audacious lyrics to the striking visuals, there was no doubt that the song and video would go viral. The opening of the video shows the H-town hottie rocking a barely there Shibari red dress, showing off her voluptuous frame. It was a sexy moment created by Timeekah Murphy of Alani Taylor. The designer exclusively tells us how the opportunity came about and what it was like seeing her design on Megan for the first time.
Timeekah Murphy
Photo courtesy
xoNecole: How did the opportunity to create such an iconic look for Megan Thee Stallion's "Hiss" video come about?
Timeekah Murphy: The opportunity came from a DM from celebrity stylist Zerina Akers. She asked for a unique Shibari piece for Megan, and I needed to get it done in two days. So, of course, I did everything in my power to make it happen. I've always wanted to design for Megan, so this was an awesome opportunity for me.
xoN: What was that initial feeling of seeing the dress on her for the first time?
TM: I was shocked because, at first, I thought it hadn't been used. I saw Megan's last video and thought, damn, maybe it didn't fit. So, to see it on such an amazing video was breathtaking. I was beyond excited to finally say I designed for her.
xoN: Did you meet her? If so, how was that moment?
TM: I didn't meet Megan during the shoot, but during my time in LA, I got the opportunity to meet her at LA Pride with Tiffany Haddish, Common, and EJ King (stylist). Megan is such an amazing person, so it made it even better to know that my designs were going to be worn by her.
I was shocked because, at first, I thought it hadn't been used. I saw Megan's last video and thought, damn, maybe it didn't fit. So, to see it on such an amazing video was breathtaking. I was beyond excited to finally say I designed for her.
Photo courtesy
xoN: Walk us through the creation of the dress. How did you come up with the look, and how long did it take to make it?
TM: I was the co-designer for a brand called Deviant in 2018-2020, and we used to make custom Shibari pieces. That's how Zerina knew me. So I'm very familiar with making these types of pieces. We made plenty for Beyoncé, Cardi B, Tiffany Haddish, Tyra Banks, and so many others. So Zerina knew exactly what she wanted.
To get it done, it took me a day and a half. It's very intricate and time-consuming, so I spent about six hours making it then I sent an image of it to Zerina, and she didn't approve the first one, so I had to start from scratch again after getting my guidance and understanding of what was needed. The next day, I went to The Lab and created another version, and she approved it. I had to get it shipped overnight so that she would get it in time and fast forward to seeing it on the big screen.
xoN: What's next for you?
TM: Everything. The sky is not my limit, so the Alani Taylor brand is expanding into so many different avenues. We are getting involved in the community more, offering sewing classes to the youth. I've opened up a store for my brand in Atlanta and now preparing for fall/winter Fashion Week.
Megan Thee Stallion "Hiss" video/ YouTube