Surviving Mercury Retrograde: What You Can Expect This Mercury Retrograde
Mercury retrograde is back again, but it is nothing that you can’t handle. Mercury retrogrades are infamous for being times of chaos, although Mercury has a much bigger message to convey during these times. Mercury retrogrades don’t occur to mess everything up, they come in to give clarity on the things that haven’t been working and overall areas of life that can be reviewed, reassessed, or reimagined. Yes, you should still double-check your transportation, technology, contracts, and anything fine detailed more thoroughly this time, but you also do not need to panic, as Mercury retrograde brings the energy of slowing down more than anything.
We are currently moving into the third out of the four Mercury retrogrades happening this year, and this Mercury retrograde transit will be moving through the signs of Libra and Virgo. Mercury entered its pre-shadow phase on August 22, a time when you start to get glimpses of what you are about to embark on with Mercury, and also times when you tend to make more mistakes, detours, or go through the experiences that you will be reviewing once Mercury officially goes Retrograde.
Once Mercury goes retrograde in Libra on September 9, anything that is keeping you away from your peace is being highlighted. Focusing on finding your balance within partnerships, and being in your truth is key right now. On September 23, Mercury retrograde enters Virgo, and Mercury overall enjoys being in Virgo and is exalted here. This energy is more about release, healing, taking what you’ve learned over the past few weeks, and grounding yourself in preparation for the new that is to come once Mercury goes direct on October 2.
The most important lesson that all Mercury retrogrades bring is about inspiring you to see something you may have missed before. The best way to move through a Mercury retrograde is to have a sense of humor, flow with change, and know that this too shall pass. The more you can focus on the growth that is occurring, the better. Ask for grace from the planets, and believe in your ability to renew.
Read below to see what Mercury retrogrades transit from September 9 to October 2 has in store for you.
What Mercury Retrograde Means for Aries
Mercury moving retrograde into your opposite sign, Libra, brings attention to your relationships in life, Aries. You could be experiencing more miscommunications within your partnerships during this transit, and it’s about remaining open-minded to all perspectives that are being heard. Strong relationships will only grow closer during this time, and relationships that should be looked at more closely are now changing dynamics. Love wants to show you something during this Mercury retrograde, and it’s all about remaining open to the possibilities, rather than giving too much attention to doubts.
There could be some renegotiations happening within business matters as well during this time as the 7th house, where Mercury is transiting, also rules your business partnerships. Overall, it’s about balancing your needs with those of others and taking responsibility for anything you are putting out there. The end of this Mercury transit is all about your health and taking things day by day as your daily tasks and to-do lists change.
What Mercury Retrograde Means for Taurus
Taurus, Mercury retrograde is bringing energy into your day-to-day world, and it’s important to have the patience right now as you see your plans through and attend to your daily tasks. Remember that a change of plans is often a blessing in disguise, and to work with the energy flowing through your world rather than being impatient with it. Misunderstandings at work or regarding health matters can become more pressing during this time, and going over the details is more important right now.
You are going through a review of your health, daily routines, and lifestyle during this transit and overcoming any perceived challenges here. This Mercury retrograde is here to get rid of any unhealthy daily patterns or activities and to create a new beneficial, daily routine for yourself. Once Mercury retrograde moves into a fellow earth sign, Virgo, on the 23rd, this transit will run more smoothly for you and you will be getting more opportunities to engage in the things that make you the happiest.
What Mercury Retrograde Means for Gemini
Your ruling planet Mercury is making another one of its retrograde transits of the year, but luckily, Mercury already moved through your sign early this year in May, and you are less in the direct field of action right now. For you, this Mercury retrograde is beginning your house of romance, happiness, and creativity and is a time of reviewing where the joy is in your life/or lack thereof, and asking yourself if you’ve been prioritizing this enough for yourself.
Any limitations you have been feeling creatively and within the heart come up at this time, and you are doing some releasing right now to make more room for the good to enter your life. By the end of this transit the key is to get some more downtime, rest, meditate, and do your grounding rituals, Gemini. Thinking about your emotional stability and security in life is important as you emotionally renew, gain new ground, and find your balance.
What Mercury Retrograde Means for Cancer
This Mercury retrograde is hitting home for you, Cancer. With Mercury retrograde moving through your house of family, roots, history, inner foundation, and home life, you are needing to bring more attention to this area of your life right now. This Mercury retrograde is a good time to get back to the basics. You are taking a look at your foundations right now, where you are feeling that support in life, and where you want to continue to grow your roots. Your emotional well-being is the priority, and your safe spaces are where to be to get through this time.
Some misunderstandings with family or close loved ones are more likely with Mercury retrograde, and this is overall a good time to do some inner child healing or to reflect on where in your life you can do some healing, emotional rejuvenating, or where you want to rebuild. Towards the end of this transit you are going to be communicating your needs and ideas, and connecting with those who show up for you.
What Mercury Retrograde Means for Leo
Leo, this Mercury retrograde is starting in your 3rd house, and some extra precaution is necessary when it comes to travel, transportation, and your communication channels. This Mercury retrograde is influencing you in the sense that it’s about overcoming previous communication challenges, and seeing what has been blocking you from feeling heard. You are seeing where in your life things run smoothly, and where the same hiccups keep coming into play, inspiring you to see where some changes need to be made.
You could feel like your natural flow in the day is a little more challenging than usual during this time, and you are reworking your daily systems and prioritizing what is really worth your energy right now. During the end of this transit, Mercury retro moves into your financial zone and this is a good time to declutter your purse or wallet, pay off any bills or debts, and do a review of your long-term goals.
What Mercury Retrograde Means for Virgo
Mercury retrogrades in general are already a little more intense for you than most, Virgo, considering Mercury is your ruling planet and whatever it is doing in the sky, you are going to feel it the most. However, this particular retrograde is important for you as it will be in your sign during the last leg of its transit. The beginning of this Mercury retrograde transit is all about going over your goals and plans and making sure they still align with who you are today and that they are sustainable for the time to come.
Your financial world is being highlighted for most of this transit, and it’s key to back yourself up right now. Mercury retrograde moves into your sign from September 23 until October 2, and you are spending some time reflecting on the personal changes you have gone through over the last year both mentally and physically. It’s about honoring this growth and development you have been going through and seeing yourself in a new, more favorable, and accepting light.
What Mercury Retrograde Means for Libra
Mercury retrograde is traveling through your sign for the first three weeks of its journey, and you are getting real with what’s been happening in your life recently. There is a sense of closure and preparation that you are moving into now, and it’s all about self-reflection during this time. A few different aspects of your life will be impacted during this Mercury retrograde since it’s occurring in your 1st house of self. Still, it’s overall about being consistent with this personal growth you are moving through, and about getting your ducks in a row.
Plans change but remember you are the one writing this story and you can reframe and redirect yourself as needed. This Mercury retrograde is about breaking down any self-imposed barriers, and communicating more of yourself and what you need and are looking for in life. You will be leaving this retrograde with a feeling of overall greater self-confidence, Libra.
What Mercury Retrograde Means for Scorpio
Scorpio, you are moving into a time of closure, healing, and revelation. This Mercury retrograde for you is all about closing one chapter and understanding the lessons that have come from them. The key to this transit for you is about letting go and flowing with change instead of fighting it. Know that what is falling from your life at this time will come back to you if it’s meant to, or will be replaced with something better.
It’s about being inspired by the transformations occurring now, and not getting too caught up in the head about them. Feel things through right now, and do some daily grounding rituals as the past may be coming up for you more than usual right now. Know that what is being brought up for you now is happening so you can release, replenish, and renew. Get some time away during this time, and allow yourself the space to process, heal, and focus on your intentions.
What Mercury Retrograde Means for Sagittarius
This Mercury retrograde transit is beginning in your house of friendship and community, before moving into your 10th house of career. You are finding the balance between your personal life and professional life during this Mercury retro transit, and understanding who you are in both of these worlds. This Mercury retrograde is allowing you to go over some of your goals and dreams in life, and to see if they still apply to where you want to be now.
You are getting a clearer view of where you are headed in life and it’s up to you to decide if you want to keep going on a certain path or if you want to change course. There could be some miscommunication within friendships and your social networks right now, as you are thinking about who your people are, and where you are feeling supported within your friendships and community, and things are switching up for you here. Past goals, future goals, and your progress of them all come up for review for you during this time, Sagittarius.
What Mercury Retrograde Means for Capricorn
Your professional world, achievements, and career life are being highlighted during this Mercury retrograde transit, Capricorn. Remember to go over your work thoroughly, and to be flexible with others in your working/social sphere. This Mercury retrograde is overall here to tie up any loose ends and get things organized professionally before moving projects forward again. How you are feeling about your goals, achievements, and where you are in regards to career matters take focus during this time and it’s about being okay with cheering yourself on for a while.
The support will come, but there is something to understand at this time about showing up for yourself regardless of who is standing behind you. With the energy of this Mercury retrograde, you could be experiencing some misunderstandings with the authority figures, clients, or peers in your working environment, however, this energy will change in the last week of its transit starting on the 23rd when you get to explore your horizons a little bit more.
What Mercury Retrograde Means for Aquarius
Aquarius, this Mercury retrograde will be occurring in your 9th house of adventure, and you are having to slow some things down when it comes to travel plans and the opportunities that are coming towards you. The 9th house rules adventure, travel, education, the higher mind, and spirituality; and with Mercury retrograding here, there is a sense of needing some more downtime to reflect and understand what your inner world has been showing you.
Plans change, paths detour, and you are searching for a new way forward during this time. Through the experiences you’ve encountered so far this year, a new perspective has been born and you are looking at your beliefs, truths, and personal values more right now. You are being guided to redefine what you align with today and how important it is to have faith in yourself and your life. The end of this Mercury retrograde journey for you is about a review of the commitments in your life and finding your balance between giving and receiving here.
What Mercury Retrograde Means for Pisces
This Mercury retrograde is influencing your love life and is shaking things up to make sure the foundations you are building for yourself here can last the tests of time, Pisces. The first few weeks of this Mercury retrograde are a time of looking at where you have been feeling the empowerment in your life, and also where you may be giving away your power. Mercury will be highlighting for you what you need within your close partnerships, commitments, and within your financial world as well; and if you’ve been receiving that or not.
There are some shake-ups occurring within your relationships right now, but know that Mercury retrogrades are more about providing clarity, rather than anything else. In the last week or so of this transit, Mercury will enter Virgo, your opposite sign, and will be in your house of love. Remember to allow yourself as much grace and unconditional love as you do so for others during this time, Pisces.
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Tayler Barakat is a Mystic who has studied Astrology for over a decade. She does intuitive astrology and tarot readings for people all over the world, and her work focuses on healing and empowering individuals. Follow her on Instagram @taylerbarakat_ and check out her website www.listentothevirgo.com.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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'Power Book II: Ghost' Star LaToya Tonodeo Doesn't Think Her Character's Mom Is A Toxic Parent
The Power Book II: Ghost finale episodes resumed on Friday, Sept 6, and the Tejadas appear to be in deep trouble. Spoiler alert: Diana Tejada, played by LaToya Tonodeo, is pregnant with Tariq St. Patrick's (Michael Rainey Jr.) baby while simultaneously dealing with her family's new arrangement with dirty cop Don Carter (Michael Ealy).
Diana doesn't want her child near the drug game, but due to her family and her child's father's active roles in that lifestyle, she may not have a choice. In a xoNecole exclusive, LaToya opens up about the reality of Diana's options.
"My advice would be like, girl, you better pray about it and make the best decision. But in actuality, like looking at the circumstances, I don't necessarily think it's best for her right now to leave her support system," she admits.
"She needs all the support she can get. It just doesn't make sense. You're saying you don't want Tariq to be a part of the life, but that's clearly what he is doing in his path. And then you're a Tejada, your family is a part of that life. And then you're in school. How are you going to support yourself and a child off the candy store like it's not going to work.
She continues, "So you need to keep, in my opinion, I would say, keep the family as close as you can, because regardless of who they are and how they operate, it's definitely beneficial for her."
"So you need to keep, in my opinion, I would say, keep the family as close as you can, because regardless of who they are and how they operate, it's definitely beneficial for her."
If you watch Power Book II: Ghost, then you are familiar with the family dynamic between the Tejadas. The family's matriarch, Monét, played by R&B legend Mary J. Blige, groomed her kids to be gangsters and help her run their drug empire.
But her parenting has often caused a wedge between her kids Diana, Dru (Lovell Adams-Gray), and Cain (Woody McClain), especially after she killed their father. This led to Diana and Dru recruiting Tariq to kill Monét, but it was unsuccessful and now, Monét is now trying to repair her relationship with her kids.
While Monét ticks off many of the boxes of what a toxic parent may look like, LaToya has another point of view. "I feel like even though, on the outside, it could look like she's a toxic parent, I believe that we try to show that there's still elements of love there, and there are moments where Diana, for the sake of family, still will forgive all the things that, like if she feels blamed for certain things," she explains.
"Like the time, I think it was last season or season three, when Monét actually went into Diana's dorm room and apologized and all the things-- she's okay with it, because Diana really wants family."
She continues, "And at the end of the day, Diana wants her mother to see her. So it might sound toxic to say that I don't believe she's fully toxic, but Diana is okay with giving chances, and maybe that's to her detriment, but she's okay with giving chances, and the growth between them is a push and pull, but Diana needs it."
Watch the full interview below:
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