Melissa Butler Sparks Innovation & Beauty Ingenuity With New Complexion-Based Launch
Melissa Butler is a makeup pioneer. In 2012, when her beauty brand, The Lip Bar, was first launched, it was rare to find lip products bold enough to represent daring makeup enthusiasts, yet subtle enough to complement the range of skin tones for Black and brown customers. For The Lip Bar, the mission was clear: challenge the status quo within the industry and increase visibility for Black women to be seen and understood as their own standard of beauty.
When she first launched her widely popular lipstick line, Melissa was building her plane in the sky at a time where most of the conversations around diversity and inclusion within the beauty industry were still just faint chatter. In 2015, Melissa was coming off of the public "redirection" of her, now viral, Shark Tank appearance. What some have deemed as a moment of rejection, ultimately proved to be a lesson in preparation for life's turning points, "When we had all the love and excitement from Shark Tank, I didn't know what to do with it. We didn't have the proper email flows, we weren't running any ads. I didn't know how to monetize it."
(photo: The Lip Bar)
"When we had all the love and excitement from Shark Tank, I didn't know what to do with it. We didn't have the proper email flows, we weren't running any ads. I didn't know how to monetize it."
Although Shark Tank served as an opportunity to generate awareness for the brand, it's not what Melissa attributes to The Lip Bar's initial growth. While on the show, she experienced harsh criticism from the panel of investors who weren't keen to the vision of her brand. In just five years since the episode aired, the foresight of The Lip Bar's collection of vibrant lipstick colors has proven to be a classic example of innovation before its time. But everything comes back around, and in true full-circle fashion, the brand was able to remain nimble while challenging trends and setting new markers for beauty ingenuity.
Now, Melissa continues to revolutionize the beauty world with the newest addition to her expanding "Fast Face" product line, the Quick Conceal, Caffeine Concealer. In a world where many brands are exploring the diversification of their complexion products with 20-50 shade rollouts, this 6-shade collection of brightening concealers challenges the notion of whether more is actually beneficial for the customer.
(photo: The Lip Bar)
"Everyone is probably going to think we're crazy for launching 6 concealers," Melissa jokingly shares about The Lip Bar's push to simplify the color-matching process for its customers. "The reality is that a lot of brands are launching 20+ shades of concealer but we've learned that it becomes more intimidating for the customer." At its core, The Lip Bar is all about streamlining the makeup process and eliminating the guesswork. Melissa's approach to complexion is all about understanding what universally works for each complexion family so her customers can get their desired look with no expertise needed.
Now more than ever, the attention has been brought to what brands are actually doing to create lasting change for their underrepresented customers. "I'm understanding that in time, things change, the customer's needs change. My job as the leader of the organization is to make sure that I'm always serving the customer." As universal beauty standards advance to be challenged and reimagined, Melissa continues to lead by making space for Black women in the beauty space to be seen as their whole and authentically beautiful selves.
"I'm understanding that in time, things change, the customer's needs change. My job as the leader of the organization is to make sure that I'm always serving the customer."
The inspiration within the formulation.
When she began formulating ingredients for The Lip Bar's newest and highly-requested concealer, Melissa stayed true to the brand's vegan and cruelty-free methodology by infusing avocado and macadamia oils for hydration and caffeine to awaken the under-eye area. "People take caffeine in the morning as religion because that's going to be the one thing that gets them through the day. This concealer is going to awaken your morning and beauty routine because of the caffeine and its brightening effects."
(photo: The Lip Bar)
As an on-the-go entrepreneur, Melissa understands the importance of creating products that make life easier for her customers. The Lip Bar's "Fast Face" philosophy and complexion-based shopping has informed their launches, making the Caffeine Concealer the perfect addition to amp up your morning routines. "It's close to your complexion to provide coverage for whatever blemishes you might have and blends into the skin for a buildable, sheer to medium coverage. "
On what it’s like being a Black business owner in the age of collective uprising.
June was a busy month for The Lip Bar. In fact, according to Melissa, "It was one of the best months for us in The Lip Bar's history." However, the hypervisibility that The Lip Bar and that many other Black-owned brands launched a wider conversation around why "Buying Black" is less of a momentary trend and more of a long-term fight for economic liberation. "I don't want charity dollars. I want life-long customers."
(photo: The Lip Bar)
(photo: The Lip Bar)
"I don't want charity dollars. I want life-long customers."
In the age of social media, our collective attention span is constantly being pulled in different directions, so much that it has become increasingly important to differentiate trends from long-lasting movements. After witnessing the hypervisibility of Black-owned brands peak during the month of June, Melissa saw the need for a space where Black-owned businesses could be easily accessed in order to drive economic empowerment within the Black community. This motivated Melissa to co-found The BLK Pact, a dictionary of Black-owned businesses for people to pledge their allegiance to, reducing the economic deficiency and growing the economic empowerment within the Black community.
This initiative informs individuals on not just how to support Black-owned businesses, but what's at stake if they don't. "There's some alarming statistics out there, one of which says by 2053, the median household wealth could reach zero for Black households. So I know how important it is to make sure that we're focusing on supporting Black-owned businesses, but more importantly, it can't be a trend."
Conversations around diversity and inclusion are being reshaped to go beyond just making products to meet a quota. The goal is for the support of Black-owned businesses to be woven into the fabric of our community and to build awareness through information sharing. "I want to make sure we're going in with intention and longevity in mind. That has been the most helpful and has inspired people to continue on that journey."
To purchase your own Quick Conceal, Caffeine Concealer, click here. And for more of Melissa, follow her on Instagram @melissarbutler.
Featured image courtesy of The Lip Bar.
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Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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The pandemic marked a shift in many societal norms, and not many were fun – except one – the reemergence of micro weddings!
Say what you will about weddings, but watching micro weddings throughout the pandemic brought so much joy and hopefulness in the opening act of despair as we know it (because, as we now know, COVID was just the tip of the iceberg). However, I’m sure it felt a bit turbulent to the couples at the time, or at least those forced to switch to a micro wedding after months or even years of planning a…macro…wedding.
What Is a Micro Wedding?
If you’re somehow behind on the times, micro weddings are more intimate in size but still have all of the imagination and extravagance of traditional weddings (if not more). This differs from a shotgun-style wedding in Vegas or at the courthouse. The magic number is 50 guests or under.
I recall a fellow alum from my college taking wedding photos in a beautiful gown with a ton of hot air balloons floating above her–in my network alone the micro wedding aesthetic went off!
Though this particular genre of weddings became popularized during the pandemic, micro weddings have always been an option. And, though you might think they’re on the decline since the pandemic is “over” one TikToker predicts they will continue gaining traction and becoming preferable over traditional weddings. This is largely based on the decline in wedding guest counts that predate 2020.
According to The Knot, weddings have gone from an average size of about 136 in 2017 to decreasing to an average size of 115 guests in 2023.
Something Old, Something New
What’s news to me is the existence of a "minimony," also known as a "mini wedding ceremony"–a new concept coined during the pandemic. Although both minimony and micro weddings prioritize intimacy, there are a few key differences, including how intimate the event gets. Size matters! So, while a guestlist of 50 is acceptable for a micro wedding, it’s closer to a perfect 10 as far as a minimony is concerned.
The other standout piece is that a minimony focuses more on the ceremonial aspect of the wedding – it’s closer to an elopement-style wedding than it is to a traditional wedding – focusing on the sharing of vows and cultural traditions. There is usually an officiant and a photographer, but rarely a full-blown reception. This portion of the ceremony is condensed down to a couple of desserts, allowing guests to celebrate with newlyweds closely.
Finding the One
Ultimately, finding the right wedding fit for you will rely on a variety of factors such as budget, family closeness and size, quality time with guests, convenience, and much more.
As a girlie who has only ever wanted to get married to appease my ego-driven Leo rising, yet is still on the spectrum of introversion – the micro wedding feels ideal because it meets that need without breaking the bank. I don’t know if I could justify tens of thousands on a wedding simply to have all eyes on me–especially because I’d much rather justify booking a flight or two with it. If I see a wedding in my lifetime, know this is where it’s at for me!
At the end of the day, so much of planning a wedding is truly about the individuals involved and their preferences. And, so you’ll want to consider how a micro wedding may or may not meet your needs when you begin the planning process.
LumiNola/Getty Images
Want to have a micro wedding? Here are some tips to assist with the planning process:
- A venue that vibes: Turns out “location, location, location” isn’t just talk for real estate enthusiasts. You will want to make sure you carefully choose a venue that fits your micro wedding just right. I hadn’t considered how important this might be until I had, but an extra large space on an intimate-sized wedding takes away from the intended intimacy – makes it feel unintentional and vacant. Consider spaces such as a rustic barn, restaurant, garden, or even your backyard.
- Small talk: You’ll want to inform your vendors that you’re going small – this will allow them to tailor their packages to meet your needs.
- DIY on the decor: Now that you’ve decided to entertain a smaller group of guests, you may be interested in and open to adding a personal touch by tackling a “do it yourself” project that pops. Maybe you do the calligraphy on your invitations or repurpose items you already have for decor.
- “Zoom” in: Though you’ve decided to go a more intimate route, this doesn’t mean there weren’t people you wish you could’ve invited. But, thankfully, we have advanced significantly in technology, and you’re able to livestream your wedding, so no one really has to miss out on the big day. (FYI: I’m not sure that you’d use Zoom – there might be something a bit more official and elegant).
- Up the ante: If budget constraints weren’t a reason for wanting to have a micro wedding, consider placing a great emphasis on quality when it comes to food, bar, flowers, and even your photographer.
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Featured image by Jacob Wackerhausen/Getty Images