Quantcast
Getting Laid Off From A Six-Figure Job Shifted This SHEeo Into Entrepreneur Glory

Getting Laid Off From A Six-Figure Job Shifted This SHEeo Into Entrepreneur Glory

Meet Jasmene Bowdry of SHIFT StyleHouse.

Meet The SHEeo

With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.

After working several corporate buying jobs, Jasmene Bowdry was tired of going to an unfulfilling 9-5 job, so she stepped out on faith and in 2016 launched SHIFT StyleHouse— a fashion brand offering versatile looks for the modern day Renaissance woman on the go. Using her background as a retail buyer and fashion stylist, Bowdry has built a platform that's empowering women through style. She recently launched her collection inside The Market at Macy's in Atlanta's Lenox Mall.

In this week's feature, meet Jasmene Bowdry of SHIFT StyleHouse.

Courtesy of Jasmene Bowdry

The Stats

Title: CEO & Founder of SHIFT StyleHouse

Location: Atlanta, Georgia

Year Founded: 2016

# of Employees: 1

30-Second Pitch: SHIFT StyleHouse is a fashion platform offering versatile fashion for the modern day renaissance woman. SHIFT is powered by love and determination to empower women through style.

The Details

What inspired you to start your brand? 

After working several corporate buying jobs, I still felt unfulfilled and like I wasn't walking in my purpose. I didn't know how things would turn out after launching. I simply knew I was a lover of fashion and loved seeing the confidence women exuded when they got dressed up, so I stepped out on faith and made my fashion dreams come to life.

What was your a-ha moment that brought your idea into reality? 

I always assumed starting a business was an excessive amount of money, but once I began to research I realized it wasn't and since I had a background of being a retail buyer and fashion stylist, I was like, 'Oh I can totally do this!'

Who is your ideal customer?

Her name is Jurnee. She is a modern day renaissance woman on the go. She's shifting throughout the day and night and she needs versatile fashion pieces that move with her. From kids' soccer games, to brunch with the girls to date night, she's got style, class, a schedule, and NO TIME to change in between it all.

What makes your business different?

My business is different because I really keep my customer (Jurnee) top of mind. Everything is focused on her lifestyle and what she needs. From assortment decisions, to pricing, etc, she is top of mind. So I would say my business is different because it is customer-focused versus focusing on the latest trends.

What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?

Lots of obstacles will come when growing your brand. My biggest was resources. When I first launched I used my salary from my 9-5 to fund my business. But then I was let go and had to still make it happen without that additional income. You get real creative (laughs).

What was the defining moment in your entrepreneurial journey?

The defining moment was my brand launching in Macy's new pop-up format, The Market @ Macy's in Lenox Mall (in Atlanta). Just to have that presence and awareness speaks volumes.

Where do you see your company in 5-10 years?

The ultimate goal is for SHIFT StyleHouse to be a global fashion empire that allows customers to shop online and in-store for black owned brands.

Where have you seen the biggest return on investment? 

My biggest ROI is vending and ads. Vending is great because it allows for you to engage and interact directly with your consumers and potential consumers. They can hear your story and touch and feel the products. I love vending! Facebook and Instagram ads generate approximately 30% of my revenue. It allows you to increase your brand awareness as well as retarget customers who visited your website but did not purchase.

Courtesy of Jasmene Bowdry

Do you have a mentor? If so, who?

Sort of! Although we haven't started our one on one meetings yet (laughs) but Necole Kane which stemmed from our Path To Greater Than experience.

​Biggest lesson you've learned in business? 

Biggest lesson was to be okay with being uncomfortable. My comfort zone was a six-figure salary at a job I dreaded going to daily. Getting let go was a blessing but I was scared. I had plans to transition to full-time and move to Atlanta. Well, getting let go didn't stop no show. I still moved. I have been going strong for over 8 months as a full-time entrepreneur. I got my brand in Macys. And have amazing opportunities presented to me since moving here that never would've happened had I stayed in my comfort zone.

To keep up with Jasmene, follow her on social media: @jasmenemache and @shiftstylehouse.

Featured image courtesy of Jasmene Bowdry

Halle Bailey Talks 'The Little Mermaid' Backlash & Having A Forever Best Friend In Sister Chloe

Halle Bailey won our hearts alongside her sister Chloe when their cover of Beyoncé’s “Pretty Hurts” went viral when they were just teenagers, and from there they have become Grammy-nominated artists as the group Chloe x Halle thanks to albums like Ungodly Hour and The Kids Are Alright. Now, their fans have more to look forward to as Halle will be starring as the Disney princess Ariel in the live-action remake of The Little Mermaid.

Keep reading...Show less
The daily empowerment fix you need.
Make things inbox official.
The Power Couples In The Zodiac & Your Money Match Based On Astrology

When it comes to power couples in the zodiac, there are instant matches that make for love and financial compatibility. Some zodiac signs work better together than others, and considering financial challenges tends to make or break relationships--finding your money match is important. Not only that but there are certain signs in the zodiac that can enhance your financial world, just by being in it. Planetary energy in certain areas of your birth chart can provide higher success rates and opportunities, and compatibility energy varies by degree.

Keep reading...Show less
The Do's & Don'ts Of Having Sex On The Beach

I’ve never actually tasted a 'Sex on the Beach,' but I certainly have imagined doing it. In fact, I’ve had a lot of sex fantasies, but this remains to be one at the top of my list. However, I continue to harbor some fear because it seems that beach sex is no easy feat.

Keep reading...Show less
The Evolution Of Serena Williams

It is like witnessing magic when you watch an athlete do what they do best. To see a mere human soar in the air over to the other side of a bar or to witness someone run at a speed quicker than a human thought. A basketball player defying gravity just to get a ball into a hoop. A ballerina turning their body into a top, spinning and spinning without fatigue.

Keep reading...Show less
Lori Harvey On Dating With A Purpose & Not Compromising Her Peace For Anyone

Lori Harvey’s dating life has consistently been a hot topic on social media and now the model is shedding light on some of her dating do’s and don’ts. In an episode of Bumble’s new “Luv2SeeIt” content series, the SKN by LH founder sat down with the series' director, producer, and host Teyana Taylor and disclosed some quote-worthy thoughts on dating and relationships.

Keep reading...Show less
Exclusive Interviews
Former Beyoncé Dancer Deja Riley On Changing Her Career For Her Mental Health

Former Beyoncé Dancer Deja Riley On Changing Her Career For Her Mental Health

"I felt like I was not enough. And my mental health is important. So when I started feeling that way, I knew that it was time to shift."

Latest Posts