This SHEeo Created The Vegan Dessert Company We Didn't Know We Needed
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
As a vegan, Dymetra Pernell was tired of not being able to find quality desserts that looked and tasted like what her grandma used to make, so she got to work on creating an ice cream that was both dairy-free and delicious.
She nailed the recipe on the first try, which sparked the name for her company First Batch Artisan Foods, a vegan ice cream and pastry company focused on introducing better choices without sacrificing quality or taste. The homemade desserts and hand-packed ice cream have resonated with vegans and non-vegans alike, selling over 3,000 pints in the first three months of its launch in 2018. In 2019, First Batch earned the Critic's Choice for "Best Ice Cream" by Creative Loafing, and continues to be a hit at local food festivals throughout the Atlanta region.
In this week's feature, meet Dymetra Pernell, ND of First Batch Artisan Foods.
The Stats
Courtesy of Dymetra Pernell
Name: Dymetra Pernell, ND
Brand: First Batch Artisan Foods, LLC
Location: Atlanta, GA
Year Founded: 2018
# of Employees: 3
30-Second Pitch: "We are a dairy ice cream and pastry company that focuses on introducing better choices without sacrificing quality or taste. Our homemade desserts and hand-packed ice cream can be enjoyed without consequence by the 50,000,000+ Americans who suffer from lactose intolerance."
The Details
What inspired you to start your brand?
As a vegan, I was tired of not being able to find quality desserts that looked and tasted like what grandma used to make, so I decided to create them myself.
What was your a-ha moment that brought your idea into reality?
I met a friend for lunch and brought her some of my ice cream to sample. The restaurant staff happened to see it and asked to try it. When they all started dancing, I knew I had something special that resonated with both vegans and non-vegans alike.
Who is your ideal customer?
Anyone who is looking to make better choices regarding their heart health (our treats are absent of cholesterol, a major contributing factor in strokes, heart attacks, and type 2 diabetes), individuals who suffer from lactose intolerance, and the vegan population.
What makes your business different?
We are the only exclusively vegan ice cream and pastry shop in all of Atlanta. We've been able to start and grow our business on sales alone. We started in the black and remain in the black. Finally, we were voted Best Ice Cream (Critic's Choice) by Creative Loafing 2019; in other words, we beat out all local competitors in the dairy ice cream category.
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
Finding work/life balance in the constant ever-increasing grind that comes with launching and growing a brand with a one-woman team. I'm still working through them, but for starters, I have set a start and stop time for work; I leave the kitchen each day at my scheduled time and I find that I'm much less stressed.
What was the defining moment in your entrepreneurial journey?
I first began selling my pints out of a small gym called E.F.F.E.C.T. FITNESS every Saturday. After three months, I'd sold over 3,000 pints to non-vegans; that's when I knew I had something special.
Where do you see your company in 5-10 years?
To have my products in stores and homes all across the U.S. and expanding into Canada and beyond.
Where have you seen the biggest return on investment?
My biggest ROI has been word of mouth, vending at places like The Village Market ATL, the Atlanta Ice Cream Festival, and VegFest, and promoting through social media.
Do you have a mentor? If so, who?
Yes, Dr. Michael Imani, PhD, ND.
Biggest lesson you’ve learned in business?
KNOW YOUR NUMBERS, or you risk losing it all, or risk running an insolvent business.
Anything else you would like for people to know, or take away from your entrepreneurial story?
On the surface, running your own business sounds sexy, fun, and exciting, but you'd better love what you do because the mental, physical, emotional, and financial toll can be overwhelming. And last but not least, stepping out on faith SHOULD include having a financial safety net. Faith is a beautiful thing, but it won't pay ONE bill.
For more First Batch Artisan, follow them on social media @firstbatchaf.
Jada Pinkett Smith On How Psychedelics Saved Her Life & The Status Of Her Marriage To Will Smith
Jada Pinkett Smith is speaking her piece on the status of her marriage with longtime love Will Smith. On the heels of releasing her highly anticipated memoir, Worthy, Jada is gracing the cover of PEOPLE and sharing the truth about her mental health struggles throughout the years, the infamous Oscars slap, and her marriage.
According to the 52-year-old author, though she seemed to "have it all" in life - the riches, the fame, the love, the family, there was a part of her that couldn't escape her past traumas and depression that plagued her early on in her career. "While I was really living the dream, I hit a huge wall — a massive amount of depression. I think that I looked at having outside sources to supplement for the voids that I was feeling inside," she told PEOPLE.
By the time she turned 40, she had encountered her breaking point and spiraled so deeply that she saw no way out for herself aside from death. She went on to say that she heard voices in her head telling her to end her life and that told her of her unworthiness, pulling her deeper into her depression. "I started looking for places, cliffs where I could have an accident because I didn't want my kids to think that their mother had committed suicide.”
Jada credited friends of her son Jaden for putting her on to ayahuasca, a powerful and traditional plant-based brew used for shamanic and healing rituals known for its psychoactive properties. She said partaking in ayahuasca changed her profoundly and "the suicidal thoughts completely went away."
"Ayahuasca helped me, it gave me a new intimate relationship with myself that I had never had before," she told the outlet about her first time taking the psychedelic. Keep reading for more key takeaways from Jada's PEOPLE exclusive.
Jada Pinkett Smith on the status of her marriage to Will Smith:
In what might have been a shocking revelation to most, Jada revealed to the world that she and Will have actually been separated for the past six years, going on seven years. She explained the status of their 26-year marriage to PEOPLE:
“We’re still figuring it out. We’ve been doing some really heavy-duty work together. We just got deep love for each other and we are going to figure out what that looks like for us.”
Amy Sussman/WireImage
Jada on how her relationship with Will Smith caused her to abandon her mental health:
As her star in Hollywood was rising thanks to starring roles in projects like A Different World, Jason's Lyric, and Set It Off, Jada revealed that she was taking Prozac and being treated for depression and suicidal ideation. Meeting Will would cause her to develop a false sense of not needing to take care of her mental health.
"Once I met Will, I completely abandoned my mental health. I was so intoxicated by him and our dynamic. I really felt like I'm cured," she said to PEOPLE. "He became the drug."
Albert L. Ortega/Getty Images
Jada Pinkett Smith on the self-acceptance her kids have taught her:
"My children, they’re little gurus," she told the mag of her kids, bonus son Trey, 30, Jaden, 25, and Willow, 22. "They’ve taught me a deep sense of self-acceptance.”
“They love every part of me. The level of love, unconditional love that they have for me and their dad. And it's one thing to want to be the person that gives that unconditional love. And then there's, to be the recipient of that.”
For the full cover story and photos, head over to PEOPLE here.
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Having a relationship where there is no sex refers to a romantic partnership where the romantic or intimate aspect of physical intimacy isn't happening. It's like when that spark or connection between partners in terms of sexual activity is absent. A relationship where there's no sex can happen for various reasons – maybe there's a lack of desire, communication issues, stress, health concerns, or even just a natural ebb and flow in the relationship.
Regardless, the level of physical intimacy and sexual activity between partners is significantly low or even nonexistent. However, it is important to note that every relationship is unique, and what might be considered a lack of sexual activity for one couple might work for another. The reality is, in the journey of any relationship, there are ebbs and flows, ups and downs, and moments of growth and change. For some couples, that might mean seasons where there is more sex and seasons where there is less sex.
'No Sex' in a Relationship Means What?
While it's common for couples to experience periods of reduced sexual activity, it's essential to approach this aspect with understanding, communication, and an open heart.
Navigating a Sexless Relationship
It's important to recognize that a decrease in sexual activity doesn't necessarily indicate a lack of love or attraction between partners. Life's challenges, stressors, and changes can all play a role in affecting one's desire and ability to engage in physical intimacy. Health concerns, work pressures, family issues, and personal insecurities can all contribute to shifts in this area.
Communication is Key
Just like any other aspect of a relationship, communication is paramount when it comes to addressing changes in sexual activity. An open and non-judgmental conversation is crucial for understanding each other's perspectives and feelings. Creating a safe space where both partners can express their desires, concerns, and emotions is essential for building trust and finding solutions together.
Exploring the Why
Delving into the reasons behind the decrease in sex can lead to a better understanding of the situation. For instance, is stress playing a significant role? Are there unresolved emotional issues that need attention? By identifying the underlying factors contributing to your lack of desire, you can work together to address them and find ways to reconnect.
Rediscovering Intimacy
While the physical aspect of intimacy might be diminished, there are numerous other ways to connect on another level that isn't rooted in sex. Emotional intimacy, for example, involves sharing thoughts, goals, dreams, and fears with your partner. Engaging in activities you both enjoy can create opportunities for bonding and rekindling the spark. For inspiration, check out articles from our site, "Alphabet Dating Is The Trend You Need For A Thriving Love Life" and "15 Date Ideas Based On Your Love Language."
Supporting Each Other
During periods where there's little to no sex happening in the relationship, it's crucial to provide emotional support to your partner. Understanding their feelings, validating their concerns, and offering reassurance can go a long way in maintaining a strong emotional connection despite the less-than-stellar physical connection faltering. Remember, intimacy isn't solely about the physical; it's about feeling close and understood. Use this time to show support, as this could be a source of stress and contention for both of you.
Seeking Professional Help
If the lack of sex is causing significant strain on the relationship and attempts to address it on your own aren't yielding positive change, seeking the guidance of a sex therapist or counselor might be beneficial. Professional help can provide tools and insights to navigate these challenges effectively.
Ultimately, relationships are an ever-evolving journey that requires adaptability and understanding. Seeing a dip in the frequency of sex doesn't define the entirety of a relationship but rather presents an opportunity for growth, communication, and finding new ways to connect on a deeper level.
By fostering emotional intimacy, engaging in open dialogue, and seeking solutions together, couples can navigate this "dry" phase with love and empathy, ultimately strengthening the bond they share. Instead of resisting, consider learning how to embrace this chapter of your relationship with patience, kindness, and a willingness to explore new avenues of connection.
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